Domanda per il nostro gruppo di esperti di marketing alberghiero<\/span><\/h2>\nTo ensure a successful launch, what key actions should be on a hotel\u2019s marketing checklist in the months leading up to a new opening? (Question proposed by Kamila Zawadzka.)<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>Pannello di esperti del settore<\/span><\/h2>\n<\/div>Il nostro gruppo di esperti del settore \u00e8 composto da professionisti del settore dell'ospitalit\u00e0 e dei viaggi. Hanno una conoscenza completa e dettagliata, esperienza nella pratica o nella gestione e sono lungimiranti. Stanno rispondendo a domande sullo stato del settore. Condividono le loro intuizioni su argomenti come la gestione delle entrate, il marketing, le operazioni, la tecnologia e discutono delle ultime tendenze.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n
Il nostro gruppo di esperti di marketing<\/h3>\n\n- Kamila Zawadzka \u2013 Responsabile marketing, The Orange Studio<\/a><\/span><\/li>\n
- Michael J. Goldrich \u2013 Fondatore e consigliere capo, Vivander<\/a><\/span><\/li>\n
- Moriya Rockman - Capo del marketing, Smiling House Luxury Global<\/a><\/span><\/li>\n
- Max Starkov - Professore a contratto Hospitality Technology, New York University<\/a><\/span><\/li>\n
- Fai una domanda al nostro panel<\/span><\/a><\/span><\/li>\n
- Unisciti al nostro gruppo di esperti<\/span><\/a><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
![\"Kamila](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Kamila-Zawadzka-150x150.png\")
<\/div><\/div>Kamila Zawadzka<\/span>Responsabile marketing, The Orange Studio<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“Opening a new hotel requires a strategic marketing plan to build brand awareness, attract the right audience, and drive bookings from day one. Early priorities should focus on market strategy and brand identity, ensuring a clear positioning, strong visuals, and a defined tone of voice. <\/em><\/p>\nAs the opening nears, digital infrastructure – including a website with a booking engine, SEO, and social media – should be in place, alongside high-quality photography and video content to fuel PR and advertising. A pre-opening campaign across digital ads, social media, and press outreach will generate buzz, while partnerships and press visits help secure media coverage. <\/em><\/p>\nAt launch, a 360\u00b0 marketing campaign should drive direct bookings, supported by remarketing and performance tracking. <\/em><\/p>\nPost-launch, content marketing and A\/B testing will sustain momentum. At The Orange Studio we actually prepared a detailed roadmap for new openings – you can refer to our Hotel Opening Checklist [https:\/\/www.theorangestudio.com\/ebooks] for a full breakdown.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
Pannello di esperti del settore<\/span><\/h2>\n<\/div>Il nostro gruppo di esperti del settore \u00e8 composto da professionisti del settore dell'ospitalit\u00e0 e dei viaggi. Hanno una conoscenza completa e dettagliata, esperienza nella pratica o nella gestione e sono lungimiranti. Stanno rispondendo a domande sullo stato del settore. Condividono le loro intuizioni su argomenti come la gestione delle entrate, il marketing, le operazioni, la tecnologia e discutono delle ultime tendenze.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n
Il nostro gruppo di esperti di marketing<\/h3>\n\n- Kamila Zawadzka \u2013 Responsabile marketing, The Orange Studio<\/a><\/span><\/li>\n
- Michael J. Goldrich \u2013 Fondatore e consigliere capo, Vivander<\/a><\/span><\/li>\n
- Moriya Rockman - Capo del marketing, Smiling House Luxury Global<\/a><\/span><\/li>\n
- Max Starkov - Professore a contratto Hospitality Technology, New York University<\/a><\/span><\/li>\n
- Fai una domanda al nostro panel<\/span><\/a><\/span><\/li>\n
- Unisciti al nostro gruppo di esperti<\/span><\/a><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>Kamila Zawadzka<\/span>Responsabile marketing, The Orange Studio<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“Opening a new hotel requires a strategic marketing plan to build brand awareness, attract the right audience, and drive bookings from day one. Early priorities should focus on market strategy and brand identity, ensuring a clear positioning, strong visuals, and a defined tone of voice. <\/em><\/p>\nAs the opening nears, digital infrastructure – including a website with a booking engine, SEO, and social media – should be in place, alongside high-quality photography and video content to fuel PR and advertising. A pre-opening campaign across digital ads, social media, and press outreach will generate buzz, while partnerships and press visits help secure media coverage. <\/em><\/p>\nAt launch, a 360\u00b0 marketing campaign should drive direct bookings, supported by remarketing and performance tracking. <\/em><\/p>\nPost-launch, content marketing and A\/B testing will sustain momentum. At The Orange Studio we actually prepared a detailed roadmap for new openings – you can refer to our Hotel Opening Checklist [https:\/\/www.theorangestudio.com\/ebooks] for a full breakdown.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
Il nostro gruppo di esperti del settore \u00e8 composto da professionisti del settore dell'ospitalit\u00e0 e dei viaggi. Hanno una conoscenza completa e dettagliata, esperienza nella pratica o nella gestione e sono lungimiranti. Stanno rispondendo a domande sullo stato del settore. Condividono le loro intuizioni su argomenti come la gestione delle entrate, il marketing, le operazioni, la tecnologia e discutono delle ultime tendenze.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n
Il nostro gruppo di esperti di marketing<\/h3>\n\n- Kamila Zawadzka \u2013 Responsabile marketing, The Orange Studio<\/a><\/span><\/li>\n
- Michael J. Goldrich \u2013 Fondatore e consigliere capo, Vivander<\/a><\/span><\/li>\n
- Moriya Rockman - Capo del marketing, Smiling House Luxury Global<\/a><\/span><\/li>\n
- Max Starkov - Professore a contratto Hospitality Technology, New York University<\/a><\/span><\/li>\n
- Fai una domanda al nostro panel<\/span><\/a><\/span><\/li>\n
- Unisciti al nostro gruppo di esperti<\/span><\/a><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>Kamila Zawadzka<\/span>Responsabile marketing, The Orange Studio<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“Opening a new hotel requires a strategic marketing plan to build brand awareness, attract the right audience, and drive bookings from day one. Early priorities should focus on market strategy and brand identity, ensuring a clear positioning, strong visuals, and a defined tone of voice. <\/em><\/p>\nAs the opening nears, digital infrastructure – including a website with a booking engine, SEO, and social media – should be in place, alongside high-quality photography and video content to fuel PR and advertising. A pre-opening campaign across digital ads, social media, and press outreach will generate buzz, while partnerships and press visits help secure media coverage. <\/em><\/p>\nAt launch, a 360\u00b0 marketing campaign should drive direct bookings, supported by remarketing and performance tracking. <\/em><\/p>\nPost-launch, content marketing and A\/B testing will sustain momentum. At The Orange Studio we actually prepared a detailed roadmap for new openings – you can refer to our Hotel Opening Checklist [https:\/\/www.theorangestudio.com\/ebooks] for a full breakdown.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>“Opening a new hotel requires a strategic marketing plan to build brand awareness, attract the right audience, and drive bookings from day one. Early priorities should focus on market strategy and brand identity, ensuring a clear positioning, strong visuals, and a defined tone of voice. <\/em><\/p>\n As the opening nears, digital infrastructure – including a website with a booking engine, SEO, and social media – should be in place, alongside high-quality photography and video content to fuel PR and advertising. A pre-opening campaign across digital ads, social media, and press outreach will generate buzz, while partnerships and press visits help secure media coverage. <\/em><\/p>\n At launch, a 360\u00b0 marketing campaign should drive direct bookings, supported by remarketing and performance tracking. <\/em><\/p>\n Post-launch, content marketing and A\/B testing will sustain momentum. At The Orange Studio we actually prepared a detailed roadmap for new openings – you can refer to our Hotel Opening Checklist [https:\/\/www.theorangestudio.com\/ebooks] for a full breakdown.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
![\"Michael](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Michael-J.-Goldrich-150x150.png\")
<\/div><\/div>![\"Moriya](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Moriya-Rockman-150x150.png\")
<\/div><\/div>![\"Max](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Max-Starkov-150x150.png\")
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