{"id":15764,"date":"2023-06-25T20:00:12","date_gmt":"2023-06-25T18:00:12","guid":{"rendered":"https:\/\/www.revfine.com\/?p=15764"},"modified":"2025-09-17T20:34:31","modified_gmt":"2025-09-17T18:34:31","slug":"como-comecar-a-usar-os-anuncios-de-hoteis-do-google-gha","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/how-to-get-started-with-google-hotel-ads-gha\/","title":{"rendered":"Como come\u00e7ar a usar os An\u00fancios de hot\u00e9is do Google"},"content":{"rendered":"<p><em>Por onde voc\u00ea inicia sua busca online por produtos e servi\u00e7os como hot\u00e9is? Boa chance de ser o Google. Google Hotel Ads tem sido o mecanismo de metabusca de crescimento mais r\u00e1pido em todas as regi\u00f5es desde sua estreia. Neste artigo, voc\u00ea aprender\u00e1 como aumentar sua visibilidade na Pesquisa Google, resultando em um crescimento nas reservas de hot\u00e9is.<\/em><\/p>\n<h2>Google Hotel Ads: Como tudo come\u00e7ou<\/h2>\n<p>Houve um tempo, n\u00e3o muito tempo atr\u00e1s, em que o processo t\u00edpico de reserva envolvia, cronologicamente:<\/p>\n<p>Mais detalhadamente, as pessoas primeiro confiaram no Google para fazer uma pesquisa muito gen\u00e9rica, como <em>\u201cHotel Londres\u201d<\/em>. O Google retornou muitos resultados de hot\u00e9is, com a op\u00e7\u00e3o #1 nos resultados da pesquisa sempre ocupada por um site OTA. Esse costumava ser o cen\u00e1rio perfeito para o Google, considerando os enormes or\u00e7amentos di\u00e1rios alocados por essas OTAs para se classificar no topo. No entanto, uma oportunidade t\u00e3o grande tamb\u00e9m representava um perigo oculto para o Google: na verdade, as pessoas se acostumaram a acessar os mesmos sites de OTA, a tal ponto que logo muitos viajantes come\u00e7aram a confiar diretamente nessas OTAs ao procurar hot\u00e9is, ignorando a pesquisa inicial. no Google.<\/p>\n<p>80% das principais fontes de receita do Google, em todos os setores, sempre foram an\u00fancios, e receitas t\u00e3o decrescentes de um \u00fanico (e suculento) setor como o de hotelaria n\u00e3o podiam ser aceitas.<\/p>\n<p><strong>A solu\u00e7\u00e3o?<\/strong> O Google est\u00e1 se tornando um participante ativo e direto na distribui\u00e7\u00e3o de hot\u00e9is. Exatamente o que aconteceu nos \u00faltimos anos e meses.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-49607402' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-49607402' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_509665761839 = function(){ai_insert_viewport_code ('ai-insert-7-49607402');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_509665761839 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_221516624339);\n<\/script>\n<\/p>\n<h2>Por que Google Hotel Ads \u00e9 agora o Metasearch e ainda mais do que isso\u2026<\/h2>\n<p><strong>Ent\u00e3o, o que \u00e9 Google Hotel Ads?<\/strong> GHA \u00e9 um mecanismo Metasearch, assim como Tripadvisor, Kayak, Trivago e Hotelscombined que agrega tarifas de hot\u00e9is provenientes de diferentes fontes, para que os usu\u00e1rios que procuram um determinado hotel possam comparar e escolher qual \u00e9 a melhor oferta para sua pr\u00f3xima viagem. O GHA \u00e9 mais do que apenas um mecanismo de metabusca, ou um agregador de taxas, pelo simples fato de que\u2026 \u00e9 o Google. O Google Hotel Ads \u00e9 apenas uma parte de todo um ecossistema de viagens em que o Google se tornou, por meio do qual os viajantes em potencial podem planejar e executar suas reservas de viagens.<\/p>\n<p>Consequentemente, o Google Hotel Ads tornou-se naturalmente o Metasearch, em vez de um entre muitos e, o mais importante, simplesmente funciona. Desde 2019, antes e ainda mais durante e depois da Covid, o Google Hotel Ads \u00e9 de longe o mecanismo de metabusca que mais cresce em todas as regi\u00f5es. Nenhuma surpresa! Assim, como hoteleiro, participar do Google Hotel Ads deveria ser obrigat\u00f3rio.<\/p>\n<h2>Como funciona? (Modelos de receita)<\/h2>\n<p>GHA \u00e9 apenas uma nova forma de fazer publicidade. No entanto, ainda \u00e9 publicidade, ent\u00e3o basicamente voc\u00ea paga para estar vis\u00edvel. Ent\u00e3o, como voc\u00ea pode pagar?<\/p>\n<p><strong>A seguir est\u00e3o os modelos de receita mais cr\u00edticos que voc\u00ea pode escolher:<\/strong><\/p>\n<ul>\n<li>Pagamento por convers\u00e3o: voc\u00ea paga apenas quando um viajante reserva seu hotel.<\/li>\n<li>Pagamento por estadia: voc\u00ea paga quando um viajante conclui uma estadia. O Google introduziu esta op\u00e7\u00e3o ap\u00f3s a Covid para ajudar os hoteleiros a lidar com uma situa\u00e7\u00e3o desafiadora e incerta.<\/li>\n<li>Custo por clique (fixo ou percentual): voc\u00ea paga quando um viajante clica em seu an\u00fancio, independentemente de voc\u00ea conseguir a reserva.<\/li>\n<\/ul>\n<p>Agora, voc\u00ea deve estar se perguntando: <em>\u201cpor que devo escolher um modelo CPC quando posso jogar pelo seguro e pagar apenas quando recebo a reserva ou, melhor ainda, quando o h\u00f3spede fica no meu hotel?\u201d<\/em> A d\u00favida \u00e9 leg\u00edtima e sensata, assim como a sua resposta. Na verdade, existe uma equa\u00e7\u00e3o simples que voc\u00ea sempre precisa ter em mente ao jogar o jogo Google Hotel Ads: o modelo de receita mais seguro para voc\u00ea, o menos lucrativo para o Google.<\/p>\n<p>Dito de outra forma: quanto mais voc\u00ea estiver disposto a correr riscos ao adotar um modelo de CPC, maior ser\u00e1 a probabilidade de o Google impulsionar o seu hotel, tornando-o cada vez mais vis\u00edvel, com retornos potencialmente muito maiores.<\/p>\n<p>O modelo pay-per-stay foi introduzido pelo Google logo ap\u00f3s o in\u00edcio da pandemia, no primeiro semestre de 2020, para apoiar os hot\u00e9is num momento muito dif\u00edcil. Ainda assim, esse modelo provavelmente desaparecer\u00e1 em breve e, por causa do exposto, n\u00e3o se pode esperar milagres em termos de resultados.<\/p>\n<p>Dito isso, vamos ver quais etapas voc\u00ea precisa seguir para veicular suas campanhas.<\/p>\n<h2>Como come\u00e7ar<\/h2>\n<p><strong>Tr\u00eas coisas s\u00e3o necess\u00e1rias para que seu hotel esteja funcionando no Google Hotel Ads:<\/strong><\/p>\n<ol>\n<li>Uma conta Google Meu Neg\u00f3cio<\/li>\n<li>Uma conta do Google Ads<\/li>\n<li>Um parceiro de conectividade<\/li>\n<\/ol>\n<p>O Google Meu Neg\u00f3cio \u00e9 essencialmente o perfil da sua empresa, sua carteira de identidade no ecossistema Google.<\/p>\n<p>Sua conta do Google Ads \u00e9 o mecanismo que entregar\u00e1 seus an\u00fancios. No entanto, as campanhas padr\u00e3o via Google Ads n\u00e3o exigem taxas e disponibilidade, que em vez disso n\u00e3o s\u00e3o apenas necess\u00e1rias, mas s\u00e3o o verdadeiro n\u00facleo do <span style=\"text-decoration: underline;\"><a href=\"https:\/\/ads.google.com\/hotels\/\" target=\"_blank\" rel=\"noopener\">An\u00fancios de hot\u00e9is do Google<\/a><\/span>. Por esse motivo, al\u00e9m da sua conta do Google Ads, voc\u00ea tamb\u00e9m precisa de um parceiro de conectividade que ir\u00e1 capturar seu ARI (Disponibilidade, Tarifas e Invent\u00e1rio) e envi\u00e1-lo ao Google para ser exibido dinamicamente aos viajantes quando pesquisarem seu hotel.<\/p>\n<p>Quando terminar, voc\u00ea poder\u00e1 ver o tipo de campanha <em>&quot;Hotel&quot;<\/em> na sua conta do Google Ads.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-15765\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/How-to-Get-Started-With-Google-Hotel-Ads-example-1.png\" alt=\"Como come\u00e7ar com Google Hotel Ads - exemplo 1\" width=\"800\" height=\"417\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/How-to-Get-Started-With-Google-Hotel-Ads-example-1-300x156.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/How-to-Get-Started-With-Google-Hotel-Ads-example-1.png 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>E \u00e9 basicamente isso em termos de base. Agora vem a parte divertida: gerenciar suas campanhas. Por que divertido? Porque a equipe de marketing geralmente gerencia campanhas padr\u00e3o do Google Ads, mas se voc\u00ea quiser veicular campanhas de sucesso com <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.hotelchamp.com\/product\/hotelchamp-metasearch-advertising\/?utm_source=revfine&amp;utm_medium=ExpertPartner&amp;utm_campaign=revfine\" target=\"_blank\" rel=\"noopener\">An\u00fancios de hot\u00e9is do Google<\/a><\/span>, um esfor\u00e7o conjunto que envolva as equipes de Marketing e Receita \u00e9 OBRIGAT\u00d3RIO.<\/p>\n<p>A seguir est\u00e3o algumas dicas essenciais a serem consideradas ao executar suas campanhas GHA, que mostrar\u00e3o exatamente isso.<\/p>\n<h2>7 dicas para aproveitar ao m\u00e1ximo o Google Hotel Ads<\/h2>\n<p>Abaixo voc\u00ea encontra sete dicas para aumentar sua visibilidade na Pesquisa Google e maximizar as reservas de hot\u00e9is.<\/p>\n<h3>1. Preencha o seu perfil do GMB<\/h3>\n<p>Muitos hoteleiros consideram isto um dado adquirido, mas muitos perfis de hot\u00e9is permanecem por preencher, carecendo de informa\u00e7\u00f5es importantes, descri\u00e7\u00f5es, imagens, caracter\u00edsticas, o que acabar\u00e1 por prejudicar a sua presen\u00e7a no ecossistema Google. Ent\u00e3o, fa\u00e7a um grande favor a si mesmo e reserve um tempo para revisar seu perfil, preenchendo as informa\u00e7\u00f5es que faltam.<br \/>\nPor exemplo, voc\u00ea oferece estacionamento? Se sim, \u00e9 gratuito ou pago? De qualquer maneira, diga. Voc\u00ea oferece Wi-Fi gratuito em \u00e1reas p\u00fablicas e\/ou esta\u00e7\u00f5es de trabalho? De qualquer forma, digamos, n\u00e3o deixe nada em branco.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-15766\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/How-to-Get-Started-With-Google-Hotel-Ads-example-2.png\" alt=\"Como come\u00e7ar com Google Hotel Ads - exemplo 2\" width=\"800\" height=\"467\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/How-to-Get-Started-With-Google-Hotel-Ads-example-2-300x175.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/How-to-Get-Started-With-Google-Hotel-Ads-example-2.png 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Isto \u00e9 OBRIGAT\u00d3RIO, independentemente dos an\u00fancios de hot\u00e9is do Google, mas ainda mais com ele.<\/p>\n<h3>2. Mostrar v\u00e1rias op\u00e7\u00f5es de quartos<\/h3>\n<p>N\u00e3o se contente com o quarto mais barato. Google Hotel Ads \u00e9 a sua melhor chance de competir com as OTAs: voc\u00ea n\u00e3o s\u00f3 oferecer\u00e1 mais op\u00e7\u00f5es aos seus prospects, mas tamb\u00e9m ocupar\u00e1 mais espa\u00e7o \u00e0s custas de outras OTAs, sendo, portanto, mais relevante e proeminente.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-15767\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/How-to-Get-Started-With-Google-Hotel-Ads-example-3.png\" alt=\"Como come\u00e7ar com Google Hotel Ads - exemplo 3\" width=\"800\" height=\"699\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/How-to-Get-Started-With-Google-Hotel-Ads-example-3-300x262.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/How-to-Get-Started-With-Google-Hotel-Ads-example-3.png 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3>3. Exiba as fotos da sua sala<\/h3>\n<p>As pessoas primeiro veem e depois leem. Em outras palavras, o visual tem um impacto mais r\u00e1pido na mente das pessoas e, ao mostrar as fotos da sua sala, seu canal direto se destacar\u00e1 visualmente de todos os outros canais.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-15768\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/How-to-Get-Started-With-Google-Hotel-Ads-example-4.png\" alt=\"Como come\u00e7ar com Google Hotel Ads - exemplo 4\" width=\"800\" height=\"709\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/How-to-Get-Started-With-Google-Hotel-Ads-example-4-300x266.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/How-to-Get-Started-With-Google-Hotel-Ads-example-4.png 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3>4. Mostre motivos para reservar diretamente<\/h3>\n<p>Um dos recursos mais f\u00e1ceis, mais poderosos, por\u00e9m menos utilizados, dispon\u00edveis para todos os hot\u00e9is no Google Hotel Ads: textos explicativos. Chamadas s\u00e3o extens\u00f5es que permitem incluir qualquer informa\u00e7\u00e3o adicional e relevante. Ent\u00e3o, o que pode ser <em>&quot;relevante&quot;<\/em> aos olhos e ouvidos de seus clientes potenciais? Simples, todas as raz\u00f5es pelas quais devem reservar diretamente.<\/p>\n<p>Na maioria das vezes n\u00e3o h\u00e1 necessidade de reinventar a roda e apenas saber como funciona a plataforma pode representar uma enorme vantagem. Todas as diferentes op\u00e7\u00f5es de pre\u00e7os provenientes das OTAs dispon\u00edveis \u00e0s quais voc\u00ea est\u00e1 conectado s\u00e3o exibidas da mesma forma, ent\u00e3o voc\u00ea precisa aproveitar todas essas personaliza\u00e7\u00f5es poss\u00edveis para que seu canal direto seja percebido como o mais conveniente entre todos os outros na mente de seus clientes potenciais. .<\/p>\n<p>Uma pol\u00edtica de cancelamento um pouco mais flex\u00edvel resolver\u00e1 perfeitamente o problema:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-15769\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/How-to-Get-Started-With-Google-Hotel-Ads-example-5.png\" alt=\"Como come\u00e7ar com Google Hotel Ads - exemplo 5\" width=\"800\" height=\"377\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/How-to-Get-Started-With-Google-Hotel-Ads-example-5-300x141.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/How-to-Get-Started-With-Google-Hotel-Ads-example-5.png 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3>5. Tenha sempre dispon\u00edvel uma taxa de cancelamento gratuita<\/h3>\n<p>Falando em pol\u00edticas de cancelamento, o n\u00edvel de incerteza gerado pela pandemia criou a necessidade de trabalhar mais intensamente com taxas de cancelamento flex\u00edveis e evitar op\u00e7\u00f5es n\u00e3o reembols\u00e1veis. Portanto, certifique-se de sempre aparecer com pelo menos uma op\u00e7\u00e3o de pre\u00e7o quando os usu\u00e1rios ativarem o filtro <em>\u201cApenas cancelamento gratuito\u201d<\/em>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-15770\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/How-to-Get-Started-With-Google-Hotel-Ads-example-6.png\" alt=\"Como come\u00e7ar com Google Hotel Ads - exemplo 6\" width=\"800\" height=\"625\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/How-to-Get-Started-With-Google-Hotel-Ads-example-6-300x234.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/How-to-Get-Started-With-Google-Hotel-Ads-example-6.png 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3>6. Impostos por pa\u00eds (inclu\u00eddos ou exclu\u00eddos)<\/h3>\n<p>Vamos supor que seu hotel apare\u00e7a em Google Hotel Ads com uma tarifa m\u00ednima de $100. Um cidad\u00e3o dos EUA perceber\u00e1 essa taxa como uma exclus\u00e3o de impostos, enquanto um cidad\u00e3o da UE provavelmente a perceber\u00e1 como inclu\u00edda. Como voc\u00ea deve ter notado, o Google n\u00e3o exibe se as tarifas incluem impostos inclusivos ou exclusivos, portanto como hoteleiros; temos que lidar com essa percep\u00e7\u00e3o baseada no pa\u00eds e na cultura.<\/p>\n<p><strong>A solu\u00e7\u00e3o?<\/strong> Adapte o seu dispositivo fiscal ao ponto de venda espec\u00edfico de onde prov\u00e9m o pedido. Esta \u00e9 uma das muitas \u00e1reas onde a tecnologia nem sempre est\u00e1 do seu lado. Muitos provedores de conectividade n\u00e3o permitem que voc\u00ea adapte impostos com base em condi\u00e7\u00f5es diferentes, portanto, pergunte primeiro ao seu parceiro de tecnologia.<\/p>\n<h3>7. Re\u00fana Marketing e Receita.<\/h3>\n<p>Ajustar os lances de qualquer campanha com base em diferentes vari\u00e1veis tem sido prerrogativa de todas as plataformas de publicidade (Google, Facebook, Bing, etc). Essas vari\u00e1veis eram normalmente dimens\u00f5es apenas de marketing, como localiza\u00e7\u00e3o, idioma, origem, etc. Google Hotel Ads agora est\u00e1 derrubando a barreira entre marketing e receita ao incluir dimens\u00f5es relacionadas \u00e0 receita a serem usadas em seus lances.<\/p>\n<p><strong>Um exemplo?<\/strong> Agora voc\u00ea pode ajustar suas campanhas com base na dura\u00e7\u00e3o da estadia pretendida para que, por exemplo, voc\u00ea possa decidir aumentar seu lance para pesquisas de 3 ou mais noites, enquanto mant\u00e9m seu or\u00e7amento baixo para pesquisas de 1 ou 2 noites.<\/p>\n<p>Este \u00fanico par\u00e1grafo mereceria um artigo inteiramente novo, considerando as infinitas e incr\u00edveis oportunidades para todos n\u00f3s realmente dispararmos nossas receitas com o Google Hotel Ads. No entanto, se quiser saber mais sobre todas as dimens\u00f5es poss\u00edveis nas quais pode confiar para ajustar o seu lance, pode verificar <span style=\"text-decoration: underline;\"><a href=\"https:\/\/support.google.com\/google-ads\/answer\/9244121?hl=en\" target=\"_blank\" rel=\"noopener\">o page oficial no Google<\/a><\/span>.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-70043611' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-70043611' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_105095610516 = function(){ai_insert_viewport_code ('ai-insert-4-70043611');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_105095610516 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_626178364031);\n<\/script>\n<\/p>\n<p><strong>A Distribui\u00e7\u00e3o Hoteleira sempre foi uma luta desigual para os hot\u00e9is, com as OTAs a desempenharem o papel de Golias. No entanto, \u00e9 assim que est\u00e1 a situa\u00e7\u00e3o neste momento com todas as suas incertezas, mas com estas oportunidades incr\u00edveis para nos tornarmos mais fortes e desempenharmos um papel muito mais justo neste jogo da Distribui\u00e7\u00e3o Hoteleira.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>","protected":false},"excerpt":{"rendered":"<p>Onde voc\u00ea come\u00e7a sua busca on-line por produtos e servi\u00e7os como hot\u00e9is? Boa chance de que seja o Google. Google Hotel Ads tem sido o mecanismo de metabusca de crescimento mais r\u00e1pido em todas as regi\u00f5es desde sua estreia. Neste artigo, voc\u00ea aprender\u00e1 como aumentar sua visibilidade na Pesquisa Google, resultando em um crescimento de reservas de hot\u00e9is. Google Hotel Ads: Como tudo come\u00e7ou<\/p>","protected":false},"author":1,"featured_media":15773,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[756],"tags":[668],"class_list":["post-15764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-search-engine-marketing","tag-hotelchamp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Get Started With Google Hotel Ads (GHA) | Revfine.com<\/title>\n<meta name=\"description\" content=\"Google Hotel Ads is the fastest-growing metasearch engine across all regions. It&#039;s a must for hotels. Run a successful GHA campaign with these 7 tips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/pt\/como-comecar-a-usar-os-anuncios-de-hoteis-do-google-gha\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Get Started With Google Hotel Ads (GHA) | Revfine.com\" \/>\n<meta property=\"og:description\" content=\"Google Hotel Ads is the fastest-growing metasearch engine across all regions. It&#039;s a must for hotels. 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