{"id":4124,"date":"2023-05-18T09:00:40","date_gmt":"2023-05-18T07:00:40","guid":{"rendered":"https:\/\/revfine.com\/?p=4124"},"modified":"2025-09-17T20:19:49","modified_gmt":"2025-09-17T18:19:49","slug":"increase-direct-bookings-hotel-chatbot","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/fr\/increase-direct-bookings-hotel-chatbot\/","title":{"rendered":"Comment un chatbot peut-il augmenter vos r\u00e9servations directes ?"},"content":{"rendered":"<p><em>Les h\u00f4tels privil\u00e9gient souvent les r\u00e9servations directes, car elles g\u00e9n\u00e8rent des marges b\u00e9n\u00e9ficiaires plus importantes et un meilleur contr\u00f4le global. Par cons\u00e9quent, de nombreux propri\u00e9taires d&#039;h\u00f4tels souhaitent explorer de nouvelles fa\u00e7ons d&#039;encourager les clients \u00e0 r\u00e9server directement, et les chatbots apparaissent comme l&#039;une des meilleures options. Dans cet article, vous d\u00e9couvrirez comment un chatbot peut augmenter vos r\u00e9servations directes.<\/em><\/p>\n<h2>L&#039;importance des r\u00e9servations directes<\/h2>\n<p>Les h\u00f4tels essaient d\u2019encourager autant de r\u00e9servations directes que possible afin d\u2019optimiser leurs r\u00e9sultats financiers. En effet, lorsque les r\u00e9servations sont effectu\u00e9es directement, l\u2019h\u00f4tel \u00e9conomise sur les commissions vers\u00e9es aux OTA ou \u00e0 d\u2019autres plateformes. En m\u00eame temps, les r\u00e9servations directes donnent \u00e9galement aux h\u00f4tels un contr\u00f4le total sur toutes les communications ult\u00e9rieures avec le client.<\/p>\n<p>Malheureusement, la plupart des visiteurs qui visitent un site Web d\u2019h\u00f4tel pour la premi\u00e8re fois ne deviennent pas imm\u00e9diatement des clients payants, et ce pour de nombreuses raisons. Cependant, cela peut s\u2019expliquer en partie par le fait que les d\u00e9cisions des clients sont influenc\u00e9es par de nombreux facteurs : le prix des chambres, les avis en ligne, l\u2019emplacement, la technologie propos\u00e9e, les options de petit-d\u00e9jeuner et m\u00eame les capacit\u00e9s Wi-Fi. Par cons\u00e9quent, de nombreux clients qui atterrissent sur le site Web d\u2019un h\u00f4tel le quittent pour effectuer des recherches.<\/p>\n<p>Si les grands h\u00f4tels ont g\u00e9n\u00e9ralement le budget n\u00e9cessaire pour mener des campagnes de remarketing, les h\u00f4tels ind\u00e9pendants ou les petites cha\u00eenes ne peuvent pas toujours se permettre ce luxe. En cons\u00e9quence, nombre de ces h\u00f4tels perdent des r\u00e9servations directes au profit d&#039;agences de voyages en ligne comme Expedia et Booking.com. Trouver des solutions \u00e0 ce probl\u00e8me est devenu une priorit\u00e9 pour l&#039;industrie h\u00f4teli\u00e8re. Parmi les options possibles, citons l&#039;offre de tarifs pr\u00e9f\u00e9rentiels et d&#039;autres incitations \u00e0 la r\u00e9servation directe sur le site Web de l&#039;h\u00f4tel.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-10406361' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-10406361' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_808562338383 = function(){ai_insert_viewport_code ('ai-insert-7-10406361');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_808562338383 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_919600970539);\n<\/script>\n<\/p>\n<p>Cela \u00e9tant dit, l\u2019une des solutions les plus prometteuses et les plus avant-gardistes consiste \u00e0 avoir un chatbot sur le site Web de votre h\u00f4tel et \u00e0 accompagner votre syst\u00e8me de r\u00e9servation. Le chatbot peut alors encourager activement les r\u00e9servations directes, offrir plus de personnalisation et r\u00e9pondre rapidement aux demandes. <a href=\"https:\/\/www.revfine.com\/fr\/tips-improve-hotel-customer-care\/\">client<\/a> questions ou pr\u00e9occupations.<\/p>\n<h2>4 conseils pour augmenter les r\u00e9servations directes avec un chatbot<\/h2>\n<p>Un chatbot peut contribuer \u00e0 augmenter les r\u00e9servations directes, mais il doit \u00eatre utilis\u00e9 correctement. Vous trouverez ci-dessous quatre conseils pour vous assurer que votre chatbot g\u00e9n\u00e8re les avantages que vous recherchez.<\/p>\n<h3>1. Int\u00e9grez-le \u00e0 votre moteur de r\u00e9servation<\/h3>\n<p>L&#039;int\u00e9gration de votre chatbot \u00e0 votre moteur de r\u00e9servation peut contribuer \u00e0 augmenter les r\u00e9servations directes en rendant le processus de r\u00e9servation plus pratique. Bien que la disponibilit\u00e9 actuelle des chambres puisse \u00eatre trouv\u00e9e directement sur le site Web d&#039;un h\u00f4tel, certains visiteurs pr\u00e9f\u00e9reront la commodit\u00e9 d&#039;utiliser un widget de chat qui peut fournir ces informations sur demande.<\/p>\n<p>Lorsqu&#039;un chatbot est enti\u00e8rement int\u00e9gr\u00e9 \u00e0 un moteur de r\u00e9servation, les utilisateurs peuvent demander des informations sur la disponibilit\u00e9 des chambres pour les dates choisies dans le chat lui-m\u00eame. Le widget de chat peut ensuite les rediriger vers le moteur de r\u00e9servation pour finaliser leur r\u00e9servation. Le chatbot peut \u00e9galement r\u00e9pondre aux questions, ce qui signifie que les utilisateurs n&#039;auront pas besoin de cliquer sur votre site Web pour trouver des informations. Cela signifie que vous \u00e9vitez le risque qu&#039;ils soient distraits.<\/p>\n<p>Un bon exemple est le <a href=\"https:\/\/hijiffy.com\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener noreferrer\">HiJiffy<\/a> plateforme de chatbot, o\u00f9 les utilisateurs peuvent v\u00e9rifier la disponibilit\u00e9, s\u00e9lectionner une chambre, obtenir des devis en temps r\u00e9el, afficher des photos, puis \u00eatre redirig\u00e9s pour finaliser leur r\u00e9servation.<\/p>\n<h3>2. Les chatbots comme outil marketing<\/h3>\n<p>La communication par chatbot via des plateformes comme Facebook et WhatsApp peut dynamiser vos efforts marketing tout en offrant une plus grande personnalisation pour <a href=\"https:\/\/www.revfine.com\/fr\/hotel-metrics-guest-experience\/\">invit\u00e9s<\/a>. En utilisant des chatbots de cette mani\u00e8re, vous pouvez encourager les r\u00e9servations directes et \u00e9galement recueillir le type d&#039;informations qui peuvent aider \u00e0 fournir des services h\u00f4teliers personnalis\u00e9s ou \u00e0 envoyer des messages marketing personnalis\u00e9s \u00e0 des voyageurs individuels. Cette approche peut \u00e9galement ouvrir des opportunit\u00e9s de ventes crois\u00e9es et de ventes incitatives.<\/p>\n<p>Par exemple, un chatbot pourrait rechercher des informations aupr\u00e8s d&#039;un client sur le voyage qu&#039;il souhaite, puis lui fournir un lien direct via <a href=\"https:\/\/www.revfine.com\/fr\/whatsapp-for-hotels\/\">WhatsApp<\/a>, pour finaliser une r\u00e9servation. Une fois le client arriv\u00e9, les informations recueillies peuvent \u00eatre utilis\u00e9es pour envoyer des notifications push sur son t\u00e9l\u00e9phone, accompagn\u00e9es de recommandations en fonction de ses pr\u00e9f\u00e9rences.<\/p>\n<p>Ainsi, par exemple, votre chatbot peut avoir recueilli des informations sur un client, comme son envie de se d\u00e9tendre ou son souhait de sortir. Vos notifications push peuvent promouvoir le spa de votre h\u00f4tel ou recommander des attractions locales. Lorsque tout cela est mis en place, vous aurez non seulement g\u00e9n\u00e9r\u00e9 une r\u00e9servation directe, mais vous aurez \u00e9galement fourni au client une exp\u00e9rience personnalis\u00e9e, ce qui augmentera les chances de visites r\u00e9p\u00e9t\u00e9es.<\/p>\n<h3>3. \u00c9liminez la barri\u00e8re de la langue pour les invit\u00e9s<\/h3>\n<p>Les h\u00f4tels ne peuvent pas employer suffisamment de personnel pour communiquer dans toutes les langues, ce qui peut rendre la communication extr\u00eamement difficile avec certains clients potentiels. Cependant, un chatbot bas\u00e9 sur la PNL (programmation neurolinguistique) peut \u00e9liminer cette barri\u00e8re, en attirant des r\u00e9servations directes en communiquant dans la langue pr\u00e9f\u00e9r\u00e9e d&#039;un utilisateur.<\/p>\n<p>Cette technologie peut \u00e9galement \u00eatre utilis\u00e9e dans votre h\u00f4tel. M\u00eame si un r\u00e9ceptionniste ne peut pas comprendre et communiquer efficacement avec un client, le chatbot peut g\u00e9rer l&#039;interaction et \u00e9ventuellement traduire pour les deux parties, ce qui rend l&#039;ensemble du parcours client beaucoup plus fluide pour bon nombre de vos clients \u00e9trangers.<\/p>\n<h3>4. R\u00e9ponses rapides aux questions<\/h3>\n<p>Enfin, un chatbot bas\u00e9 sur l&#039;IA peut booster vos r\u00e9servations directes en r\u00e9pondant instantan\u00e9ment aux questions fr\u00e9quemment pos\u00e9es (FAQ), apportant ainsi des \u00e9claircissements pr\u00e9cieux sur tout probl\u00e8me auquel un utilisateur peut penser lorsqu&#039;il se demande s&#039;il doit r\u00e9server une chambre dans votre h\u00f4tel. Cela peut ensuite rendre la d\u00e9cision beaucoup plus facile, augmentant ainsi la demande de chambres.<\/p>\n<p>Les questions courantes sur les heures d&#039;arriv\u00e9e et de d\u00e9part, l&#039;heure du service du petit-d\u00e9jeuner ou la r\u00e9servation de divers services h\u00f4teliers ne n\u00e9cessitent pas d&#039;intervention humaine, car elles ont des r\u00e9ponses claires et d\u00e9finitives. En automatisant les r\u00e9ponses, en utilisant un chatbot, les questions recevront une r\u00e9ponse rapide, les clients seront plus satisfaits et votre personnel du service client en b\u00e9n\u00e9ficiera \u00e9galement, car il aura moins de demandes de clients \u00e0 traiter.<\/p>\n<p>Mieux encore, un chatbot peut informer le personnel de l\u2019h\u00f4tel qu\u2019une intervention humaine est n\u00e9cessaire, ce qui permet au client de vivre une exp\u00e9rience fluide, m\u00eame si ses questions deviennent plus complexes. 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else document.addEventListener ('DOMContentLoaded', ai_run_262713464474);\n<\/script>\n<\/p>\n<p><strong>Les chatbots offrent de nombreux avantages, notamment la fid\u00e9lisation des clients, l\u2019am\u00e9lioration du profil des clients, la cr\u00e9ation de nouvelles sources de revenus et la lib\u00e9ration du personnel h\u00f4telier. Mais l\u2019un des plus grands avantages est la possibilit\u00e9 de fournir des r\u00e9ponses instantan\u00e9es et naturelles au bon moment, ce qui se traduit par davantage de r\u00e9servations directes.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Plus de conseils pour d\u00e9velopper votre entreprise<\/h3>\n<strong>Revfine.com<\/strong> est la plateforme de connaissances leader dans le secteur de l&#039;h\u00f4tellerie et du voyage. Les professionnels utilisent nos connaissances, nos strat\u00e9gies et nos conseils pratiques pour s&#039;inspirer, optimiser leurs revenus, innover dans leurs processus et am\u00e9liorer l&#039;exp\u00e9rience client.<br><br>\n\nD\u00e9couvrez des conseils d&#039;experts sur la gestion, le marketing, revenue management, les op\u00e9rations, les logiciels et la technologie dans notre <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/\">H\u00f4tel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hospitalite\/\">Hospitalit\u00e9<\/a><\/span>, et <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/voyager\/\">Voyages et tourisme<\/a><\/span> cat\u00e9gories.<\/div>","protected":false},"excerpt":{"rendered":"<p>Les h\u00f4tels donnent souvent la priorit\u00e9 aux r\u00e9servations directes car elles se traduisent par des marges b\u00e9n\u00e9ficiaires plus larges et un meilleur contr\u00f4le global. Par cons\u00e9quent, de nombreux propri\u00e9taires d&#039;h\u00f4tels souhaitent explorer de nouvelles fa\u00e7ons d&#039;encourager les clients \u00e0 r\u00e9server directement, et les chatbots apparaissent comme l&#039;une des meilleures options. Dans cet article, vous d\u00e9couvrirez comment un chatbot peut augmenter vos r\u00e9servations directes. L&#039;importance de<\/p>","protected":false},"author":1,"featured_media":4126,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[797,805,199],"tags":[177],"class_list":["post-4124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-chatbots","category-direct-bookings","category-software","tag-hijiffy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Can a Chatbot Increase Your Direct Bookings? | Revfine.com<\/title>\n<meta name=\"description\" content=\"A hotel chatbot can help hotels to increase direct bookings. In this article, you will find out how a chatbot can increase your direct bookings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/fr\/increase-direct-bookings-hotel-chatbot\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Can a Chatbot Increase Your Direct Bookings? | Revfine.com\" \/>\n<meta property=\"og:description\" content=\"A hotel chatbot can help hotels to increase direct bookings. 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