{"id":9543,"date":"2023-06-01T20:00:30","date_gmt":"2023-06-01T18:00:30","guid":{"rendered":"https:\/\/www.revfine.com\/?p=9543"},"modified":"2025-09-17T19:48:19","modified_gmt":"2025-09-17T17:48:19","slug":"hotels-modeles-dattributs","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/fr\/attribute-model-hotels\/","title":{"rendered":"Les r\u00e9servations bas\u00e9es sur les attributs sont-elles la nouvelle norme pour les h\u00f4tels\u00a0?"},"content":{"rendered":"<p><em>Le mod\u00e8le d\u2019attribut est devenu un mot \u00e0 la mode dans l\u2019industrie h\u00f4teli\u00e8re ces derni\u00e8res ann\u00e9es. Mais qu\u2019est-ce que la r\u00e9servation bas\u00e9e sur les attributs, \u00e9galement connue sous le nom de vente bas\u00e9e sur les attributs ? Et quels avantages cela peut-il apporter \u00e0 votre initiative de vente incitative\u00a0? Voyons ce qu&#039;en disent les experts pour que vous puissiez d\u00e9cider si vous souhaitez tester cette nouvelle approche dans votre h\u00f4tel.<\/em><\/p>\n<h2>Qu&#039;est-ce qu&#039;une r\u00e9servation bas\u00e9e sur les attributs\u00a0?<\/h2>\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/hubs.li\/H0z45Py0\" target=\"_blank\" rel=\"noopener noreferrer\">R\u00e9servation bas\u00e9e sur les attributs<\/a><\/span> signifie diviser le produit, dans ce cas le s\u00e9jour \u00e0 l&#039;h\u00f4tel, en fonctionnalit\u00e9s et services distincts. Cela vous semble-t-il familier ? C&#039;est peut-\u00eatre le cas puisque les compagnies a\u00e9riennes le font depuis un certain temps en vous permettant de choisir des extras comme des si\u00e8ges avec plus d&#039;espace pour les jambes, des repas surclass\u00e9s ou un embarquement express. Comme pour un h\u00f4tel, vous pouvez utiliser un mod\u00e8le similaire lors de la vente de votre logement. Au lieu de proposer des chambres par cat\u00e9gorie \u00e0 un prix fixe, vous diviseriez votre inventaire pour permettre aux clients de s\u00e9lectionner uniquement les \u00e9l\u00e9ments qu&#039;ils souhaitent.<\/p>\n<p>Sans surprise, une r\u00e9servation bas\u00e9e sur les attributs aurait un impact consid\u00e9rable sur le processus de r\u00e9servation du client, car elle laisse les clients responsables de ce qu&#039;ils finiront par payer. Cela rend les types de chambres moins importants et aide les h\u00f4tels \u00e0 \u00e9viter la surr\u00e9servation de certaines cat\u00e9gories.<\/p>\n<h4><strong>Vid\u00e9o\u00a0: Comment fonctionne la vente bas\u00e9e sur les attributs pour les h\u00f4tels<\/strong><\/h4>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Lecteur vid\u00e9o YouTube 1\" src=\"https:\/\/www.youtube.com\/embed\/awc_LvVXGzs?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div>\n<p>&nbsp;<\/p>\n<p>Les h\u00f4tels peuvent \u00e9galement utiliser le mod\u00e8le d&#039;attributs pour mieux aligner les besoins des clients et les \u00e9quipements de l&#039;\u00e9tablissement. \u00c9tant donn\u00e9 que les clients peuvent choisir leurs fonctionnalit\u00e9s pr\u00e9f\u00e9r\u00e9es au d\u00e9but du processus de r\u00e9servation, il leur est beaucoup plus facile de personnaliser leur s\u00e9jour \u00e0 l&#039;h\u00f4tel.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-63381450' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-63381450' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_133657938719 = function(){ai_insert_viewport_code ('ai-insert-7-63381450');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_133657938719 (); else document.addEventListener ('DOMContentLoaded', ai_run_133657938719);\n<\/script>\n <div class='ai-viewports ai-viewport-3 ai-insert-8-23474483' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-8-23474483' data-insertion-no-dbg data-code='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' data-block='8'><\/div>\n<script>\n  ai_run_499808306559 = function(){ai_insert_viewport_code ('ai-insert-8-23474483');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_499808306559 (); else document.addEventListener ('DOMContentLoaded', ai_run_499808306559);\n<\/script>\n<\/p>\n<p>En termes de gestion des revenus, l&#039;\u00e9volution de la demande pour certains attributs ou caract\u00e9ristiques des chambres aura un impact sur leurs prix et la disponibilit\u00e9 des chambres. Cela vous permet \u00e9galement de collecter des donn\u00e9es plus d\u00e9taill\u00e9es sur ce qui est important pour vos clients et sur ce pour quoi ils sont pr\u00eats \u00e0 payer un suppl\u00e9ment.<\/p>\n<h3>Processus de r\u00e9servation standard<\/h3>\n<p>Dans l&#039;exemple suivant, un client choisit la chambre de luxe, car elle est dot\u00e9e d&#039;un balcon et d&#039;une vue sur l&#039;oc\u00e9an.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9550\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Attribute-Model-Hotels-Attribute-Based-Bookings.png\" alt=\"H\u00f4tels mod\u00e8les d&#039;attributs - R\u00e9servations bas\u00e9es sur des attributs\" width=\"800\" height=\"216\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Attribute-Model-Hotels-Attribute-Based-Bookings-300x81.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Attribute-Model-Hotels-Attribute-Based-Bookings.png 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br \/>\n<span style=\"font-size: 10pt;\"><em>Exemple\u00a0: processus de r\u00e9servation standard et r\u00e9servation de chambre<\/em><\/span><\/p>\n<p>Ce m\u00eame client souhaite \u00e9galement s\u00e9journer \u00e0 un \u00e9tage sup\u00e9rieur, mais l&#039;h\u00f4tel ne dispose pas de cat\u00e9gorie de chambre pour cela. Pour r\u00e9server une chambre \u00e0 un \u00e9tage \u00e9lev\u00e9, le client devra appeler ou envoyer un e-mail \u00e0 l&#039;\u00e9quipe de r\u00e9servation et la demander. Cela ne leur garantirait toujours pas une chambre aux \u00e9tages sup\u00e9rieurs. La salle est \u00e9quip\u00e9e d&#039;un poste de travail et d&#039;un acc\u00e8s \u00e0 l&#039;\u00e9tage du club. Notre client n&#039;a besoin d&#039;aucun des deux, mais ces attributs font partie int\u00e9grante du tarif de la chambre.<\/p>\n<h3>R\u00e9servation d&#039;une chambre avec r\u00e9servation bas\u00e9e sur les attributs<\/h3>\n<p>Avec le mod\u00e8le d&#039;attributs, ce client pourrait g\u00e9rer sa r\u00e9servation diff\u00e9remment. Premi\u00e8rement, ils choisiraient une chambre au tarif de base. Ils parcourront ensuite les attributs disponibles pour trouver ceux avec lesquels ils souhaitent personnaliser leur s\u00e9jour. Puisqu&#039;il s&#039;agit d&#039;un week-end, ils \u00e9viteraient le bureau et choisiraient plut\u00f4t un jacuzzi dans la chambre.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9551\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Attribute-Model-Hotels-Attribute-Based-Selling.png\" alt=\"H\u00f4tels mod\u00e8les d&#039;attributs - Vente bas\u00e9e sur les attributs\" width=\"800\" height=\"217\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Attribute-Model-Hotels-Attribute-Based-Selling-300x81.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Attribute-Model-Hotels-Attribute-Based-Selling.png 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>En fin de compte, l&#039;h\u00f4tel b\u00e9n\u00e9ficie du mod\u00e8le d&#039;attribut de deux mani\u00e8res\u00a0: le client d\u00e9pense plus que ce qu&#039;il aurait normalement r\u00e9serv\u00e9 pour les extras souhait\u00e9s et il est plus satisfait car il a obtenu exactement ce qu&#039;il voulait.<\/p>\n<h2>La r\u00e9servation bas\u00e9e sur les attributs, la nouvelle norme\u00a0?<\/h2>\n<p>Les experts ne s&#039;accordent toujours pas sur la question de savoir si la r\u00e9servation bas\u00e9e sur les attributs deviendra bient\u00f4t la nouvelle norme dans la distribution h\u00f4teli\u00e8re. M\u00eame si certains leaders d&#039;opinion sont convaincus que <a href=\"https:\/\/www.shijigroup.com\/insights\/the-rise-of-attribute-based-selling\" target=\"_blank\" rel=\"noopener noreferrer\">la vente bas\u00e9e sur les attributs est un d\u00e9veloppement marquant<\/a> d&#039;autres le sont encore <a href=\"https:\/\/www.phocuswire.com\/the-truth-about-attribute-based-selling\" target=\"_blank\" rel=\"noopener noreferrer\">r\u00e9ticent \u00e0 l&#039;accepter<\/a>.<\/p>\n<p>La distribution h\u00f4teli\u00e8re devient de plus en plus comp\u00e9titive et rapide. Bien que cela ait beaucoup \u00e9volu\u00e9 ces derni\u00e8res ann\u00e9es, les h\u00f4tels vendent toujours des chambres par tarif et par type de chambre. Les clients ont peu de choix en ce qui concerne les fonctionnalit\u00e9s pour lesquelles ils paient, car tout est inclus dans le prix. Il n&#039;existe pas non plus de normes pour les cat\u00e9gories de chambres dans les h\u00f4tels et les marques, de sorte que de nombreux clients ne savent pas exactement \u00e0 quoi s&#039;attendre de leurs chambres. Cela am\u00e8ne souvent les gens \u00e0 r\u00e9server la cat\u00e9gorie la plus basse. En particulier, les h\u00f4tels qui acceptent des r\u00e9servations de grands groupes risquent alors de surr\u00e9server la cat\u00e9gorie de base et de perdre des revenus sur les surclassements gratuits.<\/p>\n<p>Bien que la r\u00e9servation bas\u00e9e sur les attributs puisse r\u00e9soudre ce probl\u00e8me, elle n&#039;est pas si simple \u00e0 mettre en \u0153uvre. Plusieurs <a href=\"https:\/\/cdn.ymaws.com\/members.hedna.org\/resource\/resmgr\/publications\/attribute-model-whitepaper-2.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">complications commerciales, techniques et op\u00e9rationnelles<\/a> cr\u00e9er des obstacles majeurs au d\u00e9marrage de la r\u00e9servation bas\u00e9e sur les attributs. La bonne nouvelle est que vous pouvez facilement transf\u00e9rer les principes de la r\u00e9servation bas\u00e9e sur les attributs \u00e0 la vente incitative.<\/p>\n<h2>Application du mod\u00e8le d&#039;attributs \u00e0 la vente incitative<\/h2>\n<p>De nos jours, les voyageurs souhaitent davantage de personnalisation, mais il est souvent difficile d&#039;y parvenir via le site Web d&#039;un h\u00f4tel ou une OTA. Certains h\u00f4tels font un effort et inondent leur site internet d\u2019options de personnalisation. Malheureusement, cela submerge les gens et les am\u00e8ne \u00e0 abandonner leurs r\u00e9servations.<\/p>\n<p>La vente incitative avant l\u2019arriv\u00e9e peut r\u00e9soudre ce probl\u00e8me. Si vous utilisez une plateforme de vente incitative avant l&#039;arriv\u00e9e, les clients peuvent d&#039;abord r\u00e9server la cat\u00e9gorie de base via votre site ou une OTA. Ils peuvent personnaliser leur r\u00e9servation en passant \u00e0 une cat\u00e9gorie sup\u00e9rieure ou en optant pour des services auxiliaires via des ventes incitatives et crois\u00e9es automatis\u00e9es avant l&#039;arriv\u00e9e.<\/p>\n<p>Revenons \u00e0 notre client qui recherche une chambre en \u00e9tage \u00e9lev\u00e9 avec vue sur la mer, pour voir comment il pourrait b\u00e9n\u00e9ficier d&#039;une vente incitative avant son arriv\u00e9e.<\/p>\n<ul>\n<li><strong>\u00c9tape 1:<\/strong> Le client r\u00e9serve une chambre standard avec vue sur la mer.<\/li>\n<li><strong>\u00c9tape 2:<\/strong> Ils re\u00e7oivent des offres de vente incitatives cibl\u00e9es. D\u00e9sormais, le client a la possibilit\u00e9 de choisir une chambre \u00e0 un \u00e9tage \u00e9lev\u00e9, avec un balcon et un jacuzzi. Et peut-\u00eatre qu&#039;ils trouveront m\u00eame un petit plus suppl\u00e9mentaire avec lequel ils voudront s&#039;offrir.<\/li>\n<\/ul>\n<p>Comme vous pouvez le constater, une approche modulaire de votre vente incitative avant l&#039;arriv\u00e9e pr\u00e9sente de nombreux avantages pour votre h\u00f4tel\u00a0:<\/p>\n<ul>\n<li><strong>Les clients peuvent\u00a0:<\/strong>\n<ul>\n<li>adapter leur s\u00e9jour autant\/peu qu&#039;ils le souhaitent.<\/li>\n<li>personnaliser leur exp\u00e9rience \u00e0 leur convenance.<br \/>\nLes h\u00f4tels peuvent\u00a0:<\/li>\n<\/ul>\n<\/li>\n<li><strong>ventes incitatives et crois\u00e9es de surclassements de chambres suppl\u00e9mentaires et de services auxiliaires<\/strong>.\n<ul>\n<li>promouvoir les exp\u00e9riences hors site (par exemple des excursions ou des activit\u00e9s g\u00e9r\u00e9es par des partenaires locaux).<\/li>\n<li>am\u00e9liorer leur ciblage et leur segmentation puisque les outils de vente incitative leur permettent d&#039;envoyer la bonne offre au bon client. Fini les listes interminables sur votre site Web qui obligent les gens \u00e0 faire d\u00e9filer et \u00e0 rechercher ind\u00e9finiment.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Une approche modulaire via la vente incitative avant l&#039;arriv\u00e9e fonctionne d\u00e9sormais<\/strong>.<\/li>\n<\/ul>\n<p>Malheureusement, aucune technologie ne prend actuellement enti\u00e8rement en charge la r\u00e9servation bas\u00e9e sur les attributs. D\u00e9velopper et mettre en \u0153uvre cela \u00e0 grande \u00e9chelle prendra encore du temps. Cependant, des ventes incitatives et crois\u00e9es cibl\u00e9es avant l\u2019arriv\u00e9e sont d\u00e9j\u00e0 possibles et donnent d\u2019excellents r\u00e9sultats.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-92899701' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-92899701' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_564108152679 = function(){ai_insert_viewport_code ('ai-insert-4-92899701');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_564108152679 (); else document.addEventListener ('DOMContentLoaded', ai_run_564108152679);\n<\/script>\n <div class='ai-viewports ai-viewport-3 ai-insert-5-88164040' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-5-88164040' data-insertion-no-dbg data-code='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' data-block='5'><\/div>\n<script>\n  ai_run_613729662671 = function(){ai_insert_viewport_code ('ai-insert-5-88164040');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_613729662671 (); else document.addEventListener ('DOMContentLoaded', ai_run_613729662671);\n<\/script>\n<\/p>\n<p><strong>Pour l&#039;instant, la vente incitative bas\u00e9e sur les attributs est le moyen le plus pratique et le plus facile \u00e0 mettre en \u0153uvre pour profiter des avantages de la r\u00e9servation bas\u00e9e sur les attributs sans r\u00e9organiser massivement la distribution d&#039;un h\u00f4tel. \u00c0 vous maintenant\u00a0! Souhaitez-vous tester le mod\u00e8le d&#039;attributs et l&#039;int\u00e9grer dans votre initiative de vente incitative\u00a0?<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Plus de conseils pour d\u00e9velopper votre entreprise<\/h3>\n<strong>Revfine.com<\/strong> est la plateforme de connaissances leader dans le secteur de l&#039;h\u00f4tellerie et du voyage. Les professionnels utilisent nos connaissances, nos strat\u00e9gies et nos conseils pratiques pour s&#039;inspirer, optimiser leurs revenus, innover dans leurs processus et am\u00e9liorer l&#039;exp\u00e9rience client.<br><br>\n\nD\u00e9couvrez des conseils d&#039;experts sur la gestion, le marketing, revenue management, les op\u00e9rations, les logiciels et la technologie dans notre <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/\">H\u00f4tel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hospitalite\/\">Hospitalit\u00e9<\/a><\/span>, et <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/voyager\/\">Voyages et tourisme<\/a><\/span> cat\u00e9gories.<\/div>","protected":false},"excerpt":{"rendered":"<p>Le mod\u00e8le d&#039;attribut est devenu un mot \u00e0 la mode dans l&#039;industrie h\u00f4teli\u00e8re ces derni\u00e8res ann\u00e9es. Mais qu&#039;est-ce que la r\u00e9servation bas\u00e9e sur les attributs, autrement connue sous le nom de vente bas\u00e9e sur les attributs\u00a0? Et quels avantages cela peut-il apporter \u00e0 votre initiative d&#039;upselling ? Voyons ce que disent les experts, afin que vous puissiez vous d\u00e9cider sur l&#039;opportunit\u00e9 de tester cette nouvelle approche dans votre h\u00f4tel. Quel est<\/p>","protected":false},"author":1,"featured_media":9546,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[771,760],"tags":[170],"class_list":["post-9543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revenue-management-guides","category-hotel-strategies","tag-oaky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Attribute Model Hotels: Attribute-Based Bookings Clearly Explained!<\/title>\n<meta name=\"description\" content=\"Attribute model for hotels. Are attribute-based bookings, otherwise known as attribute-based selling the new standard for hotels?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/fr\/hotels-modeles-dattributs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Attribute Model Hotels: Attribute-Based Bookings Clearly Explained!\" \/>\n<meta property=\"og:description\" content=\"Attribute model for hotels. Are attribute-based bookings, otherwise known as attribute-based selling the new standard for hotels?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/fr\/hotels-modeles-dattributs\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-01T18:00:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-17T17:48:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Attribute-model-for-hotels-Attribute-based-bookings-Atrribute-based-selling.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"516\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Revfine.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Revfine.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/attribute-model-hotels\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/attribute-model-hotels\\\/\"},\"author\":{\"name\":\"Revfine.com\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#\\\/schema\\\/person\\\/b743ef9923f30141aa486578ca87ac9b\"},\"headline\":\"Are Attribute-Based Bookings the New Standard for Hotels?\",\"datePublished\":\"2023-06-01T18:00:30+00:00\",\"dateModified\":\"2025-09-17T17:48:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/attribute-model-hotels\\\/\"},\"wordCount\":1074,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/attribute-model-hotels\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.revfine.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Attribute-model-for-hotels-Attribute-based-bookings-Atrribute-based-selling.jpg\",\"keywords\":[\"Oaky\"],\"articleSection\":[\"Explainers\",\"Strategies\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.revfine.com\\\/attribute-model-hotels\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/attribute-model-hotels\\\/\",\"url\":\"https:\\\/\\\/www.revfine.com\\\/attribute-model-hotels\\\/\",\"name\":\"Attribute Model Hotels: Attribute-Based Bookings Clearly Explained!\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/attribute-model-hotels\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/attribute-model-hotels\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.revfine.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Attribute-model-for-hotels-Attribute-based-bookings-Atrribute-based-selling.jpg\",\"datePublished\":\"2023-06-01T18:00:30+00:00\",\"dateModified\":\"2025-09-17T17:48:19+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#\\\/schema\\\/person\\\/b743ef9923f30141aa486578ca87ac9b\"},\"description\":\"Attribute model for hotels. Are attribute-based bookings, otherwise known as attribute-based selling the new standard for hotels?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/attribute-model-hotels\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.revfine.com\\\/attribute-model-hotels\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/attribute-model-hotels\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.revfine.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Attribute-model-for-hotels-Attribute-based-bookings-Atrribute-based-selling.jpg\",\"contentUrl\":\"https:\\\/\\\/www.revfine.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Attribute-model-for-hotels-Attribute-based-bookings-Atrribute-based-selling.jpg\",\"width\":1000,\"height\":516,\"caption\":\"Attribute model for hotels - Attribute based bookings - Atrribute based selling\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/attribute-model-hotels\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.revfine.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Are Attribute-Based Bookings the New Standard for Hotels?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/\",\"name\":\"Revfine.com\",\"description\":\"Optimising Revenue\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#\\\/schema\\\/person\\\/b743ef9923f30141aa486578ca87ac9b\",\"name\":\"Revfine.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f6ecbe411543baaf7f5ece0561a55820273fda663cdcb57bdcdbf8c14a0a962b?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f6ecbe411543baaf7f5ece0561a55820273fda663cdcb57bdcdbf8c14a0a962b?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f6ecbe411543baaf7f5ece0561a55820273fda663cdcb57bdcdbf8c14a0a962b?s=96&d=identicon&r=g\",\"caption\":\"Revfine.com\"},\"url\":\"https:\\\/\\\/www.revfine.com\\\/fr\\\/author\\\/revfine-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"H\u00f4tels mod\u00e8les d&#039;attributs\u00a0: les r\u00e9servations bas\u00e9es sur les attributs sont clairement expliqu\u00e9es\u00a0!","description":"Mod\u00e8le d&#039;attribut pour les h\u00f4tels. Les r\u00e9servations bas\u00e9es sur les attributs, \u00e9galement appel\u00e9es ventes bas\u00e9es sur les attributs, sont-elles la nouvelle norme pour les h\u00f4tels\u00a0?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.revfine.com\/fr\/hotels-modeles-dattributs\/","og_locale":"fr_FR","og_type":"article","og_title":"Attribute Model Hotels: Attribute-Based Bookings Clearly Explained!","og_description":"Attribute model for hotels. Are attribute-based bookings, otherwise known as attribute-based selling the new standard for hotels?","og_url":"https:\/\/www.revfine.com\/fr\/hotels-modeles-dattributs\/","og_site_name":"Revfine.com","article_published_time":"2023-06-01T18:00:30+00:00","article_modified_time":"2025-09-17T17:48:19+00:00","og_image":[{"width":1000,"height":516,"url":"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Attribute-model-for-hotels-Attribute-based-bookings-Atrribute-based-selling.jpg","type":"image\/jpeg"}],"author":"Revfine.com","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Revfine.com","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.revfine.com\/attribute-model-hotels\/#article","isPartOf":{"@id":"https:\/\/www.revfine.com\/attribute-model-hotels\/"},"author":{"name":"Revfine.com","@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/b743ef9923f30141aa486578ca87ac9b"},"headline":"Are Attribute-Based Bookings the New Standard for Hotels?","datePublished":"2023-06-01T18:00:30+00:00","dateModified":"2025-09-17T17:48:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.revfine.com\/attribute-model-hotels\/"},"wordCount":1074,"commentCount":0,"image":{"@id":"https:\/\/www.revfine.com\/attribute-model-hotels\/#primaryimage"},"thumbnailUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Attribute-model-for-hotels-Attribute-based-bookings-Atrribute-based-selling.jpg","keywords":["Oaky"],"articleSection":["Explainers","Strategies"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.revfine.com\/attribute-model-hotels\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.revfine.com\/attribute-model-hotels\/","url":"https:\/\/www.revfine.com\/attribute-model-hotels\/","name":"H\u00f4tels mod\u00e8les d&#039;attributs\u00a0: les r\u00e9servations bas\u00e9es sur les attributs sont clairement expliqu\u00e9es\u00a0!","isPartOf":{"@id":"https:\/\/www.revfine.com\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.revfine.com\/attribute-model-hotels\/#primaryimage"},"image":{"@id":"https:\/\/www.revfine.com\/attribute-model-hotels\/#primaryimage"},"thumbnailUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Attribute-model-for-hotels-Attribute-based-bookings-Atrribute-based-selling.jpg","datePublished":"2023-06-01T18:00:30+00:00","dateModified":"2025-09-17T17:48:19+00:00","author":{"@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/b743ef9923f30141aa486578ca87ac9b"},"description":"Mod\u00e8le d&#039;attribut pour les h\u00f4tels. Les r\u00e9servations bas\u00e9es sur les attributs, \u00e9galement appel\u00e9es ventes bas\u00e9es sur les attributs, sont-elles la nouvelle norme pour les h\u00f4tels\u00a0?","breadcrumb":{"@id":"https:\/\/www.revfine.com\/attribute-model-hotels\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.revfine.com\/attribute-model-hotels\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.revfine.com\/attribute-model-hotels\/#primaryimage","url":"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Attribute-model-for-hotels-Attribute-based-bookings-Atrribute-based-selling.jpg","contentUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Attribute-model-for-hotels-Attribute-based-bookings-Atrribute-based-selling.jpg","width":1000,"height":516,"caption":"Attribute model for hotels - Attribute based bookings - Atrribute based selling"},{"@type":"BreadcrumbList","@id":"https:\/\/www.revfine.com\/attribute-model-hotels\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.revfine.com\/"},{"@type":"ListItem","position":2,"name":"Are Attribute-Based Bookings the New Standard for Hotels?"}]},{"@type":"WebSite","@id":"https:\/\/www.revfine.com\/pt\/#website","url":"https:\/\/www.revfine.com\/pt\/","name":"Revfine.com","description":"Optimiser les revenus","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.revfine.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/b743ef9923f30141aa486578ca87ac9b","name":"Revfine.com","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/f6ecbe411543baaf7f5ece0561a55820273fda663cdcb57bdcdbf8c14a0a962b?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f6ecbe411543baaf7f5ece0561a55820273fda663cdcb57bdcdbf8c14a0a962b?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f6ecbe411543baaf7f5ece0561a55820273fda663cdcb57bdcdbf8c14a0a962b?s=96&d=identicon&r=g","caption":"Revfine.com"},"url":"https:\/\/www.revfine.com\/fr\/author\/revfine-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.revfine.com\/fr\/wp-json\/wp\/v2\/posts\/9543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revfine.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revfine.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/fr\/wp-json\/wp\/v2\/comments?post=9543"}],"version-history":[{"count":3,"href":"https:\/\/www.revfine.com\/fr\/wp-json\/wp\/v2\/posts\/9543\/revisions"}],"predecessor-version":[{"id":35870,"href":"https:\/\/www.revfine.com\/fr\/wp-json\/wp\/v2\/posts\/9543\/revisions\/35870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/fr\/wp-json\/wp\/v2\/media\/9546"}],"wp:attachment":[{"href":"https:\/\/www.revfine.com\/fr\/wp-json\/wp\/v2\/media?parent=9543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revfine.com\/fr\/wp-json\/wp\/v2\/categories?post=9543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revfine.com\/fr\/wp-json\/wp\/v2\/tags?post=9543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}