{"id":38232,"date":"2026-05-22T10:00:56","date_gmt":"2026-05-22T08:00:56","guid":{"rendered":"https:\/\/www.revfine.com\/?p=38232"},"modified":"2026-05-22T20:49:51","modified_gmt":"2026-05-22T18:49:51","slug":"team-di-gestione-delle-entrate-alberghiere-con-competenze-di-intelligenza-artificiale","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/it\/ai-skills-hotel-revenue-management-teams-need\/","title":{"rendered":"Quali competenze sono necessarie ai Revenue Manager alberghieri nell&#039;era dell&#039;intelligenza artificiale?"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-right:35px;--awb-padding-left:35px;--awb-padding-right-small:15px;--awb-padding-left-small:15px;--awb-margin-bottom:30px;--awb-background-color:#212121;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:center;--awb-font-size:17px;--awb-text-transform:none;\"><h2><span style=\"color: #d4a763; font-size: 16pt;\">Domanda per il nostro gruppo di esperti di Revenue Management<\/span><\/h2>\n<p><span style=\"color: #ffffff;\"><span class=\"TextRun SCXW10745155 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW10745155 BCX0\"><span class=\"TextRun SCXW128224319 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW128224319 BCX0\"><span class=\"TextRun SCXW48573934 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW48573934 BCX0\">Quali sono le competenze principali di cui i team del settore alberghiero (revenue management) hanno bisogno per avere successo in un panorama dell&#039;ospitalit\u00e0 guidato dall&#039;intelligenza artificiale? Come possono migliorare e rendere a prova di futuro le proprie competenze per sfruttare appieno il potenziale dell&#039;IA?<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:30px;width:100%;max-width:100px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#d4a763;border-color:#d4a763;border-top-width:4px;\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:-25px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\" style=\"--awb-content-alignment:left;\"><h2><span style=\"font-size: 20pt;\">Pannello di esperti del settore<\/span><\/h2>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:15px;--awb-text-color:#212121;\"><p>Il nostro gruppo di esperti del settore \u00e8 composto da professionisti del settore dell&#039;ospitalit\u00e0 e dei viaggi. Hanno una conoscenza completa e dettagliata, esperienza nella pratica o nella gestione e sono lungimiranti. Stanno rispondendo a domande sullo stato del settore. Condividono le loro intuizioni su argomenti come la gestione delle entrate, il marketing, le operazioni, la tecnologia e discutono delle ultime tendenze.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:-30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\" style=\"--awb-line-height:1.7;--awb-text-transform:none;\"><h3>Il nostro gruppo di esperti di gestione delle entrate<\/h3>\n<ul>\n<li><span style=\"text-decoration: underline;\"><a href=\"#ricvan-holthetotechten\">Ric van Holthe tot Echten \u2013 Fondatore e socio amministratore, Guru delle entrate<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><span style=\"color: #d4a763; text-decoration: underline;\"><a style=\"color: #d4a763; text-decoration: underline;\" href=\"#massimiliano-terzulli\">Massimiliano Terzulli \u2013 Sviluppatore aziendale internazionale, Franco Grasso Revenue Team<\/a><\/span><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#dermot-herlihy\">Dermot Herlihy \u2013 Direttore dei ricavi del gruppo, Orascoma Hotels Management<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#tawana-muratu\">Tawana Muratu \u2013 Responsabile delle entrate del gruppo, Cresta Hotels<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#tamie-matthews\">Tamie Matthews \u2013 Consulente entrate, vendite e marketing, RevenYou<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#pablo-torres\">Pablo Torres \u2013 Consulente alberghiero<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#piergiorgio-schirru\">Piergiorgio Schirru \u2013 Vicepresidente esecutivo e direttore operativo di Blastness<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#ricardo-sereno\">Ricardo Sereno \u2013 Responsabile del Revenue Management, Turim Hotel Group<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#sandra-fernandez\">Sandra Fernandez Garcia \u2013 Fondatrice e Direttrice della Gestione delle Entrate, RevPro<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#lefteris-serviou\">Lefteris Serviou \u2013 Business Partner \u2013 Revenue Management, Afixis Hospitality<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#theresa-prins\">Theresa Prins \u2013 Fondatrice e specialista in ottimizzazione dei ricavi, Revenue Resolutions<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#heiko-rieder\">Heiko Rieder \u2013 Step Partners Europe GmbH, Step Partners Europe GmbH<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#francesc-gonzalez\">Francesc Gonz\u00e1lez \u2013 Amministratore delegato e co-fondatore di The Net Revenue<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><span style=\"color: #d4a763; text-decoration: underline;\"><a style=\"color: #d4a763; text-decoration: underline;\" href=\"#join-panel\">Fai una domanda al nostro panel<\/a><\/span><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><span style=\"color: #d4a763; text-decoration: underline;\"><a style=\"color: #d4a763; text-decoration: underline;\" href=\"#join-panel\">Unisciti al nostro gruppo di esperti<\/a><\/span><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div id=\"ricvan-holthetotechten\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-1 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-38258\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2026\/05\/Ric-van-Holthe-tot-Echten-150x150.jpg\" alt=\"Ric van Holthe tot Echten\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2026\/05\/Ric-van-Holthe-tot-Echten-200x200.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2026\/05\/Ric-van-Holthe-tot-Echten.jpg 400w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Ric van Holthe tot Echten<\/span><span class=\"person-title\">Fondatore e socio amministratore, Revenue Guru<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/ric-van-holthe-tot-echten-3413ba17\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201c&quot;I team di revenue management dovranno evolversi da tradizionali specialisti dei prezzi a strateghi commerciali esperti di tecnologia. Con l&#039;intelligenza artificiale che si fa carico di un numero sempre maggiore di attivit\u00e0 di reporting, previsione e definizione dei prezzi, le figure pi\u00f9 preziose saranno quelle che sapranno coniugare la competenza in materia di revenue management con solide competenze tecniche.&quot;.<br \/>\n<\/em><br \/>\n<em>Ci\u00f2 significa essere curiosi riguardo ai sistemi, comprendere le integrazioni, saper automatizzare i flussi di lavoro ed essere a proprio agio lavorando con strumenti di dati e piattaforme di intelligenza artificiale. Per molti aspetti, il futuro revenue manager sar\u00e0 pi\u00f9 <strong>ibrido<\/strong>: in parte stratega commerciale, in parte analista e in parte sviluppatore.<\/em><br \/>\n<em><br \/>\nAd esempio, invece di aggiornare manualmente i report ogni settimana, un revenue manager moderno dovrebbe saper automatizzare le dashboard, integrare strumenti PMS\/RMS\/BI e utilizzare l&#039;intelligenza artificiale per generare insight pi\u00f9 rapidamente. Questo permette di dedicare pi\u00f9 tempo a decisioni strategiche come la definizione dei prezzi, la segmentazione e il mix di canali.<\/em><br \/>\n<em><br \/>\nCi stiamo gi\u00e0 concentrando su questo aspetto investendo in strumenti pi\u00f9 intelligenti, automazione e formazione continua. Il nostro obiettivo \u00e8 ridurre le attivit\u00e0 manuali e creare team in grado sia di comprendere la strategia di fatturato sia di sfruttare la tecnologia per ottenere risultati migliori.&quot;\u201d<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"massimiliano-terzulli\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-2 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-11785\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Massimiliano-Terzulli-150x150.png\" alt=\"Massimiliano Terzulli\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Massimiliano-Terzulli-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Massimiliano-Terzulli-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Massimiliano-Terzulli.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Massimiliano Terzulli<\/span><span class=\"person-title\">Sviluppatore commerciale internazionale, Franco Grasso Revenue Team<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/massimilianoterzulli\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201c&quot;Chiunque scelga di lavorare in questo campo dovr\u00e0 sicuramente avere una solida familiarit\u00e0 con l&#039;IA: comprendere come &quot;pensa&quot; l&#039;IA per fornire risposte personalizzate a stimoli specifici, che tipo di dati prende in considerazione, dove pu\u00f2 fallire, dove necessita di miglioramenti e dove richiede pi\u00f9 dati e addestramento.&quot;.<br \/>\n<\/em><br \/>\n<em>Oggi \u00e8 difficile immaginare di lavorare senza l&#039;intelligenza artificiale. Dalla semplice analisi e sintesi di testi molto lunghi o di grandi insiemi di dati, alla trasformazione e generazione di report personalizzati, sono innumerevoli le attivit\u00e0 che l&#039;IA permette di svolgere infinitamente pi\u00f9 velocemente di prima, o persino compiti che prima erano impensabili.\u201d<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"dermot-herlihy\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-3 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-22188\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Dermot-Herlihy-150x150.png\" alt=\"Dermot Herlihy\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Dermot-Herlihy-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Dermot-Herlihy-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Dermot-Herlihy.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Dermot Herlihy<\/span><span class=\"person-title\">Direttore dei ricavi del gruppo, Orascoma Hotels Management<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/dherlihymbs\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201c&quot;Per quanto riguarda le nuove competenze, cerchiamo persone con un vantaggio tecnologico maggiore, in grado di fare da ponte con l&#039;architettura IT. Ad esempio, persone specializzate in data lake, mappatura BI, ecc., che fungano da traduttori di intelligenza artificiale per i team commerciali.&quot;. <\/em><\/p>\n<p><em>Ci stiamo inoltre concentrando sullo sviluppo del team attraverso corsi di intelligenza artificiale, partendo dal livello base, in parallelo con progetti interni per valutare come utilizzare efficacemente l&#039;IA. Con l&#039;introduzione di nuovi strumenti, abbiamo creato un team interno dedicato allo sviluppo dei ricavi, focalizzato sull&#039;utilizzo dei sistemi e sulla business intelligence, un gruppo specializzato nell&#039;integrazione dell&#039;IA nella strategia di vendita.\u201d<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"tawana-muratu\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-4 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-38260\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2026\/05\/Tawana-Muratu-150x150.jpg\" alt=\"Tawana Muratu\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2026\/05\/Tawana-Muratu-200x200.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2026\/05\/Tawana-Muratu.jpg 400w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Tawana Muratu<\/span><span class=\"person-title\">Responsabile delle entrate del gruppo, Cresta Hotels<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/tawana\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201c&quot;I responsabili delle entrate devono evolversi, passando dalle tradizionali competenze di pricing a un mix di analisi, dimestichezza con la tecnologia e visione strategica. L&#039;interpretazione dei dati rimane fondamentale, ma i team avranno sempre pi\u00f9 bisogno di competenze nell&#039;analisi assistita dall&#039;intelligenza artificiale e nel processo decisionale commerciale in ambito di ricavi e distribuzione.&quot;.<\/em><\/p>\n<p><em>Una competenza fondamentale sar\u00e0 saper mettere in discussione e validare i risultati dell&#039;IA, anzich\u00e9 accettarli ciecamente. L&#039;IA pu\u00f2 accelerare i processi decisionali, ma il giudizio umano rimane essenziale laddove le sfumature del mercato sono importanti, soprattutto in relazione a eventi, cambiamenti e improvvisi cali della domanda. Credo inoltre che la capacit\u00e0 di raccontare i dati diventer\u00e0 sempre pi\u00f9 importante, poich\u00e9 i responsabili delle vendite dovranno tradurre le informazioni generate dall&#039;IA in azioni che gli stakeholder possano supportare.<\/em><\/p>\n<p><em>Personalmente, ho utilizzato attivamente l&#039;intelligenza artificiale per migliorare la produttivit\u00e0 e rendere le mie competenze a prova di futuro. Un esempio pratico \u00e8 la creazione, partendo da zero, di strumenti di reporting e analisi giornalieri e mensili con il supporto dell&#039;IA. Questi strumenti hanno contribuito a semplificare il reporting, ad accelerare le analisi e a far emergere informazioni preziose in modo pi\u00f9 efficiente rispetto ai tradizionali processi manuali. Per me, questo ha dimostrato che l&#039;IA non \u00e8 solo uno strumento di produttivit\u00e0, ma un modo per potenziare le proprie capacit\u00e0.<\/em><\/p>\n<p><em>Sto investendo anche nella formazione continua in ambito di analisi dei dati e applicazioni di intelligenza artificiale nel settore alberghiero, perch\u00e9 credo che i revenue manager che uniscono acume commerciale e competenze di intelligenza artificiale saranno in una posizione nettamente migliore rispetto a coloro che si affidano solo alle pratiche tradizionali di revenue management. Ho recentemente completato un corso di Business Analytics che si \u00e8 rivelato molto utile, fornendomi informazioni su diversi strumenti di intelligenza artificiale e sulla comprensione dei dati generati dall&#039;IA; lo consiglio vivamente.\u201d<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-11 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"tamie-matthews\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-12 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-5 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-13997\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Tamie-Matthews-150x150.png\" alt=\"Tamie Matthews\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Tamie-Matthews-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Tamie-Matthews-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Tamie-Matthews.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Tamie Matthews<\/span><span class=\"person-title\">Consulente entrate, vendite e marketing, RevenYou<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/revenyou\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201c&quot;I responsabili delle entrate del futuro dovranno comunque comprendere i principi fondamentali di prezzi, previsioni e distribuzione. La tecnologia continuer\u00e0 ad evolversi, ma la capacit\u00e0 pi\u00f9 preziosa sar\u00e0 quella di saper mettere in discussione ci\u00f2 che la tecnologia ci dice.&quot;.<\/em><br \/>\n<em><br \/>\nIn RevenYou, quando reclutiamo nuovi membri del team, diamo priorit\u00e0 alle competenze trasversali rispetto alla capacit\u00e0 di aumentare o diminuire ripetutamente le tariffe. <\/em><\/p>\n<ul>\n<li><em>Innanzitutto, \u00e8 fondamentale un autentico desiderio di apprendere. Il nostro settore \u00e8 in continua evoluzione, plasmato dalle nuove tecnologie, dai cambiamenti nei comportamenti dei consumatori e da eventi imprevisti. I responsabili delle entrate che si oppongono alla formazione, alle nuove idee o a modi di pensare diversi faranno fatica a rimanere competitivi.<\/em><\/li>\n<li><em>Il pensiero laterale \u00e8 altrettanto fondamentale. I ricavi non esistono in un contesto isolato. Se un GDS smette di produrre, la risposta raramente \u00e8 &quot;dire al team vendite di trovare nuove opportunit\u00e0 di business&quot;. La mappatura \u00e8 stata rivista? La visibilit\u00e0 \u00e8 diminuita? I responsabili dei ricavi efficaci guardano oltre le rigide descrizioni delle mansioni e analizzano l&#039;intero ecosistema.<\/em><\/li>\n<li><em>Anche la creativit\u00e0 \u00e8 importante. Le strategie che hanno funzionato il mese scorso non garantiranno il successo di un&#039;azienda all&#039;infinito. Un pensiero rigido limita le opportunit\u00e0, soprattutto in mercati volatili.<\/em><\/li>\n<li><em>Fiducia e capacit\u00e0 comunicative sono essenziali. I responsabili delle entrate devono essere in grado di illustrare chiaramente la propria strategia, in modo che tutti, dal direttore generale al personale del front office, comprendano e supportino il piano.<\/em><\/li>\n<li><em>I futuri responsabili delle entrate devono anche comprendere la distribuzione e la tecnologia. Un prezzo \u00e8 efficace solo quando raggiunge il cliente giusto, al momento giusto e con il giusto margine. \u00c8 cos\u00ec che cresce il GOPPAR.<\/em><\/li>\n<\/ul>\n<p><em>Prima di tutto, i revenue manager devono essere professionisti che mettono il business al primo posto. Riempire le camere non \u00e8 un successo se il costo dell&#039;assistenza agli ospiti erode i profitti. Un tasso di occupazione senza una comprensione dei profitti e delle perdite, dei costi e del mix di canali non produce risultati sostenibili.\u201d<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-13 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"pablo-torres\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-14 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-6 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-11649\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Pablo-Torres-150x150.png\" alt=\"Pablo Torres\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Pablo-Torres-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Pablo-Torres-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Pablo-Torres.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Pablo Torres<\/span><span class=\"person-title\">Consulente alberghiero<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/pablotorres-hotelconsultant\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201c&quot;A mio avviso, i responsabili delle entrate devono ora evolversi da semplici gestori delle tariffe a decisori commerciali supportati dall&#039;intelligenza artificiale.&quot;.<\/em><\/p>\n<ol>\n<li><em>Interpretazione dei dati: l&#039;IA pu\u00f2 elaborare enormi volumi di dati di mercato, canale e cliente, ma i team devono comunque porsi le domande giuste e mettere in discussione i risultati. Se uno strumento di IA raccomanda una modifica del prezzo, la chiave non \u00e8 semplicemente accettarla, ma comprenderne le motivazioni: variazione della domanda, mosse della concorrenza, compressione delle finestre di prenotazione o cambiamento nella composizione dei segmenti.<\/em><\/li>\n<li><em>Integrazione commerciale: la gestione dei ricavi non pu\u00f2 pi\u00f9 operare in modo isolato. I team devono collegare le decisioni sui prezzi con il marketing, la distribuzione, le operazioni e i ricavi accessori. Ad esempio, \u00e8 pi\u00f9 utile sapere che un segmento di clientela prenota una tariffa media giornaliera (ADR) leggermente inferiore, ma spende molto per gli upgrade, piuttosto che analizzare solo i ricavi delle camere.<\/em><\/li>\n<\/ol>\n<p><em>Da parte mia, mi sto concentrando sulla combinazione dell&#039;alfabetizzazione sull&#039;IA con i fondamenti dell&#039;ospitalit\u00e0. La tecnologia \u00e8 potente, ma <strong>contesto<\/strong> \u00e8 tutto. L&#039;obiettivo non \u00e8 sostituire il giudizio, ma prendere decisioni migliori e pi\u00f9 rapide con un maggiore impatto commerciale.&quot;\u201d<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-15 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"piergiorgio-schirru\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-16 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-7 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-38257\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2026\/05\/Piergiorgio-Schirru-150x150.jpg\" alt=\"Piergiorgio Schirru\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2026\/05\/Piergiorgio-Schirru-200x200.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2026\/05\/Piergiorgio-Schirru.jpg 400w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Piergiorgio Schirru<\/span><span class=\"person-title\">Vicepresidente esecutivo e direttore operativo di Blastness<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/piergiorgioschirru\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201cL&#039;intelligenza artificiale dovr\u00e0 permeare i processi lavorativi rimodellati: sar\u00e0 pi\u00f9 rapido acquisire informazioni e collegarle. Il vero divario non sar\u00e0 la tecnologia, ma la distanza tra il pensare e il fare. Le organizzazioni vincenti saranno quelle in grado di decidere con sicurezza e rapidit\u00e0.\u201d<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-17 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"ricardo-sereno\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-18 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-8 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-22189\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Ricardo-Sereno-150x150.png\" alt=\"Ricardo Sereno\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Ricardo-Sereno-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2015\/01\/Ricardo-Sereno.png 300w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Ricardo Sereno<\/span><span class=\"person-title\">Responsabile della gestione delle entrate, Turim Hotel Group<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/ricardosereno\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-12\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201c&quot;Vorrei offrire una prospettiva controcorrente rispetto alla tendenza prevalente secondo cui i responsabili delle entrate devono trasformarsi in generalisti, coordinando diverse funzioni aziendali e diventando, contemporaneamente, pseudo-esperti in analisi dei dati, marketing, vendite e operations.&quot;.<\/em><br \/>\n<em><br \/>\nCredo invece che i team revenue management dovrebbero concentrarsi maggiormente sulla loro competenza principale: un&#039;analisi rigorosa dei dati e un processo decisionale strategico basato su tale analisi. Disperdere questa competenza in troppi ambiti rischia di creare una situazione in cui &quot;tuttofare, ma esperto in niente&quot; proprio quando la profondit\u00e0 analitica \u00e8 pi\u00f9 importante.<\/em><\/p>\n<p><em>In quali ambiti vedo un&#039;espansione di questo ruolo:<\/em><\/p>\n<ol>\n<li><em>Informazioni sui ricavi accessori: <\/em><em>I sistemi basati sull&#039;intelligenza artificiale rendono ora possibile analizzare e ottimizzare i flussi di entrate accessorie (cibo e bevande, spa, esperienze, parcheggio, ecc.) con lo stesso rigore che tradizionalmente applichiamo alle entrate derivanti dalle camere. Si tratta di una naturale estensione della nostra competenza analitica, non di un allontanamento da essa.<\/em><\/li>\n<li><em>Gestione diretta del canale: <\/em><em>Con la crescente standardizzazione dell&#039;intermediazione tramite OTA, i responsabili delle entrate devono diventare esperti nell&#039;ottimizzazione delle prenotazioni dirette, comprendendo le dinamiche economiche, di attribuzione e di conversione dei canali proprietari.<\/em><\/li>\n<li><em>Integrazione del marketing (non negoziabile): <\/em><em>Ecco dove mi allineo con la tendenza generale: abbattere i silos con il marketing non \u00e8 pi\u00f9 un&#039;opzione, ma una necessit\u00e0. Tuttavia, questo non significa che i revenue manager debbano diventare marketer. Piuttosto, abbiamo bisogno di una collaborazione senza soluzione di continuit\u00e0 in cui il revenue manager fornisca informazioni sui prezzi e previsioni della domanda, mentre il marketing generi traffico qualificato e rafforzi il posizionamento del brand. Gli strumenti di intelligenza artificiale, in realt\u00e0, facilitano questa partnership fornendo linguaggi di dati condivisi e insight in tempo reale.\u201d<\/em><\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-19 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"sandra-fernandez\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-20 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-9 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-38259\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2026\/05\/Sandra-Fernandez-Garcia-150x150.jpg\" alt=\"Sandra Fernandez Garcia\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2026\/05\/Sandra-Fernandez-Garcia-200x200.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2026\/05\/Sandra-Fernandez-Garcia.jpg 400w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Sandra Fernandez Garcia<\/span><span class=\"person-title\">Fondatore e Direttore della Gestione delle Entrate, RevPro<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/sandrafernandezg\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-13\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201c&quot;La gestione dei ricavi ha sempre richiesto una combinazione di strategia, numeri e curiosit\u00e0. A mio avviso, questa mentalit\u00e0 non cambia in un panorama alberghiero guidato dall&#039;intelligenza artificiale. Un bravo Revenue Manager deve ancora comprendere il business, mettere in discussione le performance anno dopo anno e cercare costantemente modi migliori per ottimizzare i risultati.&quot;.<\/em><\/p>\n<p><em>Ci\u00f2 che cambia \u00e8 il livello di competenza tecnologica richiesto. Questo non \u00e8 del tutto nuovo per la nostra disciplina. Nel corso degli anni, i team di Revenue Management hanno gi\u00e0 dovuto imparare a lavorare con i channel manager, gli strumenti di Business Intelligence, le piattaforme RMS, i comparatori di tariffe e le soluzioni di benchmarking. I team migliori non sono mai stati quelli che avevano semplicemente accesso alla tecnologia, ma quelli che sapevano usarla correttamente e ricavarne un reale valore. L&#039;intelligenza artificiale rappresenta il passo successivo in questa evoluzione.<\/em><\/p>\n<p><em>Credo che le competenze pi\u00f9 importanti saranno l&#039;alfabetizzazione dei dati, il pensiero critico, l&#039;adattabilit\u00e0 e la capacit\u00e0 di porre domande pi\u00f9 pertinenti. L&#039;intelligenza artificiale pu\u00f2 fornirci un accesso pi\u00f9 rapido alle informazioni, ma i Revenue Manager devono comunque sapere quali dati sono rilevanti, come interpretarli e come trasformarli nelle giuste decisioni commerciali.<\/em><\/p>\n<p><em>Nel nostro lavoro quotidiano, l&#039;intelligenza artificiale ci aiuta a guadagnare tempo di qualit\u00e0. Ci consente di accedere a informazioni aggiornate da diverse fonti, strutturarle nel formato di cui abbiamo bisogno, riassumere le tendenze, identificare eventi rilevanti, analizzare i potenziali fattori trainanti della domanda e preparare report in modo pi\u00f9 efficiente. Ad esempio, l&#039;IA pu\u00f2 aiutarci a capire rapidamente se un concerto, una conferenza o un evento sportivo potrebbero avere un impatto sulla domanda, in base al numero di partecipanti previsto, alla posizione e alla tempistica. Pu\u00f2 anche aiutarci a organizzare le informazioni necessarie prima di esaminare una strategia di prezzo, una previsione o un report sulle performance di mercato.<\/em><\/p>\n<p><em>Tuttavia, il valore non risiede solo nell&#039;ottenere informazioni pi\u00f9 rapidamente. Il vero valore sta nell&#039;utilizzare quel tempo per prendere decisioni migliori, dare seguito alla strategia con maggiore coerenza e concentrarsi sul miglioramento continuo. <\/em><em>Per me, garantire la sostenibilit\u00e0 futura delle competenze di Revenue Management significa integrare l&#039;IA nel flusso di lavoro quotidiano del team, non come sostituto dell&#039;esperienza umana, ma come strumento che aiuti le persone a lavorare in modo pi\u00f9 efficiente e a raggiungere il loro pieno potenziale. Il mio obiettivo \u00e8 continuare a integrare l&#039;IA nel modo di lavorare del team, in modo da ridurre le attivit\u00e0 ripetitive, migliorare la qualit\u00e0 delle nostre analisi e dedicare pi\u00f9 tempo al pensiero strategico, al processo decisionale e all&#039;ottimizzazione delle prestazioni.<\/em><\/p>\n<p><em>In definitiva, l&#039;intelligenza artificiale non sostituir\u00e0 le competenze di Revenue Management; al contrario, render\u00e0 ancora pi\u00f9 preziose le competenze di Revenue Management gi\u00e0 consolidate. I team che avranno successo saranno quelli che sapranno combinare la tecnologia con la comprensione del business, il pensiero analitico e una chiara strategia commerciale.\u201d<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-21 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"lefteris-serviou\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-22 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-10 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-38256\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2026\/05\/Lefteris-Serviou-150x150.jpg\" alt=\"Lefteris Serviou\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2026\/05\/Lefteris-Serviou-200x200.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2026\/05\/Lefteris-Serviou.jpg 400w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Lefteris Serviou<\/span><span class=\"person-title\">Partner commerciale - Gestione delle entrate, Afixis Hospitality<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/lefteris-serviou-mba\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-14\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201c&quot;Al momento utilizziamo l&#039;IA principalmente per ricerche di mercato e benchmarking. Stiamo sperimentando l&#039;applicazione dell&#039;IA anche ai piccoli hotel. Del resto, gli algoritmi di IA sono gi\u00e0 presenti nel settore da molti anni, ad esempio attraverso i sistemi di Revenue Management.&quot;\u201d<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-23 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"theresa-prins\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-24 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-11 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-12766\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Theresa-Prins-150x150.png\" alt=\"Teresa Prins\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Theresa-Prins-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Theresa-Prins-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Theresa-Prins.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Teresa Prins<\/span><span class=\"person-title\">Fondatore e specialista in ottimizzazione dei ricavi, Revenue Resolutions<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/theresa-prins-9335b04\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201c&quot;L&#039;intelligenza artificiale e gli strumenti RMS avanzati si occuperanno sempre pi\u00f9 delle attivit\u00e0 pi\u00f9 complesse del modello revenue management, in particolare del calcolo dei prezzi, delle previsioni e dell&#039;analisi dei dati. Come esseri umani, semplicemente non saremo in grado di competere con la velocit\u00e0 e la precisione di questi sistemi quando si tratta di elaborare manualmente i dati. Tuttavia, questo non significa che i team addetti alle vendite diventeranno completamente dipendenti dalla tecnologia; piuttosto, il loro ruolo si trasformer\u00e0 in modo significativo.&quot;.<\/em><\/p>\n<p><em>Il responsabile delle entrate del futuro non \u00e8 pi\u00f9 principalmente un &quot;esecutore&quot; di calcoli, ma un decisore strategico, un interprete di dati e un controllore di sistema. La competenza chiave non \u00e8 produrre dati, ma comprenderli: saper interpretare le raccomandazioni del sistema, mettere in discussione le anomalie e applicare il giudizio commerciale quando necessario.<\/em><\/p>\n<p><em>Una delle competenze pi\u00f9 importanti sar\u00e0 l&#039;interpretazione dei dati. Gli strumenti RMS generano raccomandazioni sui prezzi basate su modelli e input, ma queste non sono sempre perfette. I responsabili delle entrate devono capire perch\u00e9 viene formulata una raccomandazione e quando potrebbe essere opportuno modificarla. Ad esempio, un sistema potrebbe aumentare le tariffe a causa di segnali di domanda, ma non tenere conto della perdita di un contratto aziendale o di un evento eccezionale che non si ripeter\u00e0.<\/em><\/p>\n<p><em>Strettamente collegata a questo \u00e8 la competenza sistemica. Non basta pi\u00f9 saper usare uno strumento: \u00e8 necessario comprenderne la logica, gli input e i limiti. Input di dati errati porteranno a output scadenti e, senza questa comprensione, i team rischiano di seguire ciecamente strategie sbagliate.<\/em><\/p>\n<p><em>Un altro cambiamento fondamentale riguarda l&#039;orientamento verso una mentalit\u00e0 commerciale e strategica. L&#039;intelligenza artificiale pu\u00f2 ottimizzare i ricavi a breve termine, ma non comprende appieno il posizionamento del marchio, le relazioni a lungo termine o le sfumature del mercato. I responsabili delle vendite devono quindi bilanciare i suggerimenti del sistema con gli obiettivi aziendali pi\u00f9 ampi.<\/em><\/p>\n<p><em>Oltre alla definizione dei prezzi, la distribuzione e l&#039;ottimizzazione dei contenuti diventeranno sempre pi\u00f9 importanti. Gli strumenti basati sull&#039;intelligenza artificiale, infatti, non si limitano a confrontare gli hotel, ma valutano anche il valore. Ci\u00f2 significa che i team addetti alle vendite dovranno collaborare pi\u00f9 strettamente con il marketing per garantire che le descrizioni dei prodotti, i servizi inclusi e gli elementi distintivi siano comunicati in modo chiaro e competitivo. Un&#039;offerta ben posizionata pu\u00f2 superare un concorrente pi\u00f9 economico se il suo valore viene comunicato in modo pi\u00f9 efficace.<\/em><\/p>\n<p><em>Per garantire la sostenibilit\u00e0 futura delle mie competenze, mi sto concentrando sull&#039;utilizzo dell&#039;intelligenza artificiale e dell&#039;automazione per migliorare l&#039;efficienza, rafforzando al contempo la mia capacit\u00e0 di analizzare e mettere in discussione i risultati. Ci\u00f2 include l&#039;utilizzo di strumenti di intelligenza artificiale per analisi di mercato, reportistica e test di scenario pi\u00f9 rapidi, nonch\u00e9 il monitoraggio costante dell&#039;evoluzione dei comportamenti di prenotazione. Sto inoltre dando maggiore importanza all&#039;allineamento della strategia di ricavo con i contenuti e il posizionamento, poich\u00e9 questo aspetto giocher\u00e0 un ruolo sempre pi\u00f9 rilevante nel tasso di conversione.<\/em><\/p>\n<p><em>In sintesi, revenue management non sta diventando obsoleto, bens\u00ec pi\u00f9 strategico. Il successo dipender\u00e0 non da quanto i team si affidano all&#039;IA, ma da quanto efficacemente la comprendono, la guidano e la mettono in discussione per prendere decisioni commerciali migliori.\u201d<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-25 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"heiko-rieder\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-26 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-25 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-12 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-11779\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Heiko-Rieder-150x150.png\" alt=\"Heiko Rieder\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Heiko-Rieder-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Heiko-Rieder-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Heiko-Rieder.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Heiko Rieder<\/span><span class=\"person-title\">Step Partners Europe GmbH, Step Partners Europe GmbH<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/heiko-rieder-53554213\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-16\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201c&quot;I team addetti alla gestione delle entrate necessitano di una solida competenza in materia di intelligenza artificiale per interpretare le decisioni automatizzate sui prezzi e comunicarle in modo chiaro agli stakeholder. Sebbene questo aspetto sia fondamentale fin dai tempi di strumenti RMS come Duetto e IDeaS Revenue Solutions, ora \u00e8 di vitale importanza, poich\u00e9 frequenti modifiche possono compromettere l&#039;apprendimento del sistema.&quot;. <\/em><\/p>\n<p>Una leadership forte e una comunicazione efficace creano fiducia, allineano i team e garantiscono che le intuizioni derivanti dall&#039;IA vengano applicate in modo efficace.&quot;\u201d<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-27 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-26 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;max-width:300px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"francesc-gonzalez\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-28 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-27 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><br><br><div class=\"fusion-person person fusion-person-left fusion-person-13 fusion-person-icon-top\" style=\"--awb-pic-style-color:#000000;--awb-pic-borderradius:50%;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:rgba(232,232,232,0.8);--awb-social-icon-boxed-colors:#e8e8e8;--awb-social-icon-colors:#bebdbd;--awb-social-icon-colors-hover:rgba(190,189,189,0.8);\"><div class=\"person-shortcode-image-wrapper\"><div class=\"person-image-container hover-type-none person-rounded-overflow\" style=\"-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;border:3px solid #f6f6f6;-webkit-border-radius:50%;-moz-border-radius:50%;border-radius:50%;\"><img decoding=\"async\" class=\"person-img img-responsive wp-image-38255\" width=\"150\" height=\"150\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2026\/05\/Francesc-Gonzalez-150x150.jpg\" alt=\"Francesc Gonz\u00e1lez\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2026\/05\/Francesc-Gonzalez-200x200.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2026\/05\/Francesc-Gonzalez.jpg 400w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 150px\" \/><\/div><\/div><div class=\"person-desc\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Francesc Gonz\u00e1lez<\/span><span class=\"person-title\">Amministratore delegato e co-fondatore di The Net Revenue<\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/fgonzalezg\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#bebdbd;font-size:16px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-17\" style=\"--awb-font-size:15px;--awb-text-transform:none;--awb-text-color:#646363;\"><p><em>\u201c&quot;Il revenue manager del futuro non \u00e8 solo qualcuno che sa leggere bene i dati, ma qualcuno che sa porre le domande giuste e tradurre i risultati dell&#039;IA in decisioni commerciali intelligenti. Ma questo non avviene automaticamente. Dare al proprio team accesso agli strumenti di IA senza un&#039;adeguata formazione \u00e8 come dare a qualcuno un motore potente senza la patente di guida. Una parte importante di questa formazione consiste nell&#039;imparare a scrivere prompt efficaci: sembra semplice, ma \u00e8 una vera e propria disciplina.&quot;. <\/em><em>Una richiesta vaga fornisce una risposta generica. Una richiesta ben strutturata, invece, offre spunti concreti su cui lavorare. <\/em><\/p>\n<p><em>L&#039;altro cambiamento consiste nell&#039;imparare a lavorare con un mix di dati pi\u00f9 ricco. L&#039;intelligenza artificiale ci permette di combinare input che prima analizzavamo separatamente (ritiri, tariffe della concorrenza, segnali di domanda, sentiment dei clienti) e di individuare modelli che altrimenti ci sarebbero sfuggiti. Ma la decisione finale spetta all&#039;essere umano. L&#039;IA fa emergere le informazioni utili, il responsabile delle entrate prende la decisione. Decisioni migliori, prese pi\u00f9 velocemente e con maggiore sicurezza. Questo \u00e8 ci\u00f2 che i nostri clienti si aspettano da noi.&quot;\u201d<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"join-panel\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-29 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:10px;--awb-padding-right:30px;--awb-padding-left:30px;--awb-margin-top:10px;--awb-margin-bottom:10px;--awb-background-color:#efefef;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-28 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-18\" style=\"--awb-content-alignment:center;\"><h2>Fai una domanda e unisciti al nostro gruppo di esperti<\/h2>\n<\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:-10px;margin-bottom:30px;width:100%;max-width:250px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#d4a763;border-color:#d4a763;border-top-width:4px;\"><\/div><\/div><div class=\"fusion-text fusion-text-19\" style=\"--awb-content-alignment:center;--awb-font-size:16px;\"><p>Desideri che una domanda riceva risposta dal nostro panel di esperti del settore? Oppure desideri unirti alla nostra community di esperti e condividere la tua esperienza, le tue intuizioni e le tue conoscenze con altri professionisti del settore? Tramite i pulsanti sottostanti puoi inviare una domanda o inviare una richiesta per entrare a far parte del nostro gruppo di esperti.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-29 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:-20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.revfine.com\/it\/domanda-per-pannello\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Fai una domanda<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" 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class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-20\"><div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Altri suggerimenti per far crescere la tua attivit\u00e0<\/h3>\n<strong>Revfine.com<\/strong> \u00e8 la piattaforma di conoscenza leader per il settore dell&#039;ospitalit\u00e0 e dei viaggi. 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