{"id":15806,"date":"2023-06-24T12:00:09","date_gmt":"2023-06-24T10:00:09","guid":{"rendered":"https:\/\/www.revfine.com\/?p=15806"},"modified":"2025-09-18T13:00:42","modified_gmt":"2025-09-18T11:00:42","slug":"modi-in-cui-gli-hotel-possono-sfruttare-i-big-data-per-incrementare-le-vendite-dirette","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/it\/ways-hotels-can-leverage-ai-big-data-to-boost-direct-sales\/","title":{"rendered":"4 modi in cui gli hotel possono sfruttare l&#039;intelligenza artificiale e i big data per aumentare le vendite dirette"},"content":{"rendered":"<p><em>L\u2019intelligenza artificiale e i big data offrono agli hotel opportunit\u00e0 per aumentare i ricavi diretti e l\u2019efficienza operativa, offrendo al contempo esperienze istantanee e personalizzate agli ospiti. Questo articolo si concentrer\u00e0 su quattro modi in cui gli hotel possono sfruttare l&#039;intelligenza artificiale e i Big Data per coinvolgere i clienti nel processo di prenotazione diretta dell&#039;hotel e incentivare le vendite dirette.<\/em><\/p>\n<h2>1) Fornire un servizio istantaneo con l&#039;intelligenza artificiale conversazionale<\/h2>\n<p>L\u2019intelligenza artificiale conversazionale, una forma di intelligenza artificiale come i chatbot AI, migliora la qualit\u00e0 del servizio clienti dell\u2019hotel aumentando al tempo stesso le conversioni. Ma come?<br \/>\nPoich\u00e9 il traffico online diventa prevalentemente mobile, gli utenti preferiscono fruire delle informazioni in modo interattivo tramite la chat piuttosto che navigare nell&#039;intero sito web.<\/p>\n<p>Questo nuovo comportamento spiega perch\u00e9 sempre pi\u00f9 viaggiatori si rivolgono alla chat quando vogliono ottenere informazioni o effettuare una prenotazione.<\/p>\n<p>Man mano che i volumi delle chat aumentano e nuove piattaforme interattive come Live Chat, Facebook Messenger, WhatsApp, Instagram e Google Business Chat diventano disponibili per i clienti per inviare messaggi all&#039;hotel, gestire queste conversazioni manualmente e individualmente diventa impossibile.<\/p>\n<p>Sebbene ogni cliente sia unico, in genere pone la stessa serie di 40 domande. Ci\u00f2 che conta \u00e8 la velocit\u00e0, la precisione e la coerenza su tutti i canali di comunicazione.<br \/>\nL&#039;interazione \u00e8 la nuova ricerca, ma il personale non pu\u00f2 essere ovunque contemporaneamente. Tuttavia, i chatbot basati sull\u2019intelligenza artificiale forniscono aiuto immediato alla maggior parte dei clienti rilevando al contempo le conversazioni in cui l\u2019assistenza umana farebbe la differenza.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-39152898' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-39152898' data-insertion-no-dbg data-code='PGRpdiBjbGFzcz0nY29kZS1ibG9jayBjb2RlLWJsb2NrLTcgYWktdHJhY2snIGRhdGEtYWk9J1d6Y3NJaUlzSWlvcUtpQkNRVTVPUlZJNklFUmxjMnQwYjNBZ0xTQkNZVzV1WlhJZ1UyaHZjblJqYjJSbElERWlMQ0lpTERGZCcgc3R5bGU9J3BhZGRpbmc6IDEwcHggNXB4IDIwcHggNXB4Oyc+Cgo8ZGl2IGNsYXNzPSdhaS1yb3RhdGUgYWktdW5wcm9jZXNzZWQgYWktcm90YXRlLTctNzU2ODQ3MDEnIHN0eWxlPSdwb3NpdGlvbjogcmVsYXRpdmU7Jz4KPGRpdiBjbGFzcz0iYWktcm90YXRlLW9wdGlvbiIgZGF0YS1pbmRleD0iMSIgZGF0YS1uYW1lPSJRUT09IiBkYXRhLWNvZGU9IlBHUnBkaUJqYkdGemN6MG5ZMjlrWlMxaWJHOWpheUJqYjJSbExXSnNiMk5yTFRRd0lHRnBMWFJ5WVdOckp5QmtZWFJoTFdGcFBTZFhlbEYzVEVSQmMwbHBiMmRSYlVaMVltMVdlVWxIVW14ak1uUXdZak5CWjB4VFFrTlJWa0ZuU1RCRloweFRRazVhV0dSNlNXbDNhVWxwZDNoWVVUMDlKeUJ6ZEhsc1pUMG5iV0Z5WjJsdU9pQTRjSGdnTURzZ1kyeGxZWEk2SUdKdmRHZzdKejRLUEdFZ2FISmxaajBpYUhSMGNITTZMeTkzZDNjdWJXVjNjeTVqYjIwdlpXNHZjbVZ6YjNWeVkyVnpMM0psYzJWaGNtTm9MMjFsZEhKcFkzTXRkR2hoZEMxdFlYUjBaWEkvZFhSdFgyTmhiWEJoYVdkdVBVMWxkSEpwWTNNbE1qQjBhR0YwSlRJd2JXRjBkR1Z5SlRJd0xTVXlNREl3TWpZbVlXMXdPM1YwYlY5emIzVnlZMlU5Y21WMlptbHVaU1poYlhBN2RYUnRYMjFsWkdsMWJUMWhabVpwYkdsaGRHVW1ZVzF3TzNWMGJWOTBaWEp0UFcxMGJTWmhiWEE3ZFhSdFgyTnZiblJsYm5ROVluSmhibVJsWkMxaVlXNXVaWElpSUhSaGNtZGxkRDBpWDJKc1lXNXJJaUJ5Wld3OUltNXZiM0JsYm1WeUlpQmpiR0Z6Y3owaVFtRnVibVZ5TFNOQkxVRm1kR1Z5TFZCaGNtRm5jbUZ3YUNJK1BHbHRaeUJqYkdGemN6MGlZV3hwWjI1dWIyNWxJSE5wZW1VdFpuVnNiQ0IzY0MxcGJXRm5aUzB6TnprME55SWdjM0pqUFNKb2RIUndjem92TDNkM2R5NXlaWFptYVc1bExtTnZiUzkzY0MxamIyNTBaVzUwTDNWd2JHOWhaSE12TWpBeU5pOHdNeTlDWVc1dVpYSXRNVEV3TUMxTlpYUnlhV056TFZSb1lYUXRUV0YwZEdWeUxXWnZjaTFJYjNSbGJDMVFaWEptYjNKdFlXNWpaUzVuYVdZaUlHRnNkRDBpSWlCM2FXUjBhRDBpTVRFd01DSWdhR1ZwWjJoMFBTSXlNREFpTHo0OEwyRStQQzlrYVhZK0Nnbz0iPgo8L2Rpdj4KPGRpdiBjbGFzcz0iYWktcm90YXRlLW9wdGlvbiIgZGF0YS1pbmRleD0iMiIgZGF0YS1uYW1lPSJRZz09IiBkYXRhLWNvZGU9IkNqeGthWFlnWTJ4aGMzTTlKMk52WkdVdFlteHZZMnNnWTI5a1pTMWliRzlqYXkwME1TQmhhUzEwY21GamF5Y2daR0YwWVMxaGFUMG5WM3BSZUV4RVFYTkphVzluVVcxR2RXSnRWbmxKUjFKc1l6SjBNR0l6UVdkTVUwSkRVVlpCWjBrd1NXZE1VMEpPV2xoa2VrbEhWalJrU0Vwb1NXbDNhVWxwZDNoWVVUMDlKeUJ6ZEhsc1pUMG5iV0Z5WjJsdU9pQTRjSGdnTURzZ1kyeGxZWEk2SUdKdmRHZzdKejRLUEdFZ2FISmxaajBpYUhSMGNITTZMeTkzZDNjdWJXVjNjeTVqYjIwdlpXNHZjbVZ6YjNWeVkyVnpMM0psYzJWaGNtTm9MMjFsZEhKcFkzTXRkR2hoZEMxdFlYUjBaWEkvZFhSdFgyTmhiWEJoYVdkdVBVMWxkSEpwWTNNbE1qQjBhR0YwSlRJd2JXRjBkR1Z5SlRJd0xTVXlNREl3TWpZbVlXMXdPM1YwYlY5emIzVnlZMlU5Y21WMlptbHVaU1poYlhBN2RYUnRYMjFsWkdsMWJUMWhabVpwYkdsaGRHVW1ZVzF3TzNWMGJWOTBaWEp0UFcxMGJTWmhiWEE3ZFhSdFgyTnZiblJsYm5ROVluSmhibVJsWkMxaVlXNXVaWElpSUhSaGNtZGxkRDBpWDJKc1lXNXJJaUJ5Wld3OUltNXZiM0JsYm1WeUlpQmpiR0Z6Y3owaVFtRnVibVZ5TFNOQ0xVRm1kR1Z5TFZCaGNtRm5jbUZ3YUNJK1BHbHRaeUJqYkdGemN6MGlZV3hwWjI1dWIyNWxJSE5wZW1VdFpuVnNiQ0IzY0MxcGJXRm5aUzB6TnprME55SWdjM0pqUFNKb2RIUndjem92TDNkM2R5NXlaWFptYVc1bExtTnZiUzkzY0MxamIyNTBaVzUwTDNWd2JHOWhaSE12TWpBeU5pOHdNeTlDWVc1dVpYSXRNVEV3TUMxTlpYUnlhV056TFZSb1lYUXRUV0YwZEdWeUxXWnZjaTFJYjNSbGJDMVFaWEptYjNKdFlXNWpaUzVuYVdZaUlHRnNkRDBpSWlCM2FXUjBhRDBpTVRFd01DSWdhR1ZwWjJoMFBTSXlNREFpTHo0OEwyRStDZ29LUEM5a2FYWStDZz09Ij4KPC9kaXY+CjwvZGl2Pgo8c2NyaXB0PmlmICh0eXBlb2YgYWlfanNfY29kZSA9PSAnYm9vbGVhbicpIHt2YXIgYWlfYmxvY2tfZGl2ID0gZG9jdW1lbnQucXVlcnlTZWxlY3RvciAoJy5haS1yb3RhdGUtNy03NTY4NDcwMScpOyBhaV9wcm9jZXNzX3JvdGF0aW9uIChhaV9ibG9ja19kaXYpOyBhaV9ibG9ja19kaXYuY2xhc3NMaXN0LnJlbW92ZSAoJ2FpLXJvdGF0ZS03LTc1Njg0NzAxJyk7fTs8L3NjcmlwdD4KPC9kaXY+Cg==' data-block='7'><\/div>\n<script>\n  ai_run_317285803448 = function(){ai_insert_viewport_code ('ai-insert-7-39152898');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_317285803448 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_571772671943);\n<\/script>\n<\/p>\n<p>Se stai pensando di adottare l&#039;intelligenza artificiale per il tuo hotel, dovresti sapere che l&#039;intelligenza artificiale conversazionale non \u00e8 la stessa cosa. Alcuni sono generici e possono essere applicati a qualsiasi settore, come un modello WordPress, rendendo questi sistemi molto economici ma molto limitati per un caso d\u2019uso complesso come l\u2019ospitalit\u00e0.<br \/>\nIn Quicktext abbiamo sviluppato <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.quicktext.im\/hotel-chatbot\/?utm_source=Revfine&amp;utm_medium=Revfine&amp;utm_campaign=4+ways+to+leverage+AI+and+Big+data\" target=\"_blank\" rel=\"noopener\">VELMA<\/a><\/span>, un&#039;intelligenza artificiale dedicata al settore dell&#039;ospitalit\u00e0, in grado di comprendere e rispondere con precisione alle esigenze dei viaggiatori.<\/p>\n<p><strong>Come funziona?<\/strong><\/p>\n<p>Il chatbot basato sull&#039;intelligenza artificiale risponde istantaneamente alle domande dei clienti come prenotazione della camera, orario del check-in, parcheggio, culla, piscina, attrezzatura della camera, ecc., sul sito Web dell&#039;hotel e sulle piattaforme di messaggistica istantanea e genera automaticamente una prenotazione in base alle richieste del cliente. preferenze.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-15809 aligncenter\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/Ways-Hotels-can-Leverage-AI-Big-Data-to-Boost-Direct-Sales-Velma-queries.png\" alt=\"Modi in cui gli hotel possono sfruttare l&#039;intelligenza artificiale: i Big Data per incrementare le vendite dirette: query Velma\" width=\"300\" height=\"519\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/Ways-Hotels-can-Leverage-AI-Big-Data-to-Boost-Direct-Sales-Velma-queries-173x300.png 173w, https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/Ways-Hotels-can-Leverage-AI-Big-Data-to-Boost-Direct-Sales-Velma-queries.png 300w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>L&#039;intelligenza artificiale conversazionale consente agli hotel di fornire supporto immediato ai clienti risolvendo istantaneamente le loro domande in pi\u00f9 lingue 24 ore su 24, 7 giorni su 7.<br \/>\nIl supporto immediato significa clienti soddisfatti ma anche tempi pi\u00f9 brevi per risolvere domande come le prenotazioni, con conseguenti cicli di vendita pi\u00f9 brevi e pi\u00f9 prenotazioni.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-15811 aligncenter\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/Ways-Hotels-can-Leverage-AI-Big-Data-to-Boost-Direct-Sales-Velma-generates-booking.png\" alt=\"Modi in cui gli hotel possono sfruttare l&#039;intelligenza artificiale - Big Data per incrementare le vendite dirette - Velma genera prenotazioni\" width=\"300\" height=\"483\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/Ways-Hotels-can-Leverage-AI-Big-Data-to-Boost-Direct-Sales-Velma-generates-booking-186x300.png 186w, https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/Ways-Hotels-can-Leverage-AI-Big-Data-to-Boost-Direct-Sales-Velma-generates-booking.png 300w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2>2) Acquisisci i dati dei clienti con un chatbot AI<\/h2>\n<p>Non tutte le interazioni con un chatbot AI terminano con una prenotazione immediata. I clienti esitanti lasceranno il sito web del tuo hotel e abbandoneranno le loro prenotazioni. Quindi, come puoi convertire i tuoi potenziali clienti?<\/p>\n<p>Mentre risponde alle domande dei clienti, il chatbot AI acquisir\u00e0 molti dati sul cliente: nome, e-mail, telefono, interessi, date di viaggio e adesione del cliente.<br \/>\nI dati dei clienti alimenteranno direttamente il CRM dell&#039;hotel e il call center... per attivare follow-up automatizzati e personalizzati.<br \/>\nIl retargeting dei clienti esitanti \u00e8 fondamentale per garantire la conversione e recuperare qualsiasi potenziale di guadagno perduto.<\/p>\n<h2>3) Aumenta il SEO e il traffico degli hotel con snippet basati sull&#039;intelligenza artificiale<\/h2>\n<p>Che dire della visibilit\u00e0 degli hotel e cosa hanno le OTA rispetto agli hotel?<\/p>\n<p>Le OTA o le agenzie di prenotazione di terze parti hanno accumulato informazioni strutturate sul tuo hotel che i clienti spesso cercano su Google.<br \/>\nQuando un cliente cerca su Google informazioni sul tuo hotel, come l&#039;orario del check-in, molto probabilmente il sito web dell&#039;OTA apparir\u00e0 nei primi risultati di ricerca per fornire la risposta.<\/p>\n<p>I clienti cliccheranno naturalmente sui primi link e prenoteranno tramite OTA. Di seguito \u00e8 riportato un esempio di uno snippet in primo piano di Google.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-15812\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/Ways-Hotels-can-Leverage-AI-Big-Data-to-Boost-Direct-Sales-checkin-time-Soho-Los-OTA.png\" alt=\"Modi in cui gli hotel possono sfruttare l&#039;intelligenza artificiale - Big Data per incrementare le vendite dirette - check-in time Soho Los OTA\" width=\"800\" height=\"372\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/Ways-Hotels-can-Leverage-AI-Big-Data-to-Boost-Direct-Sales-checkin-time-Soho-Los-OTA-300x140.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/Ways-Hotels-can-Leverage-AI-Big-Data-to-Boost-Direct-Sales-checkin-time-Soho-Los-OTA.png 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>80% delle query di Google contengono pi\u00f9 di tre parole e assomigliano sempre pi\u00f9 a domande. Le OTA utilizzano i contenuti strutturati dell&#039;hotel per offrire risposte pertinenti che massimizzano la loro visibilit\u00e0 sui motori di ricerca.<\/p>\n<p>Ma il tuo hotel non dovrebbe essere la fonte autorevole di informazioni sulla tua struttura e indirizzare questo traffico verso il tuo sito web? (Sia la risposta breve che quella lunga sono S\u00cc)<br \/>\nI risultati che appaiono in cima alla SERP o alla pagina dei risultati del motore di ricerca sono chiamati snippet in primo piano. (Vedi sotto) semplicemente perch\u00e9 forniscono una risposta rapida.<br \/>\nSfruttando migliaia e migliaia di conversazioni raccolte, l&#039;intelligenza artificiale sapr\u00e0 quali domande vengono poste frequentemente all&#039;hotel e generer\u00e0 automaticamente una FAQ dinamica page sul sito web dell&#039;hotel sotto forma di snippet. Questi snippet e domande frequenti basati sull&#039;intelligenza artificiale massimizzeranno la visibilit\u00e0 dell&#039;hotel tra i risultati di ricerca.<\/p>\n<p>Posizionarsi in cima ai risultati di ricerca consentir\u00e0 al tuo hotel di distinguersi tra le OTA, indirizzare il traffico verso il tuo sito web e convertire direttamente i clienti.<\/p>\n<h2>4) Personalizzazione predittiva con Big Data<\/h2>\n<p>Dato che i clienti online mancano di tempo e attenzione, filtrare le informazioni non necessarie e fornire consigli personalizzati pu\u00f2 migliorare significativamente le conversioni.<\/p>\n<p>Sfruttando i dati dei clienti provenienti da diversi punti di contatto e fattori come posizione, preferenze, cronologia degli acquisti, ecc., gli hotel possono prevedere il tipo di contenuto e l&#039;offerta che potrebbero attirare i loro potenziali ospiti e personalizzare di conseguenza il contenuto del loro sito web.<\/p>\n<p>Gli hotel che sfruttano i big data offriranno esperienze cliente pi\u00f9 pertinenti e personalizzate, aumentando i tassi di conversione e ponendoli in prima linea nella centralit\u00e0 del cliente.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-59127140' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-59127140' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_148058682437 = function(){ai_insert_viewport_code ('ai-insert-4-59127140');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_148058682437 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_294525209567);\n<\/script>\n<\/p>\n<p><strong>Le applicazioni AI e BIG Data stanno rivoluzionando il settore dell&#039;ospitalit\u00e0, con una crescente domanda di esperienze pertinenti e interazioni coinvolgenti che risolvono le domande in modo fluido e immediato. Gli hotel che riescono a coinvolgere i clienti e guidarli attraverso il loro canale di prenotazione vedranno le loro conversioni salire alle stelle superando la concorrenza.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Altri suggerimenti per far crescere la tua attivit\u00e0<\/h3>\n<strong>Revfine.com<\/strong> \u00e8 la piattaforma di conoscenza leader per il settore dell&#039;ospitalit\u00e0 e dei viaggi. I professionisti utilizzano le nostre intuizioni, strategie e suggerimenti pratici per trarre ispirazione, ottimizzare i ricavi, innovare i processi e migliorare l&#039;esperienza del cliente.<br><br>\n\nEsplora i consigli degli esperti su gestione, marketing, revenue management, operazioni, software e tecnologia nel nostro dedicato <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/blog-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/ospitalita\/\">Ospitalit\u00e0<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/viaggiare\/\">Viaggi e turismo<\/a><\/span> categorie.<\/div>","protected":false},"excerpt":{"rendered":"<p>L\u2019intelligenza artificiale e i big data offrono agli hotel opportunit\u00e0 per aumentare i ricavi diretti e l\u2019efficienza operativa, offrendo al contempo esperienze istantanee e personalizzate agli ospiti. Questo articolo si concentrer\u00e0 su quattro modi in cui gli hotel possono sfruttare l&#039;intelligenza artificiale e i Big Data per coinvolgere i clienti nel processo di prenotazione diretta dell&#039;hotel e incentivare le vendite dirette. 1) Fornire un servizio istantaneo con l&#039;intelligenza artificiale conversazionale L&#039;intelligenza artificiale conversazionale, a<\/p>","protected":false},"author":1,"featured_media":15807,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[805,768],"tags":[617],"class_list":["post-15806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-bookings","category-emerging-hotel-technology","tag-quicktext"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Ways Hotels can Leverage AI &amp; Big Data to Boost Direct Sales<\/title>\n<meta name=\"description\" content=\"Learn how hotels can leverage AI &amp; Big Data to engage customers in their booking process and drive direct sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/it\/modi-in-cui-gli-hotel-possono-sfruttare-i-big-data-per-incrementare-le-vendite-dirette\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Ways Hotels can Leverage AI &amp; Big Data to Boost Direct Sales\" \/>\n<meta property=\"og:description\" content=\"Learn how hotels can leverage AI &amp; Big Data to engage customers in their booking process and drive direct sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/it\/modi-in-cui-gli-hotel-possono-sfruttare-i-big-data-per-incrementare-le-vendite-dirette\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-24T10:00:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-18T11:00:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/Ways-Hotels-can-Leverage-AI-and-Big-Data-to-Boost-Direct-Sales.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"516\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Revfine.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Revfine.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/ways-hotels-can-leverage-ai-big-data-to-boost-direct-sales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/ways-hotels-can-leverage-ai-big-data-to-boost-direct-sales\\\/\"},\"author\":{\"name\":\"Revfine.com\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#\\\/schema\\\/person\\\/448ffa5eebb238653023574ee7a520db\"},\"headline\":\"4 Ways Hotels can Leverage AI &#038; 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