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Blog for Hotel, Hospitality and Travel Industry2019-05-19T11:13:46+02:00


Top 10 Latest Hospitality Marketing Trends for 2019

Using an effective marketing strategy for your hospitality business is key to attracting new customers and building trust around your brand. Digital platforms have impacted virtually every sector, especially the hospitality industry. This is due to major changes in how Internet users research, plan, and book their accommodation and travel tours online. By following the latest hospitality marketing trends, tour operators, resort managers, and luxury hotel owners can optimise revenue in an effective and strategic

Hotel App: Optimise Your Guest Communication, Experience & Revenue

The use of mobile apps for performing everyday activities has become more commonplace and this has led to the rise of hotel apps. These hotel apps can then allow users to access a range of services, or to perform a range of different actions. In this article, you will learn more about hotel apps, the benefits of them, and the ways in which hotel owners can use them to improve communication, revenue and the customer

How the Internet of Things (IoT) can Benefit the Travel Industry

For those in the travel industry, one of the most important and powerful emerging technology trends, which needs to be understood and explored, is the Internet of Things, or IoT for short. It has the potential to fundamentally change how many tourism companies operate, improve their revenue management, and enhance the customer experience. In this article, you will learn more about what the Internet of Things actually is and find out how it can be

10 Amazing Examples of 360 Video Hotel Tours

For hotel owners, it is important to keep up with the latest video marketing trends, and the 360 video hotel tour is one of the most significant trends of recent times. In this article, you will learn more about 360 movie technology, the ways it differs from the VR hotel offerings, and 10 of the best examples of its use within the hotel industry. What is a 360 Video? A 360 video, also known as

5 Benefits of Virtual Reality Marketing for The Travel Industry

Virtual reality is experienced through sights and sounds in an artificial environment provided by a computer. The travel and tourism industry has started adopting this tool to enhance customer experience and maximise engagements. If you want to use this innovative tool to promote your travel business, take a look at this overview of virtual reality marketing (Also known as VR marketing), its importance for the tourism sector, and 5 advantages of using virtual reality to increase sales. What is a VR Video and How Does it Work? Technically speaking, virtual reality is a 3D computer-generated environment that looks just like

Hotel App: Optimise Your Guest Communication, Experience & Revenue

The use of mobile apps for performing everyday activities has become more commonplace and this has led to the rise of hotel apps. These hotel apps can then allow users to access a range of services, or to perform a range of different actions. In this article, you will learn more about hotel apps, the benefits of them, and the ways in which hotel owners can use them to improve communication, revenue and the customer

How the Internet of Things (IoT) can Benefit the Travel Industry

For those in the travel industry, one of the most important and powerful emerging technology trends, which needs to be understood and explored, is the Internet of Things, or IoT for short. It has the potential to fundamentally change how many tourism companies operate, improve their revenue management, and enhance the customer experience. In this article, you will learn more about what the Internet of Things actually is and find out how it can be

7 Key Technology Trends Emerging in the Travel Industry for 2019

For businesses in the travel industry, as well as their customers, technology plays a vital role. It has the capacity to increase the efficiency of business operations and also improve the customer experience, but it is critical that hotels and other companies keep up-to-date with the emerging technology trends so

7 Ways to Transform a Hotel Room Into a Smart Room

The smart hotel room concept is one of the most important technology trends emerging within the hospitality industry today. Indeed, the idea of a smart hotel is attractive to customers, for a whole variety of reasons, including greater convenience and personalisation. However, while a growing number of owners are willing

8 Ways to Improve Customer Experience in the Travel Industry

Hotels, airlines, car rental companies and others in the travel industry prioritise the customer experience, as it is one of the single most effective competitive differentiators. Indeed, companies that deliver in this area are more likely to generate customer loyalty and more likely to build positive reputations. In this article,

5 Ways Personalisation Marketing is Used in the Travel Industry

The travel industry is highly competitive, and one of the best ways to attract and retain customers is to provide them with a personalised experience, where they are treated as an individual. Personalisation marketing is one of the best ways to achieve this, because it means marketing content is more

5 Ways Big Data Can Benefit the Travel Industry

Within the travel industry, big data is one of the most important concepts to get to grips with, because most other businesses are already utilising it and reaping the rewards. These rewards include the ability to make more informed decisions, learn about customers and competitors, improve the customer experience and

Outsourcing Revenue Management: 4 Ways it Benefits Hotels

Revenue management is extremely important within the hotel industry, because it allows owners to optimise the way they do business, in order to improve financial results. However, it also requires specific skills and knowledge, which means that it can be more effective to outsource revenue management to a third party

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