{"id":20005,"date":"2024-08-09T09:00:51","date_gmt":"2024-08-09T07:00:51","guid":{"rendered":"https:\/\/www.revfine.com\/?p=20005"},"modified":"2025-09-17T19:33:05","modified_gmt":"2025-09-17T17:33:05","slug":"massimizza-i-ricavi-dellhotel-applicando-un-prezzo-aperto-allupselling","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/it\/maximize-hotel-revenue-by-applying-open-pricing-to-upselling\/","title":{"rendered":"Come massimizzare le entrate dell&#039;hotel applicando il prezzo aperto all&#039;upselling"},"content":{"rendered":"<p><em>Probabilmente sai gi\u00e0 che modificare le tariffe delle camere in base alle fluttuazioni della domanda pu\u00f2 aumentare le tue entrate. Ma hai mai pensato di applicare questo approccio all\u2019upselling? E che ne dici di fare un ulteriore passo avanti e utilizzare i principi dell\u2019open pricing anche nell\u2019upselling?<\/em><\/p>\n<p>Continua a leggere per scoprire come queste tecniche possono portare la tua strategia di revenue e i tuoi profitti al livello successivo.<\/p>\n<h2>Il ruolo dell\u2019upselling nel Revenue Management<\/h2>\n<p>L&#039;upselling \u00e8 un fattore essenziale per il reddito accessorio e pu\u00f2 aumentare in modo significativo le entrate e la redditivit\u00e0 complessive. Ti permette di massimizzare i guadagni durante l&#039;alta stagione e sfruttare al massimo ogni prenotazione anche quando la domanda \u00e8 bassa.<\/p>\n<p>L&#039;upselling dei viaggiatori verso categorie di camere pi\u00f9 elevate libera anche le camere standard per la rivendita. Questo pu\u00f2 aiutarti ad attirare pi\u00f9 nuovi ospiti, aumentando le possibilit\u00e0 di riempimento del tuo hotel. In questo senso, offrire upgrade a pagamento \u00e8 un modo per evitare di perdere entrate derivanti dall&#039;aumento gratuito degli ospiti.<\/p>\n<p>Utilizzare una piattaforma di upselling automatizzata \u00e8 il modo pi\u00f9 semplice per ottenere tutti questi vantaggi dell&#039;upselling nel tuo hotel. Questi strumenti tecnologici raggiungono automaticamente i tuoi ospiti prima dell&#039;arrivo. Quindi promuovono i tuoi upgrade a pagamento nel momento ideale e aggiornano la prenotazione del viaggiatore se lo accetta. L&#039;aspetto migliore di questo approccio basato sulla tecnologia \u00e8 massimizzare le entrate accessorie senza gravare sul tuo team con ulteriore lavoro manuale.<\/p>\n<p>Come puoi vedere, l&#039;implementazione dell&#039;upselling automatizzato prima dell&#039;arrivo \u00e8 un passo significativo per migliorare la tua strategia di entrate. Una volta fatto ci\u00f2, \u00e8 tempo di passare a un altro approccio innovativo.<\/p>\n<h2>Come potenziare la tua strategia di revenue con l&#039;Open Pricing<\/h2>\n<p>Tradizionalmente gli hotel utilizzano la migliore tariffa disponibile (BAR) come base della gerarchia dei prezzi. Tutte le altre tariffe cambiano di pari passo tramite supplementi di categoria fissa o sconti prestabiliti.<\/p>\n<p>L\u2019open pricing elimina questo concetto rigido. Incoraggia invece prezzi flessibili basati non solo sulla domanda, ma anche sulla tipologia di camera, sul segmento di ospiti o sul canale di prenotazione. Ci\u00f2 ti consente di ottenere una determinazione pi\u00f9 granulare dei prezzi dinamici e di sfruttare al massimo tutti i tipi di cambiamenti della domanda.<\/p>\n<p><strong>Poich\u00e9 questo sembra piuttosto astratto, diamo un&#039;occhiata a un esempio.<\/strong><\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-67206852' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-67206852' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_806021780156 = function(){ai_insert_viewport_code ('ai-insert-7-67206852');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_806021780156 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_777011611386);\n<\/script>\n<\/p>\n<h3>Prezzi aperti in azione<\/h3>\n<p>Durante la settimana il Park Hotel accoglie principalmente viaggiatori d&#039;affari che preferiscono soggiornare nelle camere superior. Attrae pi\u00f9 viaggiatori di piacere che vogliono spendere una fortuna e preferiscono le junior suite nei fine settimana. In questa situazione, la maggior parte degli hotel applicherebbe i supplementi di categoria fissa per le camere superior e le junior suite. Non tengono conto del cambiamento nel mix degli ospiti e del conseguente spostamento della domanda per le categorie di due camere.<\/p>\n<p>Il Park Hotel addebiter\u00e0 un supplemento pi\u00f9 elevato per la tipologia di camera pi\u00f9 popolare con prezzo aperto. In questo esempio il ricarico per le camere Superior sarebbe pi\u00f9 alto durante la settimana. Allo stesso tempo le junior suite avrebbero un prezzo solo leggermente pi\u00f9 alto rispetto alla categoria immediatamente inferiore. Nel fine settimana sarebbe il contrario.<\/p>\n<p>La differenza tra le camere standard e quelle superior sarebbe minore, mentre quella tra le apprezzate junior suite sarebbe pi\u00f9 significativa. In ogni caso, il Park Hotel aumenta l&#039;occupazione di una stanza mentre aumenta la tariffa dell&#039;altra.<\/p>\n<p>Ci\u00f2 crea vantaggi per entrambe le parti. Con un piccolo sovrapprezzo gli ospiti ricevono esattamente la camera che desiderano. I viaggiatori attenti al prezzo ottengono un accordo migliore. E l\u2019hotel pu\u00f2 generare entrate extra dalle categorie di camere esistenti.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-20160\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/04\/How-to-Maximize-Hotel-Revenue-by-Applying-Open-Pricing-to-Upselling-image-1-scaled.jpg\" alt=\"Come massimizzare i ricavi dell&#039;hotel applicando l&#039;Open Pricing all&#039;immagine di upselling 1\" width=\"2560\" height=\"1187\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/04\/How-to-Maximize-Hotel-Revenue-by-Applying-Open-Pricing-to-Upselling-image-1-300x139.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/04\/How-to-Maximize-Hotel-Revenue-by-Applying-Open-Pricing-to-Upselling-image-1-1024x475.jpg 1024w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/04\/How-to-Maximize-Hotel-Revenue-by-Applying-Open-Pricing-to-Upselling-image-1-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-20161\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/04\/How-to-Maximize-Hotel-Revenue-by-Applying-Open-Pricing-to-Upselling-image-2-scaled.jpg\" alt=\"Come massimizzare i ricavi dell&#039;hotel applicando l&#039;Open Pricing all&#039;immagine di upselling 2\" width=\"2560\" height=\"1187\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/04\/How-to-Maximize-Hotel-Revenue-by-Applying-Open-Pricing-to-Upselling-image-2-300x139.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/04\/How-to-Maximize-Hotel-Revenue-by-Applying-Open-Pricing-to-Upselling-image-2-1024x475.jpg 1024w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/04\/How-to-Maximize-Hotel-Revenue-by-Applying-Open-Pricing-to-Upselling-image-2-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>Sebbene questo approccio abbia il potenziale per aumentare significativamente le tue entrate, difficilmente \u00e8 possibile farlo manualmente. \u00c8 qui che entrano in gioco i sistemi di gestione delle entrate (RMS) all&#039;avanguardia. Valutano i cambiamenti della domanda e la tua disponibilit\u00e0 a produrre in modi pi\u00f9 creativi e creano nuove possibilit\u00e0 per massimizzare le entrate.<\/p>\n<h3>Aumenta alle stelle i tuoi risultati di upselling con i prezzi aperti<\/h3>\n<p>Molti hotel utilizzano supplementi statici per categoria di camera per valutare i propri upsell. Non tengono conto degli spostamenti della domanda o della disponibilit\u00e0. Sebbene l\u2019upselling in questo modo possa gi\u00e0 portare buoni risultati, lascia comunque soldi sul tavolo.<\/p>\n<blockquote><p>\u201cPochissimi albergatori hanno una strategia di upselling personalizzata, e ancora meno sono gli albergatori che vendono upgrade di camera e servizi accessori a prezzi dinamici\u201d, ha affermato David Woolenberg, CEO di Duetto.<\/p><\/blockquote>\n<p>Ora immagina di poter applicare l\u2019open pricing anche all\u2019upselling. Ancora una volta, sarebbe quasi impossibile farlo correttamente eseguendo l&#039;operazione manualmente. Ma se riesci a integrare un RMS che supporti l&#039;open pricing con la tua piattaforma di upselling, puoi automatizzare completamente il processo. Ci\u00f2 significa che le tariffe per i tuoi upsell seguono i prezzi dinamici delle tue camere. Di conseguenza, puoi estendere l&#039;ottimizzazione della tariffa a un altro punto di contatto del viaggio dell&#039;ospite.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-16131685' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-16131685' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_886125805151 = function(){ai_insert_viewport_code ('ai-insert-4-16131685');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_886125805151 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_918823389064);\n<\/script>\n<\/p>\n<h2>3 vantaggi dell&#039;upselling con prezzi aperti<\/h2>\n<p>Ecco come puoi trarre vantaggio dall&#039;upselling con prezzi aperti:<\/p>\n<p><strong>1. Una strategia di upselling raffinata:<\/strong> Basando i prezzi per tutte le categorie di camere sul tuo BAR e adattandoli in base alla domanda, avrai il pieno controllo delle tue tariffe. Questo si riflette anche nell&#039;upselling, dove puoi applicare supplementi per diverse tipologie di camere in modo indipendente l&#039;una dall&#039;altra. Anzich\u00e9 applicare un importo fisso, \u00e8 possibile adattarlo in base al livello di domanda, al segmento di clientela o al canale di distribuzione. In breve, puoi creare una strategia tariffaria completamente nuova, specifica per l&#039;upselling.<\/p>\n<p><strong>2. Riduzione dei rifiuti di aggiornamento:<\/strong> Quando il tuo RMS e la piattaforma di upselling si integrano, condividono automaticamente i dati sulla disponibilit\u00e0 in tempo reale. In questo modo, gli ospiti vedono solo le opzioni di upgrade attualmente disponibili. Questo rende il processo pi\u00f9 fluido perch\u00e9 \u00e8 pi\u00f9 probabile che ottengano gli upgrade a pagamento che cercano di prenotare. Gli hotel che utilizzano questa tecnologia registrano un calo del 34% nelle richieste di upselling rifiutate.<\/p>\n<p><strong>3. Maggiori entrate accessorie:<\/strong> le tariffe dinamiche nell&#039;upselling possono aumentare la spesa degli ospiti per notte di upgrade fino a 45%. E tutto questo avviene in background, senza che il tuo team debba completare alcuna attivit\u00e0 manuale aggiuntiva.<\/p>\n<p><strong>Soprattutto in tempi difficili, \u00e8 fondamentale rimanere al passo con le pi\u00f9 piccole fluttuazioni del mercato e sfruttare al meglio ogni cambiamento della domanda. Una tariffazione aperta e dinamica \u00e8 un modo efficace per farlo. E se automatizzi il processo, sia i tuoi profitti che il tuo team ne trarranno enormi benefici.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Altri suggerimenti per far crescere la tua attivit\u00e0<\/h3>\n<strong>Revfine.com<\/strong> \u00e8 la piattaforma di conoscenza leader per il settore dell&#039;ospitalit\u00e0 e dei viaggi. I professionisti utilizzano le nostre intuizioni, strategie e suggerimenti pratici per trarre ispirazione, ottimizzare i ricavi, innovare i processi e migliorare l&#039;esperienza del cliente.<br><br>\n\nEsplora i consigli degli esperti su gestione, marketing, revenue management, operazioni, software e tecnologia nel nostro dedicato <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/blog-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/ospitalita\/\">Ospitalit\u00e0<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/viaggiare\/\">Viaggi e turismo<\/a><\/span> categorie.<\/div>","protected":false},"excerpt":{"rendered":"<p>Probabilmente sai gi\u00e0 che l&#039;adeguamento delle tariffe delle camere in base alle fluttuazioni della domanda pu\u00f2 aumentare le tue entrate. Ma hai mai pensato di applicare questo approccio all&#039;upselling? E che ne dici di fare un ulteriore passo avanti e utilizzare i principi dell&#039;open pricing anche per l&#039;upselling? Continua a leggere per scoprire come queste tecniche possono prendere la tua strategia di guadagno<\/p>","protected":false},"author":1,"featured_media":20006,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[770,765],"tags":[170],"class_list":["post-20005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-pricing-strategies","category-hotel-upselling","tag-oaky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Maximize Hotel Revenue by Applying Open Pricing to Upselling<\/title>\n<meta name=\"description\" content=\"Read this article to discover how using &quot;open pricing to upselling&quot; can take your hotel revenue strategy and top line to the next level.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/it\/massimizza-i-ricavi-dellhotel-applicando-un-prezzo-aperto-allupselling\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Maximize Hotel Revenue by Applying Open Pricing to Upselling\" \/>\n<meta property=\"og:description\" content=\"Read this article to discover how using &quot;open pricing to upselling&quot; can take your hotel revenue strategy and top line to the next level.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/it\/massimizza-i-ricavi-dellhotel-applicando-un-prezzo-aperto-allupselling\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-09T07:00:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-17T17:33:05+00:00\" \/>\n<meta property=\"og:image\" 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