{"id":29003,"date":"2024-01-01T12:00:28","date_gmt":"2024-01-01T11:00:28","guid":{"rendered":"https:\/\/www.revfine.com\/?p=29003"},"modified":"2024-10-18T16:18:01","modified_gmt":"2024-10-18T14:18:01","slug":"str-report","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/it\/str-report\/","title":{"rendered":"STR Report: Guida introduttiva per albergatori"},"content":{"rendered":"
An STR report, sometimes known as a STAR report, is a weekly, monthly, or annual report that serves as a benchmarking tool, helping you to understand your hotel’s performance within the context of rival hotels. In this guide, you can learn what an STR report is, how it works, what it can offer, and how to use it to your advantage.<\/em><\/p>\n Table of Contents:<\/span><\/p>\n An STR report is a benchmarking tool used by those in the hotel industry, but what is this industry, and how is it actually defined? Despite the name, the hotel industry actually encompasses all <\/a>businesses that offer short-term, overnight guest accommodation to customers, including hotels, resorts, motels, inns, B&Bs, and hostels.<\/p>\n In the “Hotel Industry: Everything You Need to Know About Hotels!<\/a><\/span>” guide, you will find a full hotel industry definition, along with a breakdown of the different business types within the industry. You will also be able to access additional resources covering hotel marketing strategies<\/a>, hotel technology trends, and more.<\/p>\n An STR report is a benchmarking report, produced by STR, Inc. The report provides data on your hotel’s performance and the performance of other hotels in your competitive set (compset). Your <\/a>compset is a small group of rival hotels that compete for the same types of guests, making them your primary competition.<\/p>\n The STR report, also known as a STAR report, utilizes key performance indicators and can be used by a hotel owner<\/a> to understand how their hotel performs compared to these key rivals. Over time, STR reports can help you to understand when your strategies are working, as well as when your hotel’s performance requires improvement.<\/p>\n While most hotels will already track performance metrics, the primary benefit of acquiring an STR report for your hotel is benchmarking. The report allows you to put your hotel’s performance into a wider context by comparing that performance to the performance of the other hotels in your compset.<\/p>\n This allows you to gain a deeper understanding of any changes in your performance and will tell you whether this impacts the wider market, or your hotel alone. By gaining access to performance data in your market, you can also optimize your hotel revenue management<\/a> strategy, such as by adjusting your pricing or distribution.<\/a><\/p>\n The STR report hotel owners and managers receive will cover a variety of key performance indicators for your hotel and your rivals. In the sections below, you can briefly learn what the main KPIs are:<\/p>\n STR, Inc. offers three different report types, the most basic being free in exchange for your hotel agreeing to submit its data. However, this only offers a limited amount of data in return.<\/p>\n A second option, known as a trend analysis report, is available for hotels that pay a one-time fee of around $600. This report provides valuable information about the hotel industry as a whole, but <\/a>does not provide the level of individual performance benchmarking that the main STR report offers.<\/p>\n In most cases, the STR report hotel figures are most interested in is the in-depth benchmarking report, where you access data about your hotel’s performance compared to your compset. These reports are typically accessed every week, although other models are available. Pricing is not made public, and hotels must contact STR, Inc. to find out what they will need to pay and what the different subscription, payment, and distribution options are.<\/p>\n The sections that follow will provide you with some useful advice on how to read your STR report each week.<\/p>\n\n
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Overview of the Hotel Industry<\/h2>\n
What is an STR Report?<\/h2>\n
Why is an STR Report Important?<\/h2>\n
<\/p>\nWhich Areas Does an STR Report Cover?<\/h2>\n
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How Much Does the STR Report Cost?<\/h2>\n
How to Read Your STR Reports: 10 Crucial Steps<\/h2>\n
Video: Hotel Revenue Management – Reading a STR Report [Beginner]<\/a><\/strong><\/h4>\n