{"id":29702,"date":"2024-02-25T09:00:59","date_gmt":"2024-02-25T08:00:59","guid":{"rendered":"https:\/\/www.revfine.com\/?p=29702"},"modified":"2025-09-17T20:43:16","modified_gmt":"2025-09-17T18:43:16","slug":"dati-relativi-al-noleggio-a-breve-termine","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/it\/short-term-rental-data\/","title":{"rendered":"Dati sugli affitti a breve termine: una nuova tecnica per prevedere la domanda del tuo hotel"},"content":{"rendered":"<p><em>Il settore dell&#039;ospitalit\u00e0 ha a lungo sottovalutato l&#039;influenza degli alloggi in affitto a breve termine sulle proprie attivit\u00e0, considerandoli una tipologia di alloggio specializzata che non avrebbe alcun impatto sulle prenotazioni alberghiere convenzionali. Tuttavia, la rapida espansione degli affitti a breve termine, guidata da organizzazioni come Airbnb e VRBO, ha lasciato un segno innegabile nel settore alberghiero.<\/em><\/p>\n<h2>L\u2019importanza delle prenotazioni di affitti a breve termine<\/h2>\n<p>C&#039;\u00e8 una crescente intersezione tra il settore alberghiero e quello degli affitti a breve termine, con i consumatori che valutano entrambe le alternative in base al costo, alle strutture e al valore quando prenotano un alloggio.<\/p>\n<p>La ricerca ha identificato una relazione tra l\u2019aumento delle prenotazioni di affitti a breve termine e la domanda alberghiera, offrendo ai Revenue Manager una tecnica innovativa per anticipare la domanda presso le loro propriet\u00e0.<\/p>\n<p>I dati rivelano che le prenotazioni di affitti a breve termine tendono ad aumentare nella maggior parte dei mercati prima delle prenotazioni alberghiere. Essendo in grado di prevedere i cambiamenti della domanda nel tuo mercato prima dei tuoi concorrenti, puoi andare avanti per quanto riguarda le strategie di prezzo e promozione.<\/p>\n<h2>Comprendere la connessione tra i dati sugli alloggi del Airbnb e la domanda alberghiera<\/h2>\n<p>Per comprendere questo legame tra affitti a breve termine e hotel, la ricerca ha confrontato gli affitti Airbnb con hotel rappresentativi in 29 localit\u00e0 di viaggio chiave, utilizzando i tassi di occupazione da agosto 2022 a febbraio 2023.<\/p>\n<p>Sebbene entrambi abbiano mostrato un\u2019occupazione finale simile, i tempi dell\u2019aumento sono stati distinti. Gli affitti di Airbnb hanno registrato un aumento in precedenza, mentre gli hotel hanno registrato un aumento in prossimit\u00e0 della data del soggiorno.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-56622794' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-56622794' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_573985810572 = function(){ai_insert_viewport_code ('ai-insert-7-56622794');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_573985810572 (); else document.addEventListener ('DOMContentLoaded', ai_run_573985810572);\n<\/script>\n <div class='ai-viewports ai-viewport-3 ai-insert-8-26609415' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-8-26609415' data-insertion-no-dbg data-code='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' data-block='8'><\/div>\n<script>\n  ai_run_477785806815 = function(){ai_insert_viewport_code ('ai-insert-8-26609415');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_477785806815 (); else document.addEventListener ('DOMContentLoaded', ai_run_477785806815);\n<\/script>\n<\/p>\n<p>Questo \u00e8 chiamato &quot;<em>ritardo nel prelievo dall&#039;hotel<\/em>&quot; e viene calcolato misurando la differenza nel tempo di consegna in cui gli affitti a breve termine e gli hotel hanno raggiunto l&#039;occupazione di 5%.<\/p>\n<p>Attraverso il confronto di queste due curve \u00e8 stata possibile comprendere pi\u00f9 a fondo la correlazione tra alloggi in affitto a breve termine e alberghi.<\/p>\n<p>Gli affitti a breve termine tendono a garantire le prenotazioni prima degli hotel, indicando un\u2019impennata della domanda di mercato per gli hotel nella stessa zona. Al contrario, gli hotel tendono a raggiungere la piena capacit\u00e0 pi\u00f9 tardi rispetto agli affitti a breve termine, ma registrano prenotazioni pi\u00f9 consistenti nelle ultime tre settimane prima della data del soggiorno.<\/p>\n<p>Questa correlazione pu\u00f2 rappresentare uno strumento prezioso per i Revenue Manager per rilevare la domanda emergente e modificare di conseguenza le proprie strategie di prezzo.<\/p>\n<p>Il punto di 21 giorni che precede la data del soggiorno sembra essere un punto dati fondamentale per numerose destinazioni, poich\u00e9 segna il momento in cui gli hotel corrispondono al livello di occupazione del mercato Airbnb.<\/p>\n<h2>Visualizzazione del ritardo del prelievo in hotel<\/h2>\n<p>Esaminando la percentuale media di alloggi prenotati in un determinato periodo di tempo e tracciando il tempo di consegna in giorni, ottieni informazioni pi\u00f9 approfondite sulla relazione tra affitto a breve termine e occupazione dell&#039;hotel.<\/p>\n<p>\u00c8 possibile osservare parallelismi nel modo in cui gli affitti a breve termine e gli hotel si rispecchiano a vicenda man mano che l\u2019intervallo tra la prenotazione e il soggiorno diminuisce.<\/p>\n<p>Di seguito \u00e8 riportato lo schema per le due destinazioni pi\u00f9 correlate, Parigi e Amsterdam.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-29704\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-1.png\" alt=\"Dati sugli affitti a breve termine\" width=\"1627\" height=\"800\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-1-300x148.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-1-1024x504.png 1024w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-1.png 1627w\" sizes=\"(max-width: 1627px) 100vw, 1627px\" \/><\/p>\n<p>Parigi ha un ritardo nel ritiro degli hotel di 79 giorni, con la correlazione delle occupazioni finali in citt\u00e0 che raggiunge 94%. Amsterdam ha un ritardo nel ritiro degli hotel di 69 giorni, con la correlazione delle occupazioni finali in citt\u00e0 che raggiunge 88%.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-29705\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-2.png\" alt=\"Dati sugli affitti a breve termine\" width=\"1627\" height=\"800\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-2-300x148.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-2-1024x504.png 1024w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-2.png 1627w\" sizes=\"(max-width: 1627px) 100vw, 1627px\" \/><\/p>\n<p>In tutti i casi, la quota finale di camere vendute sul mercato si allinea o supera leggermente i livelli di prenotazione On-The-Book (OTB) delle propriet\u00e0 in affitto a breve termine.<\/p>\n<p>Di seguito sono forniti due esempi illustrativi da New York City e San Francisco. New York presenta un ritardo nel ritiro degli hotel di 18 giorni, con la correlazione delle occupazioni finali in citt\u00e0 che raggiunge 85%.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-29706\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-3.png\" alt=\"Dati sugli affitti a breve termine\" width=\"1627\" height=\"800\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-3-300x148.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-3-1024x504.png 1024w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-3.png 1627w\" sizes=\"(max-width: 1627px) 100vw, 1627px\" \/><\/p>\n<p>San Francisco, d&#039;altro canto, ha un ritardo nel ritiro degli hotel di 44 giorni, con una correlazione delle occupazioni finali in citt\u00e0 che raggiunge 83%.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-29707\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-4.png\" alt=\"Dati sugli affitti a breve termine \" width=\"1627\" height=\"800\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-4-300x148.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-4-1024x504.png 1024w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/02\/Short-Term-Rental-Data-4.png 1627w\" sizes=\"(max-width: 1627px) 100vw, 1627px\" \/><\/p>\n<h2>Perch\u00e9 il ritardo del ritiro in hotel varia in alcuni mercati?<\/h2>\n<p>L\u2019analisi iniziale rivela una chiara relazione tra gli affitti a breve termine e gli hotel tradizionali, anche se a volte pu\u00f2 fluttuare a seconda dei mercati.<\/p>\n<p>Alcuni mercati, come Amsterdam e Parigi, mostrano una relazione positiva fortemente correlata, mentre altri mostrano l\u2019inverso.<\/p>\n<p>Un esempio di ci\u00f2 sono le Maldive, dove esiste ancora una forte correlazione positiva, ma il ritardo \u00e8 negativo, il che implica che gli hotel vengono prenotati prima degli affitti a breve termine. Alle Maldive, gli hotel di solito hanno iniziato a registrare una domanda con una media di 208 giorni di anticipo rispetto ai loro omologhi Airbnb.<\/p>\n<p>Sebbene sia difficile spiegare in modo definitivo questo modello e le sue variazioni geografiche, esistono alcuni indizi.<\/p>\n<p>Grandi gruppi e viaggiatori di fascia alta potrebbero prenotare in anticipo le propriet\u00e0 Airbnb, generando una curva di sviluppo precedente, e quindi ricorrere agli hotel se necessario. Quando gli hotel vengono prenotati in anticipo, ci\u00f2 potrebbe essere dovuto a fattori quali il profilo del cliente, le normative e la disponibilit\u00e0 della struttura.<\/p>\n<p>Destinazioni come Bangkok e Singapore mostrano correlazioni deboli a causa delle normative pi\u00f9 severe sugli affitti a breve termine per le propriet\u00e0 private. Le Maldive hanno una disponibilit\u00e0 limitata di alloggi realmente alternativi, il che influenza la struttura del mercato. Questi valori anomali mostrano l\u2019importanza della struttura del mercato in questo parametro.<\/p>\n<p>Pertanto si raccomanda una certa cautela, ma il potenziale per stabilire una connessione tra i due \u00e8 evidente, poich\u00e9 la maggior parte delle destinazioni mostra una forte relazione.<\/p>\n<p>Si tratta di una scoperta intrigante per il settore e offre preziosi spunti ai Revenue Manager per perfezionare le proprie strategie commerciali.<\/p>\n<h2>Strumenti per prevedere la domanda<\/h2>\n<p>Con la rapida crescita, la professionalizzazione e l\u2019aumento della quota di mercato, gli affitti a breve termine sono diventati un formidabile concorrente degli hotel. Il problema \u00e8 che fino ad ora gli albergatori non hanno avuto una soluzione per comprendere veramente questo nuovo concorrente.<\/p>\n<p>Strumenti come quello di Lighthouse <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.mylighthouse.com\/market-intelligence\/rate-insight\/?utm_campaign=launch-glob-23-12-brand-affiliate-en&amp;utm_source=revfine&amp;utm_medium=affiliate&amp;utm_content=website\" target=\"_blank\" rel=\"noopener\">Valutazione della valutazione<\/a><\/span> fornire una visione del panorama competitivo combinando i dati sugli hotel e sugli affitti a breve termine. Ci\u00f2 si traduce in migliori decisioni sui prezzi e ti d\u00e0 un vantaggio competitivo fornendo un nuovo metodo per la previsione della domanda.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-13978219' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-13978219' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_426641147526 = function(){ai_insert_viewport_code ('ai-insert-4-13978219');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_426641147526 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_154869664753);\n<\/script>\n<\/p>\n<p><strong>L&#039;utilizzo degli approfondimenti e delle strategie delineate pu\u00f2 migliorare significativamente la tua posizione competitiva nel dinamico panorama dell&#039;ospitalit\u00e0. Puoi sfruttare le opportunit\u00e0 emergenti analizzando in modo proattivo le tendenze del mercato e adattando di conseguenza il tuo modello di business.<\/strong><\/p>\n<div class=\"first-sentence-half\">\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Altri suggerimenti per far crescere la tua attivit\u00e0<\/h3>\n<strong>Revfine.com<\/strong> \u00e8 la piattaforma di conoscenza leader per il settore dell&#039;ospitalit\u00e0 e dei viaggi. I professionisti utilizzano le nostre intuizioni, strategie e suggerimenti pratici per trarre ispirazione, ottimizzare i ricavi, innovare i processi e migliorare l&#039;esperienza del cliente.<br><br>\n\nEsplora i consigli degli esperti su gestione, marketing, revenue management, operazioni, software e tecnologia nel nostro dedicato <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/blog-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/ospitalita\/\">Ospitalit\u00e0<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/viaggiare\/\">Viaggi e turismo<\/a><\/span> categorie.<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Il settore dell&#039;ospitalit\u00e0 ha a lungo sottovalutato l&#039;influenza degli alloggi in affitto a breve termine sulle proprie attivit\u00e0, considerandoli un tipo di alloggio specializzato che non avrebbe avuto alcun impatto sulle prenotazioni alberghiere convenzionali. Tuttavia, la rapida espansione degli affitti a breve termine, guidata da organizzazioni come Airbnb e VRBO, ha lasciato un segno innegabile nel settore alberghiero. L&#039;importanza delle prenotazioni di affitti a breve termine C&#039;\u00e8 una crescente<\/p>","protected":false},"author":1,"featured_media":29703,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[799,772],"tags":[740],"class_list":["post-29702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revenue-management-strategies","category-revenue-management-trends","tag-lighthouse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Short-Term Rental Data: How to Forecast Demand at Your Hotel<\/title>\n<meta name=\"description\" content=\"This article will help you understand the link between short-term rentals and hotels and enable you to foresee demand shifts in your market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/it\/dati-relativi-al-noleggio-a-breve-termine\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Short-Term Rental Data: How to Forecast Demand at Your Hotel\" \/>\n<meta property=\"og:description\" content=\"This article will help you understand the link between short-term rentals and hotels and enable you to foresee demand shifts in your market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/it\/dati-relativi-al-noleggio-a-breve-termine\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-25T08:00:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-17T18:43:16+00:00\" \/>\n<meta property=\"og:image\" 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