{"id":22685,"date":"2023-08-11T12:00:10","date_gmt":"2023-08-11T10:00:10","guid":{"rendered":"https:\/\/www.revfine.com\/?p=22685"},"modified":"2025-09-18T13:33:06","modified_gmt":"2025-09-18T11:33:06","slug":"parametri-chiave-per-il-successo-del-canale-diretto-per-i-tuoi-hotel","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/it\/key-metrics-for-your-hotels-direct-channel-success\/","title":{"rendered":"4 parametri chiave per il successo del canale diretto del tuo hotel"},"content":{"rendered":"<p><em>L&#039;analisi dei dati \u00e8, ovviamente, utile per comprendere meglio le prestazioni del canale diretto del tuo hotel, ma ci\u00f2 che \u00e8 pi\u00f9 utile \u00e8 poter confrontare i risultati con il mercato per identificare potenziali fattori di crescita.<\/em><\/p>\n<h2>I vantaggi del benchmarking alberghiero<\/h2>\n<p><a href=\"https:\/\/www.revfine.com\/it\/benchmarking-alberghiero\/\">Benchmarking alberghiero<\/a> ti consente non solo di accedere a informazioni sulla concorrenza, ma anche di prendere decisioni pi\u00f9 informate e di agire in quelle aree che avranno un impatto sulla tua attivit\u00e0. Sapere su quali parametri concentrarsi, tuttavia, a volte pu\u00f2 essere difficile\u2026<\/p>\n<p>Oggi introdurremo quattro parametri chiave per valutare la performance del canale diretto del tuo hotel e spiegheremo come interpretarli e migliorare i risultati. \u00c8 importante notare che questi parametri sono solo un punto di partenza. Per esplorare ulteriormente altri KPI e strategie di crescita rilevanti, scarica il nostro completo 10 <span style=\"text-decoration: underline;\"><a href=\"https:\/\/info.thehotelsnetwork.com\/en\/guide\/10-direct-channel-kpis\" target=\"_blank\" rel=\"noopener\">KPI del canale diretto<\/a><\/span> e-book.<\/p>\n<h2>4 parametri chiave per il successo del canale diretto del tuo hotel<\/h2>\n<p>Di seguito troverai quattro parametri chiave per il successo del canale diretto del tuo hotel. Quindi puoi confrontare i tuoi risultati con il mercato.<\/p>\n<h3>1. Tassi di conversione del sito web<\/h3>\n<h4>1.1 Tasso di conversione totale<\/h4>\n<p>Osservando le prenotazioni dirette effettuate sul sito web del tuo hotel, il tasso di conversione totale confronta il numero di prenotazioni ricevute durante un periodo di tempo specifico con il numero di visitatori del sito web. La tariffa media di un hotel \u00e8 di circa 2%, il che significa che circa 98 visitatori su 100 lasciano il sito web senza completare la prenotazione. Ci\u00f2 rappresenta un&#039;opportunit\u00e0 significativa in quanto puoi aumentare le entrate senza ulteriori spese di marketing concentrando i tuoi sforzi sul miglioramento di questa metrica.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-65439942' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-65439942' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_641053599612 = function(){ai_insert_viewport_code ('ai-insert-7-65439942');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_641053599612 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_574963866894);\n<\/script>\n<\/p>\n<h4>1.2 Conversione dal visitatore al Booking Engine (BE).<\/h4>\n<p>Un indicatore chiave per comprendere le prestazioni della canalizzazione di prenotazione \u00e8 la conversione da visitatore a BE. In genere compreso tra 35% e 55% in media, misura la percentuale di visitatori totali del sito web che effettuano ricerche nel tuo motore di prenotazione. Per migliorare questi numeri, ti consigliamo di visualizzare messaggi e offerte personalizzati sull&#039;homepage del tuo hotel, incluso un chiaro invito all&#039;azione (CTA) che reindirizza i visitatori al motore di prenotazione.<\/p>\n<p><span style=\"font-size: 10pt;\"><em><img decoding=\"async\" class=\"alignnone size-full wp-image-22687\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Message-with-countdown-on-the-Homepage-redirecting-to-BE.png\" alt=\"Messaggio con conto alla rovescia su Homepage che reindirizza a BE\" width=\"624\" height=\"303\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Message-with-countdown-on-the-Homepage-redirecting-to-BE-300x146.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Message-with-countdown-on-the-Homepage-redirecting-to-BE.png 624w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><br \/>\n<\/em><\/span><span style=\"font-size: 10pt;\"><em><br \/>\nUn messaggio con un conto alla rovescia su Homepage che reindirizza a BE<\/em><\/span><\/p>\n<h4>1.3 Booking Engine (BE) alla conversione della prenotazione<\/h4>\n<p>Definito come il tasso di conversione medio degli utenti che effettuano ricerche sul motore di prenotazione che finiscono per prenotare, questo tasso \u00e8 solitamente inferiore alla conversione da visitatore a BE, che va da 5% a 15%. Una tattica efficace per aumentare le prestazioni in questa fase della canalizzazione \u00e8 mostrare un messaggio di uscita per fidelizzare gli utenti che stanno per lasciare il tuo sito web. \u00c8 l&#039;occasione perfetta per catturare l&#039;attenzione dell&#039;utente con un messaggio personalizzato, includendo uno sconto esclusivo o un altro incentivo allettante per convincerlo a prenotare direttamente con te.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-22688\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Email-capture-message-displayed-on-exiting-the-BE.png\" alt=\"Messaggio di acquisizione e-mail visualizzato all&#039;uscita da BE\" width=\"624\" height=\"428\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Email-capture-message-displayed-on-exiting-the-BE-300x206.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Email-capture-message-displayed-on-exiting-the-BE.png 624w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><span style=\"font-size: 10pt;\"><em>Messaggio di acquisizione e-mail visualizzato all&#039;uscita da BE<\/em><\/span><\/p>\n<h3>2. Frequenza delle disparit\u00e0<\/h3>\n<p>La frequenza delle disparit\u00e0 si riferisce alla percentuale media di volte in cui le tariffe alberghiere vengono sottostimate dalle agenzie di viaggio online (OTA) durante un periodo specifico. La tariffa pu\u00f2 variare a seconda dei mercati e delle OTA, con un intervallo medio di 10-30%. \u00c8 fondamentale ridurre il pi\u00f9 possibile le disparit\u00e0 poich\u00e9 riuscire a trovare tariffe pi\u00f9 economiche altrove pu\u00f2 apportare notevoli vantaggi <a href=\"https:\/\/www.revfine.com\/it\/misure-per-combattere-le-disparita-di-prezzo-sul-sito-web-del-tuo-hotel\/\">diminuire le prenotazioni effettuate tramite il tuo sito web<\/a>. Un modo efficace per combattere le disparit\u00e0 \u00e8 utilizzare Price Match, che ti consente di mostrare automaticamente un&#039;offerta equivalente agli utenti sul tuo sito web quando le tue tariffe sono inferiori per una ricerca specifica.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-22689\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Price-Match-tool-embedded-in-the-BE-page.png\" alt=\"Strumento Price Match integrato nel BE page\" width=\"624\" height=\"369\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Price-Match-tool-embedded-in-the-BE-page-300x177.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Price-Match-tool-embedded-in-the-BE-page.png 624w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><span style=\"font-size: 10pt;\"><em>Strumento Price Match integrato nel BE page<\/em><\/span><\/p>\n<h3>3. RevDirect<\/h3>\n<p>Il ricavo per camera disponibile per il tuo canale diretto, noto anche come RevDirect, divide il ricavo totale diretto della camera per il numero di pernottamenti disponibili (in base alle date del soggiorno). Concentrarsi sull&#039;aumento di RevDirect ti aiuter\u00e0 ad aumentare le entrate per camera disponibile per il tuo canale diretto. Ci\u00f2 pu\u00f2 essere ottenuto esaminando le date del soggiorno e aumentando le entrate dirette delle camere utilizzando offerte o pacchetti speciali pertinenti e tempestivi.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-22690\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Message-upselling-to-a-higher-value-package.png\" alt=\"Invia un messaggio di upselling a un pacchetto di valore superiore\" width=\"624\" height=\"391\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Message-upselling-to-a-higher-value-package-300x188.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Message-upselling-to-a-higher-value-package.png 624w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><em><span style=\"font-size: 10pt;\">Invia un messaggio di upselling a un pacchetto di valore superiore<\/span><\/em><\/p>\n<h3>4. Indice di prenotazione diretta (DBI)<\/h3>\n<p>Si tratta di un parametro utile in quanto misura l&#039;efficacia della strategia di canale diretto del tuo hotel rispetto al mercato nel suo insieme. Viene calcolato valutando diversi aspetti della strategia di canale diretto di un hotel utilizzando un algoritmo, consentendo agli hotel di monitorare mensilmente la propria performance nel tempo.<\/p>\n<p>I risultati vanno da 0 a 100 punti, dove 100 \u00e8 il punteggio pi\u00f9 alto possibile. Un DBI forte \u00e8 considerato superiore a 50, il che significa che la performance dell&#039;hotel in termini di strategia di canale diretto si trova nella met\u00e0 superiore del mercato.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-22691\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/An-example-of-the-Direct-Booking-Index.png\" alt=\"Un esempio dell&#039;indice delle prenotazioni dirette\" width=\"624\" height=\"295\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/An-example-of-the-Direct-Booking-Index-300x142.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/An-example-of-the-Direct-Booking-Index.png 624w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><em><span style=\"font-size: 10pt;\">Un esempio dell&#039;indice delle prenotazioni dirette<\/span><\/em><\/p>\n<p><strong>Gli indicatori di prestazione forniscono le informazioni pi\u00f9 preziose rispetto al resto del mercato o ai concorrenti diretti. Questo articolo ha lo scopo di fornirti un quadro di KPI specificamente correlati al canale diretto del tuo marchio alberghiero in modo da poter confrontare le tue prestazioni e indirizzare il tuo team sulla strada del successo.<\/strong><\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-97102792' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-97102792' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_570035135234 = function(){ai_insert_viewport_code ('ai-insert-4-97102792');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_570035135234 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_144789549090);\n<\/script>\n<\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Altri suggerimenti per far crescere la tua attivit\u00e0<\/h3>\n<strong>Revfine.com<\/strong> \u00e8 la piattaforma di conoscenza leader per il settore dell&#039;ospitalit\u00e0 e dei viaggi. I professionisti utilizzano le nostre intuizioni, strategie e suggerimenti pratici per trarre ispirazione, ottimizzare i ricavi, innovare i processi e migliorare l&#039;esperienza del cliente.<br><br>\n\nEsplora i consigli degli esperti su gestione, marketing, revenue management, operazioni, software e tecnologia nel nostro dedicato <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/blog-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/ospitalita\/\">Ospitalit\u00e0<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/viaggiare\/\">Viaggi e turismo<\/a><\/span> categorie.<\/div>","protected":false},"excerpt":{"rendered":"<p>L&#039;analisi dei dati \u00e8, ovviamente, utile per comprendere meglio le prestazioni del canale diretto del tuo hotel, ma la cosa pi\u00f9 utile \u00e8 poter confrontare i tuoi risultati con il mercato per identificare potenziali driver di crescita. I vantaggi del benchmarking alberghiero Il benchmarking alberghiero consente non solo di accedere a informazioni sulla concorrenza, ma anche di prendere decisioni pi\u00f9 informate e agire in quelle aree che<\/p>","protected":false},"author":1,"featured_media":22686,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[805,11,788],"tags":[674],"class_list":["post-22685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-bookings","category-hotel-kpi","category-restaurant-marketing","tag-the-hotels-network"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Key Metrics for Your Hotel&#039;s Direct Channel Success<\/title>\n<meta name=\"description\" content=\"In this article, you&#039;ll learn four key metrics for the success of your hotel&#039;s direct channel. 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