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Knowledge Platform for the Hotel, Hospitality and Travel Industry2020-02-11T15:41:05+01:00


Tourism Marketing: Brand New Marketing Tips to Boost Your Results

For those operating in the tourism industry, the various different tourism marketing strategies that are deployed can go a long way towards determining long-term business success. With that in mind, in this article, you will find out more about tourism marketing and also find 11 of the best tourism marketing tips to help boost your results. What is Tourism Marketing? Tourism marketing is the collective name given to the various marketing strategies used by businesses

What is a Destination Management Organisation (DMO)?

Destination management is a broad management process, based around ensuring tourism is beneficial for a particular destination. It is usually the responsibility of a destination management organisation, or DMO for short. Over the course of this article, you will find out more about what a destination management organisation actually is. What is Destination Management? Destination management refers to a holistic approach, where many aspects of a destination are managed via a coordinated process. It can

RMS System: An Overview of the Most Important Features

Revenue management is an important concept for those in the hotel industry, and a revenue management system (RMS system) can go a long way towards ensuring you are making informed decisions, based on evidence and data. In this article, you will find out more about RMS software, and the most important features to look out for. What is Revenue Management? Broadly speaking, revenue management is the practice of making the right strategic and tactical decisions,

Which Software Integration Should a PMS Have?

Property management software, or PMS software, is widely utilised within the hospitality industry, helping owners to manage many of their daily operations from a single location. However, it is also important for your PMS system to offer integration with other software solutions, which may be more specialised. In this article, you will find out more about the most important integration options your hotel software should have.F What is PMS Software? A property management system, or

RMS System: An Overview of the Most Important Features

Revenue management is an important concept for those in the hotel industry, and a revenue management system (RMS system) can go a long way towards ensuring you are making informed decisions, based on evidence and data. In this article, you will find out more about RMS software, and the most important features to look out for. What is Revenue Management? Broadly speaking, revenue management is the practice of making the right strategic and tactical decisions,

Which Software Integration Should a PMS Have?

Property management software, or PMS software, is widely utilised within the hospitality industry, helping owners to manage many of their daily operations from a single location. However, it is also important for your PMS system to offer integration with other software solutions, which may be more specialised. In this article, you will find out more about the most important integration options your hotel software should have.F What is PMS Software? A property management system, or

Can Front-Desk and Pre-Stay Upselling Coexist?

Hotels can apply upselling at four main moments in the guest journey: when the guest books, pre-stay, during check-in and during the guest’s stay. Offering extras via the hotel website’s booking engine is an approach many hoteliers are comfortable with, even though it slows the booking process and lowers conversion rates. Instead of that, let’s focus on how pre-stay upselling works and why it should be applied systematically to increase revenue. Front-Desk and Pre-Stay Upselling

5 Benefits of Virtual Reality Marketing for The Travel Industry

Virtual reality is experienced through sights and sounds in an artificial environment provided by a computer. The travel and tourism industry has started adopting this tool to enhance customer experience and maximise engagements. If you want to use this innovative tool to promote your travel business, take a look at

5 Tips to Create The Perfect Promotional Hotel Video

Videos are increasingly important in the world of hotel marketing. The right hotel video can make a tremendous difference to your sales, raising your profile in the hotel industry. Whether you're unveiling a new facility, announcing a special offer or letting people know about improvements you've made, video is the

Top 10 Latest Hospitality Marketing Trends

Using an effective marketing strategy for your hospitality business is key to attracting new customers and building trust around your brand. Digital platforms have impacted virtually every sector, especially the hospitality industry. This is due to major changes in how Internet users research, plan, and book their accommodation and travel

What is the Travelport Global Distribution System?

A global distribution system (GDS) is one of the key distribution channels for hotel owners, allowing travel agencies to access live information related to inventories and pricing, in order to sell hotel rooms to their customers. In this article, you will learn more about the Travelport GDS and the ways

Hotel App: Optimise Your Guest Communication, Experience & Revenue

The use of mobile apps for performing everyday activities has become more commonplace and this has led to the rise of hotel apps. These hotel apps can then allow users to access a range of services, or to perform a range of different actions. In this article, you will learn

10 Amazing Examples of 360 Video Hotel Tours

For hotel owners, it is important to keep up with the latest video marketing trends, and the 360 video hotel tour is one of the most significant trends of recent times. In this article, you will learn more about 360 movie technology, the ways it differs from the VR hotel

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