{"id":17102,"date":"2023-06-29T09:00:49","date_gmt":"2023-06-29T07:00:49","guid":{"rendered":"https:\/\/www.revfine.com\/?p=17102"},"modified":"2025-09-17T19:38:26","modified_gmt":"2025-09-17T17:38:26","slug":"segmentazione-degli-ospiti","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/it\/guest-segmentation\/","title":{"rendered":"Segmentazione degli ospiti: cos&#039;\u00e8 e come aiuta con l&#039;upselling"},"content":{"rendered":"<p><em>Capire cosa apprezzano i tuoi ospiti quando viaggiano \u00e8 essenziale per un upselling di successo. <\/em><em>Ma come puoi garantire che l\u2019offerta giusta raggiunga la persona giusta al momento giusto? Conoscere i tuoi ospiti e segmentarli \u00e8 la chiave. In questo articolo imparerai come segmentare gli ospiti del tuo hotel per personalizzare l&#039;esperienza di soggiorno e ottimizzare le entrate derivanti dall&#039;upselling<\/em><\/p>\n<h2>Segmentazione degli ospiti e upselling<\/h2>\n<p>I segmenti di ospiti utilizzati dalla maggior parte degli hotel per pianificare e valutare la propria distribuzione riguardano principalmente il tipo di attivit\u00e0 e la fonte di prenotazione. Ci\u00f2 non \u00e8 sufficiente per l&#039;upselling poich\u00e9 questi segmenti non tengono conto delle preferenze degli ospiti.<\/p>\n<p>Includere i desideri e le aspettative dei tuoi viaggiatori consente di adattare i tuoi servizi dove necessario. Una potente piattaforma di upselling pu\u00f2 aiutarti a segmentare correttamente gli ospiti applicando etichette personalizzate. Ci\u00f2 ti consente di offrire una selezione personalizzata di upsell appropriati alle persone che selezionano determinate caselle preimpostate. Questo passaggio \u00e8 essenziale se desideri offrire agli ospiti offerte che non vedono l&#039;ora di prenotare. Di conseguenza, i tuoi ospiti potranno godere di un soggiorno pi\u00f9 completo e tu vedrai un aumento delle entrate incrementali.<\/p>\n<h2>Segmentazione degli ospiti di successo in tre passaggi<\/h2>\n<p>Invece di sopraffare gli ospiti inviando tutte le tue offerte a tutti, \u00e8 importante capire quali sono le offerte migliori per quali ospiti. Segui i tre passaggi seguenti per segmentare i tuoi ospiti e assicurarti che ricevano le offerte ottimali al momento giusto.<\/p>\n<h3>1. Costruisci le tue basi: evita errori e confusione<\/h3>\n<p>Il primo passo per segmentare i tuoi ospiti \u00e8 eliminare ogni possibilit\u00e0 di errore durante il processo di upselling. Questo include non contattare mai persone che non dovresti contattare e non inviare offerte ridondanti (ad esempio, proporre un check-out posticipato a ospiti la cui tariffa include gi\u00e0 questa opzione). Questo potrebbe confondere o persino distrarre gli utenti dalle altre offerte.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-42482306' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-42482306' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_568165575847 = function(){ai_insert_viewport_code ('ai-insert-7-42482306');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_568165575847 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_777572273754);\n<\/script>\n<\/p>\n<p><strong>Escludi determinati segmenti di ospiti da offerte specifiche per evitare questi problemi:<\/strong><\/p>\n<ul>\n<li>Tariffe comprensive di trasferimento aeroportuale: escludi un segmento dall&#039;offerta di trasferimento aeroportuale<\/li>\n<li>Ospiti speciali: escludi gli ospiti che prenotano tramite terzi (ad esempio dipendenti pubblici) dalle tue comunicazioni relative all&#039;upselling (ad esempio email, WhatsApp, ecc.)<\/li>\n<\/ul>\n<p><strong>La tua lista di cose da fare:<\/strong><\/p>\n<ol>\n<li>Esamina quali offerte o messaggi non sono adatti per determinati segmenti o codici tariffari<\/li>\n<li>Imposta le tue offerte o i tuoi messaggi nella piattaforma di upselling per escluderli<\/li>\n<li>Metti alla prova la tua configurazione<\/li>\n<\/ol>\n<p>Ci\u00f2 garantir\u00e0 che non ci sia confusione e che i tuoi ospiti ricevano sempre le offerte che con maggiore probabilit\u00e0 prenoteranno.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-17106 size-full alignnone\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Guest-segmentation-step-1.jpg\" alt=\"\" width=\"1000\" height=\"392\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Guest-segmentation-step-1-300x118.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Guest-segmentation-step-1.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><em>Una volta terminato questo primo passaggio, puoi passare al livello successivo...<\/em><\/p>\n<h3>2. Definisci e affronta i segmenti chiave degli ospiti<\/h3>\n<p>Ci\u00f2 significa conoscere pi\u00f9 a fondo i desideri e gli interessi di ciascun segmento. Inizia esaminando gli ospiti business rispetto a quelli leisure e le OTA rispetto ai bookmaker diretti. Poi pensa se vuoi offrire offerte speciali a una categoria specifica (ad esempio i membri del tuo programma fedelt\u00e0 o gli ospiti abituali). Una volta che sei sicuro che non ci saranno errori, definisci le categorie principali degli ospiti e le offerte che desideri proporre loro e dalle quali escluderli.<\/p>\n<p><span style=\"font-size: 12pt;\"><strong>Ecco alcuni esempi:<\/strong><\/span><\/p>\n<ul>\n<li><strong>Offerte specifiche per segmento:<\/strong> colazione da asporto per chi viaggia per lavoro e attivit\u00e0 per famiglie per gli ospiti con bambini.<\/li>\n<li><strong>Tariffe specifiche per canale di prenotazione:<\/strong> offrire il trasferimento in aeroporto o un supplemento per la colazione a tutti, ma addebitare un prezzo inferiore per chi effettua la prenotazione diretta (funziona se si impostano due offerte identiche con prezzi diversi).<\/li>\n<li>S<strong>offerte speciali per una categoria specifica:<\/strong> ad esempio, preferenza per la prenotazione di ristoranti per i membri fedelt\u00e0.<\/li>\n<\/ul>\n<p>\u00c8 meglio se i tuoi messaggi sono adattati anche ai diversi segmenti di ospiti. Configura diversi modelli di email per ognuno di essi per creare un&#039;esperienza di upselling personalizzata fin dall&#039;inizio. Ad esempio, potresti avere un modello generico, uno per chi prenota direttamente e uno per i viaggiatori che arrivano tramite OTA.<\/p>\n<p><span style=\"font-size: 12pt;\"><strong>La tua lista di cose da fare:<\/strong><\/span><\/p>\n<ol>\n<li>Identifica i segmenti chiave dei tuoi ospiti<\/li>\n<li>Metti insieme modelli di email per offerte personalizzate per queste categorie<\/li>\n<li>Decidi quali offerte funzionano per diversi segmenti di ospiti<\/li>\n<li>Aggiungi i tuoi nuovi contenuti alla tua piattaforma di upselling<\/li>\n<li>Escludi offerte specifiche per segmento per altri segmenti<\/li>\n<li>Metti alla prova la tua configurazione<\/li>\n<\/ol>\n<p><strong>Ma attenzione<\/strong>: non escludere troppi segmenti dalle tue offerte. Ci\u00f2 potrebbe significare che troppo poche persone vedono le tue offerte, con conseguenti tassi di conversione pi\u00f9 bassi. Personalizza invece i tuoi upsell e i tuoi messaggi per i tuoi segmenti.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-17108 size-full alignnone\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Guest-segmentation-step-2.jpg\" alt=\"\" width=\"1000\" height=\"382\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Guest-segmentation-step-2-300x115.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Guest-segmentation-step-2.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3>3. Personalizza i tuoi messaggi e le descrizioni delle offerte come un professionista<\/h3>\n<p>Supponiamo che l&#039;integrazione tra il tuo PMS e il tuo programma di upselling consenta al tuo strumento di upselling di estrarre codici tariffa e dettagli dei viaggiatori. In tal caso, ora puoi passare al livello professionale di segmentazione degli ospiti. Ci\u00f2 ti consente di ottenere informazioni pi\u00f9 dettagliate sulle altre caratteristiche degli ospiti, come le fasce d&#039;et\u00e0, le dimensioni del gruppo (ad esempio, solista, coppia, famiglia, gruppo di amici...) o il motivo del viaggio (ad esempio, viaggi di nozze, viaggio in citt\u00e0 nel fine settimana...)<\/p>\n<p><span style=\"font-size: 12pt;\"><strong>Ecco un esempio di questo in azione:<\/strong><\/span><\/p>\n<p>Quando un ospite prenota un weekend per due, puoi proporre un pacchetto romantico. Aumenta il tuo tasso di conversione impostando due versioni di questa offerta per un pubblico target pi\u00f9 giovane e uno pi\u00f9 anziano. Entrambe le offerte includono gli stessi servizi. Tuttavia, la descrizione e la foto sono adattate alle due fasce d&#039;et\u00e0.<\/p>\n<p>Naturalmente, non puoi farlo per ogni upsell. Ma se ne trovi alcuni in cui puoi provare questa tecnica, vedrai gi\u00e0 dei risultati.<\/p>\n<p><span style=\"font-size: 12pt;\"><strong>La tua lista di cose da fare:<\/strong><\/span><\/p>\n<ol>\n<li>Determina le offerte che puoi personalizzare ulteriormente<\/li>\n<li>Crea descrizioni e immagini personalizzate per questi segmenti<\/li>\n<li>Aggiungi i tuoi nuovi contenuti alla tua piattaforma di upselling<\/li>\n<li>Metti alla prova la tua configurazione<\/li>\n<\/ol>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-25572365' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-25572365' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_176643343501 = function(){ai_insert_viewport_code ('ai-insert-4-25572365');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_176643343501 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_550544617887);\n<\/script>\n<\/p>\n<p><strong>La segmentazione degli ospiti \u00e8 un processo elaborato, quindi \u00e8 meglio farlo in pi\u00f9 passaggi. Questo lavoro ti porter\u00e0 preziose ricompense. La segmentazione ottimizzata degli ospiti porter\u00e0 a livelli pi\u00f9 elevati di soddisfazione degli ospiti e aumenter\u00e0 le tue entrate incrementali.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Altri suggerimenti per far crescere la tua attivit\u00e0<\/h3>\n<strong>Revfine.com<\/strong> \u00e8 la piattaforma di conoscenza leader per il settore dell&#039;ospitalit\u00e0 e dei viaggi. I professionisti utilizzano le nostre intuizioni, strategie e suggerimenti pratici per trarre ispirazione, ottimizzare i ricavi, innovare i processi e migliorare l&#039;esperienza del cliente.<br><br>\n\nEsplora i consigli degli esperti su gestione, marketing, revenue management, operazioni, software e tecnologia nel nostro dedicato <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/blog-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/ospitalita\/\">Ospitalit\u00e0<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/viaggiare\/\">Viaggi e turismo<\/a><\/span> categorie.<\/div>","protected":false},"excerpt":{"rendered":"<p>Capire cosa apprezzano i tuoi ospiti quando viaggiano \u00e8 essenziale per un upselling di successo. Ma come puoi assicurarti che l&#039;offerta giusta raggiunga la persona giusta al momento giusto? Conoscere i tuoi ospiti e segmentarli \u00e8 la chiave. In questo articolo imparerai come segmentare gli ospiti del tuo hotel per personalizzare l&#039;esperienza di soggiorno e ottimizzare le entrate derivanti dall&#039;upselling Ospite<\/p>","protected":false},"author":1,"featured_media":17134,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[811,761,765],"tags":[170],"class_list":["post-17102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-email-marketing","category-hotel-target-market","category-hotel-upselling","tag-oaky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guest segmentation: What It Is and How it Helps with Upselling<\/title>\n<meta name=\"description\" content=\"In this article, you\u2019ll learn about guest segmentation to personalise the stay experience and optimise upselling revenue.\" 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