{"id":21255,"date":"2023-07-23T09:00:38","date_gmt":"2023-07-23T07:00:38","guid":{"rendered":"https:\/\/www.revfine.com\/?p=21255"},"modified":"2025-09-17T19:38:32","modified_gmt":"2025-09-17T17:38:32","slug":"tecniche-di-marketing-alberghiero","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/it\/hotel-marketing-techniques\/","title":{"rendered":"7 tecniche di marketing alberghiero per aumentare le prenotazioni dirette nel 2022"},"content":{"rendered":"<p><em>Il marketing digitale \u00e8 essenziale se desideri incrementare le prenotazioni e soprattutto se cerchi pi\u00f9 affari diretti per il tuo hotel. Ma con gli innumerevoli strumenti e strategie disponibili, pu\u00f2 essere difficile decidere quali implementare. Il seguente articolo evidenzia sette tecniche di marketing alberghiero su cui concentrarsi per far decollare le tue prenotazioni dirette.<\/em><\/p>\n<h2>1. Ottimizza il tuo sito web per i motori di ricerca<\/h2>\n<p>Aumenta la visibilit\u00e0 online e la portata del tuo sito web attraverso la SEO (ottimizzazione per i motori di ricerca). Questo ti aiuter\u00e0 a posizionarti pi\u00f9 in alto e ti dar\u00e0 maggiori possibilit\u00e0 di apparire nei risultati di ricerca del tuo ospite ideale. Esistono tre modi principali per applicare la SEO al tuo sito web.<\/p>\n<p><strong>1. SEO su page:<\/strong> Chiamata anche content marketing, questa tecnica significa che crei contenuti pertinenti per il tuo pubblico di destinazione. Potrebbero essere post di blog sui migliori posti per il brunch nel tuo quartiere, consigli utili per attivit\u00e0 insolite o notizie sulla tua struttura. Utilizza strumenti di ricerca di parole chiave come Ahrefs, Semrush o Google Keyword Planner per trarre ispirazione e per scoprire quali argomenti potrebbero essere pi\u00f9 adatti al tuo pubblico.<\/p>\n<p><strong>2. SEO off-page:<\/strong> Come suggerisce il nome, questo tipo di SEO avviene al di fuori del tuo sito web. Richiede che tu crei collegamenti al sito del tuo hotel da fonti affidabili e di alta autorit\u00e0. Ci\u00f2 potrebbe includere canali mediatici, blog di alto profilo, notizie locali, ecc. Pi\u00f9 siti di alta qualit\u00e0 si collegano al tuo hotel, maggiori saranno le tue possibilit\u00e0 di assicurarti i primi posti nei risultati dei motori di ricerca page.<\/p>\n<p><strong>3. SEO tecnica:<\/strong> Google preferisce page ben strutturati perch\u00e9 sono pi\u00f9 facili da scansionare e offrono un&#039;esperienza utente migliore. Per questo, assicurati che i tuoi page siano interconnessi correttamente. Un altro modo per rendere felici sia Google che i visitatori del sito web \u00e8 ottimizzare il tuo sito per i dispositivi mobili. Con oltre <a href=\"https:\/\/datareportal.com\/global-digital-overview#:~:text=There%20are%205.31%20billion%20unique,in%20the%20past%2012%20months.\" target=\"_blank\" rel=\"noopener\">5,31 miliardi di persone navigano su dispositivi portatili<\/a>, questo passaggio \u00e8 assolutamente necessario.<\/p>\n<h2>2. Offrire incentivi per la prenotazione diretta<\/h2>\n<p>Questo \u00e8 uno dei modi pi\u00f9 semplici per rendere la prenotazione diretta pi\u00f9 attraente per i visitatori del tuo sito web. Proponi l&#039;offerta pi\u00f9 vantaggiosa tramite il tuo sito e vedrai subito aumentare le prenotazioni dirette.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-63392572' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-63392572' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_832638696059 = function(){ai_insert_viewport_code ('ai-insert-7-63392572');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_832638696059 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_413308839504);\n<\/script>\n<\/p>\n<p>Tuttavia, questo non significa semplicemente elencare una tariffa pi\u00f9 bassa sul tuo sito. Potresti invece includere la colazione gratuita, il check-in anticipato o il check-out posticipato, un trasferimento aeroportuale o un upgrade per chi prenota tramite il tuo sito. Un&#039;altra opzione popolare \u00e8 un drink gratuito al bar o generose politiche di cancellazione. Diventa creativo e prova approcci diversi per trovare ci\u00f2 che funziona meglio per il tuo pubblico di destinazione.<\/p>\n<h2>3. Imposta un programma fedelt\u00e0<\/h2>\n<p>Un programma fedelt\u00e0 mira a premiare gli ospiti che soggiornano nel tuo hotel e incoraggiarli a tornare. Di solito, ci\u00f2 avviene tramite sconti, regali o altri vantaggi durante il soggiorno. La maggior parte delle strutture sceglie di istituire un programma a pi\u00f9 livelli che offre vantaggi extra ai tuoi ospiti pi\u00f9 fedeli.<\/p>\n<p>Anche se creare, implementare e gestire un programma di questo tipo costa tempo e denaro, i premi per il tuo hotel ne valgono la pena. I dati mostrano che prendersi cura degli ospiti abituali lo \u00e8 <a href=\"https:\/\/www.forbes.com\/sites\/jiawertz\/2018\/09\/12\/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones\/?sh=f6565fc5a8e0\" target=\"_blank\" rel=\"noopener\">cinque volte pi\u00f9 conveniente<\/a> piuttosto che acquisirne di nuovi.<\/p>\n<h2>4. Sfrutta l\u2019email marketing<\/h2>\n<p>Dire che l&#039;email marketing \u00e8 morto non potrebbe essere pi\u00f9 lontano dalla verit\u00e0. <a href=\"https:\/\/hackernoon.com\/9-reasons-why-email-marketing-is-not-dead\" target=\"_blank\" rel=\"noopener\">49% di persone<\/a> hanno riferito che sarebbero stati felici di conoscere i loro marchi preferiti. Ci\u00f2 significa che finch\u00e9 la tua comunicazione e-mail \u00e8 pertinente e\/o vantaggiosa per loro, vorranno vederti nella loro casella di posta.<\/p>\n<p>Ad esempio, potresti inviare newsletter mensili o trimestrali con gli ultimi aggiornamenti e offerte della tua struttura. Questo ti mantiene davanti alle menti delle persone e d\u00e0 loro un motivo per prenotare con te. Dopotutto, perch\u00e9 non dovrebbero dare un&#039;occhiata al tuo nuovo bar, alla spa rinnovata o al menu del ristorante estivo?<\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/oaky.com\/en\/blog\/hotel-pre-arrival-email\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener\">E-mail prima dell&#039;arrivo<\/a><\/span> sono anche uno strumento potente. Suggerisci componenti aggiuntivi o aggiornamenti pertinenti e consenti agli ospiti di prenotarli prima del check-in. Ci\u00f2 offre loro un motivo in pi\u00f9 per attendere con ansia il loro soggiorno, migliora ulteriormente la loro esperienza e ti aiuta a incrementare le entrate.<\/p>\n<h2>5. Utilizza Google Hotel Ads e i link gratuiti per la prenotazione di hotel di Google<\/h2>\n<p>Gli annunci Google sono un modo fantastico per aumentare la notoriet\u00e0 del tuo marchio tra le persone ancora nelle prime fasi della fase di ricerca. Hanno solo un&#039;idea generale di ci\u00f2 che stanno cercando.<\/p>\n<p><a href=\"https:\/\/support.google.com\/hotelprices\/answer\/10472393?hl=en\" target=\"_blank\" rel=\"noopener\">Google Hotel Ads e i link di prenotazione gratuiti<\/a> sono per coloro che sono pi\u00f9 avanti nel processo e sanno gi\u00e0 cosa vogliono. Se non hai ancora iniziato a utilizzare questi strumenti, ora \u00e8 il momento!<\/p>\n<p>Hotel Ads e i link di prenotazione ti consentono di farti conoscere dal tuo pubblico senza creare testi pubblicitari o gestire campagne. Ci\u00f2 li rende uno strumento efficiente ed estremamente efficace per generare clic con una forte probabilit\u00e0 di conversione.<\/p>\n<h2>6. Costruisci la tua reputazione online<\/h2>\n<p>Di cosa ti fideresti di pi\u00f9 durante la ricerca di un hotel: un annuncio su Instagram o una recensione di un altro viaggiatore? Secondo <a href=\"https:\/\/www.oberlo.com\/blog\/word-of-mouth-marketing\" target=\"_blank\" rel=\"noopener\">La ricerca di Nielsen<\/a>, 84% dei consumatori <em>&quot;Si fidano completamente o parzialmente dei consigli sui prodotti da parte di coloro che li circondano come amici, familiari e colleghi.&quot;<\/em> Allo stesso modo, <a href=\"https:\/\/www.prnewswire.com\/news-releases\/online-reviews-remain-a-trusted-source-of-information-when-booking-trips-reveals-new-research-300885097.html\" target=\"_blank\" rel=\"noopener\">La ricerca di TripAdvisor<\/a> ha scoperto che 81% delle persone leggono spesso o sempre le recensioni prima di prenotare un hotel. Ci\u00f2 dimostra quanto sia importante avere una solida reputazione sui siti di recensioni.<\/p>\n<p>Offrire un servizio eccellente \u00e8 un dato di fatto qui. Ma fornire agli ospiti opzioni per personalizzare il loro soggiorno ti consente di fare il possibile. L&#039;ovvio passo successivo sarebbe quello di migliorare l&#039;esperienza del tuo ospite. Consenti alle persone di scegliere i componenti aggiuntivi preferiti prima dell&#039;arrivo, cos\u00ec potrai stupirli con il momento pi\u00f9 bello della loro vita non appena varcano la soglia.<\/p>\n<p>Chiedere a pi\u00f9 viaggiatori di condividere recensioni \u00e8 importante per creare un flusso costante di commenti aggiornati. Puoi farlo mentre gli ospiti effettuano il check-out o tramite un&#039;e-mail automatizzata post-soggiorno. Ma questo da solo non aumenter\u00e0 il tuo punteggio nella recensione.<\/p>\n<h2>7. Aumenta il tuo seguito e il tuo coinvolgimento sui social media<\/h2>\n<p>I social media sono lo spazio perfetto per mettersi in contatto con le persone nelle varie fasi del viaggio dell&#039;ospite. Se ti stai chiedendo cosa pubblicare, ecco alcune idee:<\/p>\n<ul>\n<li><strong>Aggiornamenti sulla tua propriet\u00e0:<\/strong> hai un nuovo menu stagionale o un cocktail della settimana? Hai recentemente ristrutturato o riaperto un locale? Forse hai assunto un nuovo chef? Tutti questi punti possono essere condivisi sui social media.<\/li>\n<li><strong>Offerte e offerte speciali:<\/strong> se stai lanciando dei saldi estivi speciali o hai una promozione per le prossime festivit\u00e0, fallo sapere ai tuoi follower.<br \/>\nIl tuo unico punto di forza: la vista del tramonto \u00e8 magnifica dalla tua terrazza? Le creazioni del tuo chef sono troppo belle da mangiare? Evidenzia ci\u00f2 che ti distingue per mostrare ci\u00f2 che rende speciale un soggiorno con te.<\/li>\n<li><strong>Contenuti dietro le quinte:<\/strong> alle persone piace sapere che ci sono esseri umani dietro un marchio. Mostra la tua squadra al lavoro, mentre si prepara per un banchetto o d\u00e0 il tocco finale a una stanza degli ospiti. Questo ritrae il tuo lato umano e ti rende pi\u00f9 accessibile.<\/li>\n<\/ul>\n<p>Una volta che inizi a pubblicare, controlla quali contenuti funzionano particolarmente bene e lavora di pi\u00f9 con quel formato. Infine, puoi anche esaminare le collaborazioni di influenza. Fai le tue ricerche per trovare partner che il tuo pubblico target segue e rispetta. Ottieni il loro contributo sul tipo di campagne che funzionano bene e sperimenta per vedere quale approccio produce i migliori risultati per te.<\/p>\n<div class=\"first-sentence-half\">\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-84824636' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-84824636' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_622977559412 = function(){ai_insert_viewport_code ('ai-insert-4-84824636');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_622977559412 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_131735791402);\n<\/script>\n<\/p>\n<\/div>\n<p><strong>Ora sai quali sono le sette tecniche di marketing digitale per hotel che sono la chiave per ottenere pi\u00f9 prenotazioni dirette. Dipende da te se iniziare con i social media, l&#039;email marketing o Google Hotel Ads. Ma prima inizi, prima inizierai a vedere crescere il riconoscimento del tuo marchio, la reputazione online e le prenotazioni dirette.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Altri suggerimenti per far crescere la tua attivit\u00e0<\/h3>\n<strong>Revfine.com<\/strong> \u00e8 la piattaforma di conoscenza leader per il settore dell&#039;ospitalit\u00e0 e dei viaggi. I professionisti utilizzano le nostre intuizioni, strategie e suggerimenti pratici per trarre ispirazione, ottimizzare i ricavi, innovare i processi e migliorare l&#039;esperienza del cliente.<br><br>\n\nEsplora i consigli degli esperti su gestione, marketing, revenue management, operazioni, software e tecnologia nel nostro dedicato <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/blog-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/ospitalita\/\">Ospitalit\u00e0<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/viaggiare\/\">Viaggi e turismo<\/a><\/span> categorie.<\/div>","protected":false},"excerpt":{"rendered":"<p>Il marketing digitale \u00e8 essenziale se vuoi aumentare le prenotazioni e soprattutto se cerchi pi\u00f9 affari diretti per il tuo hotel. Ma con gli innumerevoli strumenti e strategie disponibili, pu\u00f2 essere difficile decidere quali implementare. Il seguente articolo evidenzia sette tecniche di marketing alberghiero su cui concentrarsi per far decollare le tue prenotazioni dirette. 1. Ottimizza il tuo sito web<\/p>","protected":false},"author":1,"featured_media":21256,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[805,811,760],"tags":[170],"class_list":["post-21255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-bookings","category-hotel-email-marketing","category-hotel-strategies","tag-oaky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Hotel Marketing Techniques to Boost Direct Bookings in 2022<\/title>\n<meta name=\"description\" content=\"This article highlights seven hotel marketing techniques to concentrate on to make your direct booking soar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/it\/tecniche-di-marketing-alberghiero\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Hotel Marketing Techniques to Boost Direct Bookings in 2022\" \/>\n<meta property=\"og:description\" content=\"This article highlights seven hotel marketing techniques to concentrate on to make your direct booking soar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/it\/tecniche-di-marketing-alberghiero\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-23T07:00:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-17T17:38:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/07\/Hotel-Marketing-Techniques.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta 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