{"id":23074,"date":"2023-08-17T20:00:36","date_gmt":"2023-08-17T18:00:36","guid":{"rendered":"https:\/\/www.revfine.com\/?p=23074"},"modified":"2025-09-17T20:28:57","modified_gmt":"2025-09-17T18:28:57","slug":"pubblico-target-dellhotel","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/it\/hotel-target-audience\/","title":{"rendered":"3 passaggi per raggiungere e convertire il pubblico target del tuo hotel"},"content":{"rendered":"<p><em>Un alto tasso di occupazione \u00e8 il sogno di ogni albergatore. E per raggiungere un tasso di occupazione cos\u00ec elevato, gli hotel fanno molto affidamento su una buona strategia. In passato, potresti aver ideato una strategia di marketing apparentemente perfetta per attirare quante pi\u00f9 prenotazioni possibile. Tuttavia, potresti anche essere rimasto deluso dal fatto di non aver ottenuto i risultati desiderati.<\/em><\/p>\n<p><em>Non cadere nella trappola di pensare che devi investire di pi\u00f9 nel marketing o migliorare l&#039;esperienza in sede. Sebbene alcuni dei tuoi punti vendita unici (USP) siano perfetti per alcuni viaggiatori, sono meno rilevanti per altri. Questo \u00e8 il motivo per cui \u00e8 fondamentale avere un pubblico target ben definito e conoscerne i dettagli.<\/em><\/p>\n<h2>Soddisfare tutti significa soddisfare nessuno<\/h2>\n<p>Avendo un pubblico target prestabilito e adattando il tuo marketing, puoi fornire l&#039;esperienza personalizzata che i viaggiatori desiderano. Oltre a ci\u00f2, un buon targeting offre pi\u00f9 vantaggi. Pensa a una spesa pi\u00f9 efficiente del budget di marketing, a un migliore utilizzo del tempo investendolo in potenziali clienti di alto valore e alla capacit\u00e0 di raggiungere coloro che vedono pi\u00f9 valore in ci\u00f2 che offri.<\/p>\n<p>Per garantire una strategia di marketing focalizzata e altamente mirata, ecco i 3 passaggi che devi compiere per assicurarti di attrarre al meglio il tuo pubblico target.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-19165380' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-19165380' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_572053391684 = function(){ai_insert_viewport_code ('ai-insert-7-19165380');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_572053391684 (); else document.addEventListener ('DOMContentLoaded', ai_run_572053391684);\n<\/script>\n <div class='ai-viewports ai-viewport-3 ai-insert-8-72967443' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-8-72967443' data-insertion-no-dbg data-code='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' data-block='8'><\/div>\n<script>\n  ai_run_229891546524 = function(){ai_insert_viewport_code ('ai-insert-8-72967443');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_229891546524 (); else document.addEventListener ('DOMContentLoaded', ai_run_229891546524);\n<\/script>\n<\/p>\n<h2>3 passaggi per raggiungere e convertire il pubblico target del tuo hotel<\/h2>\n<p>Di seguito sono riportati tre passaggi per raggiungere e convertire il pubblico target del tuo hotel.<\/p>\n<h3>Passaggio 1: definire e comprendere il pubblico di destinazione<\/h3>\n<p>Per quanto riguarda la terminologia, \u00e8 facile confondere le idee <em>&quot;mercato di riferimento&quot;<\/em> e <em>&#039;pubblico target&#039;<\/em>. E sebbene entrambi siano molto rilevanti per te, devi distinguerli e identificarli correttamente.<\/p>\n<p>Nel contesto degli alberghi, a <a href=\"https:\/\/prenohq.com\/blog\/hotel-target-market-segmentation-types-of-travellers-in-the-hotel-industry\/\" target=\"_blank\" rel=\"noopener\">\u2018&#039;\u2018<em>mercato di riferimento&#039;<\/em><\/a> \u00e8 un ampio gruppo di persone a cui il tuo hotel potrebbe potenzialmente attrarre. Alcuni modi per segmentare il tuo mercato target sono esaminare dati demografici come et\u00e0, reddito e posizione. UN <a href=\"https:\/\/rockcontent.com\/blog\/target-market-vs-target-audience\/\" target=\"_blank\" rel=\"noopener\"><em>&#039;pubblico target&#039;<\/em><\/a> \u00e8 un insieme specifico di persone all&#039;interno del tuo mercato target che desideri raggiungere con messaggi di marketing specifici.<\/p>\n<h4>Modi per definire il mercato e il pubblico di riferimento<\/h4>\n<p>Uno dei modi migliori per identificare il tuo mercato di riferimento \u00e8 guardare il tuo <a href=\"https:\/\/www.socialtables.com\/blog\/hotel-sales\/best-hotel-target-market\/\" target=\"_blank\" rel=\"noopener\">clienti esistenti<\/a>. Cosa li attrae nel tuo hotel e cosa hanno in comune? Fortunatamente, per gli hotel, queste informazioni possono essere ottenute facilmente. Puoi iniziare esaminando le informazioni sui dati PMS o Google Analytics.<br \/>\nPer un&#039;analisi pi\u00f9 approfondita, guarda le recensioni, i commenti sui social media, i sondaggi o le conversazioni che la tua reception potrebbe avere con gli ospiti. Questo pu\u00f2 aiutarti a farti un\u2019idea generale di come potrebbe essere il tuo mercato di riferimento. Se ritieni che ci siano delle lacune che desideri colmare, valuta la possibilit\u00e0 di inviare uno studio post-soggiorno via e-mail.<\/p>\n<h4>Usa i tuoi dati per creare approfondimenti<\/h4>\n<p>Sarebbe utile se mirassi a conoscere chi sono gi\u00e0 i tuoi ospiti e cosa apprezzano del tuo hotel. Puoi quindi utilizzare queste informazioni per determinare quali potenziali ospiti attirerai molto probabilmente. Avere dati \u00e8 fantastico, ma stai cercando di formare intuizioni: questo significa <a href=\"https:\/\/www.indeed.com\/career-advice\/career-development\/what-is-insight-in-marketing\" target=\"_blank\" rel=\"noopener\">analizzando i dati<\/a> per trarre conclusioni sui desideri e le esigenze del pubblico target del tuo hotel. Successivamente, puoi personalizzare il tuo marketing per adattarlo alle informazioni che hai identificato e attirare i potenziali ospiti che hanno maggiori probabilit\u00e0 di convertire.<\/p>\n<p>Ad esempio, potresti aver scoperto attraverso sondaggi che la tua zona bar tranquilla e accogliente e l&#039;elevata velocit\u00e0 di Internet hanno attratto molti lavoratori da remoto. O, potenzialmente, la tua vicinanza a una foresta e la tua squisita spa hanno attirato coppie in cerca di un rifugio lontano dal trambusto della citt\u00e0. Tieni a mente queste informazioni e usale a tuo favore.<\/p>\n<h3>Passaggio 2: personalizza le tue attivit\u00e0 di marketing per soddisfare le esigenze del tuo pubblico target<\/h3>\n<p>Non devi reinventare la ruota della tua strategia di marketing per raggiungere il tuo pubblico target. Conserva tutti gli elementi che ti hanno portato <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.hotelchamp.com\/blog\/hotel-marketing-strategies-increase-direct-bookings\" target=\"_blank\" rel=\"noopener\">prenotazioni dirette<\/a><\/span> Gi\u00e0. Questi possono essere i social media, il tuo sito web o l&#039;e-mail marketing. Tuttavia, \u00e8 necessario eseguire alcuni passaggi aggiuntivi quando si concepiscono i contenuti per questi canali.<\/p>\n<h4>Raggiungere il pubblico giusto<\/h4>\n<p>Devi assicurarti che il tuo messaggio raggiunga il pubblico giusto. Un modo semplice per farlo \u00e8 impostare messaggi mirati sul tuo sito web. In questo modo, avrai la possibilit\u00e0 di creare messaggi separati per diversi segmenti di clienti. Oltre a ci\u00f2, non solo questo verr\u00e0 fatto automaticamente per te, ma potrai anche rivolgerti a gruppi specifici nel tuo motore di prenotazione.<\/p>\n<h4>Creare il contenuto giusto<\/h4>\n<p>Devi assicurartene <em>\u201cparla la lingua dei tuoi ospiti\u201d<\/em>. Personalizza i tuoi messaggi per assicurarti di evidenziare gli USP che vogliono vedere quando prenotano un hotel. Ad esempio, alle famiglie potrebbe non interessare <em>\u201cWi-Fi veloce\u201d<\/em> quando prenoti un hotel, ma i lavoratori a distanza lo faranno sicuramente.<\/p>\n<p>Assicurati di comprendere le esigenze dei tuoi ospiti e di evidenziarle nelle tue offerte. Ci\u00f2 si estende anche al tuo email marketing. Per un approccio altamente mirato, puoi <a href=\"https:\/\/oaky.com\/en\/blog\/hotel-segmentation\" target=\"_blank\" rel=\"noopener\">personalizza le tue e-mail pre e post soggiorno<\/a> in base a ciascun pubblico che hai identificato.<\/p>\n<p>La messaggistica \u00e8 solo un modo per assicurarti di raggiungere il pubblico di destinazione desiderato. Un altro sono le immagini. Ad esempio, scegli immagini riconducibili al tuo pubblico di destinazione quando pubblichi sui social media. Se ti rivolgi a coppie in cerca di un rifugio tranquillo, potrebbe essere meglio non utilizzare le famiglie con bambini nelle tue immagini.<\/p>\n<p>Puoi anche considerare <a href=\"https:\/\/www.socialtables.com\/blog\/hotel-sales\/best-hotel-target-market\/\" target=\"_blank\" rel=\"noopener\">collaborare con un influencer<\/a> per rendere il tuo marketing riconoscibile per il tuo pubblico target. Soprattutto se trovi influencer con cui il tuo pubblico si identificherebbe, ti aprirai a un pubblico completamente nuovo di persone che potrebbero non aver mai sentito parlare del tuo hotel prima. E non cercare solo grandi influencer: anche lavorare con micro e nano influencer \u00e8 utile (e pi\u00f9 economico).<\/p>\n<h3>Passaggio 3: utilizza i dati per misurare e ottimizzare i tuoi sforzi di marketing<\/h3>\n<p>Dopo aver implementato il tuo approccio mirato, devi misurare le sue prestazioni rispetto a quelle precedenti. Puoi esaminare parametri come tassi di conversione, percentuali di clic e numero di prenotazioni. Se i numeri sono migliorati, sei sulla strada giusta. Se lo sforzo non fa la differenza nei numeri, potresti non essere riuscito a scoprire le informazioni pi\u00f9 preziose per il tuo pubblico di destinazione.<\/p>\n<p>Naturalmente, \u00e8 necessario ottimizzare costantemente i propri sforzi. Apporta modifiche alle tue offerte nel tempo per vedere il rendimento delle diverse versioni. Alcune opzioni che puoi prendere in considerazione sono le modifiche ai titoli, alle descrizioni e agli USP delle tue offerte evidenziati. Oltre a ci\u00f2, potresti riconsiderare canali di marketing specifici. I tuoi social media sono poco performanti? Considera dove il tuo pubblico trascorre la maggior parte del tempo online e sposta la tua attenzione l\u00ec.<\/p>\n<h2>Preparati per un marketing mirato ad alta conversione<\/h2>\n<p>\u00c8 fondamentale parlare la lingua dei tuoi ospiti. E anche se potresti pensare di sapere chi sono, potresti rimanere sorpreso da alcune intuizioni che puoi scoprire. Non aver paura di approfondire ci\u00f2 che piace e non piace del tuo hotel ai tuoi attuali ospiti. E dopo aver compreso il tuo pubblico, apporta modifiche alla tua strategia di conseguenza. Prima inizi a perfezionare il tuo pubblico target e a parlare la loro lingua, prima potrai raccoglierne i benefici. Quindi il momento migliore per iniziare \u00e8 adesso.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-75779902' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-75779902' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_134333391746 = function(){ai_insert_viewport_code ('ai-insert-4-75779902');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_134333391746 (); else document.addEventListener ('DOMContentLoaded', ai_run_134333391746);\n<\/script>\n <div class='ai-viewports ai-viewport-3 ai-insert-5-61783043' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-5-61783043' data-insertion-no-dbg data-code='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' data-block='5'><\/div>\n<script>\n  ai_run_587195839971 = function(){ai_insert_viewport_code ('ai-insert-5-61783043');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_587195839971 (); else document.addEventListener ('DOMContentLoaded', ai_run_587195839971);\n<\/script>\n<\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Altri suggerimenti per far crescere la tua attivit\u00e0<\/h3>\n<strong>Revfine.com<\/strong> \u00e8 la piattaforma di conoscenza leader per il settore dell&#039;ospitalit\u00e0 e dei viaggi. I professionisti utilizzano le nostre intuizioni, strategie e suggerimenti pratici per trarre ispirazione, ottimizzare i ricavi, innovare i processi e migliorare l&#039;esperienza del cliente.<br><br>\n\nEsplora i consigli degli esperti su gestione, marketing, revenue management, operazioni, software e tecnologia nel nostro dedicato <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/blog-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/ospitalita\/\">Ospitalit\u00e0<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/viaggiare\/\">Viaggi e turismo<\/a><\/span> categorie.<\/div>","protected":false},"excerpt":{"rendered":"<p>Un alto tasso di occupazione \u00e8 il sogno di ogni albergatore. E per raggiungere quell&#039;alto tasso di occupazione, gli hotel dipendono fortemente da una buona strategia. In passato, potresti aver ideato una strategia di marketing apparentemente perfetta per attrarre quante pi\u00f9 prenotazioni possibili. Tuttavia, potresti anche essere rimasto deluso dal fatto di non aver ottenuto i risultati desiderati. Non cadere nella<\/p>","protected":false},"author":1,"featured_media":23077,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[761],"tags":[668],"class_list":["post-23074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-target-market","tag-hotelchamp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Steps to Reaching and Converting Your Hotel&#039;s Target Audience<\/title>\n<meta name=\"description\" content=\"In this article, you&#039;ll find three steps to reaching and converting your hotel&#039;s target audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/it\/pubblico-target-dellhotel\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Steps to Reaching and Converting Your Hotel&#039;s Target Audience\" \/>\n<meta property=\"og:description\" content=\"In this article, you&#039;ll find three steps to reaching and converting your hotel&#039;s target audience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/it\/pubblico-target-dellhotel\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-17T18:00:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-17T18:28:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/03\/Hotels-Target-Audience.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"516\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Revfine.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Revfine.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/hotel-target-audience\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/hotel-target-audience\\\/\"},\"author\":{\"name\":\"Revfine.com\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#\\\/schema\\\/person\\\/f78051db52c88e6e86b3a96560bb1d3d\"},\"headline\":\"3 Steps to Reaching and Converting Your Hotel&#8217;s Target Audience\",\"datePublished\":\"2023-08-17T18:00:36+00:00\",\"dateModified\":\"2025-09-17T18:28:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/hotel-target-audience\\\/\"},\"wordCount\":1204,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/hotel-target-audience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.revfine.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Hotels-Target-Audience.jpg\",\"keywords\":[\"Hotelchamp\"],\"articleSection\":[\"Guests\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.revfine.com\\\/hotel-target-audience\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/hotel-target-audience\\\/\",\"url\":\"https:\\\/\\\/www.revfine.com\\\/hotel-target-audience\\\/\",\"name\":\"3 Steps to Reaching and Converting Your Hotel's Target Audience\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/hotel-target-audience\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/hotel-target-audience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.revfine.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Hotels-Target-Audience.jpg\",\"datePublished\":\"2023-08-17T18:00:36+00:00\",\"dateModified\":\"2025-09-17T18:28:57+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#\\\/schema\\\/person\\\/f78051db52c88e6e86b3a96560bb1d3d\"},\"description\":\"In this article, you'll find three steps to reaching and converting your hotel's target audience.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.revfine.com\\\/hotel-target-audience\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.revfine.com\\\/hotel-target-audience\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/hotel-target-audience\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.revfine.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Hotels-Target-Audience.jpg\",\"contentUrl\":\"https:\\\/\\\/www.revfine.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Hotels-Target-Audience.jpg\",\"width\":1000,\"height\":516,\"caption\":\"Hotel's Target Audience\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/hotel-target-audience\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.revfine.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Steps to Reaching and Converting Your Hotel&#8217;s Target Audience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/\",\"name\":\"Revfine.com\",\"description\":\"Optimising Revenue\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.revfine.com\\\/pt\\\/#\\\/schema\\\/person\\\/f78051db52c88e6e86b3a96560bb1d3d\",\"name\":\"Revfine.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f6ecbe411543baaf7f5ece0561a55820273fda663cdcb57bdcdbf8c14a0a962b?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f6ecbe411543baaf7f5ece0561a55820273fda663cdcb57bdcdbf8c14a0a962b?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f6ecbe411543baaf7f5ece0561a55820273fda663cdcb57bdcdbf8c14a0a962b?s=96&d=identicon&r=g\",\"caption\":\"Revfine.com\"},\"url\":\"https:\\\/\\\/www.revfine.com\\\/it\\\/author\\\/revfine-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 passaggi per raggiungere e convertire il pubblico target del tuo hotel","description":"In questo articolo troverai tre passaggi per raggiungere e convertire il pubblico target del tuo hotel.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.revfine.com\/it\/pubblico-target-dellhotel\/","og_locale":"it_IT","og_type":"article","og_title":"3 Steps to Reaching and Converting Your Hotel's Target Audience","og_description":"In this article, you'll find three steps to reaching and converting your hotel's target audience.","og_url":"https:\/\/www.revfine.com\/it\/pubblico-target-dellhotel\/","og_site_name":"Revfine.com","article_published_time":"2023-08-17T18:00:36+00:00","article_modified_time":"2025-09-17T18:28:57+00:00","og_image":[{"width":1000,"height":516,"url":"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/03\/Hotels-Target-Audience.jpg","type":"image\/jpeg"}],"author":"Revfine.com","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Revfine.com","Tempo di lettura stimato":"6 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.revfine.com\/hotel-target-audience\/#article","isPartOf":{"@id":"https:\/\/www.revfine.com\/hotel-target-audience\/"},"author":{"name":"Revfine.com","@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/f78051db52c88e6e86b3a96560bb1d3d"},"headline":"3 Steps to Reaching and Converting Your Hotel&#8217;s Target Audience","datePublished":"2023-08-17T18:00:36+00:00","dateModified":"2025-09-17T18:28:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.revfine.com\/hotel-target-audience\/"},"wordCount":1204,"commentCount":0,"image":{"@id":"https:\/\/www.revfine.com\/hotel-target-audience\/#primaryimage"},"thumbnailUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/03\/Hotels-Target-Audience.jpg","keywords":["Hotelchamp"],"articleSection":["Guests"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.revfine.com\/hotel-target-audience\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.revfine.com\/hotel-target-audience\/","url":"https:\/\/www.revfine.com\/hotel-target-audience\/","name":"3 passaggi per raggiungere e convertire il pubblico target del tuo hotel","isPartOf":{"@id":"https:\/\/www.revfine.com\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.revfine.com\/hotel-target-audience\/#primaryimage"},"image":{"@id":"https:\/\/www.revfine.com\/hotel-target-audience\/#primaryimage"},"thumbnailUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/03\/Hotels-Target-Audience.jpg","datePublished":"2023-08-17T18:00:36+00:00","dateModified":"2025-09-17T18:28:57+00:00","author":{"@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/f78051db52c88e6e86b3a96560bb1d3d"},"description":"In questo articolo troverai tre passaggi per raggiungere e convertire il pubblico target del tuo hotel.","breadcrumb":{"@id":"https:\/\/www.revfine.com\/hotel-target-audience\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.revfine.com\/hotel-target-audience\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.revfine.com\/hotel-target-audience\/#primaryimage","url":"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/03\/Hotels-Target-Audience.jpg","contentUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/03\/Hotels-Target-Audience.jpg","width":1000,"height":516,"caption":"Hotel's Target Audience"},{"@type":"BreadcrumbList","@id":"https:\/\/www.revfine.com\/hotel-target-audience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.revfine.com\/"},{"@type":"ListItem","position":2,"name":"3 Steps to Reaching and Converting Your Hotel&#8217;s Target Audience"}]},{"@type":"WebSite","@id":"https:\/\/www.revfine.com\/pt\/#website","url":"https:\/\/www.revfine.com\/pt\/","name":"Revfine.com","description":"Ottimizzazione dei ricavi","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.revfine.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/f78051db52c88e6e86b3a96560bb1d3d","name":"Revfine.com","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/f6ecbe411543baaf7f5ece0561a55820273fda663cdcb57bdcdbf8c14a0a962b?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f6ecbe411543baaf7f5ece0561a55820273fda663cdcb57bdcdbf8c14a0a962b?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f6ecbe411543baaf7f5ece0561a55820273fda663cdcb57bdcdbf8c14a0a962b?s=96&d=identicon&r=g","caption":"Revfine.com"},"url":"https:\/\/www.revfine.com\/it\/author\/revfine-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.revfine.com\/it\/wp-json\/wp\/v2\/posts\/23074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revfine.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revfine.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/it\/wp-json\/wp\/v2\/comments?post=23074"}],"version-history":[{"count":6,"href":"https:\/\/www.revfine.com\/it\/wp-json\/wp\/v2\/posts\/23074\/revisions"}],"predecessor-version":[{"id":35924,"href":"https:\/\/www.revfine.com\/it\/wp-json\/wp\/v2\/posts\/23074\/revisions\/35924"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/it\/wp-json\/wp\/v2\/media\/23077"}],"wp:attachment":[{"href":"https:\/\/www.revfine.com\/it\/wp-json\/wp\/v2\/media?parent=23074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revfine.com\/it\/wp-json\/wp\/v2\/categories?post=23074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revfine.com\/it\/wp-json\/wp\/v2\/tags?post=23074"}],"curies":[{"name":"parola chiave","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}