{"id":16555,"date":"2023-06-27T20:00:47","date_gmt":"2023-06-27T18:00:47","guid":{"rendered":"https:\/\/www.revfine.com\/?p=16555"},"modified":"2025-09-18T13:36:57","modified_gmt":"2025-09-18T11:36:57","slug":"benchmarking-alberghiero","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/it\/hotel-benchmarking\/","title":{"rendered":"5 passaggi per padroneggiare le basi del benchmarking alberghiero"},"content":{"rendered":"<p><em>Sia che il tuo marchio alberghiero contenga hotel di lusso a cinque stelle o appartamenti con servizi alberghieri, disporre di dati precisi e sapere come sfruttarli \u00e8 fondamentale per costruire un piano di entrate alberghiere di successo.<\/em><\/p>\n<p><em>Quando si tratta di implementare una strategia di benchmarking per hotel, ci sono molteplici domande da considerare. Come definisco i miei compset? Quali parametri dovrei analizzare? Come posso interpretare i risultati? In questo articolo puoi leggere 5 passaggi da compiere per essere pronti ad implementare una strategia di benchmarking alberghiero.<\/em><\/p>\n<h2>Strumenti di benchmarking<\/h2>\n<p>Per aiutarti a navigare tra i dati disponibili, puoi utilizzare uno strumento di benchmarking, come lo strumento di <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.thehotelsnetwork.com\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener\">La rete degli hotel<\/a><\/span>. Gli strumenti di benchmarking possono fornire alcune delle informazioni pi\u00f9 utili, poich\u00e9 ti consentono di comprendere le prestazioni del tuo hotel e come si confronta con il mercato e la concorrenza.<\/p>\n<p>Utilizzando quanto appreso dal benchmarking, puoi definire i punti di forza del tuo marchio e identificare le aree di miglioramento, ottenendo un quadro chiaro del tuo posizionamento e di come puoi differenziarti dalla concorrenza.<\/p>\n<h2>5 passaggi per padroneggiare le basi del benchmarking alberghiero<\/h2>\n<p>Di seguito puoi imparare come padroneggiare il benchmarking degli hotel in 5 passaggi.<\/p>\n<h3>1. Comprendi chi sono i tuoi concorrenti<\/h3>\n<p>Il primo passo nel benchmarking \u00e8 identificare chi \u00e8 veramente la concorrenza. Gli albergatori tendono a confrontare la loro performance con quella di quelli che considerano i loro diretti concorrenti: hotel simili nella stessa destinazione. Ma ci sono altri scenari da considerare.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-64078138' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-64078138' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_921915120507 = function(){ai_insert_viewport_code ('ai-insert-7-64078138');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_921915120507 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_503951432802);\n<\/script>\n<\/p>\n<p>Nel complesso mondo dell&#039;ospitalit\u00e0 di oggi, \u00e8 importante pensare oltre l&#039;idea tradizionale di compset e incorporare una visione pi\u00f9 dinamica. Puoi imparare da altri hotel simili situati in tutto il mondo, per comprendere meglio le prestazioni della tua struttura. Con questo approccio, puoi passare da una mentalit\u00e0 meramente competitiva a una mentalit\u00e0 di apprendimento, ottenendo osservazioni e conclusioni notevolmente pi\u00f9 ricche.<\/p>\n<p>Ma come? Ad esempio, puoi confrontare i tuoi risultati con strutture situate in parti completamente diverse del mondo ma che accolgono tipologie di viaggiatori simili e ricevono un volume simile di prenotazioni dirette. Questo confronto pu\u00f2 fornirti ulteriori insegnamenti e consentirti di individuare opportunit\u00e0 che altrimenti avresti perso.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-16557\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/11\/Hotel-Benchmarking-example-1.jpg\" alt=\"Benchmarking alberghiero - esempio 1\" width=\"624\" height=\"220\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/11\/Hotel-Benchmarking-example-1-300x106.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/11\/Hotel-Benchmarking-example-1.jpg 624w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<h3>2. Scopri quali metriche confrontare<\/h3>\n<p>\u00c8 fantastico avere accesso a molti dati sugli hotel, ma dovresti tenere presente che non tutti sono rilevanti per la strategia del tuo hotel. Dovresti concentrarti su quelle metriche che possono avere un impatto significativo sui tuoi risultati e monitorare come questi cambiano nel tempo.<\/p>\n<p>In termini di benchmarking, gli albergatori in genere si concentrano sull\u2019occupazione e sull\u2019ADR, ma si possono prendere in considerazione molti altri aspetti. Un\u2019area interessante in cui approfondire e che non sempre viene presa in considerazione \u00e8 la performance del tuo canale diretto. Confrontando i parametri rilevanti in ogni fase del processo di prenotazione online, come la conversione totale del sito web o la conversione del motore di prenotazione, puoi capire chiaramente dove stai andando bene e dove non stai andando cos\u00ec bene.<\/p>\n<p>Inoltre, l&#039;analisi di questi parametri di prenotazione diretta ti fornisce un quadro molto pi\u00f9 completo perch\u00e9 i risultati si basano su 100% del traffico del tuo sito web, anzich\u00e9 solo sul 2-3% che finisce per prenotare.<\/p>\n<div id=\"attachment_16558\" style=\"width: 634px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-16558\" class=\"wp-image-16558 size-full\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/11\/Hotel-Benchmarking-example-2.jpg\" alt=\"Benchmarking alberghiero - esempio 2\" width=\"624\" height=\"301\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/11\/Hotel-Benchmarking-example-2-300x145.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/11\/Hotel-Benchmarking-example-2.jpg 624w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><p id=\"caption-attachment-16558\" class=\"wp-caption-text\">Durata del soggiorno filtrata in base al traffico nel Regno Unito<\/p><\/div>\n<h3>3. Approfondisci i dati della concorrenza<\/h3>\n<p>Il cielo \u00e8 il limite quando si analizzano i dati. Suddividendo i dati di benchmarking del tuo hotel in base alla posizione dell&#039;utente, alla data di ricerca o anche al gruppo di viaggio, puoi acquisire una comprensione pi\u00f9 profonda dei punti di forza e di debolezza del tuo hotel.<\/p>\n<p>Hai bisogno di un esempio da dove iniziare? Utilizzando il tuo strumento di benchmarking, valuta la possibilit\u00e0 di filtrare la durata media del soggiorno per le prenotazioni dirette presso il tuo hotel per una specifica localit\u00e0 di visitatori: il Regno Unito. Questo filtro \u00e8 utile per verificare la durata del soggiorno dei tuoi ospiti nel Regno Unito nel tuo hotel e confrontarlo con i tuoi soggiorni. Questi tipi di approfondimenti granulari forniscono una visione pi\u00f9 realistica della situazione della tua struttura, permettendoti di individuare esattamente dove i tuoi sforzi e il tuo approccio di marketing devono essere adattati per aumentare le entrate.<\/p>\n<h3>4. Confronta i risultati con i periodi precedenti<\/h3>\n<p>Il benchmarking si basa sul principio del confronto delle prestazioni. I risultati possono essere confrontati con periodi di tempo precedenti in modo da poter valutare cosa ha funzionato e cosa non ha funzionato e capire come \u00e8 successo.<\/p>\n<p>Tuttavia, non \u00e8 sempre ottimale concentrarsi esclusivamente sui dati storici, soprattutto nei tempi incerti di oggi. Oggi \u00e8 altamente consigliabile esaminare anche altri set di dati, ad esempio confrontando le prestazioni di questo mese con quelle del mese scorso.<\/p>\n<h3>5. Agire in base alle informazioni di benchmarking<\/h3>\n<p>Per raccogliere i frutti del benchmarking, l\u2019analisi dei dati competitivi non \u00e8 sufficiente. Devi agire su quelle aree in cui hai identificato che stai sottoperformando, ma non dovresti limitare il tuo piano d&#039;azione. Sarebbe utile se affrontassi anche quelle aree in cui stai ottenendo risultati eccessivi per sfruttare ulteriormente i tuoi vantaggi competitivi e trovare nuove idee che generino entrate. 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else document.addEventListener ('DOMContentLoaded', ai_run_485906328500);\n<\/script>\n<\/p>\n<p><strong>Questo articolo ti ha fornito passaggi pratici per sviluppare un piano di benchmarking per la tua azienda. Analizzando chi sono i tuoi concorrenti, sapendo quali parametri cercare e come confrontarli con altre aziende, puoi iniziare a intraprendere azioni per migliorare il tuo business e stare al passo con la concorrenza.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Altri suggerimenti per far crescere la tua attivit\u00e0<\/h3>\n<strong>Revfine.com<\/strong> \u00e8 la piattaforma di conoscenza leader per il settore dell&#039;ospitalit\u00e0 e dei viaggi. I professionisti utilizzano le nostre intuizioni, strategie e suggerimenti pratici per trarre ispirazione, ottimizzare i ricavi, innovare i processi e migliorare l&#039;esperienza del cliente.<br><br>\n\nEsplora i consigli degli esperti su gestione, marketing, revenue management, operazioni, software e tecnologia nel nostro dedicato <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/blog-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/ospitalita\/\">Ospitalit\u00e0<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/viaggiare\/\">Viaggi e turismo<\/a><\/span> categorie.<\/div>","protected":false},"excerpt":{"rendered":"<p>Indipendentemente dal fatto che il marchio dell&#039;hotel contenga hotel di lusso a cinque stelle o appartamenti con servizi, disporre di dati precisi e sapere come sfruttarli \u00e8 fondamentale per creare un piano di entrate alberghiere di successo. Quando si tratta di implementare una strategia di benchmarking alberghiero, ci sono molte domande da considerare. Come definisco i miei compset? Quali metriche dovrei analizzare? Come faccio?<\/p>","protected":false},"author":1,"featured_media":16563,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[771,760],"tags":[674],"class_list":["post-16555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revenue-management-guides","category-hotel-strategies","tag-the-hotels-network"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Tips for Mastering The Basics of Hotel Benchmarking | Revfine.com<\/title>\n<meta name=\"description\" content=\"In this article, you can read 5 steps to take to be ready for implementing a hotel benchmarking strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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