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Blog for Hotel, Hospitality and Travel Industry2019-02-07T11:47:39+00:00

5 Ways Personalisation Marketing is Used in the Travel Industry

The travel industry is highly competitive, and one of the best ways to attract and retain customers is to provide them with a personalised experience, where they are treated as an individual. Personalisation marketing is one of the best ways to achieve this, because it means marketing content is more tailored and relevant. In this post, you will learn more about personalisation marketing and find out about five ways it can be used within tourism.

5 Ways Big Data Can Benefit the Travel Industry

Within the travel industry, big data is one of the most important concepts to get to grips with, because most other businesses are already utilising it and reaping the rewards. These rewards include the ability to make more informed decisions, learn about customers and competitors, improve the customer experience and increase revenue. In this article, you will learn more about big data, and how it can benefit companies in the tourism industry. Understanding Big Data First,

Outsourcing Revenue Management: 4 Ways it Benefits Hotels

Revenue management is extremely important within the hotel industry, because it allows owners to optimise the way they do business, in order to improve financial results. However, it also requires specific skills and knowledge, which means that it can be more effective to outsource revenue management to a third party that specialises in this area. In this article, you will find out more about revenue management and the benefits of outsourcing. What is Revenue Management?

4 Ways Facial Recognition Can Be Used in the Travel Industry

Until relatively recently, facial recognition technology was a concept most commonly associated with science fiction. However, the technology has now advanced to the point where it is mainstream, compatible with smartphones, and used by social media sites. Another area where facial recognition is being introduced more frequently is the travel industry and in this article, you will find out about the ways it is helping to fundamentally transform tourism. What is Facial Recognition? Facial recognition

5 Ways Big Data Can Benefit the Travel Industry

Within the travel industry, big data is one of the most important concepts to get to grips with, because most other businesses are already utilising it and reaping the rewards. These rewards include the ability to make more informed decisions, learn about customers and competitors, improve the customer experience and increase revenue. In this article, you will learn more about big data, and how it can benefit companies in the tourism industry. Understanding Big Data First, it is important to establish what big data actually is. Essentially, it is a term used to refer to large data sets, that are too

4 Ways Facial Recognition Can Be Used in the Travel Industry

Until relatively recently, facial recognition technology was a concept most commonly associated with science fiction. However, the technology has now advanced to the point where it is mainstream, compatible with smartphones, and used by social media sites. Another area where facial recognition is being introduced more frequently is the travel industry and in this article, you will find out about the ways it is helping to fundamentally transform tourism. What is Facial Recognition? Facial recognition

Smart Hotel Room; What Are the Benefits for Hotel Owners and Guests

Smart room technology is a key trend for hotel owners to be aware of, and the desire to create a smart hotel is growing, for a number of reasons. In this article, you will find out more information about what a smart room is, why the technology is so important, and how smart hotel rooms can actually benefit hotel owners and guests alike. What is a Smart Hotel Room? A smart hotel room is a

How Blockchain Technology is Transforming the Travel Industry

Over recent years, blockchain technology has generated significant excitement within many industries and fields. This is largely because it has the potential to dramatically change the way in which information or data is stored and used, enhancing transparency and security, while also improving transactions. Here, we take a more detailed

How can the Amazon Alexa Echo Speakers Improve Customer Experience

Over the last few years, Amazon Alexa Echo speakers have emerged as a mainstream consumer product, serving as a way for customers to control their 'smart' devices and appliances from a single place. More recently, Amazon have also brought the technology into hotels and resorts, with the launch of a

Alexa for Hospitality; Voice Control Speakers for Hotels

Voice controlled smart hubs and speakers, such as Amazon Echo, have become extremely popular as home technology products in recent years. However, their uses do not stop there and they are increasingly being used to deliver a superior customer experience in various industries. One of the most significant examples of

How to use Artificial Intelligence in the Hospitality Industry

As computer technology has advanced, artificial intelligence has become more reliable, enhancing its standing within the business world. Indeed, hospitality companies are increasingly using AI to carry out customer service tasks, which are especially important within hotels and resorts. In this article, you get a closer look in which way

How Augmented Reality is Transforming the Hospitality Industry

In recent years, augmented reality (AR) has emerged as a vital marketing tool, allowing businesses to change the way customers perceive the environment they are in. The technology is extremely valuable to the hospitality industry, because hotels are essentially selling a physical environment, which can be enhanced through AR. Here,

How Virtual Reality (VR) can Enrich the Hospitality Industry

Virtual reality, or VR for short, is one of the biggest emerging technology trends and the business world is gradually coming to terms with the various opportunities it provides. For those in the hospitality industry, virtual reality has particular appeal, because it can digitally transport potential customers to a hotel

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