{"id":15764,"date":"2023-06-25T20:00:12","date_gmt":"2023-06-25T18:00:12","guid":{"rendered":"https:\/\/www.revfine.com\/?p=15764"},"modified":"2025-09-17T20:34:31","modified_gmt":"2025-09-17T18:34:31","slug":"come-iniziare-con-google-hotel-ads-gha","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/it\/how-to-get-started-with-google-hotel-ads-gha\/","title":{"rendered":"Come iniziare con Google Hotel Ads"},"content":{"rendered":"<p><em>Da dove inizi la ricerca online di prodotti e servizi come gli hotel? Ci sono buone probabilit\u00e0 che sia Google. Google Hotel Ads \u00e8 stato il motore di metaricerca in pi\u00f9 rapida crescita in tutte le regioni sin dal suo debutto. In questo articolo imparerai come aumentare la tua visibilit\u00e0 nella Ricerca Google, con conseguente aumento delle prenotazioni alberghiere.<\/em><\/p>\n<h2>Google Hotel Ads: Come tutto \u00e8 iniziato<\/h2>\n<p>C&#039;\u00e8 stato un tempo, non molto tempo fa, in cui il tipico processo di prenotazione prevedeva, in ordine cronologico:<\/p>\n<p>Pi\u00f9 nel dettaglio, le persone si sono affidate inizialmente a Google per effettuare una ricerca molto generica, ad esempio <em>\u201calbergo Londra\u201d<\/em>. Google ha restituito molti risultati di hotel, con l&#039;opzione #1 nei risultati di ricerca sempre occupata da un sito OTA. Questo era lo scenario perfetto per Google, considerando gli enormi budget giornalieri stanziati da queste OTA per posizionarsi al primo posto. Tuttavia, un\u2019opportunit\u00e0 cos\u00ec grande rappresentava anche un pericolo nascosto per Google: le persone, infatti, si abituarono ad atterrare sugli stessi siti OTA, al punto che ben presto molti viaggiatori iniziarono ad affidarsi direttamente a queste OTA per la ricerca degli hotel, bypassando la ricerca iniziale. su Google.<\/p>\n<p>80% dei principali flussi di entrate di Google, in tutti i settori, \u00e8 sempre stata la pubblicit\u00e0, e tali entrate in calo da un singolo (e succoso) settore come quello dell&#039;Hotellerie non potevano essere accettate.<\/p>\n<p><strong>La soluzione?<\/strong> Google sta diventando un attore attivo e diretto nella distribuzione alberghiera. Esattamente quello che \u00e8 successo in questi anni e mesi.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-39603418' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-39603418' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_169399793843 = function(){ai_insert_viewport_code ('ai-insert-7-39603418');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_169399793843 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_402936188713);\n<\/script>\n<\/p>\n<h2>Perch\u00e9 Google Hotel Ads \u00e8 ora il metasearch e anche di pi\u00f9...<\/h2>\n<p><strong>Allora, cos&#039;\u00e8 Google Hotel Ads?<\/strong> GHA \u00e8 un motore di metaricerca, proprio come Tripadvisor, Kayak, Trivago e Hotelscombined, che aggrega le tariffe degli hotel provenienti da diverse fonti, in modo che gli utenti che cercano un particolare hotel possano confrontare e scegliere quale sia l&#039;offerta migliore per il loro prossimo viaggio. GHA \u00e8 molto pi\u00f9 di un semplice motore di metaricerca, o un aggregatore di tariffe, per il semplicissimo fatto che\u2026 \u00e8 Google. Google Hotel Ads \u00e8 solo una parte dell&#039;intero ecosistema di viaggi che \u00e8 diventato Google, attraverso il quale i potenziali viaggiatori possono pianificare ed eseguire le proprie prenotazioni di viaggio.<\/p>\n<p>Di conseguenza, Google Hotel Ads \u00e8 diventato naturalmente il Metasearch piuttosto che uno tra tanti e, soprattutto, funziona semplicemente. Dal 2019, prima e ancor pi\u00f9 durante e dopo il Covid, Google Hotel Ads \u00e8 di gran lunga il motore di metaricerca in pi\u00f9 rapida crescita in tutte le regioni. Nessuna sorpresa! Pertanto, come albergatore, la partecipazione a Google Hotel Ads dovrebbe essere un must.<\/p>\n<h2>Come funziona? (Modelli di reddito)<\/h2>\n<p>GHA \u00e8 semplicemente un nuovo modo di fare pubblicit\u00e0. Eppure \u00e8 pur sempre pubblicit\u00e0, quindi in pratica paghi per essere visibile. Allora come puoi pagare?<\/p>\n<p><strong>Di seguito sono riportati i modelli di entrate pi\u00f9 critici tra cui puoi scegliere:<\/strong><\/p>\n<ul>\n<li>Pay-per-conversion: paghi solo quando un viaggiatore prenota il tuo hotel.<\/li>\n<li>Pagamento per soggiorno: paghi quando un viaggiatore completa un soggiorno. Google ha introdotto questa opzione dopo il Covid per aiutare gli albergatori ad affrontare una situazione difficile e incerta.<\/li>\n<li>Costo per clic (fisso o percentuale): paghi quando un viaggiatore fa clic sul tuo annuncio, indipendentemente dal fatto che tu riceva o meno la prenotazione.<\/li>\n<\/ul>\n<p>Ora ti starai chiedendo: <em>\u201cperch\u00e9 dovrei scegliere un modello CPC quando posso andare sul sicuro e pagare solo quando ricevo la prenotazione o, meglio ancora, quando l\u2019ospite soggiorna nel mio hotel?\u201d<\/em> Il dubbio \u00e8 legittimo e sensato, cos\u00ec come lo \u00e8 la sua risposta. Esiste, infatti, una semplice equazione che devi sempre tenere a mente quando giochi al gioco Google Hotel Ads: il modello di entrate pi\u00f9 sicuro per te, il meno redditizio per Google.<\/p>\n<p>Detto il contrario: pi\u00f9 sei disposto a correre dei rischi adottando un modello CPC, pi\u00f9 \u00e8 probabile che Google spinga il tuo hotel rendendolo sempre pi\u00f9 visibile, con ritorni potenzialmente maggiori.<\/p>\n<p>Il modello pay-per-stay \u00e8 stato introdotto da Google subito dopo l\u2019inizio della pandemia, nella prima met\u00e0 del 2020, per supportare gli hotel in un momento molto difficile. Tuttavia, questo modello probabilmente scomparir\u00e0 presto e, per quanto sopra, non puoi aspettarti miracoli in termini di risultati.<\/p>\n<p>Detto questo, vediamo quali passaggi devi seguire per pubblicare le tue campagne.<\/p>\n<h2>Come iniziare<\/h2>\n<p><strong>Sono necessarie 3 cose affinch\u00e9 il tuo hotel sia attivo e funzionante in Google Hotel Ads:<\/strong><\/p>\n<ol>\n<li>Un account Google My Business<\/li>\n<li>Un account Google Ads<\/li>\n<li>Un partner per la connettivit\u00e0<\/li>\n<\/ol>\n<p>Google My Business \u00e8 essenzialmente il tuo profilo aziendale, la tua carta d&#039;identit\u00e0 nell&#039;ecosistema Google.<\/p>\n<p>Il tuo account Google Ads \u00e8 il motore che pubblicher\u00e0 i tuoi annunci. Tuttavia, le campagne standard tramite Google Ads non richiedono tariffe e disponibilit\u00e0, che invece non solo sono necessarie ma sono il vero fulcro della <span style=\"text-decoration: underline;\"><a href=\"https:\/\/ads.google.com\/hotels\/\" target=\"_blank\" rel=\"noopener\">Google Hotel Ads<\/a><\/span>. Per questo motivo, oltre al tuo account Google Ads, hai bisogno anche di un partner per la connettivit\u00e0 che prelevi i tuoi ARI (disponibilit\u00e0, tariffe e inventario) e li invii a Google per essere visualizzati dinamicamente dai viaggiatori durante la ricerca del tuo hotel.<\/p>\n<p>Al termine, sarai in grado di vedere il tipo di campagna <em>&quot;Hotel&quot;<\/em> nel tuo account Google Ads.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-15765\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/How-to-Get-Started-With-Google-Hotel-Ads-example-1.png\" alt=\"Come iniziare con Google Hotel Ads - esempio 1\" width=\"800\" height=\"417\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/How-to-Get-Started-With-Google-Hotel-Ads-example-1-300x156.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/How-to-Get-Started-With-Google-Hotel-Ads-example-1.png 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>E questo \u00e8 praticamente tutto in termini di basi. Ora arriva la parte divertente: gestire le tue campagne. Perch\u00e9 divertente? Perch\u00e9 il team di marketing di solito gestisce le campagne standard di Google Ads, mentre se desideri pubblicare campagne di successo con <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.hotelchamp.com\/product\/hotelchamp-metasearch-advertising\/?utm_source=revfine&amp;utm_medium=ExpertPartner&amp;utm_campaign=revfine\" target=\"_blank\" rel=\"noopener\">Google Hotel Ads<\/a><\/span>, uno sforzo congiunto che coinvolga sia i team Marketing che quelli Revenue \u00e8 un MUST.<\/p>\n<p>Di seguito sono riportati alcuni dei suggerimenti essenziali da considerare durante l&#039;esecuzione delle campagne GHA, che ti mostreranno proprio questo.<\/p>\n<h2>7 consigli per ottenere il massimo da Google Hotel Ads<\/h2>\n<p>Di seguito trovi sette suggerimenti per aumentare la tua visibilit\u00e0 nella Ricerca Google e massimizzare le prenotazioni alberghiere.<\/p>\n<h3>1. Compila il tuo profilo GMB<\/h3>\n<p>Molti albergatori lo danno per scontato, eppure tanti profili di hotel rimangono insoddisfatti, privi di informazioni importanti, descrizioni, immagini, funzionalit\u00e0, che alla fine danneggeranno la tua presenza nell&#039;ecosistema Google. Quindi, fatti un grande favore e prenditi del tempo per rivedere il tuo profilo, inserendo eventuali informazioni mancanti.<br \/>\nAd esempio, offrite un parcheggio? Se s\u00ec, \u00e8 gratuito o a pagamento? Ad ogni modo, dillo. Offrite WiFi gratuito nelle aree comuni e\/o nelle postazioni di lavoro? In ogni caso, diciamo, non lasciare nulla in bianco.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-15766\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/How-to-Get-Started-With-Google-Hotel-Ads-example-2.png\" alt=\"Come iniziare con Google Hotel Ads - esempio 2\" width=\"800\" height=\"467\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/How-to-Get-Started-With-Google-Hotel-Ads-example-2-300x175.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/How-to-Get-Started-With-Google-Hotel-Ads-example-2.png 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Questo \u00e8 un MUST, indipendentemente da Google Hotels Ads, ma ancora di pi\u00f9 con esso.<\/p>\n<h3>2. Mostra opzioni per pi\u00f9 stanze<\/h3>\n<p>Non accontentarti della camera pi\u00f9 economica. Google Hotel Ads \u00e8 la tua migliore occasione per competere con le OTA: non solo offrirai pi\u00f9 opzioni ai tuoi prospect, ma occuperai anche pi\u00f9 spazio a scapito delle altre OTA, risultando quindi pi\u00f9 rilevante e prominente.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-15767\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/How-to-Get-Started-With-Google-Hotel-Ads-example-3.png\" alt=\"Come iniziare con Google Hotel Ads - esempio 3\" width=\"800\" height=\"699\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/How-to-Get-Started-With-Google-Hotel-Ads-example-3-300x262.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/How-to-Get-Started-With-Google-Hotel-Ads-example-3.png 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3>3. Mostra le immagini della tua stanza<\/h3>\n<p>Le persone prima vedono e poi leggono. In altre parole, le immagini hanno un impatto pi\u00f9 rapido sulla mente delle persone e, mostrando le foto delle tue stanze, il tuo canale diretto si distinguer\u00e0 visivamente da tutti gli altri canali.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-15768\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/How-to-Get-Started-With-Google-Hotel-Ads-example-4.png\" alt=\"Come iniziare con Google Hotel Ads - esempio 4\" width=\"800\" height=\"709\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/How-to-Get-Started-With-Google-Hotel-Ads-example-4-300x266.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/How-to-Get-Started-With-Google-Hotel-Ads-example-4.png 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3>4. Mostra i motivi per prenotare direttamente<\/h3>\n<p>Una delle funzionalit\u00e0 pi\u00f9 semplici, potenti e tuttavia meno utilizzate disponibili per tutti gli hotel in Google Hotel Ads: i callout. I callout sono estensioni che ti consentono di includere qualsiasi informazione aggiuntiva e pertinente. Quindi, cosa potrebbe essere <em>&quot;pertinente&quot;<\/em> agli occhi e alle orecchie dei tuoi potenziali clienti? Semplice, tutti i motivi per cui dovrebbero prenotare direttamente.<\/p>\n<p>Nella maggior parte dei casi non \u00e8 necessario reinventare la ruota e semplicemente sapere come funziona la piattaforma pu\u00f2 rappresentare un enorme vantaggio. Tutte le diverse opzioni di prezzo provenienti dalle OTA disponibili a cui sei connesso vengono visualizzate nello stesso modo, quindi devi sfruttare tutte quelle possibili personalizzazioni in modo che il tuo canale diretto venga percepito come il pi\u00f9 conveniente tra tutti gli altri nella mente dei tuoi potenziali clienti .<\/p>\n<p>Una politica di cancellazione leggermente pi\u00f9 flessibile far\u00e0 perfettamente il lavoro:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-15769\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/How-to-Get-Started-With-Google-Hotel-Ads-example-5.png\" alt=\"Come iniziare con Google Hotel Ads - esempio 5\" width=\"800\" height=\"377\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/How-to-Get-Started-With-Google-Hotel-Ads-example-5-300x141.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/How-to-Get-Started-With-Google-Hotel-Ads-example-5.png 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3>5. Avere sempre disponibile una tariffa di cancellazione gratuita<\/h3>\n<p>Parlando di politiche di cancellazione, il livello di incertezza generato dalla pandemia ha creato la necessit\u00e0 di lavorare pi\u00f9 intensamente con tariffe di cancellazione flessibili ed evitare opzioni non rimborsabili. Pertanto, assicurati di apparire sempre con almeno un&#039;opzione di prezzo quando gli utenti attivano il filtro <em>\u201cSolo cancellazione gratuita\u201d<\/em>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-15770\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/How-to-Get-Started-With-Google-Hotel-Ads-example-6.png\" alt=\"Come iniziare con Google Hotel Ads - esempio 6\" width=\"800\" height=\"625\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/How-to-Get-Started-With-Google-Hotel-Ads-example-6-300x234.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/How-to-Get-Started-With-Google-Hotel-Ads-example-6.png 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3>6. Tasse per Paese (incluse o escluse)<\/h3>\n<p>Supponiamo che il tuo hotel venga visualizzato in Google Hotel Ads con una tariffa minima di $100. Un cittadino statunitense percepir\u00e0 tale aliquota come esclusa le tasse, mentre un cittadino europeo probabilmente la percepir\u00e0 come inclusa. Come avrai notato, Google non mostra se le tariffe sono comprensive o escluse le tasse, quindi come albergatori; dobbiamo fare i conti con questa percezione basata sul paese e sulla cultura.<\/p>\n<p><strong>La soluzione?<\/strong> Adatta il tuo dispositivo fiscale allo specifico punto vendita da cui proviene la richiesta. Questo per\u00f2 \u00e8 uno dei tanti ambiti in cui la tecnologia non \u00e8 sempre dalla tua parte. Molti fornitori di connettivit\u00e0 non ti consentono di adattare le tasse in base a condizioni diverse, quindi assicurati di chiedere prima al tuo partner tecnologico.<\/p>\n<h3>7. Unire marketing e ricavi.<\/h3>\n<p>La regolazione delle offerte di qualsiasi campagna in base a variabili diverse \u00e8 stata una prerogativa di ogni piattaforma pubblicitaria (Google, Facebook, Bing, ecc.). Queste variabili erano in genere dimensioni esclusivamente di marketing come posizione, lingua, fonte, ecc. Google Hotel Ads sta ora abbattendo il muro tra marketing ed entrate includendo dimensioni relative alle entrate da utilizzare nelle tue offerte.<\/p>\n<p><strong>Un esempio?<\/strong> Ora puoi modificare le tue campagne in base alla durata del soggiorno prevista in modo che, ad esempio, potresti decidere di aumentare la tua offerta per ricerche di 3 o pi\u00f9 notti, mantenendo al contempo basso il budget per ricerche di 1 o 2 notti.<\/p>\n<p>Questo singolo paragrafo meriterebbe un articolo completamente nuovo, considerando le infinite e incredibili opportunit\u00e0 per tutti noi di far davvero salire alle stelle i nostri ricavi con Google Hotel Ads. Tuttavia, se desideri saperne di pi\u00f9 su tutte le possibili dimensioni su cui puoi fare affidamento per modificare le tue offerte, puoi controllare <span style=\"text-decoration: underline;\"><a href=\"https:\/\/support.google.com\/google-ads\/answer\/9244121?hl=en\" target=\"_blank\" rel=\"noopener\">l&#039;page ufficiale su Google<\/a><\/span>.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-31448957' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-31448957' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_743760832693 = function(){ai_insert_viewport_code ('ai-insert-4-31448957');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_743760832693 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_987048472071);\n<\/script>\n<\/p>\n<p><strong>Hotel Distribution \u00e8 sempre stata una lotta impari per gli hotel, con le OTA che svolgono il ruolo di Golia. Tuttavia, questa \u00e8 la situazione in questo momento, con tutte le sue incertezze, ma con queste incredibili opportunit\u00e0 per noi di diventare pi\u00f9 forti e svolgere un ruolo molto pi\u00f9 giusto in questo gioco di distribuzione alberghiera.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Altri suggerimenti per far crescere la tua attivit\u00e0<\/h3>\n<strong>Revfine.com<\/strong> \u00e8 la piattaforma di conoscenza leader per il settore dell&#039;ospitalit\u00e0 e dei viaggi. I professionisti utilizzano le nostre intuizioni, strategie e suggerimenti pratici per trarre ispirazione, ottimizzare i ricavi, innovare i processi e migliorare l&#039;esperienza del cliente.<br><br>\n\nEsplora i consigli degli esperti su gestione, marketing, revenue management, operazioni, software e tecnologia nel nostro dedicato <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/blog-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/ospitalita\/\">Ospitalit\u00e0<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/viaggiare\/\">Viaggi e turismo<\/a><\/span> categorie.<\/div>","protected":false},"excerpt":{"rendered":"<p>Da dove inizi la tua ricerca online di prodotti e servizi come gli hotel? Molto probabilmente da Google. Google Hotel Ads \u00e8 stato il motore di metaricerca in pi\u00f9 rapida crescita in tutte le regioni sin dal suo debutto. In questo articolo, imparerai come aumentare la tua visibilit\u00e0 nella Ricerca Google, con conseguente aumento delle prenotazioni alberghiere. Google Hotel Ads: come \u00e8 iniziato tutto<\/p>","protected":false},"author":1,"featured_media":15773,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[756],"tags":[668],"class_list":["post-15764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-search-engine-marketing","tag-hotelchamp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Get Started With Google Hotel Ads (GHA) | Revfine.com<\/title>\n<meta name=\"description\" content=\"Google Hotel Ads is the fastest-growing metasearch engine across all regions. It&#039;s a must for hotels. Run a successful GHA campaign with these 7 tips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/it\/come-iniziare-con-google-hotel-ads-gha\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Get Started With Google Hotel Ads (GHA) | Revfine.com\" \/>\n<meta property=\"og:description\" content=\"Google Hotel Ads is the fastest-growing metasearch engine across all regions. It&#039;s a must for hotels. 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