{"id":279,"date":"2024-02-18T12:00:50","date_gmt":"2024-02-18T11:00:50","guid":{"rendered":"https:\/\/revfine.com\/?p=279"},"modified":"2024-06-04T21:55:52","modified_gmt":"2024-06-04T19:55:52","slug":"cose-goppar","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/it\/what-is-goppar\/","title":{"rendered":"Cosa significa GOPPAR?"},"content":{"rendered":"<p><em>Un indicatore di prestazioni chiave, o KPI, \u00e8 una misurazione quantificabile delle prestazioni aziendali. I KPI sono essenziali per implementare un progetto di successo <a href=\"https:\/\/www.revfine.com\/it\/strategie-di-reddito-industriale-alberghiera\/\">strategia di gestione delle entrate<\/a>, in quanto consente alle aziende di identificare le aree di successo e di fallimento, nonch\u00e9 le tendenze relative alla domanda e al comportamento dei clienti. GOPPAR \u00e8 uno dei KPI pi\u00f9 importanti utilizzati dagli hotel <a href=\"https:\/\/www.revfine.com\/it\/gestione-delle-entrate\/\">gestione delle entrate<\/a>. Questo articolo spiega cosa significa GOPPAR e perch\u00e9 \u00e8 importante.<\/em><\/p>\n<h2>GOPPAR spiegato<\/h2>\n<p>GOPPAR \u00e8 l&#039;acronimo di margine operativo lordo per camera disponibile. \u00c8 un indicatore chiave di prestazione comunemente utilizzato nel <a href=\"https:\/\/www.revfine.com\/it\/settore-alberghiero\/\">settore alberghiero<\/a>. \u00c8 particolarmente utile per i proprietari di hotel perch\u00e9 d\u00e0 loro un\u2019idea del quadro pi\u00f9 ampio relativo al valore del loro patrimonio.<\/p>\n<p>Fondamentalmente, GOPPAR si preoccupa del numero di camere disponibili nel tuo hotel piuttosto che del numero che hai venduto. Inoltre, considera l\u2019utile operativo lordo piuttosto che i ricavi generati dalla sola vendita di camere d\u2019albergo. Pertanto, \u00e8 un buon indicatore dell\u2019efficacia del tuo hotel.<\/p>\n<p>L&#039;utile operativo lordo pu\u00f2 essere calcolato prendendo le entrate lorde e sottraendo le spese lorde. Questa cifra pu\u00f2 poi essere divisa per il numero di camere disponibili nel tuo hotel per darti il tuo GOPPAR. In alcuni casi.<\/p>\n<p>Il monitoraggio del GOPPAR ti consentir\u00e0 di individuare le tendenze nelle reali prestazioni aziendali del tuo hotel o resort. Pu\u00f2 essere calcolato continuamente, giornalmente o alla fine di un anno dividendo il tuo profitto operativo annuo totale per il numero totale di camere giornaliere disponibili nel corso dell&#039;anno.<\/p>\n<h4><strong>Video: cos&#039;\u00e8 il GOPPAR?<\/strong><\/h4>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Lettore video YouTube 1\" src=\"https:\/\/www.youtube.com\/embed\/jbDcR9GZbl4?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div>\n<h2>Come viene calcolato il GOPPAR?<\/h2>\n<p>La formula per GOPPAR \u00e8 Utile operativo lordo \/ Camere disponibili. Di seguito troverai un esempio di come viene calcolato il GOPPAR.<\/p>\n<\/p>\n<div class=\"table-1\">\n<table width=\"100%\">\n<thead>\n<tr>\n<th align=\"left\">Numero di stanze<\/th>\n<th align=\"left\">150<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td align=\"left\">Giorni in un anno<\/td>\n<td align=\"left\">365<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Numero totale di camere disponibili all&#039;anno<\/strong><\/td>\n<td align=\"left\"><strong>54,750<\/strong><\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><\/td>\n<td align=\"left\"><\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><span style=\"text-decoration: underline;\"><strong>Fatturato per reparto<\/strong><\/span><\/td>\n<td align=\"left\"><\/td>\n<\/tr>\n<tr>\n<td align=\"left\">Camere<\/td>\n<td align=\"left\">4,000,000<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">Cibo e bevande<\/td>\n<td align=\"left\">1,500,000<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">Altri reparti<\/td>\n<td align=\"left\">500,000<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Entrate totali<\/strong><\/td>\n<td align=\"left\"><strong>6,000,000<\/strong><\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><\/td>\n<td align=\"left\"><\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><span style=\"text-decoration: underline;\"><strong>Spese<\/strong><\/span><\/td>\n<td align=\"left\"><\/td>\n<\/tr>\n<tr>\n<td align=\"left\">Camere<\/td>\n<td align=\"left\">750,000<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">Cibo e bevande<\/td>\n<td align=\"left\">700,000<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">Altri reparti<\/td>\n<td align=\"left\">200,000<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">Non distribuito<\/td>\n<td align=\"left\">1,200,000<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Spese totali<\/strong><\/td>\n<td align=\"left\"><strong>2,850,000<\/strong><\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><\/td>\n<td align=\"left\"><\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Utile operativo lordo (PIL)<\/strong><\/td>\n<td align=\"left\"><strong>3,150,000<\/strong><\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><\/td>\n<td align=\"left\"><\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Utile operativo lordo per camera disponibile (GOPPAR)<\/strong><\/td>\n<td align=\"left\"><strong>57<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\n<h2>ADR e RevPAR<\/h2>\n<p>Gli altri principali KPI utilizzati dai gestori di hotel sono <a href=\"https:\/\/www.revfine.com\/it\/qual-e-la-tariffa-media-giornaliera-adr\/\">ADR<\/a> (tariffa media giornaliera) e <a href=\"https:\/\/www.revfine.com\/it\/cosa-e-revpar\/\">RevPAR<\/a> (ricavo per camera disponibile). A differenza di GOPPAR, entrambe le metriche riguardano esclusivamente le entrate generate dalle camere del tuo hotel, il che significa che altre fonti di entrate come bar e ristoranti vengono ignorate. Per ulteriori informazioni su altri KPI di gestione delle entrate comuni, puoi leggere l&#039;articolo <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/gestione-reddito-kpis-hotels\/\">&quot;KPI di gestione delle entrate&quot;<\/a><\/span>.<\/p>\n<h2>Che cosa sono le domande frequenti su GOPPAR<\/h2>\n<div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:13px;--awb-content-font-size:15px;--awb-icon-alignment:left;--awb-hover-color:#f9f9f9;--awb-border-color:#cccccc;--awb-background-color:#ffffff;--awb-divider-color:#e0dede;--awb-divider-hover-color:#e0dede;--awb-icon-color:#ffffff;--awb-title-color:#212121;--awb-content-color:#212121;--awb-icon-box-color:#333333;--awb-toggle-hover-accent-color:#d4a763;--awb-title-font-family:&quot;Antic Slab&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:20px;--awb-content-font-family:&quot;Roboto&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-279-1\"><div class=\"fusion-panel panel-default panel-04e58bb8efee60b27 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;--awb-content-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_04e58bb8efee60b27\"><a aria-expanded=\"false\" aria-controls=\"04e58bb8efee60b27\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-279-1\" data-target=\"#04e58bb8efee60b27\" href=\"#04e58bb8efee60b27\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Qual \u00e8 il GOP in termini di hotel?<\/span><\/a><\/h3><\/div><div id=\"04e58bb8efee60b27\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_04e58bb8efee60b27\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Nel settore alberghiero, il GOP sta per profitto operativo lordo e si riferisce ai ricavi totali generati dalle operazioni alberghiere dopo aver sottratto le spese operative. Sono esclusi imposte, interessi, svalutazioni e ammortamenti. Il GOP viene utilizzato per indicare la redditivit\u00e0 complessiva delle principali attivit\u00e0 alberghiere.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-11845c6b23d749fb7 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;--awb-content-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_11845c6b23d749fb7\"><a aria-expanded=\"false\" aria-controls=\"11845c6b23d749fb7\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-279-1\" data-target=\"#11845c6b23d749fb7\" href=\"#11845c6b23d749fb7\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Cos&#039;\u00e8 il GOPPAR e come viene calcolato?<\/span><\/a><\/h3><\/div><div id=\"11845c6b23d749fb7\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_11845c6b23d749fb7\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Il GOPPAR \u00e8 il margine operativo lordo per camera disponibile, un indicatore chiave di prestazione nel settore alberghiero. Si calcola prendendo il margine operativo lordo (GOP) dell&#039;hotel e dividendolo per il numero totale di camere disponibili. Il GOPPAR \u00e8 uno dei metodi principali per determinare e valutare l&#039;efficienza operativa e la salute aziendale di un hotel.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-5a132d689943c99b6 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;--awb-content-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_5a132d689943c99b6\"><a aria-expanded=\"false\" aria-controls=\"5a132d689943c99b6\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-279-1\" data-target=\"#5a132d689943c99b6\" href=\"#5a132d689943c99b6\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Cos&#039;\u00e8 il GOP nel front office?<\/span><\/a><\/h3><\/div><div id=\"5a132d689943c99b6\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_5a132d689943c99b6\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Se utilizzato nel front office, il margine operativo lordo o GOP si riferisce ai ricavi totali generati dalle operazioni di front office dopo aver sottratto le spese operative. Esempi di operazioni di front office includono la vendita o la prenotazione di camere e i principali servizi per gli ospiti forniti dall&#039;hotel.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-0ffe01cf53c6d8143 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;--awb-content-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_0ffe01cf53c6d8143\"><a aria-expanded=\"false\" aria-controls=\"0ffe01cf53c6d8143\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-279-1\" data-target=\"#0ffe01cf53c6d8143\" href=\"#0ffe01cf53c6d8143\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Cosa significa TRevPAR negli hotel?<\/span><\/a><\/h3><\/div><div id=\"0ffe01cf53c6d8143\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_0ffe01cf53c6d8143\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>TRevPAR sta per ricavo totale per camera disponibile e gli hotel lo utilizzano per comprendere le prestazioni tenendo conto di tutti i flussi di entrate. Pu\u00f2 essere calcolato prendendo il ricavo totale derivante da camere, cibo e bevande e altri reparti e dividendolo poi per il numero totale di camere disponibili.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-6484ce18b3e17eca0 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;--awb-content-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_6484ce18b3e17eca0\"><a aria-expanded=\"false\" aria-controls=\"6484ce18b3e17eca0\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-279-1\" data-target=\"#6484ce18b3e17eca0\" href=\"#6484ce18b3e17eca0\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Qual \u00e8 un buon EBITDA per un hotel?<\/span><\/a><\/h3><\/div><div id=\"6484ce18b3e17eca0\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_6484ce18b3e17eca0\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Gli utili prima di interessi, tasse, svalutazioni e ammortamenti, spesso abbreviati in EBITDA, sono un ottimo indicatore delle prestazioni di un hotel. L&#039;EBITDA pu\u00f2 essere diviso per i ricavi totali per calcolare il margine EBITDA. I benchmark di settore spesso evidenziano i modelli da 30% a 50% come un buon obiettivo, a seconda delle dimensioni dell&#039;hotel, delle condizioni di mercato e di altri fattori.<\/p>\n<p><\/div><\/div><\/div><\/div><\/div>\n<p><strong>Gli hotel monitorano diversi KPI per assistere nella gestione delle entrate; ognuno ha i suoi usi. GOPPAR \u00e8 particolarmente utile se si considera l&#039;hotel nel suo complesso. Allo stesso tempo, misurazioni come ADR e RevPAR sono pi\u00f9 adatte a valutare le tendenze specificamente correlate ai ricavi delle camere d\u2019albergo.<\/strong><\/p>\n<h2>Ti \u00e8 piaciuto questo articolo su Cos&#039;\u00e8 GOPPAR?<\/h2>\n<p>Potrebbero interessarti anche i seguenti articoli:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.revfine.com\/it\/rapporto-sulle-stelle-dellhotel\/\">Hotel STAR Report: Chiara introduzione per gli albergatori<\/a><\/li>\n<li class=\"entry-title fusion-post-title\"><a href=\"https:\/\/www.revfine.com\/it\/gestione-totale-delle-entrate\/\">Total Revenue Management: come gli hotel possono massimizzare le proprie entrate<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/it\/gestione-reddito-contro-gestione-rendimento\/\">Gestione delle entrate vs gestione della resa<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/it\/aumenta-il-trevpar-nel-tuo-hotel\/\">Strategie per aumentare il TrevPAR nel tuo hotel<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/it\/budget-alberghiero\/\">Budget dell&#039;hotel: consigli efficaci per il budget per gli albergatori<\/a><\/li>\n<\/ul>\n<div class='code-block code-block-95' style='margin: 8px 0; clear: both;'>\n<h3>Altri suggerimenti per far crescere la tua attivit\u00e0<\/h3>\n<strong>Revfine.com<\/strong> \u00e8 la piattaforma di conoscenza leader per il settore dell&#039;ospitalit\u00e0 e dei viaggi. I professionisti utilizzano le nostre intuizioni, strategie e suggerimenti pratici per trarre ispirazione, ottimizzare i ricavi, innovare i processi e migliorare l&#039;esperienza del cliente.<br><br>\n\nEsplora i consigli degli esperti su gestione, marketing, revenue management, operazioni, software e tecnologia nel nostro dedicato <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/blog-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/ospitalita\/\">Ospitalit\u00e0<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/viaggiare\/\">Viaggi e turismo<\/a><\/span> categorie.<br>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Un indicatore di prestazioni chiave, o KPI, \u00e8 una misurazione quantificabile delle prestazioni aziendali. I KPI sono essenziali per implementare una strategia di gestione delle entrate di successo, in quanto consentono alle aziende di identificare le aree di successo e fallimento, nonch\u00e9 le tendenze relative alla domanda e al comportamento dei clienti. GOPPAR \u00e8 uno dei KPI pi\u00f9 importanti che gli hotel utilizzano per la gestione delle entrate. Questo articolo spiega cosa<\/p>","protected":false},"author":24,"featured_media":284,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-kpi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is GOPPAR? | Revenue Management KPI Explained<\/title>\n<meta name=\"description\" content=\"GOPPAR is an important KPI used by hotels for revenue management. 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