Question for Our Hotel Marketing Expert Panel<\/span><\/h2>\nWhat are your top suggestions and best practices for using AI in hotel marketing activities (e.g., communication, data analysis, etc.)? (Question proposed by Michael J. Goldrich.)<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>Industry Expert Panel<\/span><\/h2>\n<\/div>Our Industry Expert Panel exists out of professionals within the hospitality & travel Industry. They have comprehensive and detailed knowledge, experience in practice or management and are forward-thinking. They are answering questions about the state of the industry. They share their insights on topics like revenue management, marketing, operations, technology and discuss the latest trends.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/p>\n
Our Marketing Expert Panel<\/h3>\n\n- Michael J. Goldrich – Founder & Chief Advisor, Vivander<\/span><\/a><\/li>\n
- Dr. Betsy Stringam-Bender – Professor of Hotels & Resort, New Mexico State University<\/a><\/span><\/li>\n
- Thom de Graaf – Online Marketing Specialist, The Orange Studio<\/a><\/span><\/li>\n
- Luminita Mardale – Director Of Marketing And Business Development, Vienna House<\/a><\/span><\/li>\n
- Max Starkov – Adjunct Professor Hospitality Technology, New York University<\/a><\/span><\/li>\n
- Tamie Matthews – Revenue, Sales & Marketing Consultant, RevenYou<\/a><\/span><\/li>\n
- Reshan Jayamanne – Digital Marketing & Sales Strategist, Bnb Optimized<\/a><\/span><\/li>\n
- Peter Ricci – Clinical Associate Professor and Director, Florida Atlantic University<\/a><\/span><\/li>\n
- Cory Falter – Partner, Lure Agency<\/a><\/span><\/li>\n
- Ask Our Panel a Question<\/span><\/a><\/span><\/li>\n
- Join Our Expert Panel<\/span><\/a><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
![\"Michael](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Michael-J.-Goldrich-150x150.png\")
<\/div><\/div>Michael J. Goldrich<\/span>Founder & Chief Advisor, Vivander<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“Incorporating AI into hotel marketing activities can empower the hospitality industry. However, to fully unlock the potential of AI, hotels need to develop a clear AI strategy and seek guidance from outside experts. This external perspective is essential for seeing things differently within the organisation and achieving the full benefits of AI. Experimenting with a few use cases per department, continuously learning, and measuring results are crucial steps in this journey.<\/em><\/p>\nAI can help hotels personalise communication by analysing data from past interactions to predict guest preferences and send tailored offers. For example, hotels can customise email marketing campaigns to match individual interests and use AI-driven chatbots for instant, personalised responses, enhancing customer service and engagement. Additionally, AI allows hotels to process vast amounts of data quickly and accurately. By analysing booking patterns, guest feedback, and market trends, hotels can make data-driven decisions that optimise their offerings and improve guest satisfaction. AI can also analyse social media trends and sentiment, allowing hotels to adjust marketing strategies in real time, based on guest feedback and market changes.<\/em><\/p>\nTargeted advertising capabilities are significantly enhanced with AI. By analysing user behaviour and preferences, AI ensures advertisements reach the right audience at the right time, increasing campaign effectiveness. Hotels can leverage AI to segment their audience by demographics, behaviour, and preferences to create highly targeted ad campaigns. AI tools can assist in content creation, generating blog posts, social media updates, and other marketing materials, saving time and ensuring consistent and relevant messaging. For instance, AI can be used to create personalised travel guides and itineraries for guests, providing valuable content that enhances their stay.<\/em><\/p>\nAI also automates marketing campaign management, from email distribution to social media posting, ensuring timely and consistent communication. This automation frees marketing teams to focus on strategy and creativity. AI optimises resource allocation by predicting market trends and guest demand, allowing hotels to allocate their marketing budget effectively for the highest ROI. During high-demand periods, AI can dynamically adjust strategies and pricing, maximizing occupancy and revenue.<\/em><\/p>\nIncorporating AI into hotel marketing is not just about adopting new technology; it\u2019s about transforming the way the organisation thinks and operates.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n
![\"Dr.](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Dr.-Betsy-Stringam-Bender-150x150.png\")
<\/div><\/div>Dr. Betsy Stringam-Bemder<\/span>Professor of Hotels & Resorts, New Mexico State University<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“The following was in an email to me recently from Superhuman AI. It is credited to Team GPT. I thought it was brilliant yet simple, and I wondered why I had not already thought of it.<\/em><\/p>\nPrompt: Using [insert topic here, e.g., \u2018sustainable fashion\u2019] as the central seed keyword, identify 15 long-tail keywords that potential customers might use when they look for [insert topic here again, e.g., ‘eco-friendly and affordable clothing options’].<\/em><\/p>\nFollow-Up Prompt: Which three of the 15 long-tail keywords do you think have the most commercial intent, and why?<\/em><\/p>\nYou can adapt the prompt to your specific SEO needs. You can also keep asking the model different follow-up questions and include guidelines around formatting and analysis.\u00a0This was not my own personal inspiration, but is such a good idea, I think it is worth passing along.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n
![\"Thom](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2020\/08\/Thom-de-Graaf-Orange-Hotel-Marketing.jpg\")
<\/div><\/div>Thom de Graaf<\/span>Online Marketing Specialist, The Orange Studio<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“AI still is a slippery slope. If you keep up to date with the news, you’ll discover that there is still a lot of room for improvement. There are problems with copyright and false information – amongst other challenges. Furthermore, the transparency of what happens with all of the data put in to AI still leaves much to be desired.<\/em><\/p>\nAlthough we believe in the power of AI, we would suggest to use it wisely, refrain from putting in classified information and always double check outcomes. For now, it is more of an inspirational tool to help get new ideas.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n
![\"Luminita](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Luminita-Mardale-150x150.png\")
<\/div><\/div>Luminita Mardale<\/span>Director of Marketing and Business Development, Vienna House<\/span><\/div>
Industry Expert Panel<\/span><\/h2>\n<\/div>Our Industry Expert Panel exists out of professionals within the hospitality & travel Industry. They have comprehensive and detailed knowledge, experience in practice or management and are forward-thinking. They are answering questions about the state of the industry. They share their insights on topics like revenue management, marketing, operations, technology and discuss the latest trends.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/p>\n
Our Marketing Expert Panel<\/h3>\n\n- Michael J. Goldrich – Founder & Chief Advisor, Vivander<\/span><\/a><\/li>\n
- Dr. Betsy Stringam-Bender – Professor of Hotels & Resort, New Mexico State University<\/a><\/span><\/li>\n
- Thom de Graaf – Online Marketing Specialist, The Orange Studio<\/a><\/span><\/li>\n
- Luminita Mardale – Director Of Marketing And Business Development, Vienna House<\/a><\/span><\/li>\n
- Max Starkov – Adjunct Professor Hospitality Technology, New York University<\/a><\/span><\/li>\n
- Tamie Matthews – Revenue, Sales & Marketing Consultant, RevenYou<\/a><\/span><\/li>\n
- Reshan Jayamanne – Digital Marketing & Sales Strategist, Bnb Optimized<\/a><\/span><\/li>\n
- Peter Ricci – Clinical Associate Professor and Director, Florida Atlantic University<\/a><\/span><\/li>\n
- Cory Falter – Partner, Lure Agency<\/a><\/span><\/li>\n
- Ask Our Panel a Question<\/span><\/a><\/span><\/li>\n
- Join Our Expert Panel<\/span><\/a><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>Michael J. Goldrich<\/span>Founder & Chief Advisor, Vivander<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“Incorporating AI into hotel marketing activities can empower the hospitality industry. However, to fully unlock the potential of AI, hotels need to develop a clear AI strategy and seek guidance from outside experts. This external perspective is essential for seeing things differently within the organisation and achieving the full benefits of AI. Experimenting with a few use cases per department, continuously learning, and measuring results are crucial steps in this journey.<\/em><\/p>\nAI can help hotels personalise communication by analysing data from past interactions to predict guest preferences and send tailored offers. For example, hotels can customise email marketing campaigns to match individual interests and use AI-driven chatbots for instant, personalised responses, enhancing customer service and engagement. Additionally, AI allows hotels to process vast amounts of data quickly and accurately. By analysing booking patterns, guest feedback, and market trends, hotels can make data-driven decisions that optimise their offerings and improve guest satisfaction. AI can also analyse social media trends and sentiment, allowing hotels to adjust marketing strategies in real time, based on guest feedback and market changes.<\/em><\/p>\nTargeted advertising capabilities are significantly enhanced with AI. By analysing user behaviour and preferences, AI ensures advertisements reach the right audience at the right time, increasing campaign effectiveness. Hotels can leverage AI to segment their audience by demographics, behaviour, and preferences to create highly targeted ad campaigns. AI tools can assist in content creation, generating blog posts, social media updates, and other marketing materials, saving time and ensuring consistent and relevant messaging. For instance, AI can be used to create personalised travel guides and itineraries for guests, providing valuable content that enhances their stay.<\/em><\/p>\nAI also automates marketing campaign management, from email distribution to social media posting, ensuring timely and consistent communication. This automation frees marketing teams to focus on strategy and creativity. AI optimises resource allocation by predicting market trends and guest demand, allowing hotels to allocate their marketing budget effectively for the highest ROI. During high-demand periods, AI can dynamically adjust strategies and pricing, maximizing occupancy and revenue.<\/em><\/p>\nIncorporating AI into hotel marketing is not just about adopting new technology; it\u2019s about transforming the way the organisation thinks and operates.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n
<\/div><\/div>Dr. Betsy Stringam-Bemder<\/span>Professor of Hotels & Resorts, New Mexico State University<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“The following was in an email to me recently from Superhuman AI. It is credited to Team GPT. I thought it was brilliant yet simple, and I wondered why I had not already thought of it.<\/em><\/p>\nPrompt: Using [insert topic here, e.g., \u2018sustainable fashion\u2019] as the central seed keyword, identify 15 long-tail keywords that potential customers might use when they look for [insert topic here again, e.g., ‘eco-friendly and affordable clothing options’].<\/em><\/p>\nFollow-Up Prompt: Which three of the 15 long-tail keywords do you think have the most commercial intent, and why?<\/em><\/p>\nYou can adapt the prompt to your specific SEO needs. You can also keep asking the model different follow-up questions and include guidelines around formatting and analysis.\u00a0This was not my own personal inspiration, but is such a good idea, I think it is worth passing along.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n
<\/div><\/div>Thom de Graaf<\/span>Online Marketing Specialist, The Orange Studio<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“AI still is a slippery slope. If you keep up to date with the news, you’ll discover that there is still a lot of room for improvement. There are problems with copyright and false information – amongst other challenges. Furthermore, the transparency of what happens with all of the data put in to AI still leaves much to be desired.<\/em><\/p>\nAlthough we believe in the power of AI, we would suggest to use it wisely, refrain from putting in classified information and always double check outcomes. For now, it is more of an inspirational tool to help get new ideas.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n
<\/div><\/div>Luminita Mardale<\/span>Director of Marketing and Business Development, Vienna House<\/span><\/div>
Our Industry Expert Panel exists out of professionals within the hospitality & travel Industry. They have comprehensive and detailed knowledge, experience in practice or management and are forward-thinking. They are answering questions about the state of the industry. They share their insights on topics like revenue management, marketing, operations, technology and discuss the latest trends.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/p>\n
Our Marketing Expert Panel<\/h3>\n\n- Michael J. Goldrich – Founder & Chief Advisor, Vivander<\/span><\/a><\/li>\n
- Dr. Betsy Stringam-Bender – Professor of Hotels & Resort, New Mexico State University<\/a><\/span><\/li>\n
- Thom de Graaf – Online Marketing Specialist, The Orange Studio<\/a><\/span><\/li>\n
- Luminita Mardale – Director Of Marketing And Business Development, Vienna House<\/a><\/span><\/li>\n
- Max Starkov – Adjunct Professor Hospitality Technology, New York University<\/a><\/span><\/li>\n
- Tamie Matthews – Revenue, Sales & Marketing Consultant, RevenYou<\/a><\/span><\/li>\n
- Reshan Jayamanne – Digital Marketing & Sales Strategist, Bnb Optimized<\/a><\/span><\/li>\n
- Peter Ricci – Clinical Associate Professor and Director, Florida Atlantic University<\/a><\/span><\/li>\n
- Cory Falter – Partner, Lure Agency<\/a><\/span><\/li>\n
- Ask Our Panel a Question<\/span><\/a><\/span><\/li>\n
- Join Our Expert Panel<\/span><\/a><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>Michael J. Goldrich<\/span>Founder & Chief Advisor, Vivander<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“Incorporating AI into hotel marketing activities can empower the hospitality industry. However, to fully unlock the potential of AI, hotels need to develop a clear AI strategy and seek guidance from outside experts. This external perspective is essential for seeing things differently within the organisation and achieving the full benefits of AI. Experimenting with a few use cases per department, continuously learning, and measuring results are crucial steps in this journey.<\/em><\/p>\nAI can help hotels personalise communication by analysing data from past interactions to predict guest preferences and send tailored offers. For example, hotels can customise email marketing campaigns to match individual interests and use AI-driven chatbots for instant, personalised responses, enhancing customer service and engagement. Additionally, AI allows hotels to process vast amounts of data quickly and accurately. By analysing booking patterns, guest feedback, and market trends, hotels can make data-driven decisions that optimise their offerings and improve guest satisfaction. AI can also analyse social media trends and sentiment, allowing hotels to adjust marketing strategies in real time, based on guest feedback and market changes.<\/em><\/p>\nTargeted advertising capabilities are significantly enhanced with AI. By analysing user behaviour and preferences, AI ensures advertisements reach the right audience at the right time, increasing campaign effectiveness. Hotels can leverage AI to segment their audience by demographics, behaviour, and preferences to create highly targeted ad campaigns. AI tools can assist in content creation, generating blog posts, social media updates, and other marketing materials, saving time and ensuring consistent and relevant messaging. For instance, AI can be used to create personalised travel guides and itineraries for guests, providing valuable content that enhances their stay.<\/em><\/p>\nAI also automates marketing campaign management, from email distribution to social media posting, ensuring timely and consistent communication. This automation frees marketing teams to focus on strategy and creativity. AI optimises resource allocation by predicting market trends and guest demand, allowing hotels to allocate their marketing budget effectively for the highest ROI. During high-demand periods, AI can dynamically adjust strategies and pricing, maximizing occupancy and revenue.<\/em><\/p>\nIncorporating AI into hotel marketing is not just about adopting new technology; it\u2019s about transforming the way the organisation thinks and operates.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n
<\/div><\/div>Dr. Betsy Stringam-Bemder<\/span>Professor of Hotels & Resorts, New Mexico State University<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“The following was in an email to me recently from Superhuman AI. It is credited to Team GPT. I thought it was brilliant yet simple, and I wondered why I had not already thought of it.<\/em><\/p>\nPrompt: Using [insert topic here, e.g., \u2018sustainable fashion\u2019] as the central seed keyword, identify 15 long-tail keywords that potential customers might use when they look for [insert topic here again, e.g., ‘eco-friendly and affordable clothing options’].<\/em><\/p>\nFollow-Up Prompt: Which three of the 15 long-tail keywords do you think have the most commercial intent, and why?<\/em><\/p>\nYou can adapt the prompt to your specific SEO needs. You can also keep asking the model different follow-up questions and include guidelines around formatting and analysis.\u00a0This was not my own personal inspiration, but is such a good idea, I think it is worth passing along.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n
<\/div><\/div>Thom de Graaf<\/span>Online Marketing Specialist, The Orange Studio<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“AI still is a slippery slope. If you keep up to date with the news, you’ll discover that there is still a lot of room for improvement. There are problems with copyright and false information – amongst other challenges. Furthermore, the transparency of what happens with all of the data put in to AI still leaves much to be desired.<\/em><\/p>\nAlthough we believe in the power of AI, we would suggest to use it wisely, refrain from putting in classified information and always double check outcomes. For now, it is more of an inspirational tool to help get new ideas.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n
<\/div><\/div>Luminita Mardale<\/span>Director of Marketing and Business Development, Vienna House<\/span><\/div>
<\/div><\/div>“Incorporating AI into hotel marketing activities can empower the hospitality industry. However, to fully unlock the potential of AI, hotels need to develop a clear AI strategy and seek guidance from outside experts. This external perspective is essential for seeing things differently within the organisation and achieving the full benefits of AI. Experimenting with a few use cases per department, continuously learning, and measuring results are crucial steps in this journey.<\/em><\/p>\n AI can help hotels personalise communication by analysing data from past interactions to predict guest preferences and send tailored offers. For example, hotels can customise email marketing campaigns to match individual interests and use AI-driven chatbots for instant, personalised responses, enhancing customer service and engagement. Additionally, AI allows hotels to process vast amounts of data quickly and accurately. By analysing booking patterns, guest feedback, and market trends, hotels can make data-driven decisions that optimise their offerings and improve guest satisfaction. AI can also analyse social media trends and sentiment, allowing hotels to adjust marketing strategies in real time, based on guest feedback and market changes.<\/em><\/p>\n Targeted advertising capabilities are significantly enhanced with AI. By analysing user behaviour and preferences, AI ensures advertisements reach the right audience at the right time, increasing campaign effectiveness. Hotels can leverage AI to segment their audience by demographics, behaviour, and preferences to create highly targeted ad campaigns. AI tools can assist in content creation, generating blog posts, social media updates, and other marketing materials, saving time and ensuring consistent and relevant messaging. For instance, AI can be used to create personalised travel guides and itineraries for guests, providing valuable content that enhances their stay.<\/em><\/p>\n AI also automates marketing campaign management, from email distribution to social media posting, ensuring timely and consistent communication. This automation frees marketing teams to focus on strategy and creativity. AI optimises resource allocation by predicting market trends and guest demand, allowing hotels to allocate their marketing budget effectively for the highest ROI. During high-demand periods, AI can dynamically adjust strategies and pricing, maximizing occupancy and revenue.<\/em><\/p>\n Incorporating AI into hotel marketing is not just about adopting new technology; it\u2019s about transforming the way the organisation thinks and operates.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div> “The following was in an email to me recently from Superhuman AI. It is credited to Team GPT. I thought it was brilliant yet simple, and I wondered why I had not already thought of it.<\/em><\/p>\n Prompt: Using [insert topic here, e.g., \u2018sustainable fashion\u2019] as the central seed keyword, identify 15 long-tail keywords that potential customers might use when they look for [insert topic here again, e.g., ‘eco-friendly and affordable clothing options’].<\/em><\/p>\n Follow-Up Prompt: Which three of the 15 long-tail keywords do you think have the most commercial intent, and why?<\/em><\/p>\n You can adapt the prompt to your specific SEO needs. You can also keep asking the model different follow-up questions and include guidelines around formatting and analysis.\u00a0This was not my own personal inspiration, but is such a good idea, I think it is worth passing along.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div> “AI still is a slippery slope. If you keep up to date with the news, you’ll discover that there is still a lot of room for improvement. There are problems with copyright and false information – amongst other challenges. Furthermore, the transparency of what happens with all of the data put in to AI still leaves much to be desired.<\/em><\/p>\n Although we believe in the power of AI, we would suggest to use it wisely, refrain from putting in classified information and always double check outcomes. For now, it is more of an inspirational tool to help get new ideas.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
![\"Max](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Max-Starkov-150x150.png\")
<\/div><\/div>![\"Tamie](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Tamie-Matthews-150x150.png\")
<\/div><\/div>