{"id":10189,"date":"2023-06-04T09:00:04","date_gmt":"2023-06-04T07:00:04","guid":{"rendered":"https:\/\/www.revfine.com\/?p=10189"},"modified":"2025-09-17T19:48:22","modified_gmt":"2025-09-17T17:48:22","slug":"exemplos-de-upsell-de-estrategia-de-marketing-de-hotel","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/exemplos-de-upsell-de-estrategia-de-marketing-de-hotel\/","title":{"rendered":"Dicas e exemplos de upsell para melhorar sua estrat\u00e9gia de marketing de hot\u00e9is"},"content":{"rendered":"<p><em>O upsell est\u00e1 na mente dos hoteleiros h\u00e1 muitos anos. Tradicionalmente, o gestor de receitas conceberia a estrat\u00e9gia subjacente e deixaria a execu\u00e7\u00e3o da mesma pela equipa da recep\u00e7\u00e3o. Mas quanto mais fundo voc\u00ea mergulhar no mundo do upsell digital, mais ver\u00e1 que ele pode agregar valor a quase todas as \u00e1reas do seu hotel. Neste artigo, o gerente de marketing Marlon Roosblad e sua equipe do hotel QO Amsterdam fornecem dicas e exemplos de como melhorar sua estrat\u00e9gia de marketing hoteleiro com upsell.<\/em><\/p>\n<h2>Upselling e marketing hoteleiro: como junt\u00e1-los<\/h2>\n<p>Foi isso que a equipe do hotel sustent\u00e1vel QO Amsterdam percebeu quando seu gerente de marketing, Marlon Roosblad, liderou a implementa\u00e7\u00e3o de uma plataforma automatizada de upsell antes da chegada.<\/p>\n<p>Em vez de apenas oferecer upgrades de quartos e servi\u00e7os auxiliares, a QO Amsterdam abordou o upsell de uma perspectiva de marketing para criar uma experi\u00eancia de marca duradoura.<\/p>\n<p>Abaixo, voc\u00ea encontrar\u00e1 tr\u00eas maneiras de usar <span style=\"text-decoration: underline;\"><a href=\"https:\/\/hubs.li\/H0C0_qV0\" target=\"_blank\" rel=\"noopener\">upsell<\/a><\/span> para sua vantagem de marketing com extras memor\u00e1veis que diferenciam seu hotel da multid\u00e3o. Leia at\u00e9 o final para ver exemplos do mundo real que o inspirar\u00e3o a testar essa abordagem.<\/p>\n<h2>Dicas de upselling: melhore sua estrat\u00e9gia de marketing hoteleiro<\/h2>\n<p>Abaixo voc\u00ea encontra 3 dicas de upsell para melhorar sua estrat\u00e9gia de marketing hoteleiro. De uma experi\u00eancia de marca perfeita do come\u00e7o ao fim para promover neg\u00f3cios criativos fora de sua iniciativa de upsell.<\/p>\n<h3>1. Crie uma experi\u00eancia de marca perfeita do in\u00edcio ao fim<\/h3>\n<p>Embora o upsell antes da chegada seja uma chance de aumentar a receita auxiliar, h\u00e1 mais do que isso. D\u00e1-lhe a oportunidade de continuar a conversa depois de os h\u00f3spedes fazerem as suas reservas. Ou seja, preenche o \u2018tempo vazio\u2019 entre a reserva e a chegada.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-99924347' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-99924347' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_478715807149 = function(){ai_insert_viewport_code ('ai-insert-7-99924347');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_478715807149 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_952376344071);\n<\/script>\n<\/p>\n<p>\u00c9 tamb\u00e9m uma oportunidade extra para expor \u00e0s pessoas a marca da sua propriedade, contar a hist\u00f3ria do seu hotel e apresentar-se com mais detalhes. Ao fazer isso, use sempre textos, cores, imagens e fontes que estejam de acordo com o seu estilo. Isso cria uma experi\u00eancia consistente e tranquila para seus clientes.<\/p>\n<p>Preparar seus convidados para uma estadia dessa forma tem duas vantagens principais. Primeiro, voc\u00ea d\u00e1 aos seus clientes mais motivos para ficarem entusiasmados com a estadia e aprofunda sua conex\u00e3o com eles. Segundo, voc\u00ea pode definir e gerenciar suas expectativas. Ao apresentar o conceito ou servi\u00e7os exclusivos do seu hotel aos visitantes de primeira viagem, isso \u00e9 especialmente \u00fatil porque evita surpresas desagrad\u00e1veis. Como resultado, eles aproveitar\u00e3o mais a estadia e voc\u00ea ver\u00e1 isso refletido em seus coment\u00e1rios.<\/p>\n<blockquote><p><img decoding=\"async\" class=\"alignleft wp-image-10238\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Marlon-Roosblad-1.jpg\" alt=\"Marlon Roosblad\" width=\"175\" height=\"175\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Marlon-Roosblad-1-150x150.jpg 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Marlon-Roosblad-1-300x300.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/Marlon-Roosblad-1.jpg 400w\" sizes=\"(max-width: 175px) 100vw, 175px\" \/>\u201cCome\u00e7amos a usar o Oaky para capturar dados dos h\u00f3spedes, para que pud\u00e9ssemos nos comunicar com os clientes na fase de pr\u00e9-chegada. Isto ajuda-nos a atingir o nosso objetivo de marketing de contar a nossa hist\u00f3ria \u00fanica do \u201cedif\u00edcio vivo\u201d e dos muitos elementos sustent\u00e1veis do hotel. Agora, quando nossos h\u00f3spedes entram, j\u00e1 t\u00eam uma sensa\u00e7\u00e3o incr\u00edvel sobre o hotel e podem abra\u00e7ar a experi\u00eancia QO\u201d, afirma <a href=\"https:\/\/www.linkedin.com\/in\/marlon-roosblad-432b5918\/\" target=\"_blank\" rel=\"noopener\">Marlon Roosblad<\/a>, Gerente de Marketing da QO Amsterd\u00e3.<\/p><\/blockquote>\n<p>Depois que seus convidados finalizarem a compra, use os detalhes que sua plataforma de upsell reuniu para manter contato com eles. Envie-lhes mensagens relevantes sobre ofertas e promo\u00e7\u00f5es nas quais possam estar interessados, para incentivar reservas repetidas.<\/p>\n<h3>2. Configure programas de upsell entre departamentos<\/h3>\n<p>Obtenha o melhor resultado envolvendo todos os seus departamentos de opera\u00e7\u00f5es na cria\u00e7\u00e3o de seu programa de upsell. Considere a opini\u00e3o deles para criar uma lista diversificada de ofertas. Ter neg\u00f3cios que atendam \u00e0s diferentes necessidades e desejos dos h\u00f3spedes aumentar\u00e1 suas taxas de convers\u00e3o.<\/p>\n<p><strong>Aqui est\u00e3o algumas sugest\u00f5es para cada departamento para ajud\u00e1-lo a come\u00e7ar:<\/strong><\/p>\n<ul>\n<li><strong>Gest\u00e3o de receita<\/strong>: upgrades de quarto, upgrades baseados em atributos (por exemplo, vista para o mar, check-in antecipado, check-out tardio, quarto em andar alto, acesso ao club lounge\u2026)<\/li>\n<li><strong>A&amp;B<\/strong>: complemento de pequeno-almo\u00e7o, menu fixo, jantar na praia, jantar rom\u00e2ntico em suite\u2026<\/li>\n<li><strong>spa<\/strong>: pacotes multitratamentos, massagens no quarto combinadas com uma refei\u00e7\u00e3o saud\u00e1vel\u2026<\/li>\n<li><strong>Concierge\/recrea\u00e7\u00e3o<\/strong>: transfer\u00eancias de aeroporto, excurs\u00f5es, atividades para crian\u00e7as\u2026<\/li>\n<\/ul>\n<p>Quando voc\u00ea tiver uma lista de neg\u00f3cios b\u00e1sicos, tente combinar ofertas de v\u00e1rios departamentos. Quanto mais voc\u00ea combinar praticidade com criatividade, maiores ser\u00e3o as chances de as pessoas reservarem.<\/p>\n<p>Depois de executar seu esquema de upsell por v\u00e1rias semanas, re\u00fana-se com sua equipe e analise seus resultados do ponto de vista de marketing.<\/p>\n<p><strong>Aqui est\u00e3o algumas coisas a considerar:<\/strong><\/p>\n<ul>\n<li><strong>Desempenho do neg\u00f3cio<\/strong>\n<ul>\n<li>Determine suas ofertas de movimenta\u00e7\u00e3o mais r\u00e1pida e mais lenta<\/li>\n<li>Analise o feedback dos h\u00f3spedes sobre as ofertas<\/li>\n<\/ul>\n<\/li>\n<li><strong>Como otimizar ofertas existentes<\/strong>\n<ul>\n<li>Promova neg\u00f3cios de baixa convers\u00e3o<\/li>\n<li>Aumente as taxas para best-sellers<\/li>\n<li>Aumente as convers\u00f5es aumentando o valor percebido de uma oferta com mais inclus\u00f5es<\/li>\n<li>Retoque neg\u00f3cios com textos e fotos mais envolventes<\/li>\n<\/ul>\n<\/li>\n<li><strong>Novas ofertas para incluir<\/strong>\n<ul>\n<li>\u00c1reas de interesse do ponto de vista do h\u00f3spede<\/li>\n<li>Ofertas relacionadas aos pr\u00f3ximos eventos sazonais (Dia das M\u00e3es, Dia dos Namorados, Natal\u2026)<\/li>\n<li>Os favoritos da sua equipe em suas experi\u00eancias de viagem<\/li>\n<\/ul>\n<\/li>\n<li><strong>Publicidade boca a boca<\/strong>\n<ul>\n<li>Encontre maneiras de aproveitar os talentos da sua equipe, os eventos locais e as comodidades do seu hotel para criar pontos de discuss\u00e3o<\/li>\n<li>Atualize ofertas comuns para torn\u00e1-las mais divertidas e dignas de compartilhamento<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Continue melhorando o desempenho da sua iniciativa de upsell analisando esses pontos regularmente. Continue experimentando e testando para refinar sua estrat\u00e9gia e oferecer aos seus h\u00f3spedes ofertas personalizadas \u00e0s quais eles n\u00e3o conseguir\u00e3o resistir.<br \/>\nVoc\u00ea ser\u00e1 recompensado com maiores taxas de convers\u00e3o e maior receita incremental.<\/p>\n<blockquote><p>\u201cSer respons\u00e1vel pelo upsell como gerente de marketing teve um grande benef\u00edcio porque ajudou a reunir todos os departamentos para nossa iniciativa de upsell. Agora temos uma reuni\u00e3o mensal onde analisamos nossos relat\u00f3rios, discutimos nosso desempenho e debatemos novas ideias de servi\u00e7os e ofertas que podemos apresentar\u201d, explica Marlon.<\/p><\/blockquote>\n<h3>3. Promova neg\u00f3cios criativos fora de sua iniciativa de upsell<\/h3>\n<p>Assim que seus neg\u00f3cios criativos de upsell ganharem for\u00e7a, divulgue-os al\u00e9m de sua plataforma de upsell. \u00c9 quando voc\u00ea re\u00fane marketing e upsell!<\/p>\n<p>Comece promovendo algumas de suas ofertas mais vendidas diretamente em seu site ou OTAs. Isso pode dar \u00e0s pessoas um motivo extra para escolher seu hotel, porque desejam ter acesso a essa oferta especial. Se voc\u00ea pensar bem, \u00e9 quase como criar mais um servi\u00e7o USP para o seu hotel.<\/p>\n<p>Assim que os h\u00f3spedes reservarem esta oferta especial, pe\u00e7a-lhes que deixem uma avalia\u00e7\u00e3o online compartilhando sua experi\u00eancia. Se puder, incentive-os a marcar voc\u00ea ou usar suas hashtags nas redes sociais. Isso levar\u00e1 a mais conte\u00fado gerado pelo usu\u00e1rio em torno de sua marca e aumentar\u00e1 seu alcance. Voc\u00ea pode at\u00e9 repassar as imagens se elas corresponderem ao estilo e \u00e0 est\u00e9tica do seu feed tem\u00e1tico. Seguir estas etapas simples criar\u00e1 um burburinho cont\u00ednuo em torno das ofertas do seu hotel e criar\u00e1 um boca a boca positivo. Apenas lembre-se de n\u00e3o ser muito agressivo ao pedir \u00e0s pessoas que postem nas redes sociais, pois isso pode arruinar a experi\u00eancia delas.<\/p>\n<h2>Mais 2 exemplos de neg\u00f3cios de upsell que valem a pena compartilhar<\/h2>\n<p>Para coloc\u00e1-lo no caminho certo no desenvolvimento de neg\u00f3cios de upsell otimizados para marketing, vejamos dois hot\u00e9is que obtiveram grande impulso com seus neg\u00f3cios criativos.<\/p>\n<h3>1. O Pulitzer Amsterd\u00e3<\/h3>\n<p>O Pulitzer Amsterdam oferece passeios a p\u00e9 conduzidos por concierge que destacam locais menos conhecidos e os favoritos da equipe do hotel. N\u00e3o \u00e9 novidade que as pessoas adoram esses passeios e geralmente os reservam antes da chegada por meio da ferramenta de upsell do hotel. O Pulitzer queria que mais pessoas soubessem sobre esta oferta popular, por isso come\u00e7aram a promover os passeios em seu site e em outros canais de reservas online. Al\u00e9m das cr\u00edticas positivas que esses passeios geram, isso os ajuda a espalhar o boca a boca positivo e a atrair visitantes.<\/p>\n<h3>2. O Hotel Charleroi Airport em Gosselies<\/h3>\n<p>O Van der Valk Hotel Charleroi Airport, em Gosselies, perto de Bruxelas, chamou a aten\u00e7\u00e3o da m\u00eddia de todo o mundo por oferecer um peixinho dourado para alugar no quarto por uma pequena taxa. Os convidados adoraram e compartilharam esta oferta \u00fanica nas redes sociais. A m\u00eddia percebeu e o hotel foi destaque na Travel + Leisure, The Independent, Business Insider e em diversas outras publica\u00e7\u00f5es populares. Fale sobre exposi\u00e7\u00e3o na m\u00eddia de alta qualidade \u2013 um sonho tornado realidade para todas as equipes de rela\u00e7\u00f5es p\u00fablicas e marketing!<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-13159670' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-13159670' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_267080159989 = function(){ai_insert_viewport_code ('ai-insert-4-13159670');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_267080159989 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_343765424997);\n<\/script>\n<\/p>\n<p><strong>O upsell e o marketing t\u00eam o objetivo comum de envolver e encantar tanto um p\u00fablico-alvo que ele esteja disposto a abrir m\u00e3o do dinheiro suado em troca de um servi\u00e7o ou experi\u00eancia. Tenha isso em mente ao combinar seus esfor\u00e7os de marketing e upsell, e voc\u00ea ter\u00e1 a chance de aumentar a receita e a satisfa\u00e7\u00e3o dos h\u00f3spedes.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>","protected":false},"excerpt":{"rendered":"<p>O upselling est\u00e1 na mente dos hoteleiros h\u00e1 muitos anos. Tradicionalmente, o gerente de receita elaboraria a estrat\u00e9gia subjacente e deixaria que a equipe de recep\u00e7\u00e3o a executasse. Mas quanto mais fundo voc\u00ea mergulhar no mundo do upsell digital, mais ver\u00e1 que ele pode agregar valor a quase todas as \u00e1reas do seu hotel. Neste artigo,<\/p>","protected":false},"author":1,"featured_media":10196,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[221,765],"tags":[170],"class_list":["post-10189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corona","category-hotel-upselling","tag-oaky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Upselling Tips &amp; Examples to Improve Your Hotel Marketing Strategy<\/title>\n<meta name=\"description\" content=\"In this article you\u2019ll find top tips and examples how upselling supports your hotel\u2019s marketing strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/pt\/exemplos-de-upsell-de-estrategia-de-marketing-de-hotel\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Upselling Tips &amp; 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