{"id":8433,"date":"2023-05-30T09:00:38","date_gmt":"2023-05-30T07:00:38","guid":{"rendered":"https:\/\/revfine.com\/?p=8433"},"modified":"2025-09-17T19:48:13","modified_gmt":"2025-09-17T17:48:13","slug":"strategie-de-recuperation-de-covid-pour-les-hotels","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/fr\/covid-recovery-strategy-for-hotels\/","title":{"rendered":"La strat\u00e9gie ultime de r\u00e9cup\u00e9ration COVID pour chaque service h\u00f4telier"},"content":{"rendered":"<p><em>Le COVID-19 a paralys\u00e9 l\u2019industrie h\u00f4teli\u00e8re mondiale. Aujourd\u2019hui, de nombreuses destinations rouvrent lentement et l\u2019industrie commence \u00e0 se redresser. Pour vous aider \u00e0 tirer le meilleur parti de votre propri\u00e9t\u00e9 pendant cette phase de rebond, cet article r\u00e9sume les conseils d&#039;experts en mati\u00e8re de r\u00e9cup\u00e9ration suite au COVID pour vos services de marketing, de gestion des revenus, de restauration et de r\u00e9ception. Au bas de cet article, vous trouvez un lien pour t\u00e9l\u00e9charger <span style=\"text-decoration: underline;\"><a href=\"#ebooks\">4 eBooks gratuits<\/a><\/span> avec des strat\u00e9gies de r\u00e9cup\u00e9ration COVID plus approfondies par d\u00e9partement.<\/em><\/p>\n<h2>Commercialiser votre h\u00f4tel apr\u00e8s le confinement<\/h2>\n<p>Attirer l&#039;attention sur votre h\u00f4tel et motiver les gens \u00e0 r\u00e9server une fois que vous \u00eates pr\u00eat \u00e0 rouvrir prend plus qu&#039;une simple promotion ou deux. Des moments comme ceux-ci n\u00e9cessitent une approche plus affin\u00e9e. Gardez les 4 conseils suivants \u00e0 l\u2019esprit lorsque vous planifiez votre marketing.<\/p>\n<ul>\n<li><strong>Planifiez vos ressources et concentrez-vous sur les activit\u00e9s marketing avec le meilleur retour sur investissement<\/strong> pour votre h\u00f4tel. Cela pourrait inclure de concentrer votre \u00e9nergie sur les m\u00e9dias sociaux et les relations avec les m\u00e9dias ou sur les publicit\u00e9s et campagnes payantes. Faites le meilleur choix pour votre propri\u00e9t\u00e9 en examinant les m\u00e9dias auxquels votre public cible r\u00e9agit le mieux.<\/li>\n<li><strong>Concentrez-vous sur votre communaut\u00e9 locale<\/strong> car les voyages internationaux pourraient mettre plus de temps \u00e0 rebondir. Proposez des offres et des promotions pendant les jours f\u00e9ri\u00e9s scolaires ou publics et d&#039;autres offres sp\u00e9ciales dont les clients peuvent facilement profiter. Pensez \u00e9galement aux m\u00e9dias qui atteignent le mieux ce march\u00e9 et aux canaux par lesquels ils r\u00e9servent, car cela vous aidera \u00e0 affiner votre ciblage.<\/li>\n<li><strong>Proposez des promotions cr\u00e9atives<\/strong> pour acc\u00e9der \u00e0 de nouveaux march\u00e9s ou offrir quelque chose d&#039;unique qui attirera l&#039;attention des gens. Il peut s&#039;agir de forfaits familiaux sp\u00e9ciaux comprenant des options de divertissement amusantes ou la location de salles de jour aux personnes qui travaillent \u00e0 distance mais souhaitent sortir de la maison pendant la journ\u00e9e.<\/li>\n<li><strong>Tirer le meilleur parti des nouvelles tendances du comportement des consommateurs<\/strong>, comme le nombre croissant de personnes utilisant la recherche \u00e0 commande vocale lorsqu&#039;elles planifient un voyage. Attirez ces invit\u00e9s sur votre site en ajoutant de courts articles sous forme de questions-r\u00e9ponses qui couvrent les sujets que les visiteurs potentiels recherchent le plus fr\u00e9quemment, tels que les meilleurs restaurants, bars et attractions de votre r\u00e9gion ou des informations locales li\u00e9es au COVID.<\/li>\n<\/ul>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-93308801' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-93308801' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_402239452338 = function(){ai_insert_viewport_code ('ai-insert-7-93308801');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_402239452338 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_784296197345);\n<\/script>\n<\/p>\n<h2>Gestion des revenus dans des temps extraordinaires<\/h2>\n<p>Votre approche de la gestion des revenus apr\u00e8s le confinement aura un impact \u00e9norme sur la performance de votre propri\u00e9t\u00e9 pendant la p\u00e9riode de reprise. Les 4 points ci-dessous vous aideront \u00e0 adapter votre strat\u00e9gie \u00e0 l\u2019\u00e9volution de la demande dans cette situation in\u00e9dite.<\/p>\n<ul>\n<li><strong>Pr\u00e9parez-vous \u00e0 l\u2019\u00e9volution des mod\u00e8les de demande<\/strong>. Avec moins de personnes voyageant \u00e0 l\u2019international, votre march\u00e9 int\u00e9rieur gagnera en importance. Les entreprises r\u00e9duisant leurs voyages d\u2019affaires se traduisent par un segment d\u2019affaires plus faible. V\u00e9rifiez vos donn\u00e9es pour voir comment ces tendances cl\u00e9s ont impact\u00e9 votre propri\u00e9t\u00e9 et quels segments, \u00e0 leur tour, ont repris pour vous, afin que vous puissiez mieux les cibler avec des activit\u00e9s marketing.<\/li>\n<li><strong>Poursuivre les pr\u00e9visions \u00e0 court terme<\/strong>. Il peut sembler vain de regarder trop loin, car personne ne peut pr\u00e9dire comment les restrictions de voyage et la reprise des activit\u00e9s \u00e9volueront dans les mois \u00e0 venir. Pour en tenir compte, cr\u00e9ez des pr\u00e9visions \u00e0 court terme pour deux ou trois sc\u00e9narios afin de voir comment votre entreprise se comporterait dans diff\u00e9rentes situations. Gagnez du temps sur cette t\u00e2che en tirant parti des outils de gestion des revenus.<\/li>\n<li><strong>Offrez de la valeur au lieu de r\u00e9ductions<\/strong>. Une simple baisse de vos tarifs n\u2019aura qu\u2019un impact limit\u00e9 puisque la demande est globalement plus faible. Au lieu d&#039;accorder des remises importantes, proposez des promotions \u00e0 valeur ajout\u00e9e qui promettent aux clients un s\u00e9jour amusant et des exp\u00e9riences formidables.<\/li>\n<li><strong>Adopter une gestion totale des revenus<\/strong>. La gestion des revenus ne concerne plus uniquement les revenus des chambres. Il est temps d&#039;examiner l&#039;ensemble du parcours client et de d\u00e9terminer comment l&#039;optimiser pour g\u00e9n\u00e9rer des revenus dans d&#039;autres d\u00e9partements \u00e9galement. Cela augmente les d\u00e9penses internes et vous donne plus de chances d&#039;\u00e9pater vos invit\u00e9s avec votre service exceptionnel.<\/li>\n<\/ul>\n<h2>Alimentation et boissons\u00a0: offrir la meilleure exp\u00e9rience<\/h2>\n<p>Le d\u00e9partement restauration (F&amp;B) s&#039;appuie fortement sur deux aspects\u00a0: un contact \u00e9troit avec les clients et l&#039;offre d&#039;exp\u00e9riences m\u00e9morables. M\u00eame si la COVID rend les choses plus difficiles, il existe des moyens cr\u00e9atifs de ravir vos invit\u00e9s et de garantir que les revenus transitent par vos \u00e9tablissements de restauration.<\/p>\n<ul>\n<li><strong>Mettre en \u0153uvre de nouvelles SOP<\/strong> (proc\u00e9dures op\u00e9rationnelles standard) qui suivent les r\u00e8gles locales et assurent la s\u00e9curit\u00e9 de votre personnel et de vos invit\u00e9s. \u00c9tudiez les directives publi\u00e9es par les autorit\u00e9s locales et trouvez des moyens de les mettre en \u0153uvre sans perturber excessivement votre service ou l&#039;exp\u00e9rience client. Et n&#039;oubliez pas de communiquer sur les mesures prises pour vos qu\u00eates.<\/li>\n<li><strong>Analysez vos co\u00fbts et vos revenus<\/strong>. Les nouvelles mesures d&#039;hygi\u00e8ne et les restrictions de capacit\u00e9 ont un impact important sur vos co\u00fbts op\u00e9rationnels et votre capacit\u00e9 \u00e0 g\u00e9n\u00e9rer des revenus. Examinez combien co\u00fbte l\u2019exploitation de votre site, comment votre march\u00e9 cible a pu changer, combien de couvertures vous avez besoin pour atteindre le seuil de rentabilit\u00e9 et o\u00f9 vous pouvez travailler plus efficacement pour r\u00e9duire les co\u00fbts.<\/li>\n<li><strong>R\u00e9organisez votre strat\u00e9gie marketing<\/strong>. Commencez par mettre de l\u2019ordre dans votre pr\u00e9sence en ligne. Mettez \u00e0 jour votre fiche Google, votre site Web et vos r\u00e9seaux sociaux pour inclure de nouvelles heures d&#039;ouverture et pr\u00e9senter vos mesures d&#039;hygi\u00e8ne. Ensuite, cr\u00e9ez du contenu destin\u00e9 \u00e0 un public local et commencez \u00e0 tester quel type de contenu les engage le plus. Enfin, utilisez votre pr\u00e9sence en ligne pour annoncer des offres et des promotions qui attireront de nouveaux clients.<\/li>\n<li><strong>Boostez vos ventes F&amp;B<\/strong>. Il est maintenant temps d\u2019essayer de nouvelles fa\u00e7ons de g\u00e9n\u00e9rer plus de ventes. Associez-vous \u00e0 des services de livraison locaux ou permettez aux clients de r\u00e9cup\u00e9rer leurs repas. Mettez r\u00e9guli\u00e8rement \u00e0 jour votre menu pour inclure des sp\u00e9cialit\u00e9s saisonni\u00e8res afin que les clients locaux aient plus de raisons de revenir et de former votre \u00e9quipe \u00e0 la vente incitative pour augmenter votre ch\u00e8que moyen.<\/li>\n<\/ul>\n<h2>R\u00e9ception\u00a0: Accueillir les invit\u00e9s dans votre propri\u00e9t\u00e9<\/h2>\n<p>Comme la plupart des h\u00f4teliers, le COVID vous a probablement amen\u00e9 \u00e0 modifier la fa\u00e7on dont vous g\u00e9rez les arriv\u00e9es dans votre \u00e9tablissement. Malgr\u00e9 ces mesures n\u00e9cessaires, accueillir les visiteurs de mani\u00e8re chaleureuse et conviviale n\u2019a jamais \u00e9t\u00e9 aussi important. Poursuivez votre lecture pour faire de votre r\u00e9ception un point de d\u00e9part parfait \u00e0 l&#039;\u00e9preuve du COVID pour vos invit\u00e9s.<\/p>\n<ul>\n<li><strong>Mettre en \u0153uvre de nouvelles normes d&#039;hygi\u00e8ne dans les espaces publics<\/strong> qui respectent vos directives locales en mati\u00e8re de sant\u00e9 et de s\u00e9curit\u00e9. Les mesures \u00e0 prendre peuvent inclure la fourniture d&#039;EPI \u00e0 vos invit\u00e9s et \u00e0 votre personnel, la mise en place de stations de d\u00e9sinfection des mains, le partage d&#039;informations sur les proc\u00e9dures obligatoires et l&#039;espacement des si\u00e8ges dans votre hall. Beaucoup de ces points entra\u00eeneront des co\u00fbts suppl\u00e9mentaires, alors incluez-les dans votre budget et recherchez des options rentables.<a id=\"ebooks\"><\/a><\/li>\n<li><strong>Ajuster les services de front office pour \u00eatre plus flexibles<\/strong> et permettre aux clients de choisir des services \u00e0 distance lorsque cela est possible. Par exemple, permettez aux gens de s&#039;enregistrer et de sortir sur leurs appareils mobiles s&#039;ils souhaitent \u00e9viter la r\u00e9ception. Ensuite, offrez-leur le choix des autres services qu&#039;ils souhaitent accepter, car tout le monde ne sera pas \u00e0 l&#039;aise avec des choses comme le service de voiturier et le service de portier.<\/li>\n<li><strong>Tirer parti des outils technologiques h\u00f4teliers<\/strong> pour donner aux clients et au personnel la possibilit\u00e9 de communiquer et de s&#039;engager num\u00e9riquement. Cela peut vous aider \u00e0 travailler plus efficacement et \u00e0 r\u00e9pondre plus rapidement aux demandes. C&#039;est \u00e9galement un excellent moyen d&#039;encourager les clients \u00e0 laisser des avis apr\u00e8s leur s\u00e9jour.<\/li>\n<li><strong>Offrez des exp\u00e9riences que vos invit\u00e9s ch\u00e9riront<\/strong> en vous associant \u00e0 des guides locaux, des destinations ou des prestataires de services. Cela vous donnera non seulement un avantage concurrentiel, mais cr\u00e9era \u00e9galement plus de chances d&#039;interagir avec les visiteurs et de g\u00e9n\u00e9rer des revenus via la vente incitative.<\/li>\n<\/ul>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-19694339' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-19694339' data-insertion-no-dbg data-code='PGRpdiBjbGFzcz0nY29kZS1ibG9jayBjb2RlLWJsb2NrLTQgYWktdHJhY2snIGRhdGEtYWk9J1d6UXNJaUlzSWlvcUtpQkNRVTVPUlZJNklFUmxjMnQwYjNBZ0xTQkNZVzV1WlhJZ1UyaHZjblJqYjJSbElESWlMQ0lpTERGZCcgc3R5bGU9J3BhZGRpbmc6IDEwcHggNXB4IDIwcHggNXB4Oyc+Cgo8ZGl2IGNsYXNzPSdhaS1yb3RhdGUgYWktdW5wcm9jZXNzZWQgYWktcm90YXRlLTQtOTIwOTc1NTAnIHN0eWxlPSdwb3NpdGlvbjogcmVsYXRpdmU7Jz4KPGRpdiBjbGFzcz0iYWktcm90YXRlLW9wdGlvbiIgZGF0YS1pbmRleD0iMSIgZGF0YS1uYW1lPSJRUT09IiBkYXRhLWNvZGU9IlBHUnBkaUJqYkdGemN6MG5ZMjlrWlMxaWJHOWpheUJqYjJSbExXSnNiMk5yTFRRd0lHRnBMWFJ5WVdOckp5QmtZWFJoTFdGcFBTZFhlbEYzVEVSQmMwbHBiMmRSYlVaMVltMVdlVWxIVW14ak1uUXdZak5CWjB4VFFrTlJWa0ZuU1RCRloweFRRa2RTTVVwVlNXbDNhVWxwZDNsWVVUMDlKeUJ6ZEhsc1pUMG5iV0Z5WjJsdU9pQTRjSGdnTURzZ1kyeGxZWEk2SUdKdmRHZzdKejRLUEdFZ2FISmxaajBpYUhSMGNITTZMeTltY21GdVkyOW5jbUZ6YzI4dVkyOXRMMlZ1THpVdGNtVjJaVzUxWlMxdFlXNWhaMlZ0Wlc1MExYUnBjSE10Wm05eUxXaHZkR1ZzY3k4L2RYUnRYM052ZFhKalpUMVNaWFptYVc1bExtTnZiU1poYlhBN2RYUnRYMjFsWkdsMWJUMUZlSEJsY25RbE1qQlFZWEowYm1WeUptRnRjRHQxZEcxZlkyRnRjR0ZwWjI0OVVtVjJabWx1WlM1amIyMGlJSFJoY21kbGREMGlYMkpzWVc1cklpQnlaV3c5SW01dmIzQmxibVZ5SWlCamJHRnpjejBpUW1GdWJtVnlMU05CTFVGbWRHVnlMVkJoY21GbmNtRndhQ0krUEdsdFp5QmpiR0Z6Y3owaVlXeHBaMjV1YjI1bElITnBlbVV0Wm5Wc2JDQjNjQzFwYldGblpTMHpOamc1TXlJZ2MzSmpQU0pvZEhSd2N6b3ZMM2QzZHk1eVpYWm1hVzVsTG1OdmJTOTNjQzFqYjI1MFpXNTBMM1Z3Ykc5aFpITXZNakF5TlM4eE1pOUdSMUpVTFZKTkxXVmliMjlyTFRFd0xWUnBjSE10TVRFd01DNXdibWNpSUdGc2REMGlJaUIzYVdSMGFEMGlNVEV3TUNJZ2FHVnBaMmgwUFNJeU1EQWlJQzgrUEM5aFBqd3ZaR2wyUGdvSyI+CjwvZGl2Pgo8ZGl2IGNsYXNzPSJhaS1yb3RhdGUtb3B0aW9uIiBkYXRhLWluZGV4PSIyIiBkYXRhLW5hbWU9IlFnPT0iIGRhdGEtY29kZT0iQ2p4a2FYWWdZMnhoYzNNOUoyTnZaR1V0WW14dlkyc2dZMjlrWlMxaWJHOWpheTAwTVNCaGFTMTBjbUZqYXljZ1pHRjBZUzFoYVQwblYzcFJlRXhFUVhOSmFXOW5VVzFHZFdKdFZubEpSMUpzWXpKME1HSXpRV2RNVTBKRFVWWkJaMGt3U1dkTVUwSkhVakZLVlVsSFZqUmtTRXBvU1dsM2FVbHBkM2xZVVQwOUp5QnpkSGxzWlQwbmJXRnlaMmx1T2lBNGNIZ2dNRHNnWTJ4bFlYSTZJR0p2ZEdnN0p6NEtQR0VnYUhKbFpqMGlhSFIwY0hNNkx5OW1jbUZ1WTI5bmNtRnpjMjh1WTI5dEwyVnVMelV0Y21WMlpXNTFaUzF0WVc1aFoyVnRaVzUwTFhScGNITXRabTl5TFdodmRHVnNjeTgvZFhSdFgzTnZkWEpqWlQxU1pYWm1hVzVsTG1OdmJTWmhiWEE3ZFhSdFgyMWxaR2wxYlQxRmVIQmxjblFsTWpCUVlYSjBibVZ5Sm1GdGNEdDFkRzFmWTJGdGNHRnBaMjQ5VW1WMlptbHVaUzVqYjIwaUlIUmhjbWRsZEQwaVgySnNZVzVySWlCeVpXdzlJbTV2YjNCbGJtVnlJaUJqYkdGemN6MGlRbUZ1Ym1WeUxTTkNMVUZtZEdWeUxWQmhjbUZuY21Gd2FDSStQR2x0WnlCamJHRnpjejBpWVd4cFoyNXViMjVsSUhOcGVtVXRablZzYkNCM2NDMXBiV0ZuWlMwek5qZzVNeUlnYzNKalBTSm9kSFJ3Y3pvdkwzZDNkeTV5WlhabWFXNWxMbU52YlM5M2NDMWpiMjUwWlc1MEwzVndiRzloWkhNdk1qQXlOUzh4TWk5R1IxSlVMVkpOTFdWaWIyOXJMVEV3TFZScGNITXRNVEV3TUM1d2JtY2lJR0ZzZEQwaUlpQjNhV1IwYUQwaU1URXdNQ0lnYUdWcFoyaDBQU0l5TURBaUlDOCtQQzloUGdvS0Nqd3ZaR2wyUGdvPSI+CjwvZGl2Pgo8L2Rpdj4KPHNjcmlwdD5pZiAodHlwZW9mIGFpX2pzX2NvZGUgPT0gJ2Jvb2xlYW4nKSB7dmFyIGFpX2Jsb2NrX2RpdiA9IGRvY3VtZW50LnF1ZXJ5U2VsZWN0b3IgKCcuYWktcm90YXRlLTQtOTIwOTc1NTAnKTsgYWlfcHJvY2Vzc19yb3RhdGlvbiAoYWlfYmxvY2tfZGl2KTsgYWlfYmxvY2tfZGl2LmNsYXNzTGlzdC5yZW1vdmUgKCdhaS1yb3RhdGUtNC05MjA5NzU1MCcpO307PC9zY3JpcHQ+CjwvZGl2Pgo=' data-block='4'><\/div>\n<script>\n  ai_run_352342811584 = function(){ai_insert_viewport_code ('ai-insert-4-19694339');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_352342811584 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_151388154710);\n<\/script>\n<\/p>\n<p><strong>\u00c0 vous maintenant\u00a0! Laissez toutes ces strat\u00e9gies et conseils de marketing, de gestion des revenus, de restauration et de r\u00e9ception face au COVID s&#039;impr\u00e9gner et vous inspirer pour rendre les voyages post-confinement de vos clients meilleurs, plus s\u00fbrs et plus amusants qu&#039;ils n&#039;auraient jamais pu l&#039;imaginer.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Plus de conseils pour d\u00e9velopper votre entreprise<\/h3>\n<strong>Revfine.com<\/strong> est la plateforme de connaissances leader dans le secteur de l&#039;h\u00f4tellerie et du voyage. Les professionnels utilisent nos connaissances, nos strat\u00e9gies et nos conseils pratiques pour s&#039;inspirer, optimiser leurs revenus, innover dans leurs processus et am\u00e9liorer l&#039;exp\u00e9rience client.<br><br>\n\nD\u00e9couvrez des conseils d&#039;experts sur la gestion, le marketing, revenue management, les op\u00e9rations, les logiciels et la technologie dans notre <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/\">H\u00f4tel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hospitalite\/\">Hospitalit\u00e9<\/a><\/span>, et <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/voyager\/\">Voyages et tourisme<\/a><\/span> cat\u00e9gories.<\/div>","protected":false},"excerpt":{"rendered":"<p>COVID-19 a paralys\u00e9 l&#039;industrie mondiale de l&#039;h\u00f4tellerie. Maintenant, de nombreuses destinations s&#039;ouvrent \u00e0 nouveau lentement et l&#039;industrie commence \u00e0 se redresser. Pour vous aider \u00e0 tirer le meilleur parti de votre propri\u00e9t\u00e9 pendant cette phase de rebond, cet article r\u00e9sume les conseils d&#039;experts en mati\u00e8re de r\u00e9cup\u00e9ration COVID pour vos services marketing, revenue management, F&amp;B et front office. En bas de<\/p>","protected":false},"author":1,"featured_media":8435,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[221,754],"tags":[170],"class_list":["post-8433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corona","category-hotel-operations-management","tag-oaky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Ultimate COVID Recovery Strategy for Every Hotel Department<\/title>\n<meta name=\"description\" content=\"Here you find the ultimate COVID recovery strategy for every hotel department. 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