{"id":31359,"date":"2024-06-01T09:00:34","date_gmt":"2024-06-01T07:00:34","guid":{"rendered":"https:\/\/www.revfine.com\/?p=31359"},"modified":"2025-09-17T20:43:22","modified_gmt":"2025-09-17T18:43:22","slug":"valutare-gli-errori-nella-gestione-delle-entrate","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/it\/valutare-gli-errori-nella-gestione-delle-entrate\/","title":{"rendered":"Cinque errori tariffari nella gestione delle entrate e come risolverli"},"content":{"rendered":"<p><em>Chiedi a qualsiasi membro dello staff di un hotel non direttamente coinvolto nella gestione delle entrate informazioni sulle attivit\u00e0 quotidiane di un revenue manager e probabilmente ti suggeriranno che si tratta di &quot;impostare&quot; o &quot;aumentare le tariffe&quot;. Sebbene queste attivit\u00e0 siano effettivamente cruciali, spesso eclissano l\u2019analisi completa che \u00e8 alla base di ogni decisione sui prezzi.<\/em><\/p>\n<h2>Cinque errori tariffari nella gestione delle entrate e come risolverli<\/h2>\n<p>In qualit\u00e0 di revenue manager, concentrarsi interamente sui prezzi pu\u00f2 inavvertitamente portare il tuo hotel fuori rotta, con conseguenti risultati di entrate non ottimali. Numerose insidie attendono quando si tratta di trovare il prezzo ideale. In questo articolo troverai cinque degli errori pi\u00f9 comuni che ho riscontrato durante la mia carriera.<\/p>\n<h3>Errore 1: sovrapprezzo come strategia difensiva<\/h3>\n<p>Questo scenario ti suona familiare? Viene annunciato un evento importante e, sotto pressione, inserisci un prezzo segnaposto di $999 per scoraggiare le prenotazioni, guadagnandoti un po&#039; di tempo per ideare una strategia di prezzo pi\u00f9 logica.<\/p>\n<p>Questo approccio, tuttavia, \u00e8 un errore fondamentale per diversi motivi:<\/p>\n<p>La migliore tariffa disponibile (BAR) o tariffa RACK di un hotel non \u00e8 l&#039;unica tariffa che un revenue manager deve considerare. Ricorda, le tariffe statiche, fisse e negoziate non si muovono necessariamente di pari passo con una tariffa RACK $999.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-81875549' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-81875549' data-insertion-no-dbg data-code='PGRpdiBjbGFzcz0nY29kZS1ibG9jayBjb2RlLWJsb2NrLTcgYWktdHJhY2snIGRhdGEtYWk9J1d6Y3NJaUlzSWlvcUtpQkNRVTVPUlZJNklFUmxjMnQwYjNBZ0xTQkNZVzV1WlhJZ1UyaHZjblJqYjJSbElERWlMQ0lpTERGZCcgc3R5bGU9J3BhZGRpbmc6IDEwcHggNXB4IDIwcHggNXB4Oyc+Cgo8ZGl2IGNsYXNzPSdhaS1yb3RhdGUgYWktdW5wcm9jZXNzZWQgYWktcm90YXRlLTctMzc1NDEyMDQnIHN0eWxlPSdwb3NpdGlvbjogcmVsYXRpdmU7Jz4KPGRpdiBjbGFzcz0iYWktcm90YXRlLW9wdGlvbiIgZGF0YS1pbmRleD0iMSIgZGF0YS1uYW1lPSJRUT09IiBkYXRhLWNvZGU9IlBHUnBkaUJqYkdGemN6MG5ZMjlrWlMxaWJHOWpheUJqYjJSbExXSnNiMk5yTFRRd0lHRnBMWFJ5WVdOckp5QmtZWFJoTFdGcFBTZFhlbEYzVEVSQmMwbHBiMmRSYlVaMVltMVdlVWxIVW14ak1uUXdZak5CWjB4VFFrTlJWa0ZuU1RCRloweFRRa1JhVnpWclpWYzBhVXhEU1dsTVJFWmtKeUJ6ZEhsc1pUMG5iV0Z5WjJsdU9pQTRjSGdnTURzZ1kyeGxZWEk2SUdKdmRHZzdKejRLUEdFZ2FISmxaajBpYUhSMGNITTZMeTluYnk1alpXNWtlVzR1WTI5dEwyd3ZNamt6TkRBeUx6SXdNalV0TURrdE1ETXZNbTUwTkhJMU1pSWdkR0Z5WjJWMFBTSmZZbXhoYm1zaUlISmxiRDBpYm05dmNHVnVaWElpSUdOc1lYTnpQU0pDWVc1dVpYSXRJMEV0UVdaMFpYSXRVR0Z5WVdkeVlYQm9JajQ4YVcxbklHTnNZWE56UFNKaGJHbG5ibTV2Ym1VZ2MybDZaUzFtZFd4c0lIZHdMV2x0WVdkbExUTTJNVEUySWlCemNtTTlJbWgwZEhCek9pOHZkM2QzTG5KbGRtWnBibVV1WTI5dEwzZHdMV052Ym5SbGJuUXZkWEJzYjJGa2N5OHlNREkxTHpFd0wwTmxibVI1YmkxQlNTMUVhV2RwZEdGc0xVMWhjbXRsZEdsdVp5MUhkV2xrWlMweU1EQXdMbWRwWmlJZ1lXeDBQU0lpSUhkcFpIUm9QU0l4TVRBd0lpQm9aV2xuYUhROUlqSXdNQ0lnTHo0OEwyRStQQzlrYVhZK0Nnbz0iPgo8L2Rpdj4KPGRpdiBjbGFzcz0iYWktcm90YXRlLW9wdGlvbiIgZGF0YS1pbmRleD0iMiIgZGF0YS1uYW1lPSJRZz09IiBkYXRhLWNvZGU9IkNqeGthWFlnWTJ4aGMzTTlKMk52WkdVdFlteHZZMnNnWTI5a1pTMWliRzlqYXkwME1TQmhhUzEwY21GamF5Y2daR0YwWVMxaGFUMG5WM3BSZUV4RVFYTkphVzluVVcxR2RXSnRWbmxKUjFKc1l6SjBNR0l6UVdkTVUwSkRVVlpCWjBrd1NXZE1VMEpLVWtkV2FGVjVTWE5KYVVselRWWXdQU2NnYzNSNWJHVTlKMjFoY21kcGJqb2dPSEI0SURBN0lHTnNaV0Z5T2lCaWIzUm9PeWMrQ2p4aElHaHlaV1k5SW1oMGRIQnpPaTh2WjI4dWNtVjJMbWxrWldGekxtTnZiUzlsYmkxMWJteHZZMnRwYm1jdGNtVjJaVzUxWlMxd2IzUmxiblJwWVd3L1AzVjBiVjl6YjNWeVkyVTljSFZpYkdsallYUnBiMjRtWVcxd08zVjBiVjl0WldScGRXMDlaR2x6Y0d4aGVTWmhiWEE3ZFhSdFgyTmhiWEJoYVdkdVBXWjVNalZmWjJ4aVgySjFaR2RsZEY5bFpTWmhiWEE3ZFhSdFgyTnZiblJsYm5ROWNHaHZZM1Z6ZDJseVpTWmhiWEE3ZFhSdFgzUmxjbTA5Y21WMlptbHVaU0lnZEdGeVoyVjBQU0pmWW14aGJtc2lJSEpsYkQwaWJtOXZjR1Z1WlhJaUlHTnNZWE56UFNKQ1lXNXVaWEl0STBJdFFXWjBaWEl0VUdGeVlXZHlZWEJvSWo0OGFXMW5JR05zWVhOelBTSmhiR2xuYm01dmJtVWdjMmw2WlMxbWRXeHNJSGR3TFdsdFlXZGxMVE0xTnpNM0lpQnpjbU05SW1oMGRIQnpPaTh2ZDNkM0xuSmxkbVpwYm1VdVkyOXRMM2R3TFdOdmJuUmxiblF2ZFhCc2IyRmtjeTh5TURJMUx6QTVMMGxFWldGVExWVnViRzlqYTJsdVp5MVNaWFpsYm5WbExVSmhibTVsY2kweU1EQXRNVEV3TUM1bmFXWWlJR0ZzZEQwaUlpQjNhV1IwYUQwaU1URXdNQ0lnYUdWcFoyaDBQU0l5TURBaUlDOCtQQzloUGp3dlpHbDJQZ289Ij4KPC9kaXY+CjwvZGl2Pgo8c2NyaXB0PmlmICh0eXBlb2YgYWlfanNfY29kZSA9PSAnYm9vbGVhbicpIHt2YXIgYWlfYmxvY2tfZGl2ID0gZG9jdW1lbnQucXVlcnlTZWxlY3RvciAoJy5haS1yb3RhdGUtNy0zNzU0MTIwNCcpOyBhaV9wcm9jZXNzX3JvdGF0aW9uIChhaV9ibG9ja19kaXYpOyBhaV9ibG9ja19kaXYuY2xhc3NMaXN0LnJlbW92ZSAoJ2FpLXJvdGF0ZS03LTM3NTQxMjA0Jyk7fTs8L3NjcmlwdD4KPC9kaXY+Cg==' data-block='7'><\/div>\n<script>\n  ai_run_646296918309 = function(){ai_insert_viewport_code ('ai-insert-7-81875549');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_646296918309 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_157933946916);\n<\/script>\n<\/p>\n<p>Aumentare la tariffa a un livello non realistico pu\u00f2 creare un \u201c<em>sfida accettata<\/em>&quot; mentalit\u00e0 tra gli acquirenti. Se la domanda \u00e8 elevata, aspettati che una tariffa del genere spinga i potenziali ospiti verso canali di prenotazione non convenzionali. Non \u00e8 insolito vedere un aumento dei soggiorni\/riscatti dei punti, delle tariffe LNR forfettarie e di altri account con disponibilit\u00e0 dell&#039;ultima camera.<\/p>\n<p>In sostanza, quello che doveva essere un metodo rapido e veloce per proteggere l&#039;inventario pu\u00f2 causare pi\u00f9 problemi se non abbinato a una strategia di rendimento stellare. Ironicamente, questa strategia richiede tanto tempo quanto la corretta determinazione del prezzo dell\u2019hotel fin dall\u2019inizio.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-31361 size-large\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-29-at-15.03.53-1024x446.png\" alt=\"\" width=\"1024\" height=\"446\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-29-at-15.03.53-300x131.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-29-at-15.03.53-1024x446.png 1024w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-29-at-15.03.53.png 1368w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>La soluzione:<\/strong> Fai un passo indietro e implementa una strategia globale che includa un prezzo realistico, una resa logica e politiche pratiche per evitare di rappresentare una sfida involontaria per i potenziali ospiti.<\/p>\n<h3>Errore 2 \u2013 Decisioni sui prezzi basate su un insieme competitivo inappropriato<\/h3>\n<p>Questo errore potrebbe sembrare cos\u00ec fondamentale che sei tentato di ignorarlo. Tuttavia, considera i modi in cui costruiamo set competitivi (o compset) che potrebbero non servire al tuo interesse.<\/p>\n<p>In qualit\u00e0 di revenue manager, potresti sentirti obbligato a confrontare il tuo hotel con altri che chiaramente non appartengono alla tua concorrenza. Nel corso del tempo, il tuo compset potrebbe includere hotel che non condividono nemmeno lo stesso tipo di alloggio.<\/p>\n<p>Ad esempio, aggiungere una struttura economica per soggiorni prolungati al tuo compset mentre gestisci una struttura con servizi selezionati di fascia medio-alta \u00e8 un errore comune che pu\u00f2 portare a decisioni sui prezzi non ottimali.<\/p>\n<p>Noi, come revenue manager, siamo competitivi per natura, cercando sempre di sovraperformare il maggior numero possibile di altri hotel. Ma \u00e8 fondamentale fare un passo indietro e chiedersi: \u201c<em>Il mio compset \u00e8 realistico?<\/em>&#8221;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-31362\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-29-at-15.04.04-1024x717.png\" alt=\"\" width=\"1024\" height=\"717\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-29-at-15.04.04-300x210.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-29-at-15.04.04-1024x717.png 1024w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-29-at-15.04.04.png 1360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>La soluzione: <\/strong>Sii realistico con il tuo compset primario e usa un compset secondario per quello \u201c<em>stirata<\/em>&quot;compset. Monitora i concorrenti che potrebbero non corrispondere esattamente ma che sono comunque significativi per la tua attivit\u00e0.<\/p>\n<h3>Errore 3: non rivedere annualmente il compset del tuo negozio tariffario<\/h3>\n<p>Questo punto \u00e8 strettamente correlato all\u2019errore due ma presenta sottili differenze. Quante volte noi, come revenue manager, ci siamo fatti carico di un incarico alberghiero e abbiamo semplicemente continuato senza mettere in discussione il compset?<\/p>\n<p>Forse ti trovi in un mercato in rapida crescita e non ti sei preso il tempo per valutare se la nuova fornitura rappresenta una minaccia?<\/p>\n<p>Se non hai rivisto o aggiornato il tuo compset nell&#039;ultimo anno, potresti rimanere sorpreso da quanto \u00e8 cambiato: nuove forniture, conversioni di marchio e ristrutturazioni garantiscono un nuovo sguardo al tuo compset.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-31363\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-29-at-15.12.40-1024x1022.png\" alt=\"5 errori tariffari comuni nella gestione delle entrate Non rivedere annualmente il compset del negozio tariffario\" width=\"1024\" height=\"1022\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-29-at-15.12.40-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-29-at-15.12.40-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-29-at-15.12.40-1024x1022.png 1024w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-29-at-15.12.40.png 1362w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>La soluzione: <\/strong>Pianifica riunioni strategiche almeno una volta all&#039;anno per esaminare i cambiamenti nella tua offerta di mercato e adattare di conseguenza il tuo set competitivo di tariffe.<\/p>\n<h3>Errore 4: ignorare il mix di mercato quando si prendono decisioni sui prezzi<\/h3>\n<p>Il mix di mercato dovrebbe essere sempre preso in considerazione quando si prendono decisioni sulla gestione delle entrate. Tuttavia, uno degli errori di prezzo pi\u00f9 comuni \u00e8 prendere decisioni di prezzo in modo isolato, staccato dalla realt\u00e0 del mix di mercato.<\/p>\n<p>Considera questo scenario: un revenue manager aumenta significativamente le tariffe a causa di un gran numero di gruppi bloccati. Quindi, i gruppi raggiungono la data limite e cancellano del tutto o si lavano pesantemente, lasciando il revenue manager a fare di tutto per abbassare le tariffe per riempire l&#039;hotel con affari temporanei dell&#039;ultimo minuto, erodendo cos\u00ec la loro tariffa giornaliera media (ADR).<\/p>\n<p>Monitoraggio delle statistiche chiave, come il \u201c<em>A base di bar<\/em>\u201d (o soggiorni che derivano dal BAR dell&#039;hotel), pu\u00f2 riflettere il successo della tua attuale strategia di prezzo e aiutarti a mantenere le decisioni sui prezzi sulla giusta strada.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-31364\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-29-at-15.04.27-1024x250.png\" alt=\"5 errori tariffari comuni nella gestione delle entrate Ignorare il mix di mercato quando si prendono decisioni sui prezzi\" width=\"1024\" height=\"250\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-29-at-15.04.27-300x73.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-29-at-15.04.27-1024x250.png 1024w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-29-at-15.04.27.png 1374w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>La soluzione: <\/strong>Utilizza uno strumento di Business Intelligence (BI) come <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.mylighthouse.com\/business-intelligence\/business-intelligence?utm_campaign=launch-glob-23-12-brand-affiliate-en&amp;utm_source=revfine&amp;utm_medium=affiliate&amp;utm_content=website\" target=\"_blank\" rel=\"noopener\">Business intelligence del faro<\/a><\/span> per monitorare il tuo mix di mercato lungo l&#039;intera curva di prenotazione, assicurando che la tua strategia di prezzo sia in linea con il tuo mix di mercato.<\/p>\n<h3>Errore 5: trascurare le politiche di garanzia e cancellazione quando si prendono decisioni sui prezzi<\/h3>\n<p>Le politiche spesso passano in secondo piano rispetto alle decisioni sui prezzi, ma non dovrebbe essere sempre cos\u00ec. Le politiche di garanzia e interne possono integrare le tue decisioni sui prezzi, ma troppo spesso i revenue manager si concentrano esclusivamente sulle tariffe, soprattutto durante i periodi di alta domanda e gli eventi speciali.<\/p>\n<p>Considera questo: se ho intenzione di partecipare a un importante festival musicale tra sei mesi, una tariffa $999 completamente rimborsabile \u00e8 meno intimidatoria di una tariffa $699 non rimborsabile, soprattutto durante le prime fasi di pianificazione. Se prenoto la tariffa rimborsabile, le possibilit\u00e0 di annullare la prenotazione $999 sono notevolmente pi\u00f9 alte. Probabilmente prenoter\u00f2 un&#039;offerta migliore non appena ne trover\u00f2 una, ma \u00e8 troppo presto nella curva di prenotazione per impegnarmi nella prenotazione non rimborsabile $699.<\/p>\n<p>Un revenue manager esperto bilancer\u00e0 il tasso di vendita con politiche di cancellazione ragionevoli lungo tutta la curva di prenotazione, garantendo che gli ospiti non solo prenotino ma siano anche seriamente intenzionati a soggiornare e non si limitino a utilizzare la prenotazione come segnaposto.<\/p>\n<p>Impostare una tariffa RACK adeguata al mercato con politiche leggermente pi\u00f9 restrittive \u00e8 solitamente una combinazione vincente per le date ad alta richiesta. Questo approccio aiuta a stabilizzare la previsione riducendo le cancellazioni e garantendo maggiori entrate garantite.<\/p>\n<p><strong>La soluzione: <\/strong>Esegui un&#039;analisi pi\u00f9 approfondita delle politiche che i concorrenti implementano durante i periodi di alta e bassa domanda. Mettiti nei panni di un potenziale ospite e chiedi: \u201c<em>Dove starei?\u201d<\/em> data la combinazione di prezzo e politiche che trovi. Modifica se il prezzo e la politica combinati non sono coerenti e attraenti per i potenziali ospiti.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-21943833' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-21943833' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_553327972268 = function(){ai_insert_viewport_code ('ai-insert-4-21943833');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_553327972268 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_726827282814);\n<\/script>\n<\/p>\n<p><strong>Questo elenco dovrebbe fornirti un solido punto di partenza e la consapevolezza degli errori di prezzo da evitare. Minori sono gli errori di prezzo che commetti, maggiori saranno le entrate superiori e inferiori che potrai generare per la tua propriet\u00e0. Nel corso del tempo, una strategia di prezzo coerente e di alta qualit\u00e0 avr\u00e0 un impatto significativo sulle prestazioni complessive.<\/strong><\/p>\n<div class=\"first-sentence-half\"><div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Altri suggerimenti per far crescere la tua attivit\u00e0<\/h3>\n<strong>Revfine.com<\/strong> \u00e8 la piattaforma di conoscenza leader per il settore dell&#039;ospitalit\u00e0 e dei viaggi. I professionisti utilizzano le nostre intuizioni, strategie e suggerimenti pratici per trarre ispirazione, ottimizzare i ricavi, innovare i processi e migliorare l&#039;esperienza del cliente.<br><br>\n\nEsplora i consigli degli esperti su gestione, marketing, revenue management, operazioni, software e tecnologia nel nostro dedicato <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/blog-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/ospitalita\/\">Ospitalit\u00e0<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/viaggiare\/\">Viaggi e turismo<\/a><\/span> categorie.<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Chiedete a qualsiasi membro dello staff dell&#039;hotel non direttamente coinvolto in revenue management quali siano i compiti quotidiani di un revenue manager e probabilmente vi dir\u00e0 che si tratta solo di &quot;impostare&quot; o &quot;aumentare le tariffe&quot;. Sebbene queste attivit\u00e0 siano effettivamente cruciali, spesso eclissano l&#039;analisi completa che sta alla base di ogni decisione sui prezzi. Cinque errori di tariffa nel Revenue Management e come risolverli come<\/p>","protected":false},"author":1,"featured_media":31360,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[771,799],"tags":[740],"class_list":["post-31359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revenue-management-guides","category-revenue-management-strategies","tag-lighthouse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Common Rate Mistakes in Revenue Management<\/title>\n<meta name=\"description\" content=\"In this article, you&#039;ll find five of the most common rate mistakes and strategies that can help you how to resolve them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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