An Overview of Metrics Every Revenue Manager Should Track
Navigating the complexities of hotel revenue management isn't easy. From demand forecasting and rate negotiations to inventory management and competitor analysis, there are plenty of challenges to keep revenue managers
New Sending Requirements for Email Marketing for Hotels, and What Happens if They Don’t?
Back in February, two of the biggest players in the inbox space — Gmail and Yahoo introduced stringent rules to safeguard users' inboxes from scammers and spammers. These rules signify
3 Key Strategies for Mastering Revenue Management with PMS Data
Data fuels the commercial operation of a property and empowers hotel Revenue Managers to make informed decisions, outpace rivals, and ultimately boost profits. When discussing data, there's no resource more
8 Signals Your Hotel Pricing Needs Adjustment
Recent studies reveal that prices perceived as unfair trigger discomfort in consumers, leading to reduced purchases, complaints, and negative reviews. Conversely, fair prices activate pleasure centers, enhancing customer satisfaction.[1] This
15 Essential Hotel Marketing Strategies
Hotel Marketing Strategies Hotel marketing strategies encompass various techniques hotels use to promote their services, facilities, and unique selling points to potential customers. These strategies are crucial for increasing visibility,
Key Digital Trends in the Tourism and Travel Industry in 2024
Digital Trends in the Travel Industry Digital trends in the travel industry are revolutionizing how services are offered and experienced. These trends significantly enhance customer engagement and operational efficiency by
Questions Answered by Our Industry Expert Panel
Marketing Tips to Attract More Travellers
6 Tips to Fix Your Hotel’s Email Marketing and Increase Conversions
When exploring the landscape of digital marketing for hotels, we see many new emerging trends, such as AI, Automation, social media, influencer marketing, and more. Many may wonder, "Is email
5 Visual Design Tips to Boost Your Hotel Website Conversion Rates
Making a great first impression is crucial—especially for hotels looking to attract guests. In the online world, first impressions are tightly linked to your website's design. From the moment they
3 Ways Hoteliers Can Prepare for the Biggest Trends of 2024 and Beyond
In 2024, chasing demand will be a top priority for the travel industry as we head in for a year of moderate growth. While the outlook is promising, lodging businesses
8 Tips to Improve OTA Conversion Rates
In the highly competitive world of online hospitality, mastering the art of OTA listings is not just an advantage—it's a necessity. With most travelers making their accommodation decisions based on
Marketing Tips to Attract More Travellers
6 Tips to Fix Your Hotel’s Email Marketing and Increase Conversions
When exploring the landscape of digital marketing for hotels, we see many new emerging trends, such as AI, Automation, social media, influencer marketing, and more. Many may wonder, "Is email
5 Visual Design Tips to Boost Your Hotel Website Conversion Rates
Making a great first impression is crucial—especially for hotels looking to attract guests. In the online world, first impressions are tightly linked to your website's design. From the moment they
3 Ways Hoteliers Can Prepare for the Biggest Trends of 2024 and Beyond
In 2024, chasing demand will be a top priority for the travel industry as we head in for a year of moderate growth. While the outlook is promising, lodging businesses
8 Tips to Improve OTA Conversion Rates
In the highly competitive world of online hospitality, mastering the art of OTA listings is not just an advantage—it's a necessity. With most travelers making their accommodation decisions based on
Revenue Management Tips to Optimise Revenue
Master Pick-up Analytics: Learn Why & How They Elevate Your Hotel
Pick-up analytics are essential for hotels to forecast demand, optimize pricing strategies, manage inventory, marketing, and improve revenue management. In this article, we will dive into the world of Pick-up
How to Measure The Profitability of Your Hotel Business
Profitability is a business's ability to generate earnings from its operations over a given period. Various methods, known as profitability ratios, gauge a business's overall profitability. This article explains the
Is it Realistic to Focus on Profitability over Revenue?
Question for Our Revenue Management Expert Panel: Is it realistic to focus on profitability over revenue? How should revenue management teams manage stakeholder expectations? Where might challenges arise? (Question
8 Tips to Improve OTA Conversion Rates
In the highly competitive world of online hospitality, mastering the art of OTA listings is not just an advantage—it's a necessity. With most travelers making their accommodation decisions based on
Technology & Software Tips to Improve Processes
How Do You Take Your Hotel’s Data Game to the Next Level?
So, you are interested in hospitality data? In the current world of hospitality, data has become the cornerstone of strategic and tactical decision-making. This article explores how data and data
4 Ways Facial Recognition Can Be Used in the Travel Industry
Facial Recognition in the Travel Industry Facial recognition in the travel industry refers to using advanced biometric technology to identify and verify travelers' identities. It's crucial for enhancing security, streamlining
How Can Voice Control Benefit the Travel Industry?
Voice Control in the Travel Industry Voice control is a technology that enhances traveler experiences through hands-free interaction with devices and services. It's important for improving accessibility, streamlining service delivery,
How Blockchain Technology is Transforming the Travel Industry
Blockchain Technology in the Travel Industry Blockchain technology in the travel industry is transforming secure data sharing and transactions. By enabling decentralized control, it enhances trust, reduces fraud, and streamlines
Hotel Operation Tips to Optimise your Processes
Housekeeping Technology; The Latest Tech used in Hotel Housekeeping
Housekeeping Technology Housekeeping technology refers to integrating advanced tools and software in hotel housekeeping operations. It's important for streamlining cleaning processes, managing staff workload, improving room readiness efficiency, and enhancing
Front Office Technology: The Latest Tech for the Reception in 2024
Front Office Technology Front office technology in the hospitality industry encompasses advanced software and tools used at the hotel's front desk. This technology streamlines check-in and check-out processes, manages reservations,
Discover The Latest Housekeeping Trends for 2024
Housekeeping Trends Housekeeping trends in the hospitality industry involve adopting new technologies, sustainable practices, and innovative methods to enhance the efficiency and effectiveness of housekeeping services. These trends are important
Learn How Breakfast Service Can Be a Profit Center for Your Hotel
OTAs show "breakfast included" as a primary search filter for hotel guests. It's not surprising that guests want to maximize their time and energy by enjoying breakfast within the hotel.
Staffing Solutions and Career Optimisation Tips
Housekeeping Job Description: Key Duties and Skills Required
Housekeeping Job Description The housekeeping job description outlines the duties and responsibilities of housekeeping staff, including cleaning, maintaining order, and ensuring hygiene in hotels, hospitals, and other establishments. It's essential
Hospitality Training: 20 Need-to-Know Courses to Train Your Staff
Hospitality Training Hospitality training refers to educational programs and workshops to enhance the skills and knowledge of individuals in the hospitality industry. It's important because it ensures staff can provide
Tourism Management: All You Need to Know About Tourism
Tourism Management Tourism management oversees operations and strategies in the tourism industry, including travel, accommodation, and attractions. It's crucial for ensuring sustainable growth, enhancing tourist experiences, and contributing significantly to
13 Travel Business Opportunities: Become a Part of the Travel Industry!
Travel Business Travel businesses refer to companies providing services related to travel and tourism, including transportation, accommodation, and activities. The industry is important as it drives global economic growth, fosters