{"id":14907,"date":"2023-06-21T20:00:37","date_gmt":"2023-06-21T18:00:37","guid":{"rendered":"https:\/\/www.revfine.com\/?p=14907"},"modified":"2025-09-18T13:08:50","modified_gmt":"2025-09-18T11:08:50","slug":"primeiras-dicas-moveis-para-hoteis","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/primeiras-dicas-moveis-para-hoteis\/","title":{"rendered":"Dispositivos m\u00f3veis primeiro: como aumentar a visibilidade do hotel e impulsionar as reservas diretas"},"content":{"rendered":"<p><em>O comportamento do cliente est\u00e1 evoluindo da pesquisa para a intera\u00e7\u00e3o, e os dispositivos m\u00f3veis est\u00e3o impulsionando essa mudan\u00e7a. Os hot\u00e9is que repensarem a comunica\u00e7\u00e3o com os h\u00f3spedes para responder a comportamentos novos e em mudan\u00e7a aumentar\u00e3o a sua visibilidade e impulsionar\u00e3o as suas reservas diretas. Este artigo revela as tend\u00eancias de comportamento m\u00f3vel que moldam a ind\u00fastria hoteleira e como os hot\u00e9is podem aproveit\u00e1-las para melhorar a experi\u00eancia dos h\u00f3spedes e aumentar as vendas diretas.<\/em><\/p>\n<h2>A ascens\u00e3o da pesquisa com clique zero<\/h2>\n<p>Quando voc\u00ea pesquisa algo no Google, voc\u00ea l\u00ea a primeira resposta que aparece no topo sem clicar em nada? Esse \u00e9 o Zero Click Search, que est\u00e1 se tornando mais proeminente. Mas o que isso significa para os hot\u00e9is?<\/p>\n<h3>O que s\u00e3o pesquisas com clique zero?<\/h3>\n<p>Uma pesquisa com zero clique ocorre quando a resposta a uma consulta de pesquisa \u00e9 exibida diretamente no topo dos resultados da pesquisa page. Eles respondem \u00e0s perguntas dos usu\u00e1rios rapidamente, sem exigir mais cliques. Os resultados exibidos desta forma s\u00e3o chamados <em>\u201cfragmentos em destaque\u201d<\/em> ou <em>\u201cPosi\u00e7\u00e3o Zero\u201d<\/em> porque eles aparecem acima do local #1 tradicional.<\/p>\n<p>De acordo com um <a href=\"https:\/\/sparktoro.com\/blog\/in-2020-two-thirds-of-google-searches-ended-without-a-click\/\" target=\"_blank\" rel=\"noopener\">Estudo SparkToro<\/a>, quase 65% de pesquisas no Google terminaram sem um clique em 2020, o que \u00e9 incrivelmente alto para pesquisas em dispositivos m\u00f3veis.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-42743815' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-42743815' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_878110602980 = function(){ai_insert_viewport_code ('ai-insert-7-42743815');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_878110602980 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_152185485980);\n<\/script>\n<\/p>\n<h3>Ent\u00e3o, por que os hot\u00e9is deveriam se importar?<\/h3>\n<p>Superficialmente, mais de 50% de pesquisas no Google n\u00e3o levam a um clique para outro site, o que pode significar menos tr\u00e1fego no hotel. Mas este pode n\u00e3o ser o caso. Os hot\u00e9is no topo dos resultados de pesquisa para responder \u00e0s d\u00favidas dos clientes aumentar\u00e3o sua visibilidade e obter\u00e3o mais cliques nos resultados de pesquisa org\u00e2nica.<\/p>\n<p>Vamos comparar duas op\u00e7\u00f5es para quando um cliente procura informa\u00e7\u00f5es sobre o seu hotel.<\/p>\n<p><strong>Por exemplo: Qual \u00e9 o hor\u00e1rio de check-in em um hotel espec\u00edfico?<\/strong><\/p>\n<p><span style=\"text-decoration: underline;\">Op\u00e7\u00e3o 1:<\/span> A primeira resposta fornecida pode vir de uma OTA (Ag\u00eancia de Viagens Online), Trip.com, no nosso caso.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14908\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/07\/Mobile-first-for-hotels-Check-in-time-SMY-Costa-del-sol.png\" alt=\"Mobile-first para hot\u00e9is - Hor\u00e1rio de check-in SMY Costa del sol\" width=\"800\" height=\"367\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/07\/Mobile-first-for-hotels-Check-in-time-SMY-Costa-del-sol-300x138.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/07\/Mobile-first-for-hotels-Check-in-time-SMY-Costa-del-sol.png 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><u>\u00a0Op\u00e7\u00e3o 2: O hotel aparecer\u00e1 no topo para esclarecer as d\u00favidas dos clientes.<\/u><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14909\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/07\/Mobile-first-for-hotels-Check-in-time-savoy-hotel.png\" alt=\"Mobile-first para hot\u00e9is - Hor\u00e1rio de check-in Savoy Hotel\" width=\"800\" height=\"440\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/07\/Mobile-first-for-hotels-Check-in-time-savoy-hotel-300x165.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/07\/Mobile-first-for-hotels-Check-in-time-savoy-hotel.png 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Na primeira op\u00e7\u00e3o, quando as OTAs respondem \u00e0s d\u00favidas dos seus clientes, isso desvia o tr\u00e1fego do seu site.<\/p>\n<p>Por outro lado, quando o seu hotel aparecer na posi\u00e7\u00e3o #0 ou \u201cFeatured Snippets\u201d para fornecer suporte, voc\u00ea ganhar\u00e1 visibilidade e se tornar\u00e1 uma fonte confi\u00e1vel de informa\u00e7\u00f5es sobre sua propriedade.<\/p>\n<h2>4 dicas para classificar seu hotel nos trechos em destaque do Google?<\/h2>\n<p>Abaixo, compartilhamos dicas pr\u00e1ticas para otimizar os snippets em destaque e como os hot\u00e9is podem aproveitar a Intelig\u00eancia Artificial para se classificar na posi\u00e7\u00e3o #0 de maneira f\u00e1cil e r\u00e1pida.<\/p>\n<h3>Dica 1: otimize o conte\u00fado do site do seu hotel<\/h3>\n<p>Para otimizar o conte\u00fado do site do seu hotel para trechos em destaque, certifique-se de:<\/p>\n<ul>\n<li>Direcione consultas do tipo pergunta (hor\u00e1rio de check-in, atra\u00e7\u00f5es locais, transporte pr\u00f3ximo, etc.)<\/li>\n<li>Forne\u00e7a respostas concisas para consultas de pesquisa<\/li>\n<li>Publique avalia\u00e7\u00f5es e depoimentos de clientes<\/li>\n<li>Mantenha seu conte\u00fado atualizado e atualizado<\/li>\n<\/ul>\n<h3>Dica 2: implemente dados estruturados<\/h3>\n<p>Os dados estruturados, tamb\u00e9m conhecidos como marca\u00e7\u00e3o Schema, s\u00e3o um c\u00f3digo que os hot\u00e9is incorporam em seus sites para ajudar os mecanismos de pesquisa a compreender facilmente o conte\u00fado e os elementos do site do hotel e como eles atendem \u00e0 inten\u00e7\u00e3o da consulta. A implementa\u00e7\u00e3o de dados estruturados em seu site permitir\u00e1 que seu hotel se destaque nos resultados page, gerando mais tr\u00e1fego e cliques.<\/p>\n<h3>Dica 3: adicione um FAQ ao seu site<\/h3>\n<p>Um FAQ page permitir\u00e1 que os clientes encontrem respostas sobre o seu hotel rapidamente, ajudando os h\u00f3spedes em potencial a tomar uma decis\u00e3o r\u00e1pida de reserva. Mais importante ainda, as perguntas frequentes informam ao Google que voc\u00ea \u00e9 a fonte autorizada para perguntas sobre o seu hotel, o que classifica o seu site na posi\u00e7\u00e3o zero e, assim, direciona o tr\u00e1fego diretamente para o seu site.<\/p>\n<p>Al\u00e9m disso, certifique-se de colocar seu FAQ no page principal do seu site. Se voc\u00ea \u00e9 um grupo hoteleiro, pode coloc\u00e1-lo no page dedicado a cada hotel.<\/p>\n<h3>Dica 4: crie meta descri\u00e7\u00f5es dignas de clique<\/h3>\n<p>Meta descri\u00e7\u00f5es s\u00e3o trechos de texto que descrevem resumidamente o conte\u00fado do web page. Esta descri\u00e7\u00e3o aparece abaixo do t\u00edtulo e URL do page nos resultados da pesquisa.<\/p>\n<p>Meta descri\u00e7\u00f5es bem escritas podem aumentar sua classifica\u00e7\u00e3o no Google e motivar o leitor a clicar em seu site, o que resulta em aumento de tr\u00e1fego e reservas diretas.<\/p>\n<h3>Snippets alimentados por intelig\u00eancia artificial<\/h3>\n<p>E se voc\u00ea pudesse usar IA para ajustar automaticamente suas perguntas frequentes aos interesses reais dos clientes e aumentar sua visibilidade nos resultados de pesquisa, o que o ajudaria a direcionar o tr\u00e1fego e direcionar as reservas?<\/p>\n<p>Os snippets alimentados por IA maximizam as chances do hotel aparecer no topo dos resultados de pesquisa do Google, exibindo a resposta do hotel na posi\u00e7\u00e3o #0, direcionando os clientes para o site do hotel e n\u00e3o por meio de terceiros.<\/p>\n<h2>Da pesquisa \u00e0 intera\u00e7\u00e3o<\/h2>\n<p>Os consumidores mudaram a forma como consomem informa\u00e7\u00f5es: da pesquisa \u00e0 intera\u00e7\u00e3o. Gra\u00e7as ao celular, as pessoas podem consumir conte\u00fado digital a qualquer momento.<\/p>\n<p>Para os hot\u00e9is, isto significa uma oportunidade de aparecer e prestar apoio durante os micromomentos dos viajantes. A maioria dos hot\u00e9is sabe que as listagens do Google Meu Neg\u00f3cio s\u00e3o essenciais para obter uma classifica\u00e7\u00e3o mais elevada nos resultados de pesquisa e reter clientes.<\/p>\n<h3>Google Meu Neg\u00f3cio (GMB) para hot\u00e9is<\/h3>\n<p>Com o Google Meu Neg\u00f3cio, os hot\u00e9is podem listar informa\u00e7\u00f5es importantes, como detalhes de contato, localiza\u00e7\u00e3o no Google Maps, fotos do hotel, coment\u00e1rios de h\u00f3spedes, link do site, etc., permitindo que os clientes vejam rapidamente as informa\u00e7\u00f5es de que precisam. A listagem \u00e9 gratuita e permite que seu hotel ganhe visibilidade no Google, facilitando o contato dos h\u00f3spedes com sua empresa.<\/p>\n<p>No entanto, poucos hoteleiros sabem que o GMB lan\u00e7ou um poderoso recurso de chat.<\/p>\n<h3>Bate-papo do Google Meu Neg\u00f3cio<\/h3>\n<p>O Google My Business Chat \u00e9 um novo canal de comunica\u00e7\u00e3o lan\u00e7ado pelo Google, que permite aos clientes interagir com o seu hotel diretamente na Pesquisa Google ou no Google Maps com apenas um clique. Quando o recurso de bate-papo est\u00e1 ativado, os viajantes que pesquisam seu hotel no Google podem enviar mensagens diretamente para voc\u00ea.<\/p>\n<p>Tocar no \u00edcone da mensagem exibir\u00e1 uma mensagem de boas-vindas do hotel, convidando o cliente a fazer uma pergunta ou expressar uma preocupa\u00e7\u00e3o.<\/p>\n<div id=\"attachment_14910\" style=\"width: 410px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-14910\" class=\"wp-image-14910 size-full\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/07\/Mobile-first-for-hotels-Hotel-Belle-Julliet-GMB-CHAT.png\" alt=\"Mobile-first para hot\u00e9is - Hotel Belle Julliet GMB CHAT\" width=\"400\" height=\"458\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/07\/Mobile-first-for-hotels-Hotel-Belle-Julliet-GMB-CHAT-262x300.png 262w, https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/07\/Mobile-first-for-hotels-Hotel-Belle-Julliet-GMB-CHAT.png 400w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><p id=\"caption-attachment-14910\" class=\"wp-caption-text\">Hotel La Belle Juliette aproveitando o bate-papo do GMB<\/p><\/div>\n<h2>5 bons motivos pelos quais os hot\u00e9is devem usar o bate-papo do Google Meu Neg\u00f3cio?<\/h2>\n<p>Abaixo, voc\u00ea encontrar\u00e1 cinco motivos pelos quais os hot\u00e9is devem considerar o bate-papo do Google Meu Neg\u00f3cio.<\/p>\n<h3>1. Envolva-se com seus clientes<\/h3>\n<p>Os clientes m\u00f3veis n\u00e3o est\u00e3o mais satisfeitos com uma experi\u00eancia apenas de pesquisa; eles esperam intera\u00e7\u00e3o. Os clientes n\u00e3o querem esperar ao telefone ou vasculhar seu site para encontrar as informa\u00e7\u00f5es de que precisam. Os hot\u00e9is podem se conectar diretamente com seus clientes e responder \u00e0s suas d\u00favidas por meio do recurso de mensagens.<\/p>\n<h3>2. Impulsione suas reservas diretas<\/h3>\n<p>Ter uma linha direta de comunica\u00e7\u00e3o permite que seu hotel conven\u00e7a os h\u00f3spedes em potencial a reservar diretamente com voc\u00ea, em vez de por meio de uma OTA comissionada.<\/p>\n<p>O Business Messages tamb\u00e9m oferece suporte a recursos poderosos como cart\u00f5es, carross\u00e9is e fotos... ajudando seu hotel a capturar mais reservas diretas e oportunidades de upsell.<\/p>\n<h3>3. Forne\u00e7a suporte instant\u00e2neo e personalizado<\/h3>\n<p>Os clientes desejam uma resposta r\u00e1pida e precisa, e essas expectativas t\u00eam sido exacerbadas pelo viajante cauteloso que passa mais tempo planejando uma viagem segura.<\/p>\n<p>Portanto, se voc\u00ea deseja que os viajantes escolham seu hotel, voc\u00ea deve oferecer um suporte r\u00e1pido e personalizado. Os clientes tamb\u00e9m ver\u00e3o o qu\u00e3o responsivo voc\u00ea \u00e9 na sua ficha do Google Meu Neg\u00f3cio, por isso \u00e9 importante ser reativo.<\/p>\n<h3>4. Reduza a carga de trabalho da equipe<\/h3>\n<p>Ao considerar a experi\u00eancia m\u00f3vel e verificar o Google Meu Neg\u00f3cio, voc\u00ea descobrir\u00e1 que os canais de intera\u00e7\u00e3o s\u00e3o os favoritos dos clientes.<\/p>\n<p>O problema do bot\u00e3o de chamada \u00e9 que ele gera trabalho extra na recep\u00e7\u00e3o ou call center.<\/p>\n<p>Se voc\u00ea ativar o chat e conectar um chatbot inteligente, voc\u00ea oferecer\u00e1 uma alternativa \u00e0s chamadas, preferida por muitos clientes, ao mesmo tempo que economiza horas de trabalho di\u00e1rias de sua equipe.<\/p>\n<h3>5. Automa\u00e7\u00e3o \u00e9 fundamental<\/h3>\n<p>N\u00e3o tem certeza se consegue responder aos seus clientes com rapidez suficiente? Sem problemas. Implementar um chatbot de IA robusto para automatizar as intera\u00e7\u00f5es com os clientes \u00e9 uma das maneiras mais f\u00e1ceis de responder prontamente \u00e0s d\u00favidas dos h\u00f3spedes e, ao mesmo tempo, fornecer suporte individual e personalizado.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-14911 aligncenter\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/07\/Mobile-first-for-hotels-Google-My-Business-chat-Quicktext.png\" alt=\"Mobile-first para hot\u00e9is \u2013 bate-papo do Google Meu Neg\u00f3cio Quicktext\" width=\"400\" height=\"550\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/07\/Mobile-first-for-hotels-Google-My-Business-chat-Quicktext-218x300.png 218w, https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/07\/Mobile-first-for-hotels-Google-My-Business-chat-Quicktext.png 400w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>Por exemplo, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.quicktext.im\/see-demo\/?utm_source=Revfine&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Mobile-first%20Boost%20Hotel%20Visibility\" target=\"_blank\" rel=\"noopener\">Velma, chatbot de IA do Quicktext<\/a><\/span>, pode lidar com pelo menos 85% de consultas de convidados instantaneamente e 24 horas por dia, 7 dias por semana. Velma se integra a diversas plataformas de comunica\u00e7\u00e3o, incluindo Live Chat, Facebook, WhatsApp e agora Google My Business Chat, para que voc\u00ea n\u00e3o precise se preocupar em gerenciar consultas em diferentes canais.<\/p>\n<p>Criar uma experi\u00eancia de conversa envolvente com seus h\u00f3spedes em potencial criar\u00e1 engajamento e fidelidade \u00e0 marca no longo prazo.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-77359339' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-77359339' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_601271769116 = function(){ai_insert_viewport_code ('ai-insert-4-77359339');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_601271769116 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_635004789198);\n<\/script>\n<\/p>\n<p><strong>A capacidade dos hot\u00e9is de alavancar comportamentos novos e evolutivos dos clientes, impulsionados pela mobilidade, ir\u00e1 ajud\u00e1-los a maximizar a sua visibilidade e reservas diretas, mas, o mais importante, a envolver os seus h\u00f3spedes e a construir fidelidade \u00e0 marca a longo prazo.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>","protected":false},"excerpt":{"rendered":"<p>O comportamento do cliente est\u00e1 evoluindo da pesquisa para a intera\u00e7\u00e3o, e os dispositivos m\u00f3veis est\u00e3o impulsionando essa mudan\u00e7a. Os hot\u00e9is que repensarem a comunica\u00e7\u00e3o com os h\u00f3spedes para responder a comportamentos novos e em mudan\u00e7a aumentar\u00e3o a sua visibilidade e impulsionar\u00e3o as suas reservas diretas. Este artigo revela as tend\u00eancias de comportamento m\u00f3vel que moldam a ind\u00fastria hoteleira e como os hot\u00e9is podem aproveit\u00e1-las para melhorar a experi\u00eancia dos h\u00f3spedes e aumentar o tr\u00e1fego direto.<\/p>","protected":false},"author":1,"featured_media":14913,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[805,756,759],"tags":[617],"class_list":["post-14907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-bookings","category-hotel-search-engine-marketing","category-hotel-trends","tag-quicktext"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile First: How to Boost Hotel Visibility and Drive Direct Bookings<\/title>\n<meta name=\"description\" content=\"Mobile-first tips for hotels - Learn how hotels should implement mobile-first and improve their guest experience &amp; increase direct bookings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/pt\/primeiras-dicas-moveis-para-hoteis\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile First: How to Boost Hotel Visibility and Drive Direct Bookings\" \/>\n<meta property=\"og:description\" content=\"Mobile-first tips for hotels - 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