Loading...
Blog for Hotel, Hospitality and Travel Industry2019-04-21T13:50:03+02:00


How the Internet of Things (IoT) can Benefit the Travel Industry

For those in the travel industry, one of the most important and powerful emerging technology trends, which needs to be understood and explored, is the Internet of Things, or IoT for short. It has the potential to fundamentally change how many tourism companies operate, improve their revenue management, and enhance the customer experience. In this article, you will learn more about what the Internet of Things actually is and find out how it can be

10 Amazing Examples of 360 Video Hotel Tours

For hotel owners, it is important to keep up with the latest video marketing trends, and the 360 video hotel tour is one of the most significant trends of recent times. In this article, you will learn more about 360 movie technology, the ways it differs from the VR hotel offerings, and 10 of the best examples of its use within the hotel industry. What is a 360 Video? A 360 video, also known as

Hotel Advertisement; 10 Effective Hotel Advertising Strategies

A hotel advertisement campaign is one of the major ways for hotels to generate interest and promote their unique offerings. However, there are a range of different hotel advertising strategies, and it is usually best to adopt several of these, in order to create a diverse marketing mix. In this article, you will find out more about hotel ads, the different options that are available, and the ways they can benefit hotel owners. What is

How Can Voice Control Benefit the Hospitality Industry?

Successful leaders in the hospitality industry understand the importance of embracing new technology, especially when it has the capacity to improve the customer experience. One example of a technology trend that has seen increased adoption rates in recent times is voice control technology, and it can be of great benefit to hotel owners. In this post, you will learn more about how voice control works, as well as some of its key benefits. Voice Control:

Hotel App: Optimise Your Guest Communication, Experience & Revenue

The use of mobile apps for performing everyday activities has become more commonplace and this has led to the rise of hotel apps. These hotel apps can then allow users to access a range of services, or to perform a range of different actions. In this article, you will learn more about hotel apps, the benefits of them, and the ways in which hotel owners can use them to improve communication, revenue and the customer experience more generally. What is a Hotel App? A hotel app is a software application, which has been specifically designed to run on a mobile

10 Amazing Examples of 360 Video Hotel Tours

For hotel owners, it is important to keep up with the latest video marketing trends, and the 360 video hotel tour is one of the most significant trends of recent times. In this article, you will learn more about 360 movie technology, the ways it differs from the VR hotel offerings, and 10 of the best examples of its use within the hotel industry. What is a 360 Video? A 360 video, also known as

Hotel Advertisement; 10 Effective Hotel Advertising Strategies

A hotel advertisement campaign is one of the major ways for hotels to generate interest and promote their unique offerings. However, there are a range of different hotel advertising strategies, and it is usually best to adopt several of these, in order to create a diverse marketing mix. In this article, you will find out more about hotel ads, the different options that are available, and the ways they can benefit hotel owners. What is

8 Ways to Improve Customer Experience in the Travel Industry

Hotels, airlines, car rental companies and others in the travel industry prioritise the customer experience, as it is one of the single most effective competitive differentiators. Indeed, companies that deliver in this area are more likely to generate customer loyalty and more likely to build positive reputations. In this article,

5 Ways Personalisation Marketing is Used in the Travel Industry

The travel industry is highly competitive, and one of the best ways to attract and retain customers is to provide them with a personalised experience, where they are treated as an individual. Personalisation marketing is one of the best ways to achieve this, because it means marketing content is more

5 Ways Big Data Can Benefit the Travel Industry

Within the travel industry, big data is one of the most important concepts to get to grips with, because most other businesses are already utilising it and reaping the rewards. These rewards include the ability to make more informed decisions, learn about customers and competitors, improve the customer experience and

Hotel Marketing; The Latest Trends in the Hotel Industry for 2019

Hotel marketing plays a crucial role in helping owners to maximise bookings and revenue. After all, it is the main way in which those in the hotel industry are able to reach out to potential customers, conveying their unique selling proposition, brand values and the reasons why guests should choose

Outsourcing Revenue Management: 4 Ways it Benefits Hotels

Revenue management is extremely important within the hotel industry, because it allows owners to optimise the way they do business, in order to improve financial results. However, it also requires specific skills and knowledge, which means that it can be more effective to outsource revenue management to a third party

4 Ways Facial Recognition Can Be Used in the Travel Industry

Until relatively recently, facial recognition technology was a concept most commonly associated with science fiction. However, the technology has now advanced to the point where it is mainstream, compatible with smartphones, and used by social media sites. Another area where facial recognition is being introduced more frequently is the travel

Load More Posts

Send this to a friend