{"id":398,"date":"2024-03-26T12:00:48","date_gmt":"2024-03-26T11:00:48","guid":{"rendered":"https:\/\/revfine.com\/?p=398"},"modified":"2024-06-04T21:51:38","modified_gmt":"2024-06-04T19:51:38","slug":"quest-ce-quun-taux-doccupation","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/fr\/quest-ce-quun-taux-doccupation\/","title":{"rendered":"Qu&#039;est-ce qu&#039;un taux d&#039;occupation ?"},"content":{"rendered":"<p><em>Le taux d&#039;occupation est un indicateur de performance cl\u00e9 utilis\u00e9 par les acteurs de l&#039;industrie h\u00f4teli\u00e8re pour \u00e9valuer les performances d&#039;un h\u00f4tel. En tant que m\u00e9trique, il concerne le pourcentage d&#039;un h\u00f4tel occup\u00e9 et peut \u00eatre utilis\u00e9 avec d&#039;autres KPI, tels que l&#039;ADR (taux journalier moyen) et le RevPAR (revenu par chambre disponible), dans le cadre d&#039;un <a href=\"https:\/\/www.revfine.com\/fr\/conseils-de-gestion-des-revenus-pour-les-hotels\/\">strat\u00e9gie de gestion des revenus<\/a>.<\/em><\/p>\n<p><span style=\"font-family: Antic Slab; font-size: 16pt;\">Table des mati\u00e8res:<\/span><\/p>\n<ul>\n<li><a href=\"#what-does-occupancy-rate-stand-for\"><span style=\"text-decoration: underline;\">A quoi correspond le taux d&#039;occupation ?<\/span><\/a><\/li>\n<li><a href=\"#what-influences-occupancy-rate\"><span style=\"text-decoration: underline;\">Qu\u2019est-ce qui influence le taux d\u2019occupation des h\u00f4tels ?<\/span><\/a><\/li>\n<li><a href=\"#how-to-calculate-occupancy-rate\"><span style=\"text-decoration: underline;\">Comment calculer le taux d&#039;occupation<\/span><\/a><\/li>\n<li><a href=\"#how-to-use-occupancy-rate\"><span style=\"text-decoration: underline;\">Comment utiliser le taux d&#039;occupation<\/span><\/a><\/li>\n<li><a href=\"#strategies-maximize-occupancy-rate-hotel-revenue-management\"><span style=\"text-decoration: underline;\">Strat\u00e9gies pour maximiser le taux d&#039;occupation dans la gestion des revenus h\u00f4teliers<\/span><\/a>\n<ul>\n<li><a href=\"#competitive-offers\"><span style=\"text-decoration: underline;\">1. Offres comp\u00e9titives<\/span><\/a><\/li>\n<li><a href=\"#enhanced-guest-experiences\"><span style=\"text-decoration: underline;\">2. Exp\u00e9riences clients am\u00e9lior\u00e9es<\/span><\/a><\/li>\n<li><a href=\"#capitalize-loyalty-programs\"><span style=\"text-decoration: underline;\">3. Capitaliser sur les programmes de fid\u00e9lit\u00e9<\/span><\/a><\/li>\n<li><a href=\"#attract-bigger-groups\"><span style=\"text-decoration: underline;\">4. Attirez des groupes plus importants<\/span><\/a><a id=\"what-does-occupancy-rate-stand-for\"><\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#more-revenue-management-kpi\"><span style=\"text-decoration: underline;\">Plus de KPI de gestion des revenus<\/span><\/a><\/li>\n<\/ul>\n<h2>A quoi correspond le taux d&#039;occupation ?<a id=\"what-influences-occupancy-rate\"><\/a><\/h2>\n<p>En termes simples, le taux d&#039;occupation fait r\u00e9f\u00e9rence au nombre d&#039;unit\u00e9s locatives occup\u00e9es \u00e0 un moment donn\u00e9, par rapport au nombre total d&#039;unit\u00e9s locatives disponibles. C&#039;est l&#039;un des KPI les plus populaires dans l&#039;industrie h\u00f4teli\u00e8re pour <a href=\"https:\/\/www.revfine.com\/fr\/la-gestion-des-recettes\/\">la gestion des recettes<\/a>, mettant en \u00e9vidence la quantit\u00e9 d&#039;espace disponible dans un h\u00f4tel qui est utilis\u00e9e.<\/p>\n<p>Le taux d&#039;occupation d&#039;un h\u00f4tel est exprim\u00e9 en pourcentage. Ainsi, par exemple, si un h\u00f4tel dispose de 100 chambres disponibles \u00e0 la vente et que 100 de ces chambres sont occup\u00e9es, le taux d&#039;occupation serait de 100 %. Si le m\u00eame h\u00f4tel avait 60 chambres occup\u00e9es, le taux d&#039;occupation serait de 60 %.<\/p>\n<h2>Qu\u2019est-ce qui influence le taux d\u2019occupation des h\u00f4tels ?<\/h2>\n<p>En plus de comprendre ce qu\u2019est un taux d\u2019occupation et comment il est calcul\u00e9, vous devez \u00e9galement comprendre ce qui l\u2019influence. Alors, quel est l\u2019impact d\u2019un taux d\u2019occupation ? Les grands h\u00f4tels sont g\u00e9n\u00e9ralement plus difficiles \u00e0 pourvoir, tandis qu&#039;une concurrence accrue dans la r\u00e9gion pourrait avoir un impact n\u00e9gatif sur la demande pour votre h\u00f4tel.<a id=\"how-to-calculate-occupancy-rate\"><\/a> Votre taux d&#039;occupation pourrait \u00e9galement \u00eatre affect\u00e9 n\u00e9gativement par des prix \u00e9lev\u00e9s ou des tendances plus larges, comme les p\u00e9riodes de crise \u00e9conomique.<\/p>\n<p>En revanche, un certain nombre de facteurs peuvent \u00e9galement influencer positivement le taux d\u2019occupation de votre h\u00f4tel. \u00c0 titre d\u2019exemple, l\u2019\u00e9mergence de nouvelles attractions dans la r\u00e9gion pourrait attirer davantage de visiteurs, tandis que les \u00e9v\u00e9nements \u00e0 proximit\u00e9 pourraient \u00e9galement accro\u00eetre la demande. Des prix bas, des offres sp\u00e9ciales, de nouvelles installations h\u00f4teli\u00e8res et un meilleur marketing pourraient \u00e9galement am\u00e9liorer votre taux d&#039;occupation.<\/p>\n<h2>Comment calculer le taux d&#039;occupation<a id=\"how-to-use-occupancy-rate\"><\/a><\/h2>\n<p>Le KPI du taux d&#039;occupation peut \u00eatre calcul\u00e9 avec la formule suivante :<\/p>\n<p><em><strong>Taux d&#039;occupation<\/strong> = Nombre de chambres occup\u00e9es \/ Nombre total de chambres disponibles<\/em><\/p>\n<p><strong>Exemple:<\/strong> Si votre h\u00f4tel compte 220 chambres et que 210 chambres sont occup\u00e9es :<\/p>\n<p>210 \/ 220 = 0,95 = 95 % de taux d&#039;occupation<\/p>\n<h2>Comment utiliser le taux d&#039;occupation<\/h2>\n<p>Le taux d&#039;occupation est souvent consid\u00e9r\u00e9 comme l&#039;un des trois indicateurs les plus utiles pour les propri\u00e9taires d&#039;h\u00f4tels effectuant un <a href=\"https:\/\/www.revfine.com\/fr\/revenue-management-strategies-hotel-industrie\/\">strat\u00e9gie de gestion des revenus<\/a>, ainsi que le tarif journalier moyen et le revenu par chambre disponible. Cela \u00e9tant dit, il a certaines limites en tant que KPI, il est donc important de comprendre comment le lire efficacement.<\/p>\n<p>D&#039;une mani\u00e8re g\u00e9n\u00e9rale, ceux qui travaillent dans le <a href=\"https:\/\/www.revfine.com\/fr\/hotellerie\/\">h\u00f4tellerie<\/a> devrait viser un taux d\u2019occupation \u00e9lev\u00e9, ce qui indique que l\u2019espace est utilis\u00e9 efficacement. <a id=\"strategies-maximize-occupancy-rate-hotel-revenue-management\"><\/a>Cependant, il doit \u00eatre utilis\u00e9 avec d\u2019autres mesures, car l\u2019objectif est de maximiser les revenus et non le taux d\u2019occupation.<\/p>\n<p>Bien qu\u2019un taux d\u2019occupation de 100 pour cent soit souhaitable, les propri\u00e9taires d\u2019h\u00f4tels devront peut-\u00eatre baisser leurs tarifs pour y parvenir. Par cons\u00e9quent, il pourrait y avoir des cas o\u00f9 les h\u00f4tels peuvent gagner plus d&#039;argent avec un taux d&#039;occupation de 80 pour cent qu&#039;avec un taux d&#039;occupation de 100 pour cent si les 80 pour cent paient plus cher. <a href=\"https:\/\/www.revfine.com\/fr\/pricing-strategies-hotellerie-industrie\/\">des prix<\/a>. Pour cette raison, le taux d\u2019occupation doit toujours \u00eatre consid\u00e9r\u00e9 dans son contexte, parall\u00e8lement au tarif journalier moyen et aux revenus par chambre disponible.<a id=\"competitive-offers\"><\/a><\/p>\n<h2>Strat\u00e9gies pour maximiser le taux d&#039;occupation dans la gestion des revenus h\u00f4teliers<\/h2>\n<p>Il peut \u00eatre avantageux d\u2019utiliser des strat\u00e9gies \u00e9prouv\u00e9es pour augmenter le taux d\u2019occupation de votre h\u00f4tel. Dans les sections qui suivent, vous pourrez en apprendre davantage sur certaines de ces strat\u00e9gies et pourquoi elles peuvent am\u00e9liorer cet indicateur cl\u00e9.<\/p>\n<h3>1. Offres comp\u00e9titives<a id=\"enhanced-guest-experiences\"><\/a><\/h3>\n<p>Le taux d\u2019occupation de votre h\u00f4tel peut \u00eatre augment\u00e9 gr\u00e2ce \u00e0 une utilisation intelligente d\u2019offres qui vous aident \u00e0 rester comp\u00e9titif. Qu&#039;est-ce qu&#039;une offre sp\u00e9ciale boostant le taux d&#039;occupation ? Les exemples vont d&#039;une simple r\u00e9duction sur les chambres d&#039;h\u00f4tel \u00e0 l&#039;acc\u00e8s \u00e0 prix r\u00e9duit \u00e0 une attraction locale, en passant par des repas gratuits ou l&#039;inclusion de services suppl\u00e9mentaires avec la chambre.<\/p>\n<h3>2. Exp\u00e9riences clients am\u00e9lior\u00e9es<a id=\"capitalize-loyalty-programs\"><\/a><\/h3>\n<p>L&#039;un des meilleurs moyens d&#039;augmenter votre taux d&#039;occupation est de vous concentrer sur l&#039;exp\u00e9rience client. Apr\u00e8s tout, les clients qui appr\u00e9cient leur s\u00e9jour peuvent recommander votre h\u00f4tel \u00e0 d\u2019autres ou laisser des avis positifs. Assurez-vous de personnaliser au maximum les services h\u00f4teliers et de pr\u00eater attention aux petits d\u00e9tails qui peuvent am\u00e9liorer le s\u00e9jour des clients. Donnez la priorit\u00e9 \u00e0 l\u2019hygi\u00e8ne et \u00e0 la propret\u00e9, formez le personnel \u00e0 offrir un excellent service client et recherchez des moyens de minimiser les frictions tout au long du parcours client.<\/p>\n<h3>3. Capitaliser sur les programmes de fid\u00e9lit\u00e9<a id=\"attract-bigger-groups\"><\/a><\/h3>\n<p>Les programmes de fid\u00e9lisation de la client\u00e8le sont con\u00e7us pour encourager la fid\u00e9lit\u00e9 des clients, et tirer parti de ce groupe d\u00e9mographique d&#039;anciens clients peut vous aider \u00e0 remplir les chambres lorsque la demande peut \u00eatre faible. Offrez \u00e0 vos clients fid\u00e8les des raisons claires de revenir, depuis des r\u00e9ductions ou des surclassements gratuits jusqu&#039;\u00e0 l&#039;acc\u00e8s \u00e0 des installations ou \u00e0 des services r\u00e9serv\u00e9s aux membres.<\/p>\n<h3>4. Attirez des groupes plus importants<a id=\"more-revenue-management-kpi\"><\/a><\/h3>\n<p>Si vous vous concentrez sur la question \u00ab\u00a0qu&#039;est-ce qu&#039;un taux d&#039;occupation\u00a0?\u00a0\u00bb l&#039;accent est mis sur les chambres occup\u00e9es plut\u00f4t que sur le nombre d&#039;invit\u00e9s. Par cons\u00e9quent, vous pourrez peut-\u00eatre augmenter votre taux d\u2019occupation en vous concentrant sur des groupes plus importants, o\u00f9 les gens sont susceptibles de vouloir r\u00e9server plusieurs chambres. Organiser des conf\u00e9rences d&#039;affaires, des mariages et des f\u00eates de No\u00ebl ne sont que quelques exemples des fa\u00e7ons dont vous pouvez attirer de grands groupes de personnes souhaitant r\u00e9server plusieurs chambres.<\/p>\n<h2>Taux d&#039;occupation et autres KPI de gestion des revenus<\/h2>\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 juice:w-full juice:items-end overflow-x-auto gap-2\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"1c4c8ad0-4787-4aa7-96ed-483856443e33\">\n<div class=\"flex w-full flex-col gap-1 juice:empty:hidden juice:first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Ce tableau illustre l&#039;interaction entre le taux d&#039;occupation et les principaux indicateurs de revenus de l&#039;h\u00f4tel tels que l&#039;ADR, le RevPAR, le GOPPAR et le TRevPAR. Il montre comment ces relations peuvent \u00eatre g\u00e9r\u00e9es strat\u00e9giquement pour optimiser les revenus et la rentabilit\u00e9 du secteur h\u00f4telier.<\/p>\n<\/p>\n<div class=\"table-1\">\n<table width=\"100%\">\n<thead>\n<tr>\n<th align=\"left\"><strong>Relation avec d&#039;autres KPI<\/strong><\/th>\n<th align=\"left\"><strong>Description des interactions<\/strong><\/th>\n<th align=\"left\"><strong>Utilisation strat\u00e9gique dans l&#039;optimisation des revenus<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td align=\"left\"><strong>ADR (Taux Journalier Moyen)<\/strong><\/td>\n<td align=\"left\">L&#039;ADR mesure le revenu moyen g\u00e9n\u00e9r\u00e9 par les chambres occup\u00e9es. Alors que le taux d&#039;occupation quantifie l&#039;utilisation des chambres, l&#039;ADR refl\u00e8te l&#039;efficacit\u00e9 de la tarification.<\/td>\n<td align=\"left\">L&#039;optimisation de l&#039;ADR parall\u00e8lement \u00e0 des taux d&#039;occupation \u00e9lev\u00e9s peut augmenter consid\u00e9rablement le chiffre d&#039;affaires total, maximisant ainsi les marges b\u00e9n\u00e9ficiaires.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>RevPAR (Revenu par chambre disponible)<\/strong><\/td>\n<td align=\"left\">Le RevPAR combine le taux d&#039;occupation avec l&#039;ADR pour fournir une vue compl\u00e8te de la performance des revenus. Il est calcul\u00e9 en multipliant l&#039;ADR par le taux d&#039;occupation.<\/td>\n<td align=\"left\">Concentrez-vous sur l\u2019\u00e9quilibre entre un taux d\u2019occupation \u00e9lev\u00e9 et un ADR plus \u00e9lev\u00e9 pour augmenter le RevPAR, ce qui est essentiel pour \u00e9valuer la sant\u00e9 financi\u00e8re globale et le succ\u00e8s op\u00e9rationnel.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>GOPPAR (B\u00e9n\u00e9fice Brut d&#039;Exploitation Par Chambre Disponible)<\/strong><\/td>\n<td align=\"left\">GOPPAR offre une analyse plus approfondie en prenant en compte les co\u00fbts op\u00e9rationnels et les b\u00e9n\u00e9fices, au-del\u00e0 des simples mesures de revenus. Il consid\u00e8re \u00e0 la fois le taux d\u2019occupation et l\u2019ADR dans le contexte de la rentabilit\u00e9 globale.<\/td>\n<td align=\"left\">L&#039;am\u00e9lioration des taux d&#039;occupation et de l&#039;ADR sans augmentation des co\u00fbts conduit \u00e0 un meilleur GOPPAR, optimisant ainsi les performances financi\u00e8res.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>TRevPAR (Revenu total par chambre disponible)<\/strong><\/td>\n<td align=\"left\">TRevPAR s&#039;\u00e9tend au-del\u00e0 du RevPAR en int\u00e9grant toutes les sources de revenus (par exemple, restauration, services de spa) divis\u00e9es par chambres disponibles, refl\u00e9tant l&#039;impact de l&#039;occupation sur la g\u00e9n\u00e9ration globale de revenus.<\/td>\n<td align=\"left\">Tirer parti d\u2019un taux d\u2019occupation \u00e9lev\u00e9 pour vendre d\u2019autres services h\u00f4teliers peut am\u00e9liorer le TRevPAR, illustrant ainsi les vastes implications financi\u00e8res des taux d\u2019occupation.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2>Plus de KPI de gestion des revenus<\/h2>\n<p>KPI signifie <a href=\"https:\/\/www.revfine.com\/fr\/revenue-management-kpis-hotels\/\">Indicateur cl\u00e9 de performance<\/a>. Avec les KPI, vous pouvez mesurer et identifier les domaines de r\u00e9ussite et d\u2019\u00e9chec ainsi que les tendances li\u00e9es \u00e0 la demande et au comportement des clients. Outre l\u2019occupation, d\u2019autres KPI importants de gestion des revenus sont\u00a0:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.revfine.com\/fr\/quest-ce-que-revpar\/\">Qu\u2019est-ce que le RevPAR ?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/fr\/quest-ce-que-revpor\/\">Qu\u2019est-ce que RevPOR\u00a0?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/fr\/quest-ce-que-adr-revpar-goppar\/\">Les KPI h\u00f4tel expliqu\u00e9s\u00a0: ADR, REVPAR et GOPPAR<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/fr\/quest-ce-quun-taux-doccupation\/\">Qu&#039;est-ce qu&#039;un taux d&#039;occupation ?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/fr\/ebitda-hotellerie\/\">Que signifie EBITDA ?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/fr\/nrevpar\/\">NRevPAR clairement expliqu\u00e9\u00a0!<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/fr\/arpa\/\">Qu&#039;est-ce que l&#039;ARPA ?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/fr\/trevpar\/\">Qu&#039;est-ce que TRevPar ?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/fr\/revpar-vs-goppar\/\">RevPAR versus GOPPAR<\/a><\/li>\n<\/ul>\n<div class='code-block code-block-95' style='margin: 8px 0; clear: both;'>\n<h3>Plus de conseils pour d\u00e9velopper votre entreprise<\/h3>\n<strong>Revfine.com<\/strong> est la plateforme de connaissances leader dans le secteur de l&#039;h\u00f4tellerie et du voyage. Les professionnels utilisent nos connaissances, nos strat\u00e9gies et nos conseils pratiques pour s&#039;inspirer, optimiser leurs revenus, innover dans leurs processus et am\u00e9liorer l&#039;exp\u00e9rience client.<br><br>\n\nD\u00e9couvrez des conseils d&#039;experts sur la gestion, le marketing, revenue management, les op\u00e9rations, les logiciels et la technologie dans notre <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/\">H\u00f4tel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hospitalite\/\">Hospitalit\u00e9<\/a><\/span>, et <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/voyager\/\">Voyages et tourisme<\/a><\/span> cat\u00e9gories.<br>\n\n<div class=\"molongui-clearfix\"><\/div><div class=\"m-a-box\" data-is-shortcode=\"yes\" data-box-layout=\"slim\" data-box-position=\"below\" data-multiauthor=\"false\" data-author-id=\"24\" data-author-type=\"user\" data-author-archived=\"\"><div class=\"m-a-box-item m-a-box-header m-a-box-headline\"><h3><span class=\"m-a-box-header-title m-a-box-string-headline\">Cet article est r\u00e9dig\u00e9 par :<\/span><\/h3><\/div><div class=\"m-a-box-container\"><div class=\"m-a-box-tab m-a-box-content m-a-box-profile\" data-profile-layout=\"layout-7\" data-author-ref=\"user-24\" itemscope itemid=\"https:\/\/www.revfine.com\/fr\/author\/martijn-barten\/\" itemtype=\"https:\/\/schema.org\/Person\"><div class=\"m-a-box-content-top\"><\/div><div class=\"m-a-box-content-middle\"><div class=\"m-a-box-item m-a-box-avatar\" data-source=\"local\"><a class=\"m-a-box-avatar-url\" href=\"https:\/\/www.revfine.com\/fr\/author\/martin-barten\/\"><img decoding=\"async\" width=\"125\" height=\"125\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg\" class=\"attachment-125x125 size-125x125\" alt=\"Martijn Barten\" itemprop=\"image\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-12x12.jpg 12w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-66x66.jpg 66w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-70x70.jpg 70w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-200x200.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten.jpg 250w\" sizes=\"(max-width: 125px) 100vw, 125px\"\/><\/a><\/div><div class=\"m-a-box-item m-a-box-data\"><div class=\"m-a-box-name m-a-box-title\"><h5 itemprop=\"name\"><a class=\"m-a-box-name-url\" href=\"https:\/\/www.revfine.com\/fr\/author\/martijn-barten\/\" itemprop=\"url\"> Martijn Barten<\/a><\/h5><\/div><div class=\"m-a-box-bio\" itemprop=\"description\"><p>Bonjour, je suis Martijn Barten, fondateur de Revfine.com. Avec 20 ans d&#039;exp\u00e9rience dans l&#039;industrie h\u00f4teli\u00e8re, je me sp\u00e9cialise dans l&#039;optimisation des revenus en combinant revenue management avec des strat\u00e9gies marketing. J&#039;ai d\u00e9velopp\u00e9, mis en \u0153uvre et g\u00e9r\u00e9 avec succ\u00e8s des strat\u00e9gies revenue management et de marketing pour des propri\u00e9t\u00e9s individuelles et des portefeuilles multi-propri\u00e9t\u00e9s.<\/p><\/div><div class=\"m-a-box-related\" data-related-layout=\"layout-1\"><div class=\"m-a-box-item m-a-box-related-entries\" style=\"display:none;\"><ul><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/fr\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/fr\/hotel-marketing-strategies\/\" itemprop=\"url\"><span itemprop=\"headline\">26 strat\u00e9gies marketing h\u00f4teli\u00e8res essentielles pour augmenter les r\u00e9servations en 2025<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/fr\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/fr\/conseils-de-gestion-des-revenus-pour-les-hotels\/\" itemprop=\"url\"><span itemprop=\"headline\">20 conseils de gestion des revenus pour les h\u00f4tels<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/fr\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/fr\/revenue-management-strategies-hotel-industrie\/\" itemprop=\"url\"><span itemprop=\"headline\">23 strat\u00e9gies de gestion des revenus pour d\u00e9velopper votre activit\u00e9 h\u00f4teli\u00e8re<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/fr\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/fr\/la-gestion-des-recettes\/\" itemprop=\"url\"><span itemprop=\"headline\">Les bases de la gestion des revenus expliqu\u00e9es\u00a0!<\/span><\/a><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"m-a-box-content-bottom\"><div class=\"m-a-box-item m-a-box-social\"><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-facebook m-ico-\" href=\"https:\/\/www.facebook.com\/revfine\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Voir le profil Facebook de Martijn Barten\"><i class=\"m-a-icon-facebook\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-twitter m-ico-\" href=\"https:\/\/twitter.com\/revfine_com\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Voir le profil Twitter de Martijn Barten\"><i class=\"m-a-icon-twitter\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-linkedin m-ico-\" href=\"https:\/\/www.linkedin.com\/in\/martijnbarten\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Voir le profil Linkedin de Martijn Barten\"><i class=\"m-a-icon-linkedin\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-web m-ico-\" href=\"https:\/\/www.revfine.com\/fr\/a-propos\/#about-me\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Voir le profil Web de Martijn Barten\"><i class=\"m-a-icon-web\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Le taux d&#039;occupation est un indicateur cl\u00e9 de performance utilis\u00e9 par les professionnels de l&#039;h\u00f4tellerie pour \u00e9valuer les performances d&#039;un \u00e9tablissement. En tant que mesure, il s&#039;int\u00e9resse au pourcentage d&#039;occupation d&#039;un h\u00f4tel et peut \u00eatre utilis\u00e9 avec d&#039;autres indicateurs cl\u00e9s de performance, tels que l&#039;ADR (tarif journalier moyen) et le RevPAR (revenu par chambre disponible), dans le cadre d&#039;une strat\u00e9gie revenue management. Table des mati\u00e8res : Quoi<\/p>","protected":false},"author":24,"featured_media":399,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-kpi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is an Occupancy Rate? | Revenue Management KPI\u2019s<\/title>\n<meta name=\"description\" content=\"An occupancy rate is a KPI used by hotel and hospitality industry employees. 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