{"id":35637,"date":"2025-09-07T14:13:26","date_gmt":"2025-09-07T12:13:26","guid":{"rendered":"https:\/\/www.revfine.com\/?p=35637"},"modified":"2026-01-21T13:25:01","modified_gmt":"2026-01-21T12:25:01","slug":"solo-12-degli-hotel-utilizzano-il-marketing-di-whatsapp-dovresti","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/it\/only-12-of-hotels-use-whatsapp-marketing-should-you\/","title":{"rendered":"Solo il 12% degli hotel utilizza il marketing tramite WhatsApp. Dovresti farlo anche tu?"},"content":{"rendered":"<p><em>La maggior parte degli hotel non utilizza ancora WhatsApp per comunicare con gli ospiti, figuriamoci per il marketing. Ma \u00e8 un&#039;occasione persa? Il nostro ultimo report, &quot;The State of Data-driven Marketing in Hospitality&quot;, mostra che solo il 121% degli hotel include WhatsApp nella propria strategia di marketing. Nel frattempo, il 63% non lo utilizza affatto o vi fa affidamento per gli aggiornamenti operativi. Questo rappresenta un&#039;enorme opportunit\u00e0 per le strutture di esplorare WhatsApp per comunicare con gli ospiti.<\/em><\/p>\n<p><em>In questo articolo scoprirai come il marketing tramite WhatsApp per gli hotel fidelizza i clienti e aumenta le opportunit\u00e0 di guadagno.<\/em><\/p>\n<h2>Perch\u00e9 gli hotel evitano il marketing su WhatsApp<\/h2>\n<p>Sebbene la comunicazione con gli ospiti si stia evolvendo, la realt\u00e0 \u00e8 che molti hotel si affidano ancora a e-mail o SMS, pensando che WhatsApp sia troppo rischioso o troppo <em>&quot;informale&quot;<\/em> Per il marketing. Eppure, gli hotel che lo stanno adottando lo usano strategicamente per costruire relazioni pi\u00f9 solide e generare fatturato in modo naturale. Non fanno spam, ma fidelizzano i clienti con il messaggio giusto al momento giusto.<\/p>\n<p>Affidarsi a un unico canale, come la posta elettronica, va contro l&#039;idea stessa di personalizzazione nel settore dell&#039;ospitalit\u00e0, in cui agli ospiti dovrebbe essere consentito di scegliere il canale preferito come parte di un&#039;esperienza personalizzata di base.<\/p>\n<h2>Come gli hotel utilizzano WhatsApp per comunicare con gli ospiti<\/h2>\n<p>Tra il gruppo che utilizza WhatsApp, molti lo utilizzano per diversi scopi durante l&#039;intero percorso dell&#039;ospite, ad esempio:<\/p>\n<ul>\n<li>Invitare gli ospiti a scendere per la colazione<\/li>\n<li>Aggiunta di un rapido <em>&quot;Tutto bene?&quot;<\/em> dopo il check-in<\/li>\n<li>Richiedere una recensione subito dopo il check-out<\/li>\n<li>Invitarli al bar con una promozione<\/li>\n<li>Permettere loro di contattare la reception per qualsiasi domanda<\/li>\n<\/ul>\n<p>La verit\u00e0 \u00e8 che, se usato correttamente, WhatsApp \u00e8 uno strumento perfetto per la personalizzazione e non solo per la promozione.<\/p>\n<h2>Quali sono i risultati dell&#039;utilizzo di WhatsApp per la comunicazione con gli ospiti?<\/h2>\n<p>Vale davvero la pena esagerare se ci concentriamo sui risultati? La risposta dipende da cosa si concentra il tuo brand.<\/p>\n<p>Gli hotel che utilizzano WhatsApp stanno ottenendo i seguenti risultati:<\/p>\n<ul>\n<li>Tasso di conversione pi\u00f9 elevato rispetto alla posta elettronica<\/li>\n<li>Tasso di apertura pi\u00f9 elevato rispetto alla posta elettronica<\/li>\n<li>Maggiore coinvolgimento degli ospiti, poich\u00e9 \u00e8 pi\u00f9 facile per loro continuare la conversazione<\/li>\n<li>Altre conversazioni avviate dagli ospiti stessi<\/li>\n<\/ul>\n<p>Uno dei vantaggi pi\u00f9 importanti \u00e8 che consente agli hotel di inviare pi\u00f9 messaggi su vari argomenti senza dare l&#039;impressione di inviare spam agli ospiti. Canali diversi, formati diversi, messaggi diversi e opportunit\u00e0 diverse.<\/p>\n<h2>Come costruire la tua strategia di marketing WhatsApp per il 2026<\/h2>\n<p>Nel nostro rapporto completo, <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.bookboost.io\/the-state-of-marketing-in-hospitality\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener\">Lo stato del marketing basato sui dati nell&#039;ospitalit\u00e0<\/a><\/span>abbiamo scoperto come gli hotel utilizzano la segmentazione, la personalizzazione, i dati e altro ancora.<\/p>\n<p>Se vuoi vedere come si posiziona il tuo hotel, cosa dicono i dati sui canali e sull&#039;impatto sui ricavi e ottenere tutte le informazioni necessarie per pianificare la tua strategia, dai un&#039;occhiata.<\/p>\n<div class=\"first-sentence-half\">\n<h2><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa-file-alt fas circle-yes fusion-text-flow fa-spin\" style=\"--awb-iconcolor:#212121;--awb-iconcolor-hover:#212121;--awb-circlecolor:#d4a763;--awb-circlecolor-hover:#d4a763;--awb-circlebordercolor:#d4a763;--awb-circlebordercolor-hover:#d4a763;--awb-circlebordersize:1px;--awb-font-size:22.88px;--awb-width:45.76px;--awb-height:45.76px;--awb-line-height:43.76px;--awb-margin-right:13px;\"><\/i><span style=\"text-decoration: underline;\">Modello di percorso dell&#039;ospite:<\/span> Raggiungi i tuoi ospiti meglio che mai<\/h2>\n<div class=\"first-sentence-half\">\n<p>In questo modello di viaggio dell&#039;ospite troverai esempi di preziosi punti di contatto che possono essere aggiunti alle tue comunicazioni, considerando le diverse fasi del viaggio dell&#039;ospite.<\/p>\n<p><a href=\"https:\/\/www.revfine.com\/it\/page\/modello-di-viaggio-degli-ospiti\/\"><span style=\"text-decoration: underline; font-size: 12pt;\">Clicca qui per scaricare<\/span><\/a> IL &quot;<em>Modello di viaggio degli ospiti: raggiungi gli ospiti meglio che mai<\/em>\u201c.<\/p>\n<\/div>\n<\/div>\n<p><strong>Il marketing tramite WhatsApp aiuta gli hotel a entrare in contatto con gli ospiti in modo semplice. Crea fiducia e genera pi\u00f9 prenotazioni. Applica le informazioni e i suggerimenti condivisi qui per perfezionare la tua strategia. Inizia subito e raggiungi i tuoi obiettivi con relazioni pi\u00f9 solide con i tuoi ospiti.<\/strong><\/p>\n<div class=\"first-sentence-half\">\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Altri suggerimenti per far crescere la tua attivit\u00e0<\/h3>\n<strong>Revfine.com<\/strong> \u00e8 la piattaforma di conoscenza leader per il settore dell&#039;ospitalit\u00e0 e dei viaggi. I professionisti utilizzano le nostre intuizioni, strategie e suggerimenti pratici per trarre ispirazione, ottimizzare i ricavi, innovare i processi e migliorare l&#039;esperienza del cliente.<br><br>\n\nEsplora i consigli degli esperti su gestione, marketing, revenue management, operazioni, software e tecnologia nel nostro dedicato <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/blog-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/ospitalita\/\">Ospitalit\u00e0<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/viaggiare\/\">Viaggi e turismo<\/a><\/span> categorie.<\/div>\n\n<div class=\"fusion-reading-box-container reading-box-container-1\" style=\"--awb-title-color:#212121;--awb-margin-top:70px;--awb-margin-bottom:40px;\"><div class=\"reading-box\" style=\"background-color:#f6f6f6;border-width:1px;border-color:#f6f6f6;border-top-width:3px;border-top-color:var(--primary_color);border-style:solid;\"><div class=\"fusion-reading-box-flex\"><h2>Questo articolo \u00e8 stato scritto dal nostro partner esperto Bookboost<\/h2><a class=\"button fusion-button button-default fusion-button-xlarge button-xlarge button-flat fusion-desktop-button fusion-tagline-button continue continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:2px 2px 2px 2px\" href=\"https:\/\/www.revfine.com\/it\/page\/bookboost\/\" target=\"_self\"><span>Pagina partner<\/span><\/a><\/div><a class=\"button fusion-button button-default fusion-button-xlarge button-xlarge button-flat fusion-mobile-button continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:2px 2px 2px 2px\" href=\"https:\/\/www.revfine.com\/it\/page\/bookboost\/\" target=\"_self\"><span>Pagina partner<\/span><\/a><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>La maggior parte degli hotel non utilizza ancora WhatsApp per comunicare con gli ospiti, figuriamoci per il marketing. Ma \u00e8 un&#039;opportunit\u00e0 persa? Il nostro ultimo report, &quot;The State of Data-driven Marketing in Hospitality&quot;, mostra che solo il 12% degli hotel include WhatsApp nella propria strategia di marketing. Nel frattempo, il 63% non lo utilizza affatto o vi fa affidamento per gli aggiornamenti operativi. Questa rappresenta un&#039;enorme opportunit\u00e0.<\/p>","protected":false},"author":1,"featured_media":35642,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[804,763,760],"tags":[236],"class_list":["post-35637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-communication","category-hotel-social-media","category-hotel-strategies","tag-bookboost"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Only 12% of Hotels Use WhatsApp Marketing. 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