{"id":8767,"date":"2023-05-31T12:00:05","date_gmt":"2023-05-31T10:00:05","guid":{"rendered":"https:\/\/www.revfine.com\/?p=8767"},"modified":"2025-09-18T13:01:11","modified_gmt":"2025-09-18T11:01:11","slug":"hotel-covid-con-intelligenza-artificiale","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/it\/hotel-covid-con-intelligenza-artificiale\/","title":{"rendered":"In che modo gli hotel sfruttano i chatbot AI per adattarsi alle condizioni di mercato legate al COVID"},"content":{"rendered":"<p><em>I professionisti dell\u2019ospitalit\u00e0 devono rivisitare i propri modelli di business per creare strategie resilienti a lungo termine per rimanere a galla in questi tempi difficili. L\u2019intelligenza artificiale (AI) \u00e8 essenziale per ridurre i costi e continuare a fornire un servizio premium agli ospiti. In questo articolo imparerai come gli hotel utilizzano i chatbot AI per adattarsi alle condizioni di mercato legate al COVID.<\/em><\/p>\n<h2>Gli hotel devono affrontare sfide a causa del COVID<\/h2>\n<p>L\u2019impatto del COVID-19 si far\u00e0 sentire per anni. Gli albergatori che vogliono sopravvivere a questi tempi faticosi devono affrontare tre sfide principali:<\/p>\n<ol>\n<li>Continuare a fornire un servizio eccellente quando si opera in condizioni di personale ridotto;<\/li>\n<li>Concentrare gli sforzi di vendita sulla conversione per compensare i volumi di ricerca pi\u00f9 piccoli;<\/li>\n<li>Comprendere le esigenze dei nuovi clienti e allineare l&#039;erogazione del servizio alle reali aspettative dei clienti.<\/li>\n<\/ol>\n<p>Affrontando queste tre sfide, questo articolo mostrer\u00e0 come gli hotel sfruttano l&#039;intelligenza artificiale per aumentare l&#039;efficienza operativa, promuovere le vendite dirette e fornire un servizio personalizzato agli ospiti.<\/p>\n<h2>Sfida 1: automatizzare le attivit\u00e0 di basso valore per fornire un servizio eccellente con meno membri del personale<\/h2>\n<h3>Gli hotel sono obbligati a comprimere il proprio personale<\/h3>\n<p>La maggior parte dei membri del personale sono in congedo e alcuni non torneranno. Pertanto, gli hotel che vogliono sopravvivere devono trovare modi per razionalizzare il proprio carico di lavoro e fornire un servizio eccellente con team pi\u00f9 piccoli. L\u2019intelligenza artificiale fornisce una soluzione a questo problema utilizzando i chatbot.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-89548760' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-89548760' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_286309515454 = function(){ai_insert_viewport_code ('ai-insert-7-89548760');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_286309515454 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_596599593951);\n<\/script>\n<\/p>\n<h3>L&#039;intelligenza artificiale ha gestito oltre 80% di interazioni con gli ospiti nel 2020<\/h3>\n<p>Una delle grandi perdite di tempo nel servizio clienti degli hotel sono le continue chiamate ed e-mail che gli hotel devono gestire quotidianamente. Chatbot per hotel, come ad esempio <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.quicktext.im\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener noreferrer\">Chatbot basato sull&#039;intelligenza artificiale di Quicktext<\/a><\/span>, pu\u00f2 gestire efficacemente 80% delle richieste dei clienti e far risparmiare ore al personale della reception ogni giorno.<\/p>\n<h3>Il personale interviene solo dove pu\u00f2 aggiungere valore<\/h3>\n<p>I chatbot fungono da filtro. Mentre tutte le query frequenti vengono gestite istantaneamente, le richieste che richiedono attenzione umana vengono inoltrate al personale. Dal lato del cliente \u00e8 chiaro che le sue richieste sono state inoltrate al personale dell&#039;hotel e verranno gestite rapidamente. Da parte dell&#039;hotel, il personale pu\u00f2 gestire le richieste secondo i propri ritmi (ma in tempi accettabili) invece di essere costantemente interrotto dal telefono.<\/p>\n<h2>Sfida 2: concentra i tuoi sforzi sulla conversione<\/h2>\n<h3>Non lasciare che i clienti scappino dal tuo sito web senza prenotare<\/h3>\n<p>Gli albergatori pagano bene per portare traffico online. Una volta che i viaggiatori accedono al tuo sito web, possono guardarsi intorno e prenotare in modo indipendente. E se non fossero del tutto convinti o non fossero ancora pronti? Quando i viaggiatori controllano il tuo sito web, ti chiedono: perch\u00e9 dovrei prenotare da te invece che dall&#039;hotel accanto?<\/p>\n<h3>I ChatBot rassicurano istantaneamente i clienti e li aiutano a prenotare<\/h3>\n<p>I chatbot sono qui per chiarire i dubbi dei clienti e guidarli attraverso il canale di prenotazione diretta, grazie a una connessione diretta al tuo motore di prenotazione.<br \/>\nAncora pi\u00f9 importante, mentre i chatbot forniscono informazioni ai potenziali clienti, acquisiscono dettagli utilizzabili sui clienti, come nome, e-mail, numero di telefono, date del soggiorno, preferenze, ecc.<\/p>\n<p>Se un viaggiatore non completa la sua prenotazione diretta, il tuo team umano dovrebbe essere in grado di utilizzare le informazioni acquisite dal bot per dare seguito in modo proattivo via e-mail o telefono e concludere la trattativa. Sulla base dell&#039;esperienza, a <a href=\"https:\/\/www.revfine.com\/it\/suggerimenti-per-selezionare-il-chatbot-giusto-per-il-tuo-hotel\/\">chatbot<\/a> gestir\u00e0 in modo indipendente un tasso di conversione 10%. Quando gli albergatori impostano un processo di follow-up delle vendite, il tasso di conversione pu\u00f2 raggiungere 30%.<\/p>\n<p>Di seguito \u00e8 riportato un esempio di richiesta di prenotazione inviata allo staff da un chatbot dell&#039;hotel. Con queste informazioni di riepilogo, il personale dell&#039;hotel pu\u00f2 dare seguito alle richieste di prenotazione che non sono state convertite automaticamente.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8770\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Quicktext-Velma-Chatbot-Notification.png\" alt=\"Testo rapido - Notifica Velma Chatbot\" width=\"500\" height=\"500\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Quicktext-Velma-Chatbot-Notification-150x150.png 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Quicktext-Velma-Chatbot-Notification-300x300.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Quicktext-Velma-Chatbot-Notification.png 500w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h2>Sfida 3 \u2013 Allinea la fornitura dei tuoi servizi alle aspettative dei clienti per il 2020 per una soddisfazione immediata<\/h2>\n<p>Gli albergatori sono spesso convinti che il servizio fatto a mano sia sempre superiore a quello che le macchine possono offrire, ma le capacit\u00e0 del personale umano possono variare e alla fine non riescono a tenere il passo con le aspettative dei clienti per un servizio immediato e coerente 24 ore su 24, 7 giorni su 7.<\/p>\n<h3>Adatta la fornitura dei servizi al comportamento degli ospiti: esseri umani alla reception, robot online<\/h3>\n<p>Quando pensi alla fornitura di servizi, assicurati di considerare anche i clienti online. Il servizio umano \u00e8 eccellente quando gli ospiti sono alla reception e dovresti assolutamente mantenerlo. Tuttavia, i clienti trascorrono pi\u00f9 tempo online che alla reception. I clienti online non ricevono quasi alcuna assistenza. La maggior parte di loro non chiamer\u00e0 e andr\u00e0 da qualche altra parte. Inoltre, poich\u00e9 i clienti sono mobile-first, assicurati che possano ottenere il servizio dal sito web del tuo hotel e dalle loro app preferite come Facebook, WhatsApp, WeChat, ecc.<\/p>\n<h3>I chatbot forniscono un servizio istantaneo, personalizzato e coerente 24 ore su 24, 7 giorni su 7<\/h3>\n<p>Le domande pi\u00f9 frequenti dei clienti riguardano l&#039;orario del check-in, la piscina, la spa, l&#039;accoglienza dei bambini, il trasferimento in aeroporto e il menu del ristorante e del servizio in camera. Le risposte umane non hanno assolutamente alcun valore aggiunto rispetto a una risposta bot. La qualit\u00e0 della risposta umana pu\u00f2 essere incoerente in base all&#039;anzianit\u00e0 dell&#039;agente e al turnover del personale.<\/p>\n<p>Ancora pi\u00f9 importante, il tempo di risposta medio compreso tra 24 e 48 ore non \u00e8 abbastanza veloce e, per come stanno andando le cose, i clienti non riceveranno pi\u00f9 pazienti in futuro. Quindi l\u2019automazione tramite AI e chatbot \u00e8 l\u2019unica opzione praticabile.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8776\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Quicktext-Chatbot-Personalized-and-Consistent-Service-24-7.png\" alt=\"Quicktext - Chatbot - Servizio personalizzato e coerente 24 ore su 24, 7 giorni su 7\" width=\"600\" height=\"461\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Quicktext-Chatbot-Personalized-and-Consistent-Service-24-7-300x231.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Quicktext-Chatbot-Personalized-and-Consistent-Service-24-7.png 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><em>Esempio di richieste frequenti dei clienti. 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else document.addEventListener ('DOMContentLoaded', ai_run_924328577318);\n<\/script>\n<\/p>\n<p><strong>I chatbot sono diventati un must per gli hotel, soprattutto in questi tempi difficili, in cui il personale disponibile \u00e8 limitato e gli hotel devono adattarsi alle esigenze dei nuovi clienti. Le attuali condizioni di mercato richiedono la rapida adozione di questa tecnologia che fa sicuramente parte della nuova normalit\u00e0.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Altri suggerimenti per far crescere la tua attivit\u00e0<\/h3>\n<strong>Revfine.com<\/strong> \u00e8 la piattaforma di conoscenza leader per il settore dell&#039;ospitalit\u00e0 e dei viaggi. I professionisti utilizzano le nostre intuizioni, strategie e suggerimenti pratici per trarre ispirazione, ottimizzare i ricavi, innovare i processi e migliorare l&#039;esperienza del cliente.<br><br>\n\nEsplora i consigli degli esperti su gestione, marketing, revenue management, operazioni, software e tecnologia nel nostro dedicato <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/blog-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/ospitalita\/\">Ospitalit\u00e0<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/viaggiare\/\">Viaggi e turismo<\/a><\/span> categorie.<\/div>","protected":false},"excerpt":{"rendered":"<p>I professionisti dell\u2019ospitalit\u00e0 devono rivisitare i propri modelli di business per creare strategie resilienti a lungo termine per rimanere a galla in questi tempi difficili. L\u2019intelligenza artificiale (AI) \u00e8 essenziale per ridurre i costi e continuare a fornire un servizio premium agli ospiti. In questo articolo imparerai come gli hotel utilizzano i chatbot AI per adattarsi alle condizioni di mercato legate al COVID. Gli hotel affrontano le sfide a causa del COVID L&#039;impatto del COVID-19<\/p>","protected":false},"author":1,"featured_media":8769,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[797,221,754,759],"tags":[617],"class_list":["post-8767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-chatbots","category-corona","category-hotel-operations-management","category-hotel-trends","tag-quicktext"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Hotels Use AI Chatbots to Adapt to COVID-linked Market Conditions<\/title>\n<meta name=\"description\" content=\"In this article you will learn how hotels use Artificial Intelligence (AI) Chatbots to adapt to COVID related market conditions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/it\/hotel-covid-con-intelligenza-artificiale\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Hotels Use AI Chatbots to Adapt to COVID-linked Market Conditions\" \/>\n<meta property=\"og:description\" content=\"In this article you will learn how hotels use Artificial Intelligence (AI) Chatbots to adapt to COVID related market conditions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/it\/hotel-covid-con-intelligenza-artificiale\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-31T10:00:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-18T11:01:11+00:00\" \/>\n<meta property=\"og:image\" 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