{"id":9870,"date":"2023-06-06T15:00:45","date_gmt":"2023-06-06T13:00:45","guid":{"rendered":"https:\/\/www.revfine.com\/?p=9870"},"modified":"2025-09-17T19:43:33","modified_gmt":"2025-09-17T17:43:33","slug":"storia-di-successo-hotel-van-der-valk-leusden","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/it\/success-story-hotel-van-der-valk-leusden\/","title":{"rendered":"Storia di successo dell&#039;hotel: come l&#039;upsell aumenta la soddisfazione e le entrate degli ospiti"},"content":{"rendered":"<p><em>Mentre gli albergatori, in generale, stanno diventando esperti nei molteplici vantaggi dell\u2019upselling digitale, \u00e8 interessante notare come i singoli hotel trovino modi unici di utilizzare l\u2019upselling per incrementare il proprio business. In questo articolo, <a href=\"https:\/\/www.hotelleusden.nl\/en\" target=\"_blank\" rel=\"noopener noreferrer\">Hotel Van der Valk<\/a> spiega quali sono i vantaggi dell&#039;upselling digitale e puoi scaricare il rapporto completo sulle prestazioni con tutti i risultati.<\/em><\/p>\n<h2>L&#039;upselling digitale offre agli ospiti pi\u00f9 libert\u00e0 di progettare il proprio soggiorno<\/h2>\n<p>Se il loro focus \u00e8 sul potenziamento <span style=\"text-decoration: underline;\"><a href=\"https:\/\/hubs.li\/H0Bxq7g0\" target=\"_blank\" rel=\"noopener noreferrer\">entrate accessorie<\/a><\/span> o migliorare l&#039;esperienza dei propri ospiti, ci sono una miriade di modi e aree di business su cui puoi concentrare i tuoi sforzi di upselling, a seconda dei punti di forza preesistenti del tuo hotel.<\/p>\n<p>Nienke Rusticus, responsabile del front office presso il Van der Valk Hotel Leusden \u2013 Amersfoort e Tom van der Valk, direttore generale della struttura, condividono la loro recente esperienza con l&#039;upselling digitale e il modo in cui ha influenzato le loro entrate, il margine di profitto e, soprattutto, la percezione che gli ospiti hanno del loro Hotel.<\/p>\n<blockquote><p>\u201cL\u2019utilizzo dell\u2019upselling digitale ci ha permesso di dare ai nostri ospiti maggiore libert\u00e0 nel progettare il proprio soggiorno. Ne approfittano appieno e spesso si regalano una o anche pi\u00f9 delle nostre offerte. Ne traiamo vantaggio in diversi modi: i nostri ospiti sono soddisfatti del loro soggiorno, lasciano ottime recensioni online e noi generiamo entrate incrementali\u201d. <a href=\"https:\/\/www.linkedin.com\/in\/nienke-rusticus-24191367\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nienke Rusticus<\/a>, Responsabile del Front Office.<\/p><\/blockquote>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-45315481' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-45315481' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_984895771209 = function(){ai_insert_viewport_code ('ai-insert-7-45315481');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_984895771209 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_543534619924);\n<\/script>\n<\/p>\n<h2>Passare all\u2019upselling digitale<\/h2>\n<p>L&#039;Hotel Leusden ha adottato l&#039;upselling digitale come un&#039;anatra nell&#039;acqua. Hanno adottato il motore di upselling Oaky con l&#039;aiuto degli specialisti di onboarding dell&#039;azienda. Considerandolo uno strumento relativamente intuitivo, il personale ne ha subito preso dimestichezza. La personalizzazione dello strumento e l&#039;aggiunta di promozioni specifiche per l&#039;hotel hanno richiesto pi\u00f9 tempo, ma il tempo investito si \u00e8 presto riflesso nella popolarit\u00e0 delle loro offerte personalizzate.<\/p>\n<blockquote><p>\u201cAbbiamo riscontrato ottimi risultati nei nostri primi mesi utilizzando Oaky. Le nostre e-mail pre-arrivo hanno costantemente raggiunto tassi di apertura di circa 90% e il nostro cibo e bevande a tempo limitato \u00e8 stato estremamente popolare tra gli ospiti.&quot; <a href=\"https:\/\/www.linkedin.com\/in\/tom-van-der-valk-943a0726\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tom Van der Valk<\/a>, Direttore generale.<\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9877\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Van-der-Valk-Leusden-Upsell-Performance-Report.png\" alt=\"\" width=\"1000\" height=\"516\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Van-der-Valk-Leusden-Upsell-Performance-Report-300x155.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Van-der-Valk-Leusden-Upsell-Performance-Report.png 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>Ottimizzazione delle prestazioni di upselling digitale<a id=\"report\"><\/a><\/h2>\n<p>Dopo aver ottenuto risultati promettenti nell&#039;offerta di offerte di cibo e bevande tramite l&#039;upselling pre-arrivo, il team del Van der Valk Hotel Leusden ha iniziato a esplorare nuove aree da monetizzare tramite l&#039;upselling automatizzato.<\/p>\n<p>\u00c8 all\u2019orizzonte anche la segmentazione dei destinatari delle e-mail pre-arrivo, per consentire di mostrare a ciascun ospite una gamma migliore e pi\u00f9 pertinente di articoli e servizi e personalizzare ulteriormente il messaggio che ciascuno riceve.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-25525679' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-25525679' data-insertion-no-dbg 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data-block='5'><\/div>\n<script>\n  ai_run_868272287081 = function(){ai_insert_viewport_code ('ai-insert-5-79049645');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_868272287081 (); else document.addEventListener ('DOMContentLoaded', ai_run_868272287081);\n<\/script>\n<\/p>\n<p><strong>Il caso d&#039;uso del Van der Valk Hotel Leusden dimostra che la digitalizzazione della strategia di upselling massimizza la spesa per ospite o per camera, consente agli ospiti una maggiore libert\u00e0 di progettare il loro soggiorno e lasciano pi\u00f9 recensioni positive online.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Altri suggerimenti per far crescere la tua attivit\u00e0<\/h3>\n<strong>Revfine.com<\/strong> \u00e8 la piattaforma di conoscenza leader per il settore dell&#039;ospitalit\u00e0 e dei viaggi. I professionisti utilizzano le nostre intuizioni, strategie e suggerimenti pratici per trarre ispirazione, ottimizzare i ricavi, innovare i processi e migliorare l&#039;esperienza del cliente.<br><br>\n\nEsplora i consigli degli esperti su gestione, marketing, revenue management, operazioni, software e tecnologia nel nostro dedicato <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/blog-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/ospitalita\/\">Ospitalit\u00e0<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/it\/category\/viaggiare\/\">Viaggi e turismo<\/a><\/span> categorie.<\/div>","protected":false},"excerpt":{"rendered":"<p>Mentre gli albergatori, in generale, stanno diventando esperti nei molteplici vantaggi dell&#039;upselling digitale, \u00e8 interessante notare come i singoli hotel trovino modi unici di utilizzare l&#039;upselling per incrementare la propria attivit\u00e0. In questo articolo, Hotel Van der Valk spiega qual \u00e8 il vantaggio dell&#039;upselling digitale e puoi scaricare il rapporto completo sulle prestazioni con tutti i risultati. L&#039;upselling digitale d\u00e0<\/p>","protected":false},"author":1,"featured_media":9890,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[804,765],"tags":[170],"class_list":["post-9870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-communication","category-hotel-upselling","tag-oaky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hotel Success Story: How Upsell Expands Guest Satisfaction &amp; Revenue<\/title>\n<meta name=\"description\" content=\"How \u201cHotel van der Valk Leusden\u201d uses digital upselling to give guests more freedom to design their stay and generate incremental revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/it\/storia-di-successo-hotel-van-der-valk-leusden\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hotel Success Story: How Upsell Expands Guest Satisfaction &amp; 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