Question for Our Revenue Management Expert Panel<\/span><\/h2>\nWhat analysis should hotels use to evaluate pricing relative to perceived value and that of competitors? How might this influence their market positioning strategy? (Question by Mariska van Heemskerk)<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>Pannello di esperti del settore<\/span><\/h2>\n<\/div>Il nostro gruppo di esperti del settore \u00e8 composto da professionisti del settore dell'ospitalit\u00e0 e dei viaggi. Hanno una conoscenza completa e dettagliata, esperienza nella pratica o nella gestione e sono lungimiranti. Stanno rispondendo a domande sullo stato del settore. Condividono le loro intuizioni su argomenti come la gestione delle entrate, il marketing, le operazioni, la tecnologia e discutono delle ultime tendenze.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n
Il nostro gruppo di esperti di gestione delle entrate<\/h3>\n\n- Mariska van Heemskerk \u2013 Proprietario, Revenue Management Works<\/a><\/span><\/li>\n
- Massimiliano Terzulli \u2013 Consulente Revenue Management, Franco Grasso Revenue Team<\/a><\/span><\/span><\/li>\n
- Tanya Hadwick - Leader del fatturato e del rendimento del gruppo, SunSwept Resorts<\/a><\/span><\/li>\n
- Chaya Kowal - Direttore della gestione delle entrate, capofamiglia delle patate<\/a><\/span><\/li>\n
- Fai una domanda al nostro panel<\/a><\/span><\/span><\/li>\n
- Unisciti al nostro gruppo di esperti<\/a><\/span><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
![\"Mariska](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2020\/08\/Mariska-van-Heemskerk-150x150.jpg\")
<\/div><\/div>Mariska van Heemskerk<\/span>Proprietario, Lavori di gestione delle entrate<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“I always look at online pricing vs. quality of the hotels perceived by the customers. <\/em><\/p>\nThis way, in a rate\/value matrix, you can clearly see if your marketing positioning makes sense. Of course, you should also keep in mind that you also need some market knowledge about the other hotels. For example: <\/em>How is their product being received in the market (not only based on reviews), and why is their pricing low \/ high? <\/em><\/p>\nYou need to know this before automating your pricing based on market rates – and they influence your rate then as well. Additionally, although some competitors, perhaps the hotels next-door, are a competitor based on location, they might not be a true competitor when based on product, quality, or the type of guests that visit your or their hotel.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
Pannello di esperti del settore<\/span><\/h2>\n<\/div>Il nostro gruppo di esperti del settore \u00e8 composto da professionisti del settore dell'ospitalit\u00e0 e dei viaggi. Hanno una conoscenza completa e dettagliata, esperienza nella pratica o nella gestione e sono lungimiranti. Stanno rispondendo a domande sullo stato del settore. Condividono le loro intuizioni su argomenti come la gestione delle entrate, il marketing, le operazioni, la tecnologia e discutono delle ultime tendenze.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n
Il nostro gruppo di esperti di gestione delle entrate<\/h3>\n\n- Mariska van Heemskerk \u2013 Proprietario, Revenue Management Works<\/a><\/span><\/li>\n
- Massimiliano Terzulli \u2013 Consulente Revenue Management, Franco Grasso Revenue Team<\/a><\/span><\/span><\/li>\n
- Tanya Hadwick - Leader del fatturato e del rendimento del gruppo, SunSwept Resorts<\/a><\/span><\/li>\n
- Chaya Kowal - Direttore della gestione delle entrate, capofamiglia delle patate<\/a><\/span><\/li>\n
- Fai una domanda al nostro panel<\/a><\/span><\/span><\/li>\n
- Unisciti al nostro gruppo di esperti<\/a><\/span><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>Mariska van Heemskerk<\/span>Proprietario, Lavori di gestione delle entrate<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“I always look at online pricing vs. quality of the hotels perceived by the customers. <\/em><\/p>\nThis way, in a rate\/value matrix, you can clearly see if your marketing positioning makes sense. Of course, you should also keep in mind that you also need some market knowledge about the other hotels. For example: <\/em>How is their product being received in the market (not only based on reviews), and why is their pricing low \/ high? <\/em><\/p>\nYou need to know this before automating your pricing based on market rates – and they influence your rate then as well. Additionally, although some competitors, perhaps the hotels next-door, are a competitor based on location, they might not be a true competitor when based on product, quality, or the type of guests that visit your or their hotel.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
Il nostro gruppo di esperti del settore \u00e8 composto da professionisti del settore dell'ospitalit\u00e0 e dei viaggi. Hanno una conoscenza completa e dettagliata, esperienza nella pratica o nella gestione e sono lungimiranti. Stanno rispondendo a domande sullo stato del settore. Condividono le loro intuizioni su argomenti come la gestione delle entrate, il marketing, le operazioni, la tecnologia e discutono delle ultime tendenze.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n
Il nostro gruppo di esperti di gestione delle entrate<\/h3>\n\n- Mariska van Heemskerk \u2013 Proprietario, Revenue Management Works<\/a><\/span><\/li>\n
- Massimiliano Terzulli \u2013 Consulente Revenue Management, Franco Grasso Revenue Team<\/a><\/span><\/span><\/li>\n
- Tanya Hadwick - Leader del fatturato e del rendimento del gruppo, SunSwept Resorts<\/a><\/span><\/li>\n
- Chaya Kowal - Direttore della gestione delle entrate, capofamiglia delle patate<\/a><\/span><\/li>\n
- Fai una domanda al nostro panel<\/a><\/span><\/span><\/li>\n
- Unisciti al nostro gruppo di esperti<\/a><\/span><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>Mariska van Heemskerk<\/span>Proprietario, Lavori di gestione delle entrate<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div>“I always look at online pricing vs. quality of the hotels perceived by the customers. <\/em><\/p>\nThis way, in a rate\/value matrix, you can clearly see if your marketing positioning makes sense. Of course, you should also keep in mind that you also need some market knowledge about the other hotels. For example: <\/em>How is their product being received in the market (not only based on reviews), and why is their pricing low \/ high? <\/em><\/p>\nYou need to know this before automating your pricing based on market rates – and they influence your rate then as well. Additionally, although some competitors, perhaps the hotels next-door, are a competitor based on location, they might not be a true competitor when based on product, quality, or the type of guests that visit your or their hotel.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>“I always look at online pricing vs. quality of the hotels perceived by the customers. <\/em><\/p>\n This way, in a rate\/value matrix, you can clearly see if your marketing positioning makes sense. Of course, you should also keep in mind that you also need some market knowledge about the other hotels. For example: <\/em>How is their product being received in the market (not only based on reviews), and why is their pricing low \/ high? <\/em><\/p>\n You need to know this before automating your pricing based on market rates – and they influence your rate then as well. Additionally, although some competitors, perhaps the hotels next-door, are a competitor based on location, they might not be a true competitor when based on product, quality, or the type of guests that visit your or their hotel.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
![\"Massimiliano](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Massimiliano-Terzulli-150x150.png\")
<\/div><\/div>![\"Tanya](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Tanya-Hadwick-150x150.png\")
<\/div><\/div>![\"Chaya](\"https:\/\/www.revfine.com\/wp-content\/uploads\/2020\/08\/Chaya-Kowal-150x150.jpg\")
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