Knowledge Platform for the Hotel, Hospitality and Travel Industry2020-02-11T15:41:05+01:00

How Can a Chatbot Increase Your Direct Bookings?

Hotels often prioritise direct bookings, because they tend to result in wider profit margins and greater overall control. Therefore, many hotel owners are keen to explore new ways to encourage guests to book directly and chatbots are emerging as one of the best options. In this article, you will find out how a chatbot can increase your direct bookings. The Importance of Direct Bookings In order to optimise financial results, hotels try to encourage as

How the Internet of Things (IoT) can Benefit the Travel Industry

For those in the travel industry, one of the most important and powerful emerging technology trends, which needs to be understood and explored, is the Internet of Things, or IoT for short. It has the potential to fundamentally change how many tourism companies operate, improve their revenue management, and enhance the customer experience. In this article, you will learn more about what the Internet of Things actually is and find out how it can be

10 Tips To Increase Your Hotel Bookings Through OTAs

Maximising demand for rooms is a vital component of revenue management and long-term business success for hotels, and online travel agents, or OTAs, can be ideal for achieving this. However, hotel owners, marketers and revenue managers need to put the work in to get the most from them. In this article, you will find out more about what an OTA can do for you, and find 10 tips for increasing the number of bookings you

14 City Marketing Strategies to Attract More Travellers

Effective city marketing strategies can assist local governments, tourist boards, hotels, travel companies and other businesses, by helping to attract more travellers to the city in question. In this article, you will learn more about what city marketing is, what it entails, and some of the main techniques that can help you to boost tourism. Quick menu: What is City Marketing? Why is City Marketing Useful and Important? What is the Difference Between City and

7 Tips to Attract More Corporate Travellers to Your Hotel

Corporate travellers are a growing demographic and a target audience that many within the hotel industry are placing an increased emphasis on trying to appeal to. After all, a corporate traveller may use extra hotel facilities, return to your hotel multiple times and recommend it to colleagues and business partners. In this article, you will learn more about corporate travel and find seven specific tips for attracting more corporate travellers to your hotel. Quick menu:

By How Much Can Upselling Boost Your Hotel’s Revenue? [Free benchmark report]

The importance of upselling within the hotel industry has increased over recent years. No wonder, because a good upselling strategy can significantly boost a hotels revenue. But is upselling beneficial for every type of hotel? Is it worth for your hotel? In this article you find a comparison of the upsell performance per type of hotel, based on recent benchmark report. At the bottom of the article you also find a link to download the

8 Corporate Travel Agents for Hotels to Gain More Business Travellers

Corporate travel agents specialise in organising business trips and events for the employees of companies. By presenting your property correctly to these agents, including delivering real-time availability and rates, hotels can create the possibility to attract more corporate travellers. In this article you learn what corporate travel agents are, why companies use them and how they are beneficial for hotels. You also find a list with 8 corporate travel agents to partner with. Quick menu:

RMS System: An Overview of the Most Important Features

Revenue management is an important concept for those in the hotel industry, and a revenue management system (RMS system) can go a long way towards ensuring you are making informed decisions, based on evidence and data. In this article, you will find out more about RMS software, and the most

Which Software Integration Should a PMS Have?

Property management software, or PMS software, is widely utilised within the hospitality industry, helping owners to manage many of their daily operations from a single location. However, it is also important for your PMS system to offer integration with other software solutions, which may be more specialised. In this article,

Can Front-Desk and Pre-Stay Upselling Coexist?

Hotels can apply upselling at four main moments in the guest journey: when the guest books, pre-stay, during check-in and during the guest’s stay. Offering extras via the hotel website’s booking engine is an approach many hoteliers are comfortable with, even though it slows the booking process and lowers conversion

Hotel Marketing; The Latest Trends in the Hotel Industry

Hotel marketing plays a crucial role in helping owners to maximise bookings and revenue. After all, it is the main way in which those in the hotel industry are able to reach out to potential customers, conveying their unique selling proposition, brand values and the reasons why guests should choose

What is Travel Management?

With globalisation helping to make business travel more important than ever, the discipline of travel management is now crucial for optimising overall performance. It is important to understand that corporate travel is complicated, so should not be arranged haphazardly, or at the last minute. In this article, you will find

Global Distribution System (GDS): What Are the Benefits for Hotels?

A global distribution system (GDS) is a network, which allows travel agents to access hotel inventories and sell rooms to their clients. For those in the hotel industry, this functions as an important method for distribution, allowing access to a wider customer base. In this article, you will learn more

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