{"id":10189,"date":"2023-06-04T09:00:04","date_gmt":"2023-06-04T07:00:04","guid":{"rendered":"https:\/\/www.revfine.com\/?p=10189"},"modified":"2025-09-17T19:48:22","modified_gmt":"2025-09-17T17:48:22","slug":"esempi-di-upselling-di-strategie-di-marketing-alberghiero","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/it\/upselling-examples-hotel-marketing-strategy\/","title":{"rendered":"Suggerimenti ed esempi di upselling per migliorare la strategia di marketing dell&#039;hotel"},"content":{"rendered":"<p><em>L&#039;upselling \u00e8 nella mente degli albergatori da molti anni. Tradizionalmente il revenue manager ideava la strategia sottostante e lasciava al team della reception il compito di realizzarla. Ma pi\u00f9 ti immergi nel mondo dell&#039;upselling digitale, pi\u00f9 vedrai che pu\u00f2 aggiungere valore a quasi ogni area del tuo hotel. In questo articolo, il marketing manager Marlon Roosblad e il suo team dell&#039;hotel QO Amsterdam ti forniscono suggerimenti ed esempi per migliorare la strategia di marketing del tuo hotel con l&#039;upselling.<\/em><\/p>\n<h2>Upselling e marketing alberghiero: come riunirli<\/h2>\n<p>Questo \u00e8 ci\u00f2 che il team dell&#039;hotel sostenibile QO Amsterdam ha realizzato quando il responsabile marketing Marlon Roosblad ha guidato l&#039;implementazione di una piattaforma di upselling automatizzata prima dell&#039;arrivo.<\/p>\n<p>Invece di limitarsi a offrire upgrade di camera e servizi accessori, QO Amsterdam ha affrontato l&#039;upselling da una prospettiva di marketing per creare un&#039;esperienza di brand duratura.<\/p>\n<p>Di seguito troverai tre modi che puoi utilizzare <span style=\"text-decoration: underline;\"><a href=\"https:\/\/hubs.li\/H0C0_qV0\" target=\"_blank\" rel=\"noopener\">upselling<\/a><\/span> a tuo vantaggio in termini di marketing con extra memorabili che distinguono il tuo hotel dalla massa. Leggi fino alla fine per trovare esempi reali che ti ispireranno a testare questo approccio.<\/p>\n<h2>Suggerimenti per l&#039;upselling: migliora la strategia di marketing del tuo hotel<\/h2>\n<p>Di seguito trovi 3 suggerimenti di upsell per migliorare la tua strategia di marketing alberghiero. Da un&#039;esperienza perfettamente brandizzata dall&#039;inizio alla fine per promuovere offerte creative al di fuori della tua iniziativa di upselling.<\/p>\n<h3>1. Crea un&#039;esperienza perfettamente brandizzata dall&#039;inizio alla fine<\/h3>\n<p>Anche se l&#039;upselling prima dell&#039;arrivo rappresenta un&#039;opportunit\u00e0 per aumentare le entrate accessorie, c&#039;\u00e8 di pi\u00f9. Ti d\u00e0 la possibilit\u00e0 di continuare la conversazione dopo che gli ospiti hanno effettuato la prenotazione. In altre parole, riempie il &quot;tempo vuoto&quot; tra la prenotazione e l&#039;arrivo.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-81212455' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-81212455' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_889910756048 = function(){ai_insert_viewport_code ('ai-insert-7-81212455');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_889910756048 (); else document.addEventListener ('DOMContentLoaded', ai_run_889910756048);\n<\/script>\n <div class='ai-viewports ai-viewport-3 ai-insert-8-22334240' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-8-22334240' data-insertion-no-dbg data-code='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' data-block='8'><\/div>\n<script>\n  ai_run_470930498727 = function(){ai_insert_viewport_code ('ai-insert-8-22334240');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_470930498727 (); else document.addEventListener ('DOMContentLoaded', ai_run_470930498727);\n<\/script>\n<\/p>\n<p>\u00c8 anche un&#039;opportunit\u00e0 in pi\u00f9 per far conoscere alle persone il marchio della tua struttura, raccontare la storia del tuo hotel e presentarti in modo pi\u00f9 dettagliato. Nel farlo, utilizza sempre testi, colori, immagini e font in linea con il tuo stile. Ci\u00f2 crea un&#039;esperienza coerente e fluida per i tuoi clienti.<\/p>\n<p>Preparare i tuoi ospiti per il loro soggiorno in questo modo presenta due vantaggi chiave. Innanzitutto, offri ai tuoi clienti pi\u00f9 motivi per essere entusiasti del loro soggiorno e approfondisci la tua connessione con loro. In secondo luogo, puoi impostare e gestire le loro aspettative. Quando presenti il concetto o i servizi unici del tuo hotel a chi visita per la prima volta, ci\u00f2 \u00e8 particolarmente utile perch\u00e9 eviti spiacevoli sorprese. Di conseguenza, apprezzeranno di pi\u00f9 il loro soggiorno e lo vedrai riflesso nelle tue recensioni.<\/p>\n<blockquote><p><img decoding=\"async\" class=\"alignleft wp-image-10238\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Marlon-Roosblad-1.jpg\" alt=\"Marlon Roosblad\" width=\"175\" height=\"175\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Marlon-Roosblad-1-150x150.jpg 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Marlon-Roosblad-1-300x300.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Marlon-Roosblad-1.jpg 400w\" sizes=\"(max-width: 175px) 100vw, 175px\" \/>\u201cAbbiamo iniziato a utilizzare Oaky per acquisire i dati degli ospiti, in modo da poter comunicare con i clienti nella fase pre-arrivo. Questo ci aiuta a raggiungere il nostro obiettivo di marketing di raccontare la nostra storia unica di &quot;edificio vivente&quot; e i numerosi elementi sostenibili dell&#039;hotel. Ora, quando i nostri ospiti entrano, hanno gi\u00e0 una sensazione straordinaria nei confronti dell\u2019hotel e possono abbracciare l\u2019esperienza QO\u201d, afferma <a href=\"https:\/\/www.linkedin.com\/in\/marlon-roosblad-432b5918\/\" target=\"_blank\" rel=\"noopener\">Marlon Roosblad<\/a>, Direttore Marketing presso QO Amsterdam.<\/p><\/blockquote>\n<p>Una volta che i tuoi ospiti hanno effettuato il check-out, utilizza i dettagli raccolti dalla tua piattaforma di upselling per rimanere in contatto con loro. Invia loro messaggi pertinenti su offerte e promozioni a cui potrebbero essere interessati per incoraggiare prenotazioni ripetute.<\/p>\n<h3>2. Impostazione di programmi di upselling interdipartimentali<\/h3>\n<p>Ottieni il miglior risultato coinvolgendo tutti i tuoi reparti operativi nella creazione del tuo programma di upselling. Considera il loro contributo per elaborare un elenco diversificato di offerte. Avere offerte che soddisfano le diverse esigenze e desideri degli ospiti aumenter\u00e0 i tuoi tassi di conversione.<\/p>\n<p><strong>Ecco alcuni suggerimenti per ciascun dipartimento per aiutarti a iniziare:<\/strong><\/p>\n<ul>\n<li><strong>Gestione delle entrate<\/strong>: upgrade di camera, upgrade basati su attributi (ad es. vista sull&#039;oceano, check-in anticipato, check-out posticipato, camera ai piani alti, accesso al club lounge...)<\/li>\n<li><strong>Cibo e bevande<\/strong>: colazione inclusa, men\u00f9 fisso, cena sulla spiaggia, cena romantica in suite\u2026<\/li>\n<li><strong>Terme<\/strong>: pacchetti multitrattamento, massaggi in camera abbinati ad un pasto salutare...<\/li>\n<li><strong>Portineria\/ricreazione<\/strong>: trasferimenti aeroportuali, escursioni, attivit\u00e0 per bambini\u2026<\/li>\n<\/ul>\n<p>Quando hai un elenco di offerte di base, prova a combinare le offerte di pi\u00f9 dipartimenti. Pi\u00f9 unisci praticit\u00e0 e creativit\u00e0, maggiori saranno le possibilit\u00e0 che le persone prenotino.<\/p>\n<p>Dopo aver eseguito il tuo programma di upselling per diverse settimane, incontra il tuo team ed esamina i risultati dal punto di vista del marketing.<\/p>\n<p><strong>Ecco alcune cose da considerare:<\/strong><\/p>\n<ul>\n<li><strong>Prestazione dell&#039;affare<\/strong>\n<ul>\n<li>Determina le offerte che si muovono pi\u00f9 velocemente e quelle che si muovono pi\u00f9 lentamente<\/li>\n<li>Esamina il feedback degli ospiti sulle offerte<\/li>\n<\/ul>\n<\/li>\n<li><strong>Come ottimizzare le offerte esistenti<\/strong>\n<ul>\n<li>Promuovere offerte con un tasso di conversione inferiore<\/li>\n<li>Aumentare le tariffe per i best-seller<\/li>\n<li>Aumenta le conversioni aumentando il valore percepito di un&#039;offerta con pi\u00f9 inclusioni<\/li>\n<li>Ritocca le offerte con testi e foto pi\u00f9 accattivanti<\/li>\n<\/ul>\n<\/li>\n<li><strong>Nuove offerte da includere<\/strong>\n<ul>\n<li>Aree di interesse dal punto di vista dell&#039;ospite<\/li>\n<li>Offerte relative ai prossimi eventi stagionali (festa della mamma, San Valentino, Natale...)<\/li>\n<li>I preferiti della tua squadra dalle loro esperienze di viaggio<\/li>\n<\/ul>\n<\/li>\n<li><strong>Pubblicit\u00e0 tramite passaparola<\/strong>\n<ul>\n<li>Trova modi per sfruttare i talenti del tuo personale, gli eventi locali e i servizi del tuo hotel per creare spunti di discussione<\/li>\n<li>Aggiorna le offerte ordinarie per renderle pi\u00f9 divertenti e degne di condivisione<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Continua a migliorare le prestazioni della tua iniziativa di upselling esaminando regolarmente questi punti. Continua a sperimentare e testare per perfezionare la tua strategia e offrire ai tuoi ospiti offerte su misura a cui non potranno resistere.<br \/>\nSarai ricompensato con tassi di conversione pi\u00f9 elevati e maggiori entrate incrementali.<\/p>\n<blockquote><p>\u201cEssere responsabile dell&#039;upselling in qualit\u00e0 di responsabile marketing ha avuto un grande vantaggio perch\u00e9 ha contribuito a riunire tutti i reparti per la nostra iniziativa di upselling. Ora abbiamo una riunione mensile in cui esaminiamo i nostri report, discutiamo delle nostre prestazioni e facciamo brainstorming su nuove idee di servizi e offerte che possiamo introdurre&quot;, spiega Marlon.<\/p><\/blockquote>\n<h3>3. Promuovi offerte creative al di fuori della tua iniziativa di upselling<\/h3>\n<p>Una volta che le tue offerte di upselling creative ottengono un po&#039; di popolarit\u00e0, spargi la voce su di esse oltre la tua piattaforma di upselling. Questo \u00e8 il momento in cui unisci marketing e upselling!<\/p>\n<p>Inizia promuovendo alcune delle tue offerte pi\u00f9 vendute direttamente sul tuo sito web o sulle OTA. Ci\u00f2 potrebbe offrire alle persone un motivo in pi\u00f9 per scegliere il tuo hotel perch\u00e9 desiderano accedere a quell&#039;offerta speciale. Se ci pensi, \u00e8 quasi come creare un altro USP di servizio per il tuo hotel.<\/p>\n<p>Una volta che gli ospiti prenotano questa offerta speciale, chiedi loro di lasciare una recensione online condividendo la loro esperienza. Se puoi, incoraggiali a taggarti o a utilizzare i tuoi hashtag sui social media. Ci\u00f2 porter\u00e0 a pi\u00f9 contenuti generati dagli utenti attorno al tuo marchio e aumenter\u00e0 la tua portata. Puoi anche ripubblicare le loro immagini se corrispondono allo stile e all&#039;estetica del tuo feed del tema. Seguendo questi semplici passaggi creerai un fermento continuo intorno alle offerte del tuo hotel e creerai un passaparola positivo. Ricorda solo di non essere troppo invadente quando chiedi alle persone di pubblicare post sui social media poich\u00e9 ci\u00f2 potrebbe rovinare la loro esperienza.<\/p>\n<h2>Altri 2 esempi di offerte di upselling meritevoli di condivisione<\/h2>\n<p>Per metterti sulla strada giusta con lo sviluppo di offerte di upselling ottimizzate per il marketing, diamo un&#039;occhiata a due hotel che hanno ottenuto un grande successo con le loro offerte creative.<\/p>\n<h3>1. Il Pulitzer di Amsterdam<\/h3>\n<p>Il Pulitzer Amsterdam offre tour a piedi guidati dal concierge che mettono in risalto i luoghi meno conosciuti e i preferiti personali dello staff dell&#039;hotel. Non sorprende che le persone adorino questi tour e di solito li prenotano prima dell&#039;arrivo tramite lo strumento di upselling dell&#039;hotel. Il Pulitzer voleva far conoscere a pi\u00f9 persone questa popolare offerta, quindi ha iniziato a promuovere i tour sul proprio sito web e su altri canali di prenotazione online. Oltre alle recensioni positive generate da questi tour, questo li aiuta a diffondere il passaparola positivo e ad attirare ospiti.<\/p>\n<h3>2. L&#039;Hotel Charleroi Airport a Gosselies<\/h3>\n<p>Il Van der Valk Hotel Charleroi Airport a Gosselies vicino a Bruxelles ha attirato l&#039;attenzione dei media di tutto il mondo per aver offerto un pesce rosso a noleggio in camera per un piccolo supplemento. Gli ospiti hanno apprezzato molto e hanno condiviso questa offerta unica sui social media. I media se ne sono accorti e l&#039;hotel \u00e8 apparso su Travel + Leisure, The Independent, Business Insider e molte altre pubblicazioni popolari. Parliamo di esposizione mediatica di alta qualit\u00e0: un sogno diventato realt\u00e0 per ogni team di PR e marketing!<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-29767849' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-29767849' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_833239961610 = function(){ai_insert_viewport_code ('ai-insert-4-29767849');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_833239961610 (); else document.addEventListener ('DOMContentLoaded', ai_run_833239961610);\n<\/script>\n <div class='ai-viewports ai-viewport-3 ai-insert-5-87462255' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-5-87462255' data-insertion-no-dbg data-code='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' data-block='5'><\/div>\n<script>\n  ai_run_539871105438 = function(){ai_insert_viewport_code ('ai-insert-5-87462255');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_539871105438 (); else document.addEventListener ('DOMContentLoaded', ai_run_539871105438);\n<\/script>\n<\/p>\n<p><strong>L&#039;upselling e il marketing hanno l&#039;obiettivo comune di coinvolgere e deliziare un pubblico target cos\u00ec tanto da spingerlo a separarsi dal denaro guadagnato con fatica in cambio di un servizio o di un&#039;esperienza. Tienilo a mente quando combini le tue attivit\u00e0 di marketing e di upselling e avrai la possibilit\u00e0 di aumentare sia le entrate che la soddisfazione degli ospiti.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Altri suggerimenti per far crescere la tua attivit\u00e0<\/h3>\n<strong>Revfine.com<\/strong> \u00e8 la piattaforma di conoscenza leader per il settore dell&#039;ospitalit\u00e0 e dei viaggi. I professionisti utilizzano le nostre intuizioni, strategie e suggerimenti pratici per trarre ispirazione, ottimizzare i ricavi, innovare i processi e migliorare l&#039;esperienza del cliente.<br><br>\n\nEsplora i consigli degli esperti su gestione, marketing, revenue management, operazioni, software e tecnologia nel nostro dedicato <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/blog-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/ospitalita\/\">Ospitalit\u00e0<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/viaggiare\/\">Viaggi e turismo<\/a><\/span> categorie.<\/div>","protected":false},"excerpt":{"rendered":"<p>L&#039;upselling \u00e8 nella mente degli albergatori da molti anni. Tradizionalmente, il responsabile delle entrate escogitava la strategia sottostante e lasciava che fosse il team della reception a realizzarla. Ma pi\u00f9 ti immergi nel mondo dell&#039;upselling digitale, pi\u00f9 vedrai che pu\u00f2 aggiungere valore a quasi ogni area del tuo hotel. In questo articolo,<\/p>","protected":false},"author":1,"featured_media":10196,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[221,765],"tags":[170],"class_list":["post-10189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corona","category-hotel-upselling","tag-oaky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Upselling Tips &amp; Examples to Improve Your Hotel Marketing Strategy<\/title>\n<meta name=\"description\" content=\"In this article you\u2019ll find top tips and examples how upselling supports your hotel\u2019s marketing strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/it\/esempi-di-upselling-di-strategie-di-marketing-alberghiero\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Upselling Tips &amp; Examples to Improve Your Hotel Marketing Strategy\" \/>\n<meta property=\"og:description\" content=\"In this article you\u2019ll find top tips and examples how upselling supports your hotel\u2019s marketing strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/it\/esempi-di-upselling-di-strategie-di-marketing-alberghiero\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-04T07:00:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-17T17:48:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Upselling-examples-and-tips-for-your-hotel-marketing-strategy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"516\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Revfine.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Revfine.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/upselling-examples-hotel-marketing-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/upselling-examples-hotel-marketing-strategy\\\/\"},\"author\":{\"name\":\"Revfine.com\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#\\\/schema\\\/person\\\/f78051db52c88e6e86b3a96560bb1d3d\"},\"headline\":\"Upselling Tips &#038; Examples to Improve Your Hotel Marketing Strategy\",\"datePublished\":\"2023-06-04T07:00:04+00:00\",\"dateModified\":\"2025-09-17T17:48:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/upselling-examples-hotel-marketing-strategy\\\/\"},\"wordCount\":1352,\"commentCount\":1,\"image\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/upselling-examples-hotel-marketing-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.revfine.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Upselling-examples-and-tips-for-your-hotel-marketing-strategy.jpg\",\"keywords\":[\"Oaky\"],\"articleSection\":[\"Corona\",\"Upsell\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.revfine.com\\\/upselling-examples-hotel-marketing-strategy\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/upselling-examples-hotel-marketing-strategy\\\/\",\"url\":\"https:\\\/\\\/www.revfine.com\\\/upselling-examples-hotel-marketing-strategy\\\/\",\"name\":\"Upselling Tips & Examples to Improve Your Hotel Marketing Strategy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/upselling-examples-hotel-marketing-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/upselling-examples-hotel-marketing-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.revfine.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Upselling-examples-and-tips-for-your-hotel-marketing-strategy.jpg\",\"datePublished\":\"2023-06-04T07:00:04+00:00\",\"dateModified\":\"2025-09-17T17:48:22+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#\\\/schema\\\/person\\\/f78051db52c88e6e86b3a96560bb1d3d\"},\"description\":\"In this article you\u2019ll find top tips and examples how upselling supports your hotel\u2019s marketing strategy.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/upselling-examples-hotel-marketing-strategy\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.revfine.com\\\/upselling-examples-hotel-marketing-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/upselling-examples-hotel-marketing-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.revfine.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Upselling-examples-and-tips-for-your-hotel-marketing-strategy.jpg\",\"contentUrl\":\"https:\\\/\\\/www.revfine.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Upselling-examples-and-tips-for-your-hotel-marketing-strategy.jpg\",\"width\":1000,\"height\":516,\"caption\":\"Upselling examples and tips for your hotel marketing strategy\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/upselling-examples-hotel-marketing-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.revfine.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Upselling Tips &#038; Examples to Improve Your Hotel Marketing Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/\",\"name\":\"Revfine.com\",\"description\":\"Optimising Revenue\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#\\\/schema\\\/person\\\/f78051db52c88e6e86b3a96560bb1d3d\",\"name\":\"Revfine.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f6ecbe411543baaf7f5ece0561a55820273fda663cdcb57bdcdbf8c14a0a962b?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f6ecbe411543baaf7f5ece0561a55820273fda663cdcb57bdcdbf8c14a0a962b?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f6ecbe411543baaf7f5ece0561a55820273fda663cdcb57bdcdbf8c14a0a962b?s=96&d=identicon&r=g\",\"caption\":\"Revfine.com\"},\"url\":\"https:\\\/\\\/www.revfine.com\\\/it\\\/author\\\/revfine-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Suggerimenti ed esempi di upselling per migliorare la strategia di marketing dell&#039;hotel","description":"In questo articolo troverai ottimi suggerimenti ed esempi di come l&#039;upselling supporta la strategia di marketing del tuo hotel.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.revfine.com\/it\/esempi-di-upselling-di-strategie-di-marketing-alberghiero\/","og_locale":"it_IT","og_type":"article","og_title":"Upselling Tips & Examples to Improve Your Hotel Marketing Strategy","og_description":"In this article you\u2019ll find top tips and examples how upselling supports your hotel\u2019s marketing strategy.","og_url":"https:\/\/www.revfine.com\/it\/esempi-di-upselling-di-strategie-di-marketing-alberghiero\/","og_site_name":"Revfine.com","article_published_time":"2023-06-04T07:00:04+00:00","article_modified_time":"2025-09-17T17:48:22+00:00","og_image":[{"width":1000,"height":516,"url":"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Upselling-examples-and-tips-for-your-hotel-marketing-strategy.jpg","type":"image\/jpeg"}],"author":"Revfine.com","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Revfine.com","Tempo di lettura stimato":"7 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.revfine.com\/upselling-examples-hotel-marketing-strategy\/#article","isPartOf":{"@id":"https:\/\/www.revfine.com\/upselling-examples-hotel-marketing-strategy\/"},"author":{"name":"Revfine.com","@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/f78051db52c88e6e86b3a96560bb1d3d"},"headline":"Upselling Tips &#038; Examples to Improve Your Hotel Marketing Strategy","datePublished":"2023-06-04T07:00:04+00:00","dateModified":"2025-09-17T17:48:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.revfine.com\/upselling-examples-hotel-marketing-strategy\/"},"wordCount":1352,"commentCount":1,"image":{"@id":"https:\/\/www.revfine.com\/upselling-examples-hotel-marketing-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Upselling-examples-and-tips-for-your-hotel-marketing-strategy.jpg","keywords":["Oaky"],"articleSection":["Corona","Upsell"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.revfine.com\/upselling-examples-hotel-marketing-strategy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.revfine.com\/upselling-examples-hotel-marketing-strategy\/","url":"https:\/\/www.revfine.com\/upselling-examples-hotel-marketing-strategy\/","name":"Suggerimenti ed esempi di upselling per migliorare la strategia di marketing dell&#039;hotel","isPartOf":{"@id":"https:\/\/www.revfine.com\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.revfine.com\/upselling-examples-hotel-marketing-strategy\/#primaryimage"},"image":{"@id":"https:\/\/www.revfine.com\/upselling-examples-hotel-marketing-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Upselling-examples-and-tips-for-your-hotel-marketing-strategy.jpg","datePublished":"2023-06-04T07:00:04+00:00","dateModified":"2025-09-17T17:48:22+00:00","author":{"@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/f78051db52c88e6e86b3a96560bb1d3d"},"description":"In questo articolo troverai ottimi suggerimenti ed esempi di come l&#039;upselling supporta la strategia di marketing del tuo hotel.","breadcrumb":{"@id":"https:\/\/www.revfine.com\/upselling-examples-hotel-marketing-strategy\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.revfine.com\/upselling-examples-hotel-marketing-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.revfine.com\/upselling-examples-hotel-marketing-strategy\/#primaryimage","url":"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Upselling-examples-and-tips-for-your-hotel-marketing-strategy.jpg","contentUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Upselling-examples-and-tips-for-your-hotel-marketing-strategy.jpg","width":1000,"height":516,"caption":"Upselling examples and tips for your hotel marketing strategy"},{"@type":"BreadcrumbList","@id":"https:\/\/www.revfine.com\/upselling-examples-hotel-marketing-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.revfine.com\/"},{"@type":"ListItem","position":2,"name":"Upselling Tips &#038; Examples to Improve Your Hotel Marketing Strategy"}]},{"@type":"WebSite","@id":"https:\/\/www.revfine.com\/pt\/#website","url":"https:\/\/www.revfine.com\/pt\/","name":"Revfine.com","description":"Ottimizzazione dei ricavi","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.revfine.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/f78051db52c88e6e86b3a96560bb1d3d","name":"Revfine.com","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/f6ecbe411543baaf7f5ece0561a55820273fda663cdcb57bdcdbf8c14a0a962b?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f6ecbe411543baaf7f5ece0561a55820273fda663cdcb57bdcdbf8c14a0a962b?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f6ecbe411543baaf7f5ece0561a55820273fda663cdcb57bdcdbf8c14a0a962b?s=96&d=identicon&r=g","caption":"Revfine.com"},"url":"https:\/\/www.revfine.com\/it\/author\/revfine-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.revfine.com\/it\/wp-json\/wp\/v2\/posts\/10189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revfine.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revfine.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/it\/wp-json\/wp\/v2\/comments?post=10189"}],"version-history":[{"count":3,"href":"https:\/\/www.revfine.com\/it\/wp-json\/wp\/v2\/posts\/10189\/revisions"}],"predecessor-version":[{"id":35871,"href":"https:\/\/www.revfine.com\/it\/wp-json\/wp\/v2\/posts\/10189\/revisions\/35871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/it\/wp-json\/wp\/v2\/media\/10196"}],"wp:attachment":[{"href":"https:\/\/www.revfine.com\/it\/wp-json\/wp\/v2\/media?parent=10189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revfine.com\/it\/wp-json\/wp\/v2\/categories?post=10189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revfine.com\/it\/wp-json\/wp\/v2\/tags?post=10189"}],"curies":[{"name":"parola chiave","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}