{"id":1359,"date":"2024-05-29T09:00:58","date_gmt":"2024-05-29T07:00:58","guid":{"rendered":"https:\/\/revfine.com\/?p=1359"},"modified":"2025-03-11T12:35:58","modified_gmt":"2025-03-11T11:35:58","slug":"personalizacao-marketing-viagens-industria","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/personalizacao-marketing-viagens-industria\/","title":{"rendered":"5 maneiras pelas quais o marketing de personaliza\u00e7\u00e3o \u00e9 usado na ind\u00fastria de viagens"},"content":{"rendered":"<p><em>o <a href=\"https:\/\/www.revfine.com\/pt\/industria-de-viagens\/\">ind\u00fastria de viagens<\/a> \u00e9 altamente competitiva e uma das melhores formas de atrair e reter clientes \u00e9 proporcionar-lhes uma experi\u00eancia personalizada onde s\u00e3o tratados como indiv\u00edduos. O marketing de personaliza\u00e7\u00e3o \u00e9 uma das melhores maneiras de conseguir isso, porque significa que o conte\u00fado de marketing \u00e9 mais personalizado e relevante. Neste post, voc\u00ea aprender\u00e1 mais sobre marketing de personaliza\u00e7\u00e3o e descobrir\u00e1 cinco formas de utiliz\u00e1-lo no turismo.<\/em><\/p>\n<p><span style=\"font-family: Antic Slab; font-size: 20pt;\">\u00cdndice<\/span><\/p>\n<ul>\n<li><a href=\"#what-is-personalization-marketing\"><span style=\"text-decoration: underline;\">O que \u00e9 marketing personalizado?<\/span><\/a><\/li>\n<li><a href=\"#benefits-of-personalization-marketing\"><span style=\"text-decoration: underline;\">Quais s\u00e3o os benef\u00edcios do marketing personalizado?<\/span><\/a><\/li>\n<li><a href=\"#ways-personalization-marketing-travel-industry\"><span style=\"text-decoration: underline;\">5 maneiras de usar o marketing personalizado na ind\u00fastria de viagens<\/span><\/a>\n<ul>\n<li><a href=\"#tailored-recommendations\"><span style=\"text-decoration: underline;\">1. Recomenda\u00e7\u00f5es personalizadas<\/span><\/a><\/li>\n<li><a href=\"#social-media-marketing\"><span style=\"text-decoration: underline;\">2. Marketing de m\u00eddia social<\/span><\/a><\/li>\n<li><a href=\"#targeted-emails\"><span style=\"text-decoration: underline;\">3. Emails direcionados<\/span><\/a><\/li>\n<li><a href=\"#personalized-text-messages\"><span style=\"text-decoration: underline;\">4. Mensagens de texto personalizadas<\/span><\/a><\/li>\n<li><a href=\"#remarketing-campaigns\"><span style=\"text-decoration: underline;\">5. Campanhas de remarketing<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#learn-more-about-personalization-marketing\">Quer saber mais sobre marketing de personaliza\u00e7\u00e3o?<\/a><a id=\"what-is-personalization-marketing\"><\/a><\/span><\/li>\n<\/ul>\n<h2>O que \u00e9 marketing personalizado?<\/h2>\n<p>Em termos simples, o marketing de personaliza\u00e7\u00e3o refere-se a uma estrat\u00e9gia em que o conte\u00fado promocional \u00e9 entregue de forma mais individual. Este tipo de <a href=\"https:\/\/www.revfine.com\/pt\/hotel-marketing-estrategias\/\">marketing<\/a> pretende comunicar com os clientes, ou potenciais clientes, a um n\u00edvel mais pessoal, em vez de os dirigir a conte\u00fados mais gerais, que podem n\u00e3o ser relevantes.<\/p>\n<p>Normalmente, o processo de entrega de mais <a href=\"https:\/\/www.revfine.com\/pt\/personalizacao-marketing-hotelaria-industria\/\">marketing personalizado<\/a> conta com a coleta e an\u00e1lise de dados, bem como com o uso de tecnologia de automa\u00e7\u00e3o digital. Os dados podem ser coletados de atividades de navega\u00e7\u00e3o na web, perfis de usu\u00e1rios, intera\u00e7\u00f5es anteriores e outras fontes, dependendo da situa\u00e7\u00e3o. O sucesso geralmente requer um algoritmo eficaz para distribuir o conte\u00fado certo para as pessoas certas, no formato certo, no momento certo.<\/p>\n<h4><strong>V\u00eddeo: Marketing de personaliza\u00e7\u00e3o explicado pela Dell<a id=\"benefits-of-personalization-marketing\"><\/a><\/strong><\/h4>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Player de v\u00eddeo 1 do YouTube\" src=\"https:\/\/www.youtube.com\/embed\/t3yhF9at_1g?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div>\n<h2>Quais s\u00e3o os benef\u00edcios do marketing personalizado?<\/h2>\n<p>Um grande benef\u00edcio do marketing de personaliza\u00e7\u00e3o \u00e9 a capacidade de fornecer aos usu\u00e1rios conte\u00fado mais relevante para suas circunst\u00e2ncias e prefer\u00eancias. Isso reduz a quantidade de conte\u00fado promocional irrelevante exibido aos usu\u00e1rios e garante que os gastos com marketing sejam mais eficientes.<\/p>\n<p>De acordo com <a href=\"https:\/\/www.statista.com\/statistics\/1426221\/benefits-of-personalization-strategy\/\" target=\"_blank\" rel=\"noopener\">Estat\u00edsticas de marketing de personaliza\u00e7\u00e3o<\/a> da Statista, 51% de profissionais de marketing afirmam que o marketing de personaliza\u00e7\u00e3o melhora a experi\u00eancia do cliente.<\/p>\n<p>Outro benef\u00edcio do marketing personalizado no <a href=\"https:\/\/www.revfine.com\/pt\/viagem-e-turismo\/\">viagem e Turismo<\/a> ind\u00fastria \u00e9 uma experi\u00eancia de usu\u00e1rio aprimorada, enquanto uma comunica\u00e7\u00e3o mais pessoal tamb\u00e9m pode aumentar a fidelidade \u00e0 marca e o retorno dos clientes. Al\u00e9m disso, os esfor\u00e7os de marketing personalizados podem ajudar a melhorar a consist\u00eancia entre canais.<\/p>\n<h4><strong>Tabela: Benef\u00edcios e exemplos de marketing personalizado na ind\u00fastria de viagens<\/strong><\/h4>\n<\/p>\n<div class=\"table-1\">\n<table width=\"100%\">\n<thead>\n<tr>\n<th align=\"left\"><strong>Benef\u00edcios do marketing personalizado<\/strong><\/th>\n<th align=\"left\"><strong>Exemplos<\/strong><\/th>\n<th align=\"left\"><strong>Impacto na ind\u00fastria de viagens<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td align=\"left\"><strong>Relev\u00e2ncia e Efici\u00eancia<\/strong><\/td>\n<td align=\"left\">Personalizar ofertas de viagens com base nas prefer\u00eancias do usu\u00e1rio e no hist\u00f3rico de navega\u00e7\u00e3o.<br \/>\nUsando dados para enviar recomenda\u00e7\u00f5es de destinos personalizadas.<a id=\"ways-personalization-marketing-travel-industry\"><\/a><\/td>\n<td align=\"left\">Redu\u00e7\u00e3o do desperd\u00edcio de publicidade e aumento do ROI.<br \/>\nUso mais eficiente dos or\u00e7amentos de marketing.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Fidelidade \u00e0 marca e neg\u00f3cios repetidos<\/strong><\/td>\n<td align=\"left\">Reconhecer e recompensar clientes fi\u00e9is com descontos e vantagens personalizadas.<br \/>\nCria\u00e7\u00e3o de n\u00edveis exclusivos de programas de fidelidade com benef\u00edcios personalizados.<\/td>\n<td align=\"left\">Aumento da fidelidade \u00e0 marca e reten\u00e7\u00e3o de clientes.<br \/>\nConex\u00f5es emocionais fortalecidas com a marca.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Consist\u00eancia entre canais<\/strong><\/td>\n<td align=\"left\">Manter uma experi\u00eancia consistente e personalizada no site, aplicativo e e-mail.<br \/>\nGarantir que as recomenda\u00e7\u00f5es personalizadas sejam consistentes com as intera\u00e7\u00f5es pessoais.<a id=\"tailored-recommendations\"><\/a><\/td>\n<td align=\"left\">Melhor engajamento e convers\u00e3o entre canais.<br \/>\nMaior satisfa\u00e7\u00e3o dos h\u00f3spedes durante toda a viagem.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\n<h2>5 maneiras de usar o marketing personalizado na ind\u00fastria de viagens<\/h2>\n<p>H\u00e1 muitas maneiras pelas quais os profissionais de marketing podem empregar t\u00e9cnicas de marketing personalizadas. Abaixo est\u00e3o os cinco exemplos mais comuns.<\/p>\n<h3>1. Recomenda\u00e7\u00f5es personalizadas<a id=\"social-media-marketing\"><\/a><\/h3>\n<p>Uma forma de as empresas do setor de viagens usarem o marketing de personaliza\u00e7\u00e3o \u00e9 por meio de recomenda\u00e7\u00f5es personalizadas antes ou durante o processo de reserva. Isto pode ser conseguido de diversas maneiras, como coletando dados de viagens previamente reservadas ou usando um <a href=\"https:\/\/www.revfine.com\/pt\/ai-chatbot\/\">AI chatbot<\/a> para estabelecer prefer\u00eancias b\u00e1sicas.<\/p>\n<p>A partir da\u00ed, os clientes podem receber recomenda\u00e7\u00f5es inteligentes sobre hot\u00e9is, o tamanho do quarto que devem optar ou os quartos mais adequados ao seu or\u00e7amento. Obviamente, os dados de recomenda\u00e7\u00e3o tamb\u00e9m podem direcionar os clientes por e-mail, SMS, m\u00eddia social e outros canais, aumentando a probabilidade de reservas.<\/p>\n<h3>2. Marketing de m\u00eddia social<\/h3>\n<p>Outra \u00e1rea em que o marketing de personaliza\u00e7\u00e3o \u00e9 comum \u00e9 atrav\u00e9s <a href=\"https:\/\/www.revfine.com\/pt\/social-media-marketing-tips-hotel\/\">m\u00eddia social<\/a>, onde as intera\u00e7\u00f5es geralmente s\u00e3o projetadas para parecer mais pessoais. O Facebook, em particular, oferece uma variedade de ferramentas para segmentar usu\u00e1rios espec\u00edficos por meio de publicidade, enquanto a personaliza\u00e7\u00e3o tamb\u00e9m pode ser obtida de outras maneiras.<\/p>\n<p>Por exemplo, as empresas podem responder a coment\u00e1rios, abordando quest\u00f5es ou reclama\u00e7\u00f5es. Feito da maneira certa, isso pode servir como marketing eficaz e tamb\u00e9m abre o potencial para a marca exibir um lado mais humano e at\u00e9 bem-humorado. Mensagens, convites para eventos e outros conte\u00fados promocionais podem ser enviados usando algoritmos complexos.<a id=\"targeted-emails\"><\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-28858\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Personalization-Marketing-Social-Media-Marketing.jpg\" alt=\"\" width=\"1000\" height=\"450\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Personalization-Marketing-Social-Media-Marketing-300x135.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Personalization-Marketing-Social-Media-Marketing.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3>3. Emails direcionados<a id=\"personalized-text-messages\"><\/a><\/h3>\n<p>Talvez a maneira mais \u00f3bvia para aqueles dentro do <a href=\"https:\/\/www.revfine.com\/pt\/industria-do-turismo\/\">industria do turismo<\/a> pode usar o marketing de personaliza\u00e7\u00e3o por meio de e-mails direcionados. Utilizando dados, \u00e9 poss\u00edvel enviar e-mails marketing espec\u00edficos para clientes que atendam a determinadas condi\u00e7\u00f5es, tornando-os mais relevantes. Ao mesmo tempo, as listas de discuss\u00e3o significam que cada cliente pode ser abordado pelo nome. De acordo com <a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report?hubs_content=blog.hubspot.com%2Fmarketing%2Femail-marketing-stats&amp;hubs_content-cta=HubSpot%20Blog%20Research\" target=\"_blank\" rel=\"noopener\">o Relat\u00f3rio sobre o estado do marketing<\/a> da HubSpot, 72% de profissionais de marketing consideram os emails personalizados uma das principais estrat\u00e9gias de marketing por email.<\/p>\n<p>Al\u00e9m disso, os e-mails podem ser enviados automaticamente para clientes-alvo de forma oportunista. Por exemplo, um hotel pode enviar um e-mail de marketing no anivers\u00e1rio de um cliente, incentivando-o a fazer uma viagem ou enviar um e-mail pr\u00f3ximo ao anivers\u00e1rio de uma estadia anterior, incentivando o cliente a fazer o mesmo novamente.<\/p>\n<h3>4. Mensagens de texto personalizadas<\/h3>\n<p>Para hot\u00e9is e ag\u00eancias de viagens, as mensagens de marketing n\u00e3o precisam ser interrompidas ap\u00f3s a chegada do h\u00f3spede. Uma das melhores maneiras de direcion\u00e1-los pessoalmente \u00e9 por meio de mensagens de texto ap\u00f3s a chegada. Novamente, como acontece com os e-mails, essas mensagens podem ser endere\u00e7adas pessoalmente e direcionadas a clientes espec\u00edficos.<\/p>\n<p>Por exemplo, os h\u00f3spedes que ficam por uma semana podem receber uma mensagem promovendo um evento dentro de cinco dias, enquanto os h\u00f3spedes que fazem o check-out antes disso podem ser poupados da mensagem irrelevante. Al\u00e9m disso, a segmenta\u00e7\u00e3o geogr\u00e1fica pode enviar mensagens para pessoas que visitam determinados locais ou passam por determinadas partes do hotel.<a id=\"remarketing-campaigns\"><\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-28857\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Personalization-Marketing-Remarketing-Campaigns-1.jpg\" alt=\"\" width=\"1000\" height=\"450\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Personalization-Marketing-Remarketing-Campaigns-1-300x135.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Personalization-Marketing-Remarketing-Campaigns-1.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3>5. Campanhas de remarketing<\/h3>\n<p>Finalmente, por meio de servi\u00e7os como <a href=\"https:\/\/www.revfine.com\/pt\/google-hotel-ads-commission-program-independent-hotels\/\">Google<\/a> AdWords, \u00e9 poss\u00edvel direcionar an\u00fancios para usu\u00e1rios online que j\u00e1 interagiram com uma empresa no setor de viagens, como visitando seu site, clicando em um an\u00fancio online ou interagindo com eles de alguma forma em plataformas de m\u00eddia social como o Facebook.<a id=\"learn-more-about-personalization-marketing\"><\/a><\/p>\n<p>H\u00e1 muitas vantagens nesse tipo de marketing de personaliza\u00e7\u00e3o, incluindo a garantia de que os or\u00e7amentos de marketing est\u00e3o sendo gastos com pessoas com algum grau de interesse no neg\u00f3cio. Tamb\u00e9m pode servir para lembrar as pessoas que podem estar navegando casualmente em um <a href=\"https:\/\/www.revfine.com\/pt\/dicas-para-ganhar-mais-reservas-do-site-do-hotel\/\">site do hotel<\/a>, para que eles fa\u00e7am uma reserva.<\/p>\n<h2>Perguntas frequentes sobre marketing de personaliza\u00e7\u00e3o para o setor de viagens<\/h2>\n<div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:13px;--awb-content-font-size:15px;--awb-icon-alignment:left;--awb-hover-color:#f9f9f9;--awb-border-color:#cccccc;--awb-background-color:#ffffff;--awb-divider-color:#e0dede;--awb-divider-hover-color:#e0dede;--awb-icon-color:#ffffff;--awb-title-color:#212121;--awb-content-color:#212121;--awb-icon-box-color:#333333;--awb-toggle-hover-accent-color:#d4a763;--awb-title-font-family:&quot;Antic Slab&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:20px;--awb-content-font-family:&quot;Roboto&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-1359-1\"><div class=\"fusion-panel panel-default panel-36d5b4ace42586319 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;--awb-content-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_36d5b4ace42586319\"><a aria-expanded=\"false\" aria-controls=\"36d5b4ace42586319\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-1359-1\" data-target=\"#36d5b4ace42586319\" href=\"#36d5b4ace42586319\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Qual \u00e9 um exemplo de personaliza\u00e7\u00e3o em viagens?<\/span><\/a><\/h3><\/div><div id=\"36d5b4ace42586319\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_36d5b4ace42586319\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>A personaliza\u00e7\u00e3o em viagens depende de dados para fazer recomenda\u00e7\u00f5es inteligentes, com base nas prefer\u00eancias do cliente e em comportamentos anteriores. Um exemplo seria um operador tur\u00edstico que utilizasse dados existentes para planear um itiner\u00e1rio de viagem personalizado, incluindo restaurantes que o cliente provavelmente ir\u00e1 desfrutar e experi\u00eancias que correspondam \u00e0s suas prefer\u00eancias.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-0dfecc76b0329ed72 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;--awb-content-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_0dfecc76b0329ed72\"><a aria-expanded=\"false\" aria-controls=\"0dfecc76b0329ed72\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-1359-1\" data-target=\"#0dfecc76b0329ed72\" href=\"#0dfecc76b0329ed72\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Por que a personaliza\u00e7\u00e3o \u00e9 importante para os viajantes?<\/span><\/a><\/h3><\/div><div id=\"0dfecc76b0329ed72\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_0dfecc76b0329ed72\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Os viajantes querem se sentir respeitados como indiv\u00edduos e a personaliza\u00e7\u00e3o ajuda a conseguir isso. Experi\u00eancias de viagem personalizadas tamb\u00e9m t\u00eam maior probabilidade de envolver os viajantes e parecerem relevantes para eles.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-429c34711427c5981 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;--awb-content-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_429c34711427c5981\"><a aria-expanded=\"false\" aria-controls=\"429c34711427c5981\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-1359-1\" data-target=\"#429c34711427c5981\" href=\"#429c34711427c5981\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">O que s\u00e3o viagens personalizadas?<\/span><\/a><\/h3><\/div><div id=\"429c34711427c5981\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_429c34711427c5981\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Viagens personalizadas descrevem experi\u00eancias de viagem que foram personalizadas para atender \u00e0s necessidades, prefer\u00eancias, personalidade e informa\u00e7\u00f5es demogr\u00e1ficas do viajante. Pode incluir servi\u00e7os de acomoda\u00e7\u00e3o personalizados, recomenda\u00e7\u00f5es personalizadas e itiner\u00e1rios de viagem personalizados.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-7dd21a6eca3eb681c fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;--awb-content-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_7dd21a6eca3eb681c\"><a aria-expanded=\"false\" aria-controls=\"7dd21a6eca3eb681c\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-1359-1\" data-target=\"#7dd21a6eca3eb681c\" href=\"#7dd21a6eca3eb681c\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Como voc\u00ea personaliza a jornada do cliente?<\/span><\/a><\/h3><\/div><div id=\"7dd21a6eca3eb681c\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_7dd21a6eca3eb681c\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>A personaliza\u00e7\u00e3o depende muito da coleta de dados das intera\u00e7\u00f5es com os clientes. Depois que os dados s\u00e3o mantidos, as empresas podem adaptar aspectos da jornada do cliente para atender \u00e0s prefer\u00eancias e requisitos individuais.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-e7b9bf3e869985357 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;--awb-content-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_e7b9bf3e869985357\"><a aria-expanded=\"false\" aria-controls=\"e7b9bf3e869985357\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-1359-1\" data-target=\"#e7b9bf3e869985357\" href=\"#e7b9bf3e869985357\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Por que as pessoas preferem a personaliza\u00e7\u00e3o?<\/span><\/a><\/h3><\/div><div id=\"e7b9bf3e869985357\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_e7b9bf3e869985357\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Os viajantes gostam de servi\u00e7os personalizados porque melhoram a experi\u00eancia do cliente, tornando-a mais relevante e adaptada \u00e0s necessidades individuais. A personaliza\u00e7\u00e3o de alta qualidade pode demonstrar que os clientes s\u00e3o valorizados como indiv\u00edduos e que as suas necessidades, expectativas e prefer\u00eancias s\u00e3o totalmente compreendidas.<\/p>\n<p><\/div><\/div><\/div><\/div><\/div>\n<p><strong>O marketing de personaliza\u00e7\u00e3o pode ser altamente ben\u00e9fico para quem trabalha na ind\u00fastria de viagens, ajudando a fornecer conte\u00fado promocional mais relevante e a melhorar o <a href=\"https:\/\/www.revfine.com\/pt\/experiencia-do-cliente-industria-de-viagens\/\">experi\u00eancia do cliente<\/a>. Como resultado, pode ajudar hot\u00e9is e outras empresas de turismo a garantir mais reservas e gerar um maior n\u00edvel de fideliza\u00e7\u00e3o de clientes.<\/strong><\/p>\n<h2>Quer saber mais sobre marketing de personaliza\u00e7\u00e3o na ind\u00fastria de viagens?<\/h2>\n<p>O marketing desempenha um papel crucial para ajudar as empresas a maximizar as reservas e receitas. \u00c9 a principal forma como as empresas podem alcan\u00e7ar clientes em potencial, transmitindo sua proposta de venda exclusiva e valores de marca. Nos artigos a seguir, voc\u00ea encontrar\u00e1 estrat\u00e9gias e dicas de marketing mais essenciais para a ind\u00fastria de viagens:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/marketing-de-viagens\/\">As \u00faltimas dicas de marketing de viagens para otimizar seus resultados<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/google-travel\/\">Google Travel Insights: ferramentas e tend\u00eancias de dados para o setor de hotelaria e viagens<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/marketing-da-cidade\/\">Estrat\u00e9gias de marketing da cidade para atrair mais viajantes<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/marketing-de-destino\/\">Estrat\u00e9gias de marketing de destino para atrair mais visitantes<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/marketing-de-pais\/\">Estrat\u00e9gias de marketing do pa\u00eds para atrair mais turistas<\/a><\/li>\n<\/ul>\n<div class='code-block code-block-95' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<br>\n\n<div class=\"molongui-clearfix\"><\/div><div class=\"m-a-box\" data-is-shortcode=\"yes\" data-box-layout=\"slim\" data-box-position=\"below\" data-multiauthor=\"false\" data-author-id=\"24\" data-author-type=\"user\" data-author-archived=\"\"><div class=\"m-a-box-item m-a-box-header m-a-box-headline\"><h3><span class=\"m-a-box-header-title m-a-box-string-headline\">Este artigo foi escrito por:<\/span><\/h3><\/div><div class=\"m-a-box-container\"><div class=\"m-a-box-tab m-a-box-content m-a-box-profile\" data-profile-layout=\"layout-7\" data-author-ref=\"user-24\" itemscope itemid=\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\" itemtype=\"https:\/\/schema.org\/Person\"><div class=\"m-a-box-content-top\"><\/div><div class=\"m-a-box-content-middle\"><div class=\"m-a-box-item m-a-box-avatar\" data-source=\"local\"><a class=\"m-a-box-avatar-url\" href=\"https:\/\/www.revfine.com\/pt\/author\/martin-barten\/\"><img decoding=\"async\" width=\"125\" height=\"125\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg\" class=\"attachment-125x125 size-125x125\" alt=\"Martijn Barten\" itemprop=\"image\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten.jpg 250w\" sizes=\"(max-width: 125px) 100vw, 125px\"\/><\/a><\/div><div class=\"m-a-box-item m-a-box-data\"><div class=\"m-a-box-name m-a-box-title\"><h5 itemprop=\"name\"><a class=\"m-a-box-name-url\" href=\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\" itemprop=\"url\"> Martijn Barten<\/a><\/h5><\/div><div class=\"m-a-box-bio\" itemprop=\"description\"><p>Ol\u00e1, sou Martijn Barten, fundador da Revfine.com. Com 20 anos de experi\u00eancia no setor hoteleiro, sou especialista em otimizar receitas combinando revenue management com estrat\u00e9gias de marketing. Desenvolvi, implementei e gerenciei com sucesso revenue management e estrat\u00e9gias de marketing para propriedades individuais e portf\u00f3lios de m\u00faltiplas propriedades.<\/p><\/div><div class=\"m-a-box-related\" data-related-layout=\"layout-1\"><div class=\"m-a-box-item m-a-box-related-entries\" style=\"display:none;\"><ul><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/marketing-de-destino\/\" itemprop=\"url\"><span itemprop=\"headline\">17 estrat\u00e9gias de marketing de destino para atrair mais visitantes<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/gestao-de-hospitalidade\/\" itemprop=\"url\"><span itemprop=\"headline\">Gest\u00e3o da hospitalidade: os fundamentos da hospitalidade<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/energia-hoteleira\/\" itemprop=\"url\"><span itemprop=\"headline\">Solu\u00e7\u00e3o de energia para hot\u00e9is: economize dinheiro e o planeta<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/agentes-de-viagens-online\/\" itemprop=\"url\"><span itemprop=\"headline\">17 agentes de viagens online (OTAs) para aumentar suas reservas de hot\u00e9is<\/span><\/a><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"m-a-box-content-bottom\"><div class=\"m-a-box-item m-a-box-social\"><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-facebook m-ico-\" href=\"https:\/\/www.facebook.com\/revfine\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no Facebook\"><i class=\"m-a-icon-facebook\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-twitter m-ico-\" href=\"https:\/\/twitter.com\/revfine_com\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no Twitter\"><i class=\"m-a-icon-twitter\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-linkedin m-ico-\" href=\"https:\/\/www.linkedin.com\/in\/martijnbarten\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no LinkedIn\"><i class=\"m-a-icon-linkedin\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-web m-ico-\" href=\"https:\/\/www.revfine.com\/pt\/cerca-de\/#about-me\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten\"><i class=\"m-a-icon-web\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>A ind\u00fastria de viagens \u00e9 altamente competitiva, e uma das melhores maneiras de atrair e reter clientes \u00e9 proporcionar-lhes uma experi\u00eancia personalizada onde s\u00e3o tratados como indiv\u00edduos. O marketing de personaliza\u00e7\u00e3o \u00e9 uma das melhores maneiras de conseguir isso, porque significa que o conte\u00fado de marketing \u00e9 mais personalizado e relevante. Neste post, voc\u00ea aprender\u00e1 mais sobre<\/p>","protected":false},"author":24,"featured_media":1360,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[221,201,831],"tags":[],"class_list":["post-1359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corona","category-travel-marketing","category-travel-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Ways Personalization Marketing is Used in the Travel Industry<\/title>\n<meta name=\"description\" content=\"Personalization marketing is a strategy where promotional content is delivered more individually within the travel and tourism industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/pt\/personalizacao-marketing-viagens-industria\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways Personalisation Marketing is Used in the Travel Industry\" \/>\n<meta property=\"og:description\" content=\"Personalisation marketing is a strategy where promotional content is delivered on a more individual basis within the travel and tourism industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/pt\/personalizacao-marketing-viagens-industria\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/revfine\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-29T07:00:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-11T11:35:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revfine.com\/wp-content\/uploads\/personalisation-marketing-travel-industry-personalised-marketing-tourism-industry.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"516\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Martijn Barten\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Revfine_com\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Martijn Barten\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.revfine.com\/personalisation-marketing-travel-industry\/\",\"url\":\"https:\/\/www.revfine.com\/personalisation-marketing-travel-industry\/\",\"name\":\"5 Ways Personalization Marketing is Used in the Travel Industry\",\"isPartOf\":{\"@id\":\"https:\/\/www.revfine.com\/pt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.revfine.com\/personalisation-marketing-travel-industry\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.revfine.com\/personalisation-marketing-travel-industry\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/personalisation-marketing-travel-industry-personalised-marketing-tourism-industry.jpg\",\"datePublished\":\"2024-05-29T07:00:58+00:00\",\"dateModified\":\"2025-03-11T11:35:58+00:00\",\"author\":{\"@id\":\"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/c2d0cae3192459e61d585517286ecfbd\"},\"description\":\"Personalization marketing is a strategy where promotional content is delivered more individually within the travel and tourism industry.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.revfine.com\/personalisation-marketing-travel-industry\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.revfine.com\/personalisation-marketing-travel-industry\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.revfine.com\/personalisation-marketing-travel-industry\/#primaryimage\",\"url\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/personalisation-marketing-travel-industry-personalised-marketing-tourism-industry.jpg\",\"contentUrl\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/2025\/07\/personalisation-marketing-travel-industry-personalised-marketing-tourism-industry.jpg\",\"width\":1000,\"height\":516,\"caption\":\"personalisation marketing travel industry - 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With 20 years of experience in the hospitality industry, I specialize in optimizing revenue by combining revenue management with marketing strategies. I have successfully developed, implemented, and managed revenue management and marketing strategies for individual properties and multi-property portfolios. LinkedIn, Personal page, Facebook, X. 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