{"id":17870,"date":"2023-07-03T15:00:12","date_gmt":"2023-07-03T13:00:12","guid":{"rendered":"https:\/\/www.revfine.com\/?p=17870"},"modified":"2023-12-06T15:47:16","modified_gmt":"2023-12-06T14:47:16","slug":"strategie-di-gestione-del-ricavi-accessori-per-gli-alberghi","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/it\/ancillary-revenue-management-strategies-for-hotels\/","title":{"rendered":"In che modo gli hotel possono raggiungere il loro potenziale di gestione delle entrate accessorie?"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-right:35px;--awb-padding-left:35px;--awb-padding-right-small:15px;--awb-padding-left-small:15px;--awb-margin-bottom:30px;--awb-background-color:#212121;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:center;--awb-font-size:17px;--awb-text-transform:none;\"><h2><span style=\"color: #d4a763; font-size: 16pt;\">Domanda per il nostro gruppo di esperti di gestione delle entrate:<\/span><\/h2>\n<p><span style=\"color: #ffffff;\">L&#039;importanza dell&#039;Ancillary Revenue Management sta crescendo. Quali strategie ARM possono essere utilizzate per aumentare le entrate della camera\/entrate per ospite?<br \/>\n(Domanda proposta da Pablo Torres)<\/span><\/p>\n<\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:30px;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#d4a763;border-color:#d4a763;border-top-width:4px;\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:-25px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\" style=\"--awb-content-alignment:left;\"><h2><span style=\"font-size: 20pt;\">Pannello di esperti del settore<\/span><\/h2>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:15px;--awb-text-color:#212121;\"><p>Il nostro gruppo di esperti del settore \u00e8 composto da professionisti del settore dell&#039;ospitalit\u00e0 e dei viaggi. Hanno una conoscenza completa e dettagliata, esperienza nella pratica o nella gestione e sono lungimiranti. Stanno rispondendo a domande sullo stato del settore. Condividono le loro intuizioni su argomenti come la gestione delle entrate, il marketing, le operazioni, la tecnologia e discutono delle ultime tendenze.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:-30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\" style=\"--awb-line-height:1.7;--awb-text-transform:none;\"><h3>Il nostro gruppo di esperti di gestione delle entrate<\/h3>\n<ul>\n<li><span style=\"text-decoration: underline;\"><a href=\"#theresa-prins\">Theresa Prins \u2013 Fondatrice, Risoluzioni sulle entrate<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#nikhil-roy\"><span style=\"color: #d4a763; text-decoration: underline;\">Nikhil Roy \u2013 Responsabile delle entrate e dei prezzi, Key Hospitality BV<\/span><\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#daniel-feitosa\">Daniel Feitosa \u2013 Specialista in gestione delle entrate<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#chaya-kowal\">Chaya Kowal - Direttore della gestione delle entrate, capofamiglia delle patate<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#krunal-shah\">Krunal Shah - Direttore del distretto delle entrate, Dorsett Hospitality International<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><span style=\"color: #d4a763; text-decoration: underline;\"><a style=\"color: #d4a763; text-decoration: underline;\" href=\"#tanya-hadwick\">Tanya Hadwick - Leader del fatturato e del rendimento del gruppo, SunSwept Resorts<\/a><\/span><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#sergio-sartori\">Sergio Sartori \u2013 Group Senior Manager Revenue, Ruby GmbH<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#daphne-beers\">Daphne Beers \u2013 Titolare, Your-Q Hospitality Academy<\/a><span style=\"color: #d4a763; text-decoration: underline;\"><br \/>\n<\/span><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#heidi-gempel\">Heidi Gempel \u2013 Fondatore, HGE International Pte Ltd<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><span style=\"color: #d4a763; text-decoration: underline;\"><a style=\"color: #d4a763; text-decoration: underline;\" href=\"#pablo-torres\">Pablo Torres \u2013 Consulente alberghiero, TSA Solutions<\/a><\/span><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><span style=\"color: #d4a763; text-decoration: underline;\"><a style=\"color: #d4a763; text-decoration: underline;\" href=\"#edyta-walczak\">Edyta Walczak \u2013 Esperta di gestione delle entrate<\/a><\/span><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#mariska-vanheemskerk\">Mariska van Heemskerk \u2013 Proprietario, Revenue Management Works<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><span style=\"color: #d4a763; text-decoration: underline;\"><a style=\"color: #d4a763; text-decoration: underline;\" href=\"#heiko-rieder\">Heiko Rieder \u2013 Professionista della gestione delle entrate<\/a><\/span><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><span style=\"color: #d4a763; text-decoration: underline;\"><a style=\"color: #d4a763; text-decoration: underline;\" href=\"#silvia-cantarella\">Silvia Cantarella \u2013 Consulente Revenue Management, Revenue Acrobats<\/a><\/span><span style=\"color: #d4a763; text-decoration: underline;\"><br \/>\n<\/span><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><span style=\"color: #d4a763; text-decoration: underline;\"><a style=\"color: #d4a763; text-decoration: underline;\" href=\"#massimiliano-terzulli\">Massimiliano Terzulli \u2013 Consulente Revenue Management, Franco Grasso Revenue Team<\/a><\/span><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><span style=\"color: #d4a763; text-decoration: underline;\"><a style=\"color: #d4a763; text-decoration: underline;\" href=\"#join-panel\">Fai una domanda al nostro panel<\/a><\/span><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><span style=\"color: #d4a763; text-decoration: underline;\"><a style=\"color: #d4a763; text-decoration: underline;\" href=\"#join-panel\">Unisciti al nostro gruppo di esperti<\/a><\/span><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div id=\"theresa-prins\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-1 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-12766\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Theresa-Prins-150x150.png\" alt=\"Teresa Prins\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Theresa-Prins-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Theresa-Prins-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Theresa-Prins.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Teresa Prins<\/span><span class=\"person-title\">Fondatore, Risoluzioni delle Entrate<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/theresa-prins-9335b04\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cCerco di promuovere ci\u00f2 che chiamo &#039;mantenere i soldi in casa&#039;. Per aumentare le entrate delle camere attraverso la domanda, possiamo offrire uno sconto o un valore aggiunto. Ti consiglio di prendere il valore dello sconto e trasformarlo in un valore aggiunto che genera entrate. <\/em><em>Ad esempio, se dovessi fare uno sconto di 10% e questo equivale a $20, perch\u00e9 non mantenere la tua tariffa, ma offrire un buono di $20 da spendere per le bevande al ristorante durante il pasto. <\/em><\/p>\n<p><em>L&#039;ospite gode di un miglior rapporto qualit\u00e0-prezzo e l&#039;hotel pu\u00f2 mantenere le entrate interne. Inoltre, se l&#039;ospite spende questo valore aggiunto, acquister\u00e0 anche la cena per qualificarsi e, a sua volta, aumenter\u00e0 le entrate per ospite disponibile&quot;.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"nikhil-roy\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-2 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-15623\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Nikhil-Roy-150x150.png\" alt=\"Nichil Roy\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Nikhil-Roy-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Nikhil-Roy.png 200w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Nichil Roy<\/span><span class=\"person-title\">Responsabile delle entrate e dei prezzi, Key Hospitality BV<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/nikhilroy24\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cEsempi di gestione delle entrate accessorie possono essere:<\/em><\/p>\n<ul>\n<li><em>Negozio Web (pu\u00f2 essere collegato al Wi-Fi dell&#039;hotel, consentendo agli ospiti di ordinare articoli e aggiungerli al conto, ad es. colazione consegnata in camera, servizio in camera, cibo e bevande, ecc.)<\/em><\/li>\n<li><em>Check-out posticipato e check-in anticipato<\/em><\/li>\n<li><em>Upgrade della camera (una settimana prima del check-in, gli hotel possono inviare un&#039;e-mail ai propri ospiti offrendo la possibilit\u00e0 di aggiornare la loro prenotazione a pagamento. Questo pu\u00f2 essere utilizzato quando la domanda \u00e8 bassa)<\/em><\/li>\n<li><em>Collaborazione con strutture situate intorno all&#039;hotel, ad esempio spa, salone, ristorante\/bar, agenzia di viaggi, servizio di autonoleggio, ecc.<\/em><\/li>\n<li><em>Merce alberghiera e souvenir, scatole regalo<\/em><\/li>\n<li><em>Aree come le sale riunioni possono essere affittate alle aziende che cercano spazi per uffici a breve termine<\/em><\/li>\n<li><em>Crea pacchetti per gli ospiti che includono cibo e bevande, spa, attivit\u00e0 ricreative, ecc.<\/em><em>\u00a0<\/em><\/li>\n<li><em>Intrattenimento on-demand (ad es. Netflix e un abbonamento a Spotify) per l&#039;accesso istantaneo a contenuti e musica di qualit\u00e0 oltre ai normali canali TV gratuiti\u201d<\/em><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"daniel-feitosa\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-3 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-15644\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Daniel-Feitosa-150x150.png\" alt=\"Daniele Feito\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Daniel-Feitosa-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Daniel-Feitosa.png 200w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Daniele Feito<\/span><span class=\"person-title\">Specialista in gestione delle entrate<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/feitosadaniel\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cCi sono molte opportunit\u00e0 per aumentare le entrate accessorie con gli ospiti interni. <\/em><em>La strategia di upselling \u00e8 una vera opportunit\u00e0 da gestire. Quante suite sono vuote quando gli ospiti potrebbero usufruirne se ricevessero un&#039;offerta interessante adatta alle loro esigenze?<\/em><\/p>\n<p><em>Il personale del front office che viene formato sulle vendite per comprendere gli ospiti e i prodotti che possono offrire pu\u00f2 essere utile per sensibilizzare gli ospiti sugli ambienti F&amp;B. Se abbiamo anche degli incentivi al personale basati sulle entrate accessorie, stiamo creando una mentalit\u00e0 delle entrate tra tutto il personale. Ogni membro del team <\/em><em>ha bisogno di conoscere le risposte a queste domande: cosa porta qui questo ospite? Cosa possiamo fare per fornire loro un&#039;esperienza migliore?<\/em><\/p>\n<p><em>Pensiamoci. Ho visto un ottimo personale del Front Office vendere suite sulla base di una buona comprensione della persona di fronte a loro e di una conversazione fluida per il check-in. &quot;<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"chaya-kowal\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-4 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-13592\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Chaya-Kowal-150x150.png\" alt=\"Chaya Kowal\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Chaya-Kowal-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Chaya-Kowal-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Chaya-Kowal.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Chaya Kowal<\/span><span class=\"person-title\">Direttore della gestione delle entrate, capofamiglia Potato<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/chaya-kowal\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cNegli ultimi anni, il Revenue Management si \u00e8 evoluto dal tradizionale approccio Room Revenue Management a un approccio Total Revenue Management (TRM). Poich\u00e9 gli hotel stanno iniziando a riaprire dopo la chiusura a causa della pandemia, il controllo dei costi e l&#039;efficacia del personale sono uno degli obiettivi principali. Direttamente correlato a questo \u00e8 &quot;Gestione delle entrate accessorie&quot; (ARM).<\/em><\/p>\n<p><em>ARM consiste nell&#039;ottimizzare ogni flusso di generazione di entrate di un hotel. Si tratta sia di controllare i costi che di ottimizzare\/massimizzare i ricavi generati in tutti i settori. Consiste nell&#039;esaminare le piccole scappatoie e tutti quei potenziali di generazione di profitto non sfruttati. Gli stessi principi applicati alle stanze possono essere applicati anche ad altre aree generatrici di entrate. <\/em><\/p>\n<p><em>ARM non riguarda solo il confezionamento di altri elementi come F&amp;B o Spa con le stanze; ma significa entrare nel dettaglio reale di ogni punto generatore di entrate dell&#039;hotel; come l&#039;ottimizzazione dello spazio per eventi (ricavi per mq disponibile, ricavi per partecipante, conversione delle richieste), F&amp;B (efficienza dei posti, ricavi e profitti per posti disponibili all&#039;ora, ospiti interni ed esterni), Beach club (prenotazioni ed efficienza dei lettini per ora, ricavi per divano letto e per ospite), Spa e benessere (ricavi per ora di trattamento disponibile) e considerare anche fattori come l&#039;ora di punta, l&#039;ora del giorno, il giorno della settimana rispetto al fine settimana, gli ospiti interni e gli ospiti esterni, ecc. <\/em><\/p>\n<p><em><strong>Pensiero creativo:<\/strong> <\/em><br \/>\n<em>Gli elementi sopra menzionati sono ancora il modo standard di fare le cose in ARM. Se volessimo pensare fuori dagli schemi, faremmo un ulteriore passo avanti e cercheremmo soluzioni pi\u00f9 creative\/innovative. Per esempio:<\/em><\/p>\n<ul>\n<li><em>Vendi stanze per poche ore. Alcuni hotel aeroportuali lo stanno gi\u00e0 facendo e anche gli hotel in citt\u00e0 con grandi scorte potrebbero fare qualcosa di simile per i viaggiatori d&#039;affari che hanno bisogno di riposarsi e ricaricarsi tra una riunione e l&#039;altra (ad esempio quando sono in gita di un giorno).<\/em><\/li>\n<li><em>Showroom in affitto \u2013 forse c&#039;\u00e8 una stanza troppo rumorosa per far dormire qualcuno (troppo vicino a un ristorante per esempio) ma sarebbe perfetta per un evento. Invece di mantenerlo in uno stato &quot;fuori servizio&quot;, potrebbe probabilmente essere utilizzato da persone che necessitano di uno showroom temporaneo (per esempio per la loro attivit\u00e0 di gioielleria) \/ o gioiellieri itineranti.<\/em><\/li>\n<li><em>Ad esempio, possono essere offerte tariffe speciali per le camere per gli ospiti giornalieri presso il Beach club del resort. Per i resort con casin\u00f2 o campo da golf possono offrire servizi aggiuntivi ai propri ospiti in base al consumo. Se i giorni di pioggia influiscono sulle entrate del beach club, cosa si potrebbe fare al riguardo? Un&#039;offerta speciale per i giorni di pioggia che combinano forse le terme?<\/em><\/li>\n<\/ul>\n<p><em><strong>Gestione del profitto:<\/strong> <\/em><br \/>\n<em>Penso sia anche il momento giusto per iniziare ad analizzare (se non lo stai gi\u00e0 facendo), il COS (Cost of Sale) per segmento\/canale. Quanto stai spendendo per ciascuna OTA, ad esempio rispetto alle entrate e ai profitti che stai generando? Questo porta al NRevPar \u2013 Net Revenue per room e ti consente di tenere conto delle spese. Molti hotel stanno spostando i KPI verso GOPAR \u2013 Margine operativo lordo per camera e TRevPAR \u2013 Entrate totali per camera. <\/em><\/p>\n<p><em><strong>Il Revenue Management non riguarda solo numeri e analisi:<\/strong><\/em><br \/>\n<em>Soprattutto in questo momento, \u00e8 importante capire cosa vuole il cliente. Ad esempio, Booking.com si \u00e8 adattato lanciando un badge di viaggio sostenibile. <\/em><\/p>\n<p><em><strong>Tecnologia:<\/strong><\/em><br \/>\n<em>Un sistema integrato in tutti i POS consentirebbe all&#039;hotel di raccogliere e analizzare i dati pi\u00f9 facilmente e di intraprendere le azioni corrette per ottimizzare i ricavi totali generati.<\/em><\/p>\n<p><em><strong>Un approccio olistico alla gestione delle entrate:<\/strong><\/em><br \/>\n<em>Costruisci una cultura della gestione delle entrate nell&#039;intero hotel\/azienda. \u00c8 importante che tutti comprendano i principi del Revenue Management per lavorare insieme come una squadra.<\/em><\/p>\n<p><em>ARM non si ferma al ruolo di Revenue Manager! L&#039;upselling o il cross-selling ad esempio possono essere effettuati a tutti i livelli e in diverse fasi (pre-arrivo, al momento del check-in e anche durante il soggiorno). Gli incentivi per il personale possono essere messi in atto per una maggiore motivazione. Esistono vari modi per aumentare la spesa di un ospite durante il soggiorno: offerte speciali per orari lenti, offerte termali, ecc.<\/em><\/p>\n<p><em>In sintesi, ogni hotel \u00e8 diverso e puoi essere creativo nel modo in cui ti avvicini ad ARM&quot;.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-11 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"krunal-shah\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-12 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-5 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-17631\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/01\/Krunal-Shah-150x150.png\" alt=\"Krunal Shah\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/01\/Krunal-Shah-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/01\/Krunal-Shah-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/01\/Krunal-Shah.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Krunal Shah<\/span><span class=\"person-title\">Cluster Director of Revenue, Dorsett Hospitality International<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/krunal-shah-ba889924\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cPer me, l&#039;Ancillary Revenue Management fa parte del Total Revenue Management. Gli hotel\/resort che organizzano conferenze, riunioni ed eventi, matrimoni, strutture per ristoranti e bar dipendono tutti fortemente dalla gestione delle entrate accessorie.<\/em><\/p>\n<p><em>I margini di profitto su tali entrate generate sono molto pi\u00f9 elevati, il che aiuta a ottenere maggiori entrate per ospite. \u00c8 molto importante eseguire l&#039;analisi degli spostamenti per i gruppi, inclusi i ricavi accessori, a seconda del modello del &quot;giorno della settimana&quot;. Ci\u00f2 ha un impatto diretto su TrevPAR e GOPPAR. Aiuta anche gli hotel\/resort a diversificare i loro flussi di entrate. \u00c8 molto importante identificare i servizi che aggiungono valore al tuo pacchetto offerto.<\/em><\/p>\n<p><em>Ad esempio, in precedenza ho lavorato in un resort ed eravamo fortemente dipendenti dai flussi di entrate accessorie e le camere venivano vendute con i pacchetti. Ovviamente, preferirei che un ospite spendesse per i servizi di F&amp;B nell&#039;hotel\/resort contro un ospite che avesse una camera con colazione. Ma ancora una volta, questo dipende dalle esigenze e dalla stagionalit\u00e0 dell&#039;hotel\/resort in diversi periodi dell&#039;anno.&quot;<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-13 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"tanya-hadwick\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-14 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-6 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-11792\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Tanya-Hadwick-150x150.png\" alt=\"Tanya Hadwick\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Tanya-Hadwick-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Tanya-Hadwick-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Tanya-Hadwick.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Tanya Hadwick<\/span><span class=\"person-title\">Leader di fatturato e rendimento del gruppo, SunSwept Resorts<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/tanya-hadwick-6776065\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cUna domanda interessante quando si lavora in resort ultra inclusivi, poich\u00e9 ci vuole una vera riflessione su come aumentare le entrate accessorie. Si tratta di ci\u00f2 che hai a disposizione da offrire a costi aggiuntivi e di ci\u00f2 che l&#039;ospite \u00e8 disposto a spendere. Per molti l&#039;obiettivo di un all-inclusive \u00e8 quello di aver gi\u00e0 preventivato il costo del viaggio. Dal punto di vista F&amp;B, alcuni esempi includono specialit\u00e0 di fascia alta, come surf and turf con aragosta e bistecca, champagne, vini di fascia alta ed esclusivi menu di abbinamento di vini. <\/em><em>In genere utilizziamo una variet\u00e0 di metodi per aggiornare gli ospiti, ad es. dall&#039;uso dei tablet in camera all&#039;upselling del team. <\/em><\/p>\n<p><em>Come resort, siamo fortunati ad avere ottime strutture termali, dove possono essere suggeriti trattamenti aggiuntivi. Abbiamo anche vari sport acquatici e lezioni individuali in offerta. Avendo passato del tempo a esaminare tutti i costi, siamo anche consapevoli di quando e come combinare e abbinare le stanze per ottenere i migliori risultati. Tuttavia, tutto si riduce al coinvolgimento della squadra, alla loro familiarit\u00e0, al loro livello di comfort nel suggerire articoli agli ospiti e se sono incentivati o meno a dare tali suggerimenti.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-15 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"sergio-sartori\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-16 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-7 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-17634\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/01\/Sergio-Sartori-150x150.png\" alt=\"Sergio Sartori\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/01\/Sergio-Sartori-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/01\/Sergio-Sartori-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/01\/Sergio-Sartori.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Sergio Sartori<\/span><span class=\"person-title\">Group Senior Manager Revenue, Ruby GmbH<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/sergio-sartori-06a64065\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cPotresti offrire un servizio esteso, ad esempio il servizio in camera o il servizio F&amp;B. Inoltre, piccole sale conferenze inutilizzate potrebbero essere offerte come spazi di co-working. Inoltre, lo spazio inutilizzato potrebbe essere offerto come palcoscenico per eventi per artisti locali&quot;.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-17 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"daphne-beers\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-18 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-8 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-13593\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Daphne-Beers-150x150.png\" alt=\"Daphne Beers\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Daphne-Beers-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Daphne-Beers-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Daphne-Beers.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Daphne Beers<\/span><span class=\"person-title\">Proprietario, Your-Q Hospitality Academy<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/company\/your-q-academy\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-12\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cI pacchetti incentrati su conoscenze e prodotti locali, iniziative di sostenibilit\u00e0 e pacchetti di salute e sicurezza (pranzo in camera) possono generare entrate\/diminuire i costi. Un esempio \u00e8 l&#039;iniziativa &quot;hotel for trees&quot; in cui si dona parte dei risparmi sui costi di pulizia per piantare alberi se un ospite decide di saltare la pulizia giornaliera, aumentando i risultati NET totali&quot;.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-19 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"heidi-gempel\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-20 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-9 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-17637\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/01\/Heidi-Gempel-150x150.png\" alt=\"Heidi Gempel\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/01\/Heidi-Gempel-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/01\/Heidi-Gempel-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/01\/Heidi-Gempel.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Heidi Gempel<\/span><span class=\"person-title\">Fondatore, HGE International Pte Ltd<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/heidigempel\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-13\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cGli ultimi 18 mesi sono stati un caso di studio da manuale sull&#039;innovazione dirompente. Il modello di business del settore non \u00e8 stato solo perturbato, ma \u00e8 stato messo a dura prova dal momento che la maggior parte dei viaggi si \u00e8 interrotta. Il Covid-19 ha costretto gli albergatori a considerare la loro rilevanza nei mercati locali e domestici. In alcune delle principali citt\u00e0 del sud-est asiatico, i pacchetti creativi che offrono incredibili esperienze culinarie in camera, i pacchetti &quot;lavoro dall&#039;hotel&quot; e i pacchetti di quarantena in hotel sono stati piuttosto popolari. I pacchetti Day-cation hanno attratto ospiti locali che in precedenza non facevano parte dei segmenti di clientela. Le offerte di consegna di cibi e bevande e da asporto hanno consentito a molti hotel di trattenere alcuni dei loro associati durante i momenti peggiori della pandemia. Abbiamo anche assistito a corsi di cocktail online, compleanni online o feste in ufficio organizzate da squisiti albergatori.<\/em><\/p>\n<p><em>Queste fonti di reddito manterranno la loro importanza? Dipender\u00e0 dalla redditivit\u00e0 di quei flussi di entrate. Albergatori e proprietari devono verificare se il servizio offerto \u00e8 sostenibile quando riprenderanno i servizi alberghieri &quot;normali&quot;. L&#039;altro grande fattore \u00e8 se gli albergatori sono in grado di continuare a innovare le loro offerte e ad adattarle efficacemente al nuovo panorama dell&#039;ospitalit\u00e0. Andando avanti, l&#039;innovazione proattiva e intenzionale deve essere incorporata nei nostri processi e nel nostro modello di business&quot;.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-21 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"pablo-torres\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-22 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-10 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-11649\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Pablo-Torres-150x150.png\" alt=\"Pablo Torres\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Pablo-Torres-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Pablo-Torres-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Pablo-Torres.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Pablo Torres<\/span><span class=\"person-title\">Consulente alberghiero, soluzioni TSA<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/pablotorres-hotelconsultant\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-14\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cConsidera l&#039;intero percorso del cliente. Dal momento in cui gli ospiti prenotano, dobbiamo cercare di impegnarci con loro per assicurarci che il loro soggiorno sia personalizzato al massimo, il che dovrebbe significare un servizio migliore, un ospite pi\u00f9 felice e maggiori entrate per la propriet\u00e0. Dal coinvolgimento prima dell&#039;arrivo (check-in anticipato, servizi speciali, parcheggio, trasferimento), al soggiorno (servizi di upsell, cross-sell da altri dipartimenti), alla partenza (check-out posticipato, trasferimento, picnic, follow-up, sconti per la prossima prenotazione), \u00e8 un ciclo con molte opportunit\u00e0.<br \/>\n<\/em><br \/>\n<em>Uno dei clienti del mio resort ha recentemente nominato un &quot;Gestore pre-arrivo&quot; specificamente per migliorare la relazione tra l&#039;orario di prenotazione e l&#039;arrivo, evitando cos\u00ec cancellazioni, delusioni e in generale migliorando l&#039;esperienza dell&#039;ospite = entrate generate.&quot;<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-23 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"edyta-walczak\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-24 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-11 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-11778\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Edyta-Walczak-150x150.png\" alt=\"Edyta Walczak\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Edyta-Walczak-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Edyta-Walczak-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Edyta-Walczak.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Edyta Walczak<\/span><span class=\"person-title\">Esperto di gestione delle entrate<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/edyta-walczak-9abb3a25\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cPoich\u00e9 il settore alberghiero e le aspettative degli ospiti sono in continua evoluzione, \u00e8 fondamentale disporre di una strategia diversificata che includa molti flussi di entrate. \u00c8 diventato pi\u00f9 comune per i Revenue Manager non solo gestire la linea superiore delle entrate delle camere, ma concentrarsi anche su Trev Par e sui ricavi tra i reparti. Ci\u00f2 include la vendita di cibo e bevande, parcheggio, eventi, riunioni, spa, servizi e altre entrate varie. Questo approccio olistico alle entrate ha un impatto positivo sulla performance commerciale dell&#039;hotel, ma pu\u00f2 anche avere un impatto positivo sulla soddisfazione degli ospiti offrendo una scelta pi\u00f9 ampia di servizi e miglioramenti.<\/em><\/p>\n<p><em>Gestione delle entrate accessorie:<\/em><\/p>\n<ul>\n<li><em>Attira nuovi ospiti in cerca di un&#039;esperienza su misura e memorabile<\/em><\/li>\n<li><em>Crea opportunit\u00e0 per campagne di marketing e promozioni<\/em><\/li>\n<li><em>Diversifica l&#039;offerta degli ospiti<\/em><\/li>\n<li><em>Ti aiuta a battere la concorrenza<\/em><\/li>\n<li><em>Ti consente di far crescere fonti di reddito alternative piuttosto che solo stanze<\/em><\/li>\n<\/ul>\n<p><em>Esempi:<\/em><\/p>\n<ul>\n<li><em>Ristorazione: servizio in camera, ristoranti in loco, eventi con cene private<\/em><\/li>\n<li><em>Bevande \u2013 Il bar o il minibar dell&#039;hotel, ricevimenti con bevande<\/em><\/li>\n<li><em>Intrattenimento: biglietti per eventi tra cui sport dal vivo, concerti e teatro<\/em><\/li>\n<li><em>Tour e attivit\u00e0: gite di un giorno e biglietti per le attrazioni locali<\/em><\/li>\n<li><em>Upgrade \u2013 Camere d&#039;albergo rinnovate, camere con vista, piani alti, ecc.<\/em><\/li>\n<li><em>Vendita al dettaglio: acquisti effettuati da negozi e punti vendita in loco<\/em><\/li>\n<li><em>Servizi in loco \u2013 Accesso alla spa dell&#039;hotel, alla piscina, al parrucchiere<\/em><\/li>\n<li><em>Arrivo anticipato e check-out posticipato\u201d<\/em><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-25 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"mariska-vanheemskerk\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-26 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-25 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-12 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-13595\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Mariska-van-Heemskerk-150x150.png\" alt=\"Mariska van Heemskerk\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Mariska-van-Heemskerk-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Mariska-van-Heemskerk-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Mariska-van-Heemskerk.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Mariska van Heemskerk<\/span><span class=\"person-title\">Proprietario, Lavori di gestione delle entrate<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/mariska-van-heemskerk-02567722\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-16\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cAl fine di aumentare la gestione delle entrate accessorie, \u00e8 altamente raccomandata una formazione sufficiente del personale dell&#039;hotel (Front Desk \/ Prenotazioni \/ Ristorante \/ Banqueting, ecc.). Pensi alla colazione in camera, al pacchetto frigobar al check-in, alla cena per l&#039;intero gruppo, al check-out posticipato o magari a una pausa extra durante il meeting? <\/em><\/p>\n<p>ARM \u00e8 presente in ogni reparto con finalit\u00e0 di ricavo e ogni dipendente ha la possibilit\u00e0 di vendere servizi accessori durante il proprio turno. S\u00ec, anche le pulizie! Insegna loro cosa vende bene, cosa porta i guadagni netti pi\u00f9 alti (cio\u00e8, quali articoli portano i margini migliori) e insegna loro a vendere!\u201d<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-27 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-26 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"heiko-rieder\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-28 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-27 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-13 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-11779\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Heiko-Rieder-150x150.png\" alt=\"Heiko Rieder\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Heiko-Rieder-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Heiko-Rieder-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Heiko-Rieder.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Heiko Rieder<\/span><span class=\"person-title\">Professionista della gestione delle entrate<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/heiko-rieder-53554213\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-17\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cNel clima attuale, \u00e8 ancora pi\u00f9 importante massimizzare il reddito per ospite, soprattutto quando la maggior parte delle regioni registra ancora tariffe medie in calo a causa della bassa domanda. Il settore alberghiero ha reagito giustamente con una maggiore attenzione a generare maggiori entrate dai ricavi ancillari (AR), preferibilmente attraverso i canali diretti a costo neutro, rispetto alle OTA in cui le vendite di AR saranno soggette a commissioni.<br \/>\n<\/em><br \/>\n<em>Prima di approfondire gli esempi potrebbe essere bene guardare alcune considerazioni: <\/em><\/p>\n<ul>\n<li><em>Tieni presente che i prodotti che producono AR aggiunti alla canalizzazione di prenotazione possono distrarre il flusso e avranno un impatto sul tasso di conversione. Si consiglia pertanto di vendere gli articoli dopo la chiusura della vendita della camera da letto. Se la tecnologia lo consente, questo potrebbe essere incorporato nel messaggio &quot;Grazie&quot;. Le alternative sono e-mail, messaggi di testo o chat inviati prima dell&#039;arrivo. Per gli ospiti abituali, gli articoli offerti devono essere personalizzati in base alle loro esigenze in base alle informazioni del profilo storico.<\/em><\/li>\n<li><em>Quando vendi articoli aggiuntivi al telefono, tieni presente il processo che ne deriva. Ad esempio, quando offrono una prenotazione presso il ristorante dell&#039;hotel o il servizio in camera, gli agenti di prenotazione devono accedere alla disponibilit\u00e0 del ristorante ed essere anche in grado di effettuare la prenotazione, comprese le richieste speciali che potrebbero derivarne.<\/em><\/li>\n<\/ul>\n<p><em>Naturalmente, esempi per generare entrate accessorie dovrebbero essere tutti i servizi offerti dall&#039;hotel per cominciare, ad esempio la prenotazione del ristorante, i trattamenti termali, le esperienze culinarie in camera, le prenotazioni per qualsiasi evento dell&#039;hotel (ad esempio, l&#039;happy hour). Un&#039;altra considerazione pu\u00f2 essere data agli elementi esterni come i biglietti per il teatro, le visite guidate della citt\u00e0 o l&#039;ingresso alle attrazioni locali. Poich\u00e9 questi elementi non generano entrate per l&#039;hotel, dovrebbe esserci una sorta di accordo di intermediazione in atto con i partner locali o i rivenditori di biglietti.<br \/>\n<\/em><br \/>\n<em>Nel contesto delle entrate accessorie, possono essere affrontate anche tattiche di upselling alle tipologie di camere premium. I clienti che non hanno selezionato una tipologia di camera premium durante l&#039;acquisto iniziale possono richiedere una tipologia di camera premium a una tariffa scontata in prossimit\u00e0 del giorno di arrivo. Tuttavia, per garantire che gli sconti siano concessi solo nei giorni in cui sono disponibili camere premium, il cliente ricever\u00e0 una conferma solo il giorno dell&#039;arrivo. Alcuni fornitori in questo campo come Upsellguru offrono questo con un concetto &quot;indica il tuo prezzo&quot; in cui il consumatore pu\u00f2 facilmente spostare il regolatore al prezzo desiderato sull&#039;e-mail prima del soggiorno. Gli strumenti di upselling sono generalmente facili da implementare e alcuni non addebitano commissioni di installazione, quindi \u00e8 facile provarlo senza rischi.<\/em><\/p>\n<p><em>In sintesi, le iniziative volte ad aumentare la spesa per ospite sono sicuramente un &quot;must&quot; per ogni hotel con pi\u00f9 servizi delle semplici camere da letto. Inoltre, nella selezione degli elementi accessori dovrebbe essere preso in considerazione lo sforzo aggiuntivo necessario per elaborare gli elementi accessori e la mitigazione del rischio derivante da errori umani&quot;.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-29 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-28 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"silvia-cantarella\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-30 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-29 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-14 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-11791\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Silvia-Cantarella-150x150.jpg\" alt=\"Silvia Cantarella\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Silvia-Cantarella-150x150.jpg 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Silvia-Cantarella-300x300.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Silvia-Cantarella.jpg 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Silvia Cantarella<\/span><span class=\"person-title\">Consulente di gestione delle entrate, acrobati delle entrate<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/silviacantarella\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-18\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cLa gestione delle entrate consiste nel comprendere le aspettative e le esigenze dei clienti e nell&#039;adattarsi ad esse, creando valore per il cliente e ricavi per l&#039;hotel. I clienti hanno 2 portafogli: quello che usano per pagare il viaggio (Hotel, trasporti, ecc.) e quello che usano per il tempo libero durante il viaggio (per extra e divertimento). <\/em><\/p>\n<p><em>Concentriamoci su questo secondo portafoglio e iniziamo a capire chi sono i nostri clienti, perch\u00e9 viaggiano, perch\u00e9 ci hanno scelto e cosa si aspettano. Non dobbiamo applicare l&#039;approccio one-size fit alle vendite accessorie, ma dobbiamo creare una matrice di servizi accessori che si rivolgono alle esigenze di un segmento specifico. I servizi che verrebbero offerti al segmento aziendale (ad es., vendita incrociata di una cena al bar) non sarebbero offerti al segmento familiare (ad es. cena al ristorante con menu per bambini gratuito).<\/em><\/p>\n<p><em>Dobbiamo anche cercare di uscire dai soliti luoghi comuni e creare davvero esperienze di vendita attraenti. Possiamo utilizzare la tecnica del bundling, ad es. upselling della camera + voucher ristorante; AperiSPA privata con Champagne (aperitivo in spa), o cena con tavolo esclusivo nel Priv\u00e9 o in Terrazza. Guardiamo l&#039;hotel con occhi nuovi: quali sono i nostri punti di forza, dove possiamo attrarre domanda, vendere extra e monetizzare? Come possiamo attrarre i nostri ospiti?&quot;<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-31 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-30 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"massimiliano-terzulli\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-32 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-31 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-15 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-11785\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Massimiliano-Terzulli-150x150.png\" alt=\"Massimiliano Terzulli\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Massimiliano-Terzulli-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Massimiliano-Terzulli-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Massimiliano-Terzulli.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Massimiliano Terzulli<\/span><span class=\"person-title\">Consulente Revenue Management, Franco Grasso Revenue Team<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/massimilianoterzulli\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-19\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cRistorante, bar, spa, minibar, servizio in camera e sale riunioni sono solo alcuni esempi di ricavi accessori che spesso non vengono sfruttati appieno da chi gestisce una struttura ricettiva. \u00c8 noto che in alcuni grandi resort i ricavi accessori possono incidere fino a 50% dei ricavi totali.<\/em><\/p>\n<p><em>Tuttavia, non \u00e8 sempre necessario produrre internamente servizi accessori al fine di generare ricavi accessori. Talvolta \u00e8 possibile stipulare convenzioni con operatori locali esterni (ristoranti, agenzie turistiche, servizi di autonoleggio, noleggio bici, terme ecc.) per aumentare i ricavi, la spesa del cliente medio e pi\u00f9 in generale la soddisfazione e la sua percezione del servizio, e quindi ottenere ottime recensioni. Anche i servizi accessori possono variare a seconda della destinazione. Molto apprezzate sono le escursioni nelle localit\u00e0 di montagna, i servizi per famiglie con bambini negli hotel sul mare, o le esperienze legate all&#039;arte, alla gastronomia e alla cultura nelle citt\u00e0 chiave.<\/em><\/p>\n<p><em>Un esempio concreto di implementazione delle entrate accessorie nell&#039;immobile \u00e8 un pacchetto su misura, con servizi aggiuntivi, legati a diverse tipologie di camere e clienti dove l&#039;obiettivo \u00e8 vendere esperienze. Se la tua struttura dispone di un ristorante, ci sono diversi modi per aumentare il tasso di conversione degli ospiti dell&#039;hotel in ospiti del ristorante. Ecco alcuni esempi:<\/em><\/p>\n<ol>\n<li><em>Offerte interessanti su sito web e motore di prenotazione<\/em><\/li>\n<li><em>Implementare tecniche di vendita specifiche come e-mail di cross-selling (\u00e8 disponibile un software per automatizzare il processo)<\/em><\/li>\n<li><em>Vendita al front office<\/em><\/li>\n<li><em>Materiale di comunicazione nelle aree comuni (cartelloni pubblicitari, ecc.)<\/em><\/li>\n<li><em>Email marketing attraverso la rete wi-fi dell&#039;hotel<\/em><\/li>\n<li><em>Chatbot e sistemi di messaggistica<\/em><\/li>\n<\/ol>\n<p><em>Idealmente, i servizi accessori dovrebbero essere collegati a diversi momenti del processo di acquisto con ogni punto di contatto che offre servizi diversi che completano naturalmente l&#039;offerta. Prima dell&#039;acquisto puoi offrire alcuni servizi, mentre durante e dopo l&#039;acquisto potresti offrirne altri.<\/em><\/p>\n<p><em>La segmentazione dei messaggi in base alle persone a cui ti rivolgi aumenta significativamente le tue possibilit\u00e0 di successo. In questo processo \u00e8 fondamentale coinvolgere il personale e assicurarsi che sia tutto allineato all&#039;offerta dei servizi accessori. Tutti devono conoscere i servizi aggiuntivi forniti e tutti devono essere formati per venderli ai clienti nel modo giusto. Gli hotel hanno un enorme vantaggio competitivo rispetto alle OTA: la possibilit\u00e0 di vendere servizi ed esperienze che non \u00e8 possibile acquistare sulle OTA\u201d.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"join-panel\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-33 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:10px;--awb-padding-right:30px;--awb-padding-left:30px;--awb-margin-top:10px;--awb-margin-bottom:10px;--awb-background-color:#efefef;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-32 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-20\" style=\"--awb-content-alignment:center;\"><h2>Fai una domanda e unisciti al nostro gruppo di esperti<\/h2>\n<\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:-10px;margin-bottom:30px;width:100%;max-width:250px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#d4a763;border-color:#d4a763;border-top-width:4px;\"><\/div><\/div><div class=\"fusion-text fusion-text-21\" style=\"--awb-content-alignment:center;--awb-font-size:16px;\"><p>Desideri che una domanda riceva risposta dal nostro panel di esperti del settore? Oppure desideri unirti alla nostra community di esperti e condividere la tua esperienza, le tue intuizioni e le tue conoscenze con altri professionisti del settore? Tramite i pulsanti sottostanti puoi inviare una domanda o inviare una richiesta per entrare a far parte del nostro gruppo di esperti.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-33 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:-20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.revfine.com\/it\/domanda-per-pannello\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Fai una domanda<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.revfine.com\/it\/pannello-di-unione\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Unisciti al nostro pannello<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-34 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-34 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-22\"><div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Altri suggerimenti per far crescere la tua attivit\u00e0<\/h3>\n<strong>Revfine.com<\/strong> \u00e8 la piattaforma di conoscenza leader per il settore dell&#039;ospitalit\u00e0 e dei viaggi. I professionisti utilizzano le nostre intuizioni, strategie e suggerimenti pratici per trarre ispirazione, ottimizzare i ricavi, innovare i processi e migliorare l&#039;esperienza del cliente.<br><br>\n\nEsplora i consigli degli esperti su gestione, marketing, revenue management, operazioni, software e tecnologia nel nostro dedicato <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/blog-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/ospitalita\/\">Ospitalit\u00e0<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/viaggiare\/\">Viaggi e turismo<\/a><\/span> categorie.<\/div>\n\n<\/div><\/div><\/div><\/div><\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":17951,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[646,799],"tags":[],"class_list":["post-17870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revenue-management-expert-panel","category-revenue-management-strategies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top Hotel Ancillary Revenue Management Strategies | Expert Advice<\/title>\n<meta name=\"description\" content=\"How can hotels achieve the best ancillary revenue management results? Our Revenue Management Expert Panel provides tips &amp; insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/it\/strategie-di-gestione-del-ricavi-accessori-per-gli-alberghi\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Hotel Ancillary Revenue Management Strategies | Expert Advice\" \/>\n<meta property=\"og:description\" content=\"How can hotels achieve the best ancillary revenue management results? 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