Amsterdam – Oaky, the leading commission-free, pre-stay upselling platform for hotels was named Best Upsell Software 2020 at the recent HotelTechAwards hosted by Hotel Tech Report, making this the third time in a row that the Amsterdam-based company took home this prize.

Customer Ratings Determine Winner

The winners are determined solely based on customers ratings, who have many years of experience in the hospitality industry and use these tech solutions every day. To select this year’s winners, thousands of hoteliers from over 100 countries representing major chains as well as independent properties cast their votes.

Here are some of the transparent factors that the ratings take into account: Customer reviews and ratings (the most important and heavily weighted factor), A company’s global reach, Integration options with other tech solutions, Partner recommendations, Quality of customer support, and Company culture.

Oaky had a score of 95 this year, putting them at the top of our category (upsell software). They were also awarded with a certificate of excellence for transparency and overall high customer satisfaction based on Oaky’s average review score of 4.8 out of 5 stars.

Customers Enjoy Working With Oaky

With so many different tools available, choosing a technology partner comes down to hoteliers feeling confident that they are not only going to get a great product with a clear ROI, but it’s just as important that they will get a true partner they will enjoy working with for years to come.

“The fact that Oaky continues to garner rave reviews from clients and partners and has now taken the top spot in the Upselling Software category for the 3rd consecutive year is a true testament to the product, brand, community and team Oaky has built,” says Adam Hollander, Co-Founder and Chief Product Officer at Hotel Tech Report.

Another Year of Taking Upselling to The Next Level

Oaky’s co-founder, Erik Tengen, says, “We are thrilled to be recognised as the industry’s best upselling software for the third time in a row. Our biggest thanks go to our wonderful customers and we’re very proud of our amazing team who made this all possible with their hard work and dedication. Super excited to kick off 2020!”


About Oaky

Oaky is a commission-free upselling platform which helps hotels maximize profit and enhance the guest experience. Browsing from best-selling upsell offers, hoteliers can add personalised guest-facing deals in a matter of minutes, and promote them through perfectly timed guest communication. This puts guests in control of designing their stay with upgrades, special deals and ancillary services. In short, Oaky offers upsells in a way today’s travellers enjoy and appreciate. Oaky is a trusted partner by ho(s)tels across 60 countries.


Marieke Wisse
Marketing Manager
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