{"id":16357,"date":"2023-06-28T12:00:11","date_gmt":"2023-06-28T10:00:11","guid":{"rendered":"https:\/\/www.revfine.com\/?p=16357"},"modified":"2025-09-18T13:00:52","modified_gmt":"2025-09-18T11:00:52","slug":"modi-per-coinvolgere-i-clienti-nel-processo-di-prenotazione-diretta-hotel","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/it\/ways-to-engage-customers-in-hotel-direct-booking-process\/","title":{"rendered":"5 modi innovativi per coinvolgere i clienti nel processo di prenotazione diretta dell&#039;hotel"},"content":{"rendered":"<p><em>Molti hotel si stanno avvicinando alle prenotazioni dirette come facevano cinque anni fa. Sebbene le basi siano ancora valide, sono emerse nuove opportunit\u00e0 per favorire il coinvolgimento e la conversione. In questo articolo imparerai come coinvolgere i clienti durante la prenotazione e aumentare la conversione.<\/em><\/p>\n<h2>Migliorare il processo di prenotazione diretta dell&#039;hotel: una risorsa chiave per la resilienza e il recupero dell&#039;hotel<\/h2>\n<p>Puoi sempre acquisire traffico a pagamento o organico. Tuttavia, in tempi di elevata volatilit\u00e0, la tua capacit\u00e0 di ottenere il massimo dalle conversioni dal tuo traffico aumenta la resilienza della tua azienda e accelera la ripresa.<\/p>\n<p>La maggior parte degli hotel ha un buon sito web e un buon motore di prenotazione. Ci\u00f2 ti consente di ottenere prenotazioni dirette da clienti gi\u00e0 motivati a prenotare il tuo hotel. Attualmente, la tua pi\u00f9 grande opportunit\u00e0 di prenotazione diretta \u00e8 coinvolgere i visitatori esitanti e convertirli in ospiti.<\/p>\n<h2>5 modi per coinvolgere i clienti in fase di prenotazione per aumentare la conversione<\/h2>\n<p>Di seguito sono riportati cinque suggerimenti per coinvolgere i clienti durante il processo di prenotazione e aumentare la conversione.<\/p>\n<h3>1. Espandi il tuo orizzonte di prenotazione diretta oltre il tuo sito web.<\/h3>\n<p>Il tuo sito web \u00e8 probabilmente la tua fonte #1 di prenotazioni dirette adesso. Hai anche traffico su altre piattaforme dirette come Facebook Messenger, Instagram e Google My Business.<\/p>\n<p>Questi canali sono ottimi strumenti di marketing che creano consapevolezza attraverso immagini e storie. Sono anche ottime piattaforme che puoi utilizzare per incentivare le vendite dirette.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-35144864' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-35144864' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_735325252758 = function(){ai_insert_viewport_code ('ai-insert-7-35144864');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_735325252758 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_391592154850);\n<\/script>\n<\/p>\n<p>Ad esempio, puoi sfruttare i chatbot basati sull&#039;intelligenza artificiale del settore alberghiero come <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.quicktext.im\/contact\/?utm_source=Revfine&amp;utm_medium=Revfine&amp;utm_campaign=Engage+Customers+During+the+Booking+Process\" target=\"_blank\" rel=\"noopener\">Testo rapido<\/a><\/span>, per coinvolgere i visitatori, fornire loro informazioni precise su richiesta e guidarli verso il tuo motore di prenotazione.<\/p>\n<h4><strong>Video: sfruttare le strategie conversazionali per incentivare le vendite dirette su piattaforme social<\/strong><\/h4>\n<p>Nel video qui sotto imparerai di pi\u00f9 su come sfruttare le strategie conversazionali per incentivare le vendite dirette sulle piattaforme social.<\/p>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Lettore video YouTube 1\" src=\"https:\/\/www.youtube.com\/embed\/_hDoXcCmga0?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div>\n<p>&nbsp;<\/p>\n<h3>2. Adottare un approccio mobile-first<\/h3>\n<p>I siti web responsive rappresentano un ottimo primo passo, ma non sempre sono sufficienti poich\u00e9 la maggior parte del traffico alberghiero ormai avviene tramite dispositivi mobili.<\/p>\n<p>L&#039;e-commerce sul web consisteva nel consentire ai clienti di effettuare ricerche sul tuo sito web e acquistare in modalit\u00e0 self-service.<\/p>\n<p><strong>Il mobile significa fornire contenuti istantaneamente e su richiesta.<\/strong><\/p>\n<p>Innanzitutto, prova ad avere il minor numero possibile di page sul tuo sito web. Sui dispositivi mobili \u00e8 molto pi\u00f9 semplice scorrere un sito Web 1-page piuttosto che fare clic su un menu hamburger con pi\u00f9 sottosezioni.<\/p>\n<p>Con una breve capacit\u00e0 di attenzione sui dispositivi mobili, l&#039;utilizzo di un chatbot per hotel \u00e8 un ottimo modo per coinvolgere i clienti esitanti su un piccolo dispositivo e guidarli attraverso l&#039;intero processo di prenotazione diretta, tutto in un unico posto.<\/p>\n<p>I clienti si aspettano informazioni on-demand 24 ore su 24, 7 giorni su 7 e risoluzioni rapide delle loro domande, quindi tempi di risposta lenti creeranno frustrazione e danneggeranno i tassi di conversione.<\/p>\n<p>I chatbot AI forniscono supporto per la prenotazione 24 ore su 24, 7 giorni su 7, con risposte immediate e personalizzate a domande frequenti come richieste di prenotazione, check-in, servizi dell&#039;hotel, politica di cancellazione, ecc., garantendo conversione e soddisfazione del cliente.<\/p>\n<h3>3. Personalizza la tua camera e le offerte di upselling<\/h3>\n<p>Quando i clienti hanno troppe offerte, prendere una decisione di acquisto rapida diventa pi\u00f9 difficile. L\u2019effetto di sovraccarico della scelta si verifica quando troppe scelte travolgono i clienti. Crea paralisi decisionale e danneggia le vendite dirette.<\/p>\n<p>Garantire che gli ospiti prenotino la camera \u00e8 la tua massima priorit\u00e0 e la tua offerta iniziale dovrebbe concentrarsi solo su questo passaggio.<\/p>\n<p>Quindi, quando si avvicinano al loro arrivo, puoi coinvolgerli nuovamente in un processo di upsell con un&#039;e-mail personalizzata o un software di gestione dell&#039;upsell.<\/p>\n<h3>4. Offri vantaggi reali grazie alla prenotazione diretta<\/h3>\n<p>\u00c8 obbligatorio offrire vantaggi di prenotazione chiari e diretti. La garanzia del miglior prezzo \u00e8 eccellente ma non crea valore extra per invogliare i clienti a prenotare direttamente il tuo hotel.<\/p>\n<p>Una delle migliori iniziative che abbiamo visto \u00e8 un buono di importo X presso il ristorante.<\/p>\n<p>Altri vantaggi includono un upgrade gratuito in base alla disponibilit\u00e0 e uno sconto sulla colazione. Se disponi di un programma fedelt\u00e0, assicurati che le persone possano beneficiare della prima prenotazione e iscriversi dal tuo motore di prenotazione.<\/p>\n<p><strong>Assicurarti che gli ospiti prenotino la camera \u00e8 la tua massima priorit\u00e0, ricordi?<\/strong><\/p>\n<h3>5. Coinvolgere nuovamente i clienti che abbandonano<\/h3>\n<p>Non tutti i clienti sono pronti per prenotare adesso. Alcuni clienti abbandoneranno la prenotazione perch\u00e9 sono ancora nella \u201c<em>fase di ricerca<\/em>\u201c.<\/p>\n<p>Assicurati di acquisire il maggior numero possibile di dettagli del cliente. I chatbot sono un ottimo modo per trasformare i visitatori anonimi in lead qualificati. Durante la conversione, il tuo chatbot dovrebbe sempre catturare gli interessi fondamentali dei clienti, i dettagli della prenotazione e le informazioni di contatto.<\/p>\n<p>In questo modo, se il cliente non completa la prenotazione, puoi coinvolgere nuovamente potenziali clienti attraenti tramite un&#039;e-mail automatizzata o richiamando con un&#039;offerta personalizzata.<\/p>\n<p><strong>Questo tipo di strategia produce un tasso di conversione compreso tra 20 e 25%.<\/strong><\/p>\n<h2>Cogliere le opportunit\u00e0 dell&#039;intelligenza artificiale<\/h2>\n<p>Nel complesso, gli albergatori offrono un modo semplice per prenotare. Per aumentare le prenotazioni dirette, la chiave \u00e8 coinvolgere i clienti esitanti. Per farlo \u00e8 necessario stimolare il coinvolgimento attraverso le tue piattaforme dirette.<\/p>\n<p>Il mobile sta ridefinendo l&#039;e-commerce da puro self-service a vendita assistita. Questo formato conversazionale consente agli hotel di offrire un servizio molto pi\u00f9 personalizzato e di coinvolgerli nuovamente in modo proattivo se non completano il processo.<\/p>\n<p>Gli albergatori esperti hanno abbracciato nuove tecnologie come l\u2019intelligenza artificiale e le soluzioni big data per gli hotel per ottimizzare i tassi di conversione e distinguersi dalla concorrenza:<\/p>\n<ul>\n<li>Aumenta il traffico verso il motore di prenotazione<\/li>\n<li>Automatizza le prenotazioni 24 ore su 24, 7 giorni su 7<\/li>\n<li>Alimenta il loro CRM e abilita strategie di reengagement<\/li>\n<\/ul>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-14596209' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-14596209' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_621309129755 = function(){ai_insert_viewport_code ('ai-insert-4-14596209');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_621309129755 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_668466206432);\n<\/script>\n<\/p>\n<p><strong>La prenotazione \u00e8 il primo passo per fare un&#039;ottima prima impressione e creare le giuste aspettative per un ottimo soggiorno nel tuo hotel. Una volta che l&#039;ospite ha prenotato con te, coinvolgilo adottando le stesse pratiche durante tutta la sua esperienza.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Altri suggerimenti per far crescere la tua attivit\u00e0<\/h3>\n<strong>Revfine.com<\/strong> \u00e8 la piattaforma di conoscenza leader per il settore dell&#039;ospitalit\u00e0 e dei viaggi. I professionisti utilizzano le nostre intuizioni, strategie e suggerimenti pratici per trarre ispirazione, ottimizzare i ricavi, innovare i processi e migliorare l&#039;esperienza del cliente.<br><br>\n\nEsplora i consigli degli esperti su gestione, marketing, revenue management, operazioni, software e tecnologia nel nostro dedicato <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/blog-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/ospitalita\/\">Ospitalit\u00e0<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/viaggiare\/\">Viaggi e turismo<\/a><\/span> categorie.<\/div>","protected":false},"excerpt":{"rendered":"<p>Molti hotel stanno affrontando le prenotazioni dirette come facevano cinque anni fa. Sebbene le basi siano ancora valide, sono emerse nuove opportunit\u00e0 per guidare l&#039;impegno e la conversione. In questo articolo, imparerai come coinvolgere i clienti durante la prenotazione e aumentare la conversione. Migliorare il processo di prenotazione diretta del tuo hotel: una risorsa fondamentale per la resilienza e il recupero dell&#039;hotel Puoi sempre acquisire a pagamento o<\/p>","protected":false},"author":1,"featured_media":16360,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[805,811],"tags":[617],"class_list":["post-16357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-bookings","category-hotel-email-marketing","tag-quicktext"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Ways to Engage Customers in Your Hotel Direct Booking Process<\/title>\n<meta name=\"description\" content=\"This article will teach you how to engage customers during your hotel booking process and increase conversion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/it\/modi-per-coinvolgere-i-clienti-nel-processo-di-prenotazione-diretta-hotel\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways to Engage Customers in Your Hotel Direct Booking Process\" \/>\n<meta property=\"og:description\" content=\"This article will teach you how to engage customers during your hotel booking process and increase conversion.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/it\/modi-per-coinvolgere-i-clienti-nel-processo-di-prenotazione-diretta-hotel\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-28T10:00:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-18T11:00:52+00:00\" \/>\n<meta property=\"og:image\" 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