{"id":27540,"date":"2023-12-27T09:00:25","date_gmt":"2023-12-27T08:00:25","guid":{"rendered":"https:\/\/www.revfine.com\/?p=27540"},"modified":"2025-09-17T20:19:59","modified_gmt":"2025-09-17T18:19:59","slug":"generative-ai-in-guest-communications","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/it\/generative-ai-in-guest-communications\/","title":{"rendered":"Sfruttare la potenza dell&#039;intelligenza artificiale generativa nelle comunicazioni con gli ospiti"},"content":{"rendered":"<p><em>L&#039;adozione dell&#039;Intelligenza Artificiale (IA) da parte del settore continua a spingere i confini della personalizzazione e dell&#039;efficienza delle comunicazioni con gli ospiti. L&#039;emergere di modelli di IA generativa, come ChatGPT, \u00e8 un&#039;ulteriore rivoluzione in quell&#039;area. Mentre potenzia i vantaggi gi\u00e0 esistenti di piattaforme e strumenti alimentati dall&#039;IA conversazionale, pone anche alcune sfide che gli albergatori devono considerare prima di decidere di implementare questa innovazione nelle loro comunicazioni.<\/em><\/p>\n<h2>Il ruolo in evoluzione dell&#039;intelligenza artificiale nel settore dell&#039;ospitalit\u00e0<\/h2>\n<p>Il settore dell&#039;ospitalit\u00e0 ha sempre cercato innovazioni per migliorare l&#039;esperienza degli ospiti, tra cui seguire e implementare tecnologie all&#039;avanguardia. Con l&#039;evoluzione dell&#039;intelligenza artificiale e il crescente accesso a questa tecnologia, il suo impatto sugli hotel \u00e8 a dir poco trasformativo.<\/p>\n<p>Inizialmente l&#039;intelligenza artificiale \u00e8 stata applicata all&#039;automazione di base e all&#039;analisi dei dati per semplificare le attivit\u00e0 operative e offrire informazioni sulle preferenze degli ospiti. <a href=\"https:\/\/www.revfine.com\/it\/intelligenza-artificiale-conversazionale-e-comunicazioni-con-gli-ospiti\/\">L&#039;arrivo dell&#039;intelligenza artificiale conversazionale<\/a> e la sua capacit\u00e0 di simulare interazioni simili a quelle umane ha aperto la strada a comunicazioni personalizzate e coinvolgenti con gli ospiti.<\/p>\n<p>Di recente, la crescente importanza dell&#039;intelligenza artificiale generativa, come ChatGPT o Google Bard, ha portato la personalizzazione e l&#039;adattabilit\u00e0 a un livello completamente nuovo. Questa tecnologia pu\u00f2 rispondere alle domande e adattare le risposte alle preferenze e al comportamento dell&#039;utente. Tale profondit\u00e0 di interazione, combinata con il tempo di risposta immediato, stabilisce un nuovo standard per la comunicazione degli ospiti con gli hotel.<\/p>\n<h2>Come funziona l&#039;intelligenza artificiale generativa?<\/h2>\n<p>Potresti avere familiarit\u00e0 con il modo pratico in cui funziona l&#039;intelligenza artificiale generativa, poich\u00e9 lo strumento di OpenAI, ChatGPT, ha catturato l&#039;immaginazione del pubblico e gli esempi del suo utilizzo hanno dominato la copertura delle notizie e i feed dei social media. In termini pi\u00f9 semplici, questa tecnologia si distingue per essere in grado di creare contenuti originali in seguito alla ricezione di richieste o domande, anzich\u00e9 limitarsi ad analizzare i dati e offrire risposte pre-programmate. Ma come funziona esattamente?<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-72886043' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-72886043' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_738945108930 = function(){ai_insert_viewport_code ('ai-insert-7-72886043');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_738945108930 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_173855732822);\n<\/script>\n<\/p>\n<p>In sostanza, l&#039;intelligenza artificiale generativa \u00e8 una tecnologia complessa alimentata da algoritmi sofisticati e modelli di apprendimento automatico addestrati su set di dati espansivi. Dopo tale addestramento, acquisisce la capacit\u00e0 di riconoscere schemi, comprendere sfumature del linguaggio e persino prevedere tendenze. Di conseguenza, l&#039;intelligenza artificiale generativa pu\u00f2 creare istantaneamente contenuti originali e adattarli alle preferenze e ai requisiti dell&#039;utente.<\/p>\n<p>La personalizzazione e la rapida risoluzione dei problemi sono solide basi per le comunicazioni con gli ospiti. Poich\u00e9 \u00e8 anche dove eccelle l&#039;intelligenza artificiale generativa, il settore dell&#039;ospitalit\u00e0 ha riconosciuto il potenziale dell&#039;implementazione di questa tecnologia negli hotel.<\/p>\n<h2>In che modo l&#039;intelligenza artificiale generativa pu\u00f2 migliorare le comunicazioni con gli ospiti?<\/h2>\n<p>In un certo senso, l&#039;IA generativa migliora i principali vantaggi dell&#039;IA conversazionale, ma va anche oltre. Ecco i principali vantaggi dell&#039;implementazione dell&#039;IA generativa nelle comunicazioni con gli ospiti del tuo hotel:<\/p>\n<ul>\n<li><strong>Personalizzazione senza pari.<\/strong> Le interazioni e le risposte possono essere personalizzate in base alle preferenze dell&#039;ospite in base alla cronologia delle chat precedenti oppure adattate.<\/li>\n<li><strong>Maggiore efficienza. <\/strong>Le richieste degli ospiti ricevono risposta immediata, ma il contenuto viene automaticamente adattato e tagliato per rispondere, concentrandosi precisamente su ci\u00f2 che l&#039;ospite desidera sapere. Ci\u00f2 riduce il tempo in cui le richieste degli ospiti vengono risolte e la necessit\u00e0 di intervento del personale.<\/li>\n<li><strong>Analizzare e sintetizzare il feedback in movimento.<\/strong> Il contenuto delle risposte e dei messaggi proattivi dell&#039;intelligenza artificiale generativa pu\u00f2 essere riallineato in base al feedback degli ospiti durante la conversazione.<\/li>\n<\/ul>\n<h2>Sfide dell&#039;implementazione dell&#039;intelligenza artificiale generativa nelle comunicazioni alberghiere<\/h2>\n<p>Ogni innovazione tecnologica presenta anche delle sfide che devono essere considerate quando si prendono decisioni sulla sua implementazione. Ci sono diversi fattori che dovresti esplorare:<\/p>\n<ul>\n<li><strong>Complessit\u00e0 tecnica.<\/strong> Assicuratevi che una soluzione di comunicazione con gli ospiti che utilizza l&#039;intelligenza artificiale generativa si integri con gli altri sistemi di gestione alberghiera che utilizzate (motori di prenotazione, sistemi di gestione delle propriet\u00e0, ecc.) per sfruttare al meglio questa opportunit\u00e0.<\/li>\n<li><strong>\u201c<em>Allucinazioni artificiali<\/em>.\u201d<\/strong> L&#039;intelligenza artificiale generativa, come il modello GPT, \u00e8 una tecnologia dirompente che a volte pu\u00f2 sfuggire al controllo. Esiste un fenomeno chiamato &quot;<em>allucinazioni artificiali<\/em>\u201d, che si riferisce a situazioni in cui una macchina, come un chatbot, crea contenuti che sembrano realistici ma non si basano su informazioni fattuali, come input dall&#039;hotel. Cerca un fornitore che abbia affrontato questa sfida. Ad esempio, il Guest Communications Hub di HiJiffy utilizza l&#039;intelligenza artificiale generativa, ma<span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.hijiffy.com\/resources\/explained-how-the-new-version-of-aplysia-uses-gpt?utm_source=revfine&amp;utm_medium=referral&amp;utm_campaign=generative-ai&amp;utm_content=article\" target=\"_blank\" rel=\"noopener\"> \u00e8 controllato dalla sua intelligenza artificiale proprietaria<\/a><\/span>, Aplysia, che monitora gli output per garantire che siano basati esclusivamente sulle informazioni corrette relative all&#039;hotel.<\/li>\n<li><strong>Dati specializzati per la formazione.<\/strong> Opta per una soluzione specializzata in comunicazioni per l&#039;ospitalit\u00e0. L&#039;efficienza dell&#039;IA generativa sar\u00e0 buona solo quanto il set di dati utilizzato per la sua formazione.<\/li>\n<li><strong>Rapidi sviluppi nel settore.<\/strong> Quando si esplorano soluzioni di comunicazione per gli ospiti, bisogna esplorare l&#039;impegno del provider per il miglioramento continuo e l&#039;adozione di nuovi sviluppi. Le funzionalit\u00e0 all&#039;avanguardia sono sempre attraenti, ma richiedono monitoraggio e manutenzione da parte di team specializzati.<\/li>\n<\/ul>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-22586794' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-22586794' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_692366438496 = function(){ai_insert_viewport_code ('ai-insert-4-22586794');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_692366438496 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_213360991931);\n<\/script>\n<\/p>\n<p><strong>L&#039;integrazione dell&#039;intelligenza artificiale generativa nelle comunicazioni con gli ospiti \u00e8 senza dubbio un passo innovativo per offrire un&#039;esperienza ancora migliore agli ospiti. Tale tecnologia rivoluziona ci\u00f2 che \u00e8 possibile in termini di personalizzazione ed efficienza, questioni essenziali nel settore dell&#039;ospitalit\u00e0. Tuttavia, pone anche sfide uniche che richiedono un&#039;attenta navigazione e che dovresti esplorare con il tuo fornitore di soluzioni di comunicazione con gli ospiti.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Altri suggerimenti per far crescere la tua attivit\u00e0<\/h3>\n<strong>Revfine.com<\/strong> \u00e8 la piattaforma di conoscenza leader per il settore dell&#039;ospitalit\u00e0 e dei viaggi. I professionisti utilizzano le nostre intuizioni, strategie e suggerimenti pratici per trarre ispirazione, ottimizzare i ricavi, innovare i processi e migliorare l&#039;esperienza del cliente.<br><br>\n\nEsplora i consigli degli esperti su gestione, marketing, revenue management, operazioni, software e tecnologia nel nostro dedicato <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/blog-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/ospitalita\/\">Ospitalit\u00e0<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/viaggiare\/\">Viaggi e turismo<\/a><\/span> categorie.<\/div>","protected":false},"excerpt":{"rendered":"<p>L&#039;adozione dell&#039;intelligenza artificiale (AI) da parte del settore continua ad ampliare i confini della personalizzazione e dell&#039;efficienza delle comunicazioni con gli ospiti. L\u2019emergere di modelli di intelligenza artificiale generativa, come ChatGPT, \u00e8 l\u2019ennesima rivoluzione in questo settore. Se da un lato migliora i vantaggi gi\u00e0 esistenti delle piattaforme e degli strumenti basati sull\u2019intelligenza artificiale conversazionale, dall\u2019altro pone anche alcune sfide che gli albergatori devono considerare prima di decidere<\/p>","protected":false},"author":1,"featured_media":27541,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[797,804,768,767],"tags":[177],"class_list":["post-27540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-chatbots","category-guest-communication","category-emerging-hotel-technology","category-hotel-tech-examples","tag-hijiffy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Harnessing the Power of Generative AI in Guest Communications<\/title>\n<meta name=\"description\" content=\"In this article, we will explain the role of generative AI in guest communications, which makes a step toward a better guest experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/it\/generative-ai-in-guest-communications\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Harnessing the Power of Generative AI in Guest Communications\" \/>\n<meta property=\"og:description\" content=\"In this article, we will explain the role of generative AI in guest communications, which makes a step toward a better guest experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/it\/generative-ai-in-guest-communications\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-27T08:00:25+00:00\" \/>\n<meta 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