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Blog for Hotel, Hospitality and Travel Industry2019-05-19T11:13:46+02:00


Hotel industry Trends: keep Up With The Latest Developments!

The world is moving faster than ever, as new technologies, shifting social attitudes, and economic and demographic changes all drive seismic shifts in the ways we live, work and do business. Nowhere is this more evident than in hotel industry trends. With new approaches, new consumer requirements and new hotel technology, the industry is changing fast -- and your business needs to change with it. 9 Hotel Industry Trends to look out for Some hotel

5 Benefits of Virtual Reality Marketing for The Travel Industry

Virtual reality is experienced through sights and sounds in an artificial environment provided by a computer. The travel and tourism industry has started adopting this tool to enhance customer experience and maximise engagements. If you want to use this innovative tool to promote your travel business, take a look at this overview of virtual reality marketing (Also known as VR marketing), its importance for the tourism sector, and 5 advantages of using virtual reality to

5 Tips to Create The Perfect Promotional Hotel Video

Videos are increasingly important in the world of hotel marketing. The right hotel video can make a tremendous difference to your sales, raising your profile in the hotel industry. Whether you're unveiling a new facility, announcing a special offer or letting people know about improvements you've made, video is the perfect medium. There are various different types of video that you might want to explore. Why is a Professional Hotel Video Important? Video is now

Top 10 Latest Hospitality Marketing Trends

Using an effective marketing strategy for your hospitality business is key to attracting new customers and building trust around your brand. Digital platforms have impacted virtually every sector, especially the hospitality industry. This is due to major changes in how Internet users research, plan, and book their accommodation and travel tours online. By following the latest hospitality marketing trends, tour operators, resort managers, and luxury hotel owners can optimise revenue in an effective and strategic

Tourism Trends: 13 Opportunities for The Tourism Industry

Every industry has trends and innovations -- the tourism industry is no exception. In a rapidly-evolving landscape, new trends are appearing and taking hold all the time. Changing demographics, advances in technology, shifting social mores: these influences and others all help give rise to important new tourism trends. To find out about 13 of the top tourism trends to watch, read on. Keeping up with the Latest Tourism Trends: Why It Matters to Your Business Whatever aspect of the tourism sector your business is involved in, you need to keep your finger on the pulse. Formerly beloved concepts and products

5 Benefits of Virtual Reality Marketing for The Travel Industry

Virtual reality is experienced through sights and sounds in an artificial environment provided by a computer. The travel and tourism industry has started adopting this tool to enhance customer experience and maximise engagements. If you want to use this innovative tool to promote your travel business, take a look at this overview of virtual reality marketing (Also known as VR marketing), its importance for the tourism sector, and 5 advantages of using virtual reality to

5 Tips to Create The Perfect Promotional Hotel Video

Videos are increasingly important in the world of hotel marketing. The right hotel video can make a tremendous difference to your sales, raising your profile in the hotel industry. Whether you're unveiling a new facility, announcing a special offer or letting people know about improvements you've made, video is the perfect medium. There are various different types of video that you might want to explore. Why is a Professional Hotel Video Important? Video is now

Smart Hotel; What Are the Benefits for Hotel Owners and Guests?

One of the most important technological trends within the hotel industry today is the rise of smart hotel technology. This technology has the capacity to benefit both hotel owners and guests alike, potentially improving financial results, as well as the customer experience itself. In this article, you will learn more

5 Essential Video Marketing Tips for Hotels

Videos are an undeniably powerful marketing tool, especially for the hotel and travel industry. After all, they have the ability to capture the attention of the audience much quicker than text and have the power to generate extremely high traffic to your website. No wonder video marketing has taken the

7 Key Technology Trends Emerging in the Travel & Tourism Industry

For businesses in the travel industry, as well as their customers, technology plays a vital role. It has the capacity to increase the efficiency of business operations and also improve the customer experience, but it is critical that hotels and other companies keep up-to-date with the emerging travel technology trends

7 Ways to Transform a Hotel Room Into a Smart Room

The smart hotel room concept is one of the most important technology trends emerging within the hospitality industry today. Indeed, the idea of a smart hotel is attractive to customers, for a whole variety of reasons, including greater convenience and personalisation. However, while a growing number of owners are willing

8 Ways to Improve Customer Experience in the Travel Industry

Hotels, airlines, car rental companies and others in the travel industry prioritise the customer experience, as it is one of the single most effective competitive differentiators. Indeed, companies that deliver in this area are more likely to generate customer loyalty and more likely to build positive reputations. In this article,

5 Ways Personalisation Marketing is Used in the Travel Industry

The travel industry is highly competitive, and one of the best ways to attract and retain customers is to provide them with a personalised experience, where they are treated as an individual. Personalisation marketing is one of the best ways to achieve this, because it means marketing content is more

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