{"id":13408,"date":"2023-06-17T15:00:01","date_gmt":"2023-06-17T13:00:01","guid":{"rendered":"https:\/\/www.revfine.com\/?p=13408"},"modified":"2025-09-18T13:27:01","modified_gmt":"2025-09-18T11:27:01","slug":"come-lupselling-garantisce-entrate-a-basso-costo-e-clienti-fedeli","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/it\/how-upselling-provides-low-cost-revenue-and-loyal-customers\/","title":{"rendered":"In che modo l'upselling fornisce entrate a basso costo e clienti fedeli"},"content":{"rendered":"

Tutti i tipi di aziende utilizzano l'upselling per migliorare l'esperienza del cliente e massimizzare le entrate sulle vendite esistenti. Dal server di McDonald's che chiede: "Vuoi anche delle patatine fritte?", alle compagnie aeree che offrono upgrade di posto. L\u2019upselling offre l\u2019opportunit\u00e0 di massimizzare il valore di ogni cliente. Non tutti gli sforzi di upselling sono ben accolti, in particolare quelli guidati dal solo desiderio di guadagnare di pi\u00f9. Se eseguito correttamente, l\u2019upselling pu\u00f2 avvicinarti ai tuoi ospiti, guadagnare pi\u00f9 entrate, migliorare la fidelizzazione e ridurre il tasso di abbandono.<\/em><\/p>\n

L'upselling crea relazioni migliori con i tuoi clienti<\/h2>\n

Quando qualcuno parla di upselling, purtroppo, la prima cosa che viene in mente \u00e8 un venditore untuoso che spinge servizi e prodotti di cui non hai bisogno o che non desideri. La verit\u00e0 \u00e8 che nella maggior parte dei casi l\u2019upselling genera felicit\u00e0. In effetti, l\u2019upselling \u00e8 strettamente correlato a soddisfazione del cliente<\/a>.<\/p>\n

Lo scopo dell\u2019upselling \u00e8 offrire al cliente tutte le opzioni in modo che possa prendere decisioni migliori e pi\u00f9 informate. Se conosci le aspettative e la storia comportamentale di un cliente esistente, puoi guidarlo meglio verso il prodotto o il servizio pi\u00f9 adatto a lui. Dimostrando di comprendere le loro esigenze e preferenze, costruisci relazioni pi\u00f9 profonde con i clienti. \u00c8 una vittoria per tutti. Hanno la sensazione che tu abbia offerto un valore speciale mentre generi pi\u00f9 entrate.<\/p>\n

L\u2019upselling \u00e8 pi\u00f9 semplice e redditizio rispetto alla vendita a nuovi clienti<\/h2>\n

Tutti sanno che acquisire clienti \u00e8 costoso. I costi sono notevoli: campagne di marketing, team di vendita, commissioni, ecc., tutto deve essere pagato per attirare i clienti. Un articolo nella ricerca condotta da Harvard Business Review Frederick Reichheld della Bain & Company<\/a> ha scoperto che generare un nuovo cliente costa da cinque a ben 25 volte pi\u00f9 costoso che mantenere un cliente attuale.<\/p>\n

Invece di condurre elaborate campagne di marketing, annunci di sensibilizzazione e spendere soldi dopo soldi nelle OTA, puoi semplicemente fare upselling ai tuoi clienti esistenti. Hanno gi\u00e0 superato la fase iniziale "costoso"<\/em> funnel e quindi sono i tuoi clienti pi\u00f9 redditizi, poich\u00e9 richiedono molte meno spese di vendita e marketing. \u00c8 molto pi\u00f9 semplice ed economico ottimizzare un upsell a un ospite che gi\u00e0 si fida di te e ha acquistato qualcosa da te in passato piuttosto che provare a fare un upsell a un ospite che \u00e8 nuovo al tuo marchio.<\/p>\n

Secondo Marketing Metrics di Paul Farris, le aziende hanno un tasso di successo di 60 \u2013 70% nell\u2019upselling di prodotti e servizi ai clienti esistenti, rispetto a una probabilit\u00e0 di 5 \u2013 20% di venderli a nuovi clienti. Inoltre, \u00e8 probabile che lo facciano anche i clienti esistenti spendere 31% in pi\u00f9<\/a>, se confrontato con i nuovi clienti.<\/p>\n

Aumentare il valore della vita del cliente<\/h2>\n

L'upselling consiste nel fornire il miglior valore possibile ai tuoi consumatori in modo che possano continuare a fornirti il miglior valore possibile. Questo sforzo ripagher\u00e0 per molti anni su tutta la linea. Mettendolo in prospettiva:<\/p>\n

Il guru delle vendite Jeffrey Gitomer lo descrive come aiutare i tuoi clienti a vincere. \u201cDigli come vincono. Quando vincono loro, vinci anche tu. Mostra loro semplicemente come un upsell li aiuter\u00e0 a vincere... e tu offrirai pi\u00f9 valore. Questo cementa i rapporti\u201d.<\/p><\/blockquote>\n

I tuoi sforzi potrebbero portare a circa 70-90% dei tuoi profitti, rispetto ai soli 5-30% creati da una vendita iniziale o una tantum.<\/p>\n

L'upselling \u00e8 uno dei modi pi\u00f9 semplici per aumentare il Customer Lifetime Value dei tuoi clienti fedeli. Se fatto bene, concentrarsi sugli upsell ai clienti che hanno gi\u00e0 speso i loro soldi con la tua attivit\u00e0 \u00e8 un modo efficace per aumentare il valore della vita del tuo cliente.<\/strong><\/p>\n

\n

Altri suggerimenti per far crescere la tua attivit\u00e0<\/h3>\nRevfine.com<\/strong> \u00e8 la piattaforma di conoscenza leader per il settore dell'ospitalit\u00e0 e dei viaggi. I professionisti utilizzano le nostre intuizioni, strategie e suggerimenti pratici per trarre ispirazione, ottimizzare i ricavi, innovare i processi e migliorare l'esperienza del cliente.

\n\nEsplora i consigli degli esperti su gestione, marketing, revenue management, operazioni, software e tecnologia nel nostro dedicato Hotel<\/a><\/span>, Ospitalit\u00e0<\/a><\/span>, e Viaggi e turismo<\/a><\/span> categorie.<\/div>","protected":false},"excerpt":{"rendered":"

Tutti i tipi di aziende utilizzano l'upselling per migliorare l'esperienza del cliente e massimizzare le entrate sulle vendite esistenti. Dal server McDonald's che chiede: "Vuoi patatine con quello?", Alle compagnie aeree che offrono upgrade di posto. L'upselling offre l'opportunit\u00e0 di massimizzare il valore di ogni cliente. Non tutti gli sforzi di upselling sono ben accolti, in particolare gli sforzi guidati dal solo desiderio di fare<\/p>","protected":false},"author":1,"featured_media":13413,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,799,765],"tags":[660],"class_list":["post-13408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel-marketing","category-revenue-management-strategies","category-hotel-upselling","tag-roomdex"],"yoast_head":"\nHow Upselling Provides Low-Cost Revenue and Loyal Customers<\/title>\n<meta name=\"description\" content=\"Upselling provides the opportunity to maximize the value of every customer. 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