{"id":15806,"date":"2023-06-24T12:00:09","date_gmt":"2023-06-24T10:00:09","guid":{"rendered":"https:\/\/www.revfine.com\/?p=15806"},"modified":"2025-09-18T13:00:42","modified_gmt":"2025-09-18T11:00:42","slug":"maneiras-pelas-quais-os-hoteis-podem-aproveitar-big-data-de-ia-para-impulsionar-as-vendas-diretas","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/maneiras-pelas-quais-os-hoteis-podem-aproveitar-big-data-de-ia-para-impulsionar-as-vendas-diretas\/","title":{"rendered":"Hot\u00e9is de 4 maneiras podem aproveitar IA e Big Data para impulsionar as vendas diretas"},"content":{"rendered":"<p><em>A IA e o big data abrem oportunidades para os hot\u00e9is aumentarem a sua receita direta e efici\u00eancia operacional, ao mesmo tempo que oferecem experi\u00eancias instant\u00e2neas e personalizadas aos h\u00f3spedes. Este artigo se concentrar\u00e1 em quatro maneiras pelas quais os hot\u00e9is podem aproveitar a IA e o Big Data para envolver os clientes no processo de reserva direta do hotel e impulsionar suas vendas diretas.<\/em><\/p>\n<h2>1) Forne\u00e7a servi\u00e7o instant\u00e2neo com IA conversacional<\/h2>\n<p>A IA conversacional, uma forma de intelig\u00eancia artificial como os chatbots de IA, melhora a qualidade do atendimento ao cliente do hotel e, ao mesmo tempo, aumenta as convers\u00f5es. Mas como?<br \/>\n\u00c0 medida que o tr\u00e1fego online se torna maioritariamente m\u00f3vel, os utilizadores preferem consumir informa\u00e7\u00f5es de forma interativa atrav\u00e9s de chat, em vez de navegar em todo o website.<\/p>\n<p>Este novo comportamento explica por que cada vez mais viajantes recorrem ao chat quando desejam obter informa\u00e7\u00f5es ou fazer uma reserva.<\/p>\n<p>\u00c0 medida que o volume de bate-papo aumenta e novas plataformas interativas, como Live Chat, Facebook Messenger, WhatsApp, Instagram e Google Business Chat\u2026 ficam dispon\u00edveis para os clientes enviarem mensagens ao hotel, o gerenciamento dessas conversas manual e individualmente torna-se imposs\u00edvel.<\/p>\n<p>Embora cada cliente seja \u00fanico, eles normalmente fazem o mesmo conjunto de 40 perguntas. O que importa \u00e9 velocidade, precis\u00e3o e consist\u00eancia em todos os canais de comunica\u00e7\u00e3o.<br \/>\nA intera\u00e7\u00e3o \u00e9 a nova busca, mas a equipe n\u00e3o pode estar em todos os lugares simultaneamente. No entanto, os chatbots com tecnologia de IA fornecem ajuda instant\u00e2nea \u00e0 maioria dos clientes, ao mesmo tempo que detectam conversas onde a assist\u00eancia humana faria a diferen\u00e7a.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-44958312' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-44958312' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_834823581982 = function(){ai_insert_viewport_code ('ai-insert-7-44958312');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_834823581982 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_733582455963);\n<\/script>\n<\/p>\n<p>Se voc\u00ea est\u00e1 pensando em adotar IA em seu hotel, saiba que IA conversacional n\u00e3o \u00e9 a mesma coisa. Alguns s\u00e3o gen\u00e9ricos e podem ser aplicados a qualquer setor, como um modelo WordPress, tornando esses sistemas muito baratos, mas muito limitados para um caso de uso t\u00e3o complexo como o de hotelaria.<br \/>\nNo Quicktext, desenvolvemos <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.quicktext.im\/hotel-chatbot\/?utm_source=Revfine&amp;utm_medium=Revfine&amp;utm_campaign=4+ways+to+leverage+AI+and+Big+data\" target=\"_blank\" rel=\"noopener\">VELMA<\/a><\/span>, uma IA dedicada \u00e0 ind\u00fastria hoteleira, capaz de compreender e responder com precis\u00e3o \u00e0s necessidades dos viajantes.<\/p>\n<p><strong>Como funciona?<\/strong><\/p>\n<p>O chatbot com tecnologia de IA responde instantaneamente \u00e0s d\u00favidas dos clientes, como reserva de quarto, hor\u00e1rio de check-in, estacionamento, ber\u00e7o, piscina, equipamento do quarto, etc., no site do hotel e nas plataformas de mensagens instant\u00e2neas e gera automaticamente uma reserva com base no cliente. prefer\u00eancias.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-15809 aligncenter\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/Ways-Hotels-can-Leverage-AI-Big-Data-to-Boost-Direct-Sales-Velma-queries.png\" alt=\"Maneiras de os hot\u00e9is aproveitarem a IA \u2013 Big Data para impulsionar as vendas diretas \u2013 consultas Velma\" width=\"300\" height=\"519\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/Ways-Hotels-can-Leverage-AI-Big-Data-to-Boost-Direct-Sales-Velma-queries-173x300.png 173w, https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/Ways-Hotels-can-Leverage-AI-Big-Data-to-Boost-Direct-Sales-Velma-queries.png 300w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>A IA conversacional permite que os hot\u00e9is forne\u00e7am suporte imediato aos clientes, resolvendo suas d\u00favidas instantaneamente em v\u00e1rios idiomas, 24 horas por dia, 7 dias por semana.<br \/>\nSuporte instant\u00e2neo significa clientes satisfeitos, mas tamb\u00e9m menos tempo para resolver d\u00favidas como reservas, resultando em ciclos de vendas mais curtos e mais reservas.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-15811 aligncenter\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/Ways-Hotels-can-Leverage-AI-Big-Data-to-Boost-Direct-Sales-Velma-generates-booking.png\" alt=\"Maneiras de os hot\u00e9is aproveitarem a IA - Big Data para impulsionar as vendas diretas - Velma gera reservas\" width=\"300\" height=\"483\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/Ways-Hotels-can-Leverage-AI-Big-Data-to-Boost-Direct-Sales-Velma-generates-booking-186x300.png 186w, https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/Ways-Hotels-can-Leverage-AI-Big-Data-to-Boost-Direct-Sales-Velma-generates-booking.png 300w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2>2) Capture dados do cliente com um chatbot AI<\/h2>\n<p>Nem toda intera\u00e7\u00e3o com um chatbot de IA termina com uma reserva imediata. Os clientes hesitantes sair\u00e3o do site do seu hotel e abandonar\u00e3o as reservas. Ent\u00e3o, como voc\u00ea pode converter seus clientes potenciais?<\/p>\n<p>Ao responder \u00e0s perguntas dos clientes, o chatbot AI ir\u00e1 capturar muitos dados sobre o cliente: nome, e-mail, telefone, interesses, datas de viagem e ades\u00e3o do cliente.<br \/>\nOs dados do cliente alimentar\u00e3o diretamente o CRM e o call center do hotel\u2026 para acionar acompanhamentos automatizados e personalizados.<br \/>\nRedirecionar clientes hesitantes \u00e9 crucial para garantir a convers\u00e3o e recuperar qualquer potencial perda de receita.<\/p>\n<h2>3) Aumente o SEO e o tr\u00e1fego de hot\u00e9is com snippets alimentados por IA<\/h2>\n<p>E a visibilidade dos hot\u00e9is e o que as OTAs t\u00eam sobre os hot\u00e9is?<\/p>\n<p>As OTAs ou ag\u00eancias de reservas terceirizadas acumularam informa\u00e7\u00f5es estruturadas sobre o seu hotel que os clientes costumam procurar no Google.<br \/>\nQuando um cliente pesquisa no Google informa\u00e7\u00f5es sobre o seu hotel, como o hor\u00e1rio de check-in do hotel, o site da OTA provavelmente aparecer\u00e1 nos primeiros resultados da pesquisa para fornecer a resposta.<\/p>\n<p>Os clientes clicar\u00e3o naturalmente nos primeiros links e far\u00e3o a reserva atrav\u00e9s das OTAs. Abaixo est\u00e1 um exemplo de snippet em destaque do Google.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-15812\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/Ways-Hotels-can-Leverage-AI-Big-Data-to-Boost-Direct-Sales-checkin-time-Soho-Los-OTA.png\" alt=\"Maneiras de os hot\u00e9is aproveitarem a IA - Big Data para impulsionar as vendas diretas - hor\u00e1rio de check-in Soho Los OTA\" width=\"800\" height=\"372\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/Ways-Hotels-can-Leverage-AI-Big-Data-to-Boost-Direct-Sales-checkin-time-Soho-Los-OTA-300x140.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/Ways-Hotels-can-Leverage-AI-Big-Data-to-Boost-Direct-Sales-checkin-time-Soho-Los-OTA.png 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>80% das consultas do Google cont\u00eam mais de tr\u00eas palavras e se parecem cada vez mais com perguntas. As OTAs utilizam o conte\u00fado estruturado do hotel para oferecer respostas relevantes que maximizem a sua visibilidade nos motores de busca.<\/p>\n<p>Mas o seu hotel n\u00e3o deveria ser a fonte oficial de informa\u00e7\u00f5es sobre a sua propriedade e direcionar esse tr\u00e1fego para o seu site? (As respostas curtas e longas s\u00e3o SIM)<br \/>\nOs resultados que aparecem no topo da SERP ou p\u00e1gina de resultados do mecanismo de pesquisa s\u00e3o chamados de snippets em destaque. (Veja abaixo) simplesmente porque apresentam uma resposta r\u00e1pida.<br \/>\nAproveitando milhares e milhares de conversas coletadas, a IA saber\u00e1 quais perguntas s\u00e3o feitas com frequ\u00eancia ao hotel e gerar\u00e1 automaticamente um FAQ din\u00e2mico page no site do hotel na forma de snippets. Esses trechos e perguntas frequentes com tecnologia de IA maximizar\u00e3o a visibilidade do hotel no topo dos resultados de pesquisa.<\/p>\n<p>A classifica\u00e7\u00e3o no topo dos resultados de pesquisa permitir\u00e1 que seu hotel se destaque entre as OTAs, direcione o tr\u00e1fego de volta para seu site e converta clientes diretamente.<\/p>\n<h2>4) Personaliza\u00e7\u00e3o Preditiva com Big Data<\/h2>\n<p>Com a falta de tempo e aten\u00e7\u00e3o dos clientes online, filtrar informa\u00e7\u00f5es desnecess\u00e1rias e fornecer recomenda\u00e7\u00f5es personalizadas pode melhorar significativamente as convers\u00f5es.<\/p>\n<p>Ao aproveitar os dados dos clientes de diferentes pontos de contato e fatores como localiza\u00e7\u00e3o, prefer\u00eancias, hist\u00f3rico de compras, etc., os hot\u00e9is podem prever o tipo de conte\u00fado e oferta que provavelmente atrair\u00e1 seus h\u00f3spedes em potencial e adaptar o conte\u00fado do site de acordo.<\/p>\n<p>Os hot\u00e9is que utilizam big data proporcionar\u00e3o experi\u00eancias mais relevantes e personalizadas aos clientes, aumentando as suas taxas de convers\u00e3o e colocando-os na vanguarda da centraliza\u00e7\u00e3o no cliente.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-59483032' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-59483032' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_628555995733 = function(){ai_insert_viewport_code ('ai-insert-4-59483032');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_628555995733 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_737813179445);\n<\/script>\n<\/p>\n<p><strong>As aplica\u00e7\u00f5es de IA e BIG Data est\u00e3o revolucionando a ind\u00fastria hoteleira, com uma crescente demanda por experi\u00eancias relevantes e intera\u00e7\u00f5es envolventes que resolvem d\u00favidas de forma cont\u00ednua e instant\u00e2nea. Os hot\u00e9is que conseguirem envolver os clientes e orient\u00e1-los atrav\u00e9s do funil de reservas ver\u00e3o suas convers\u00f5es dispararem e superar\u00e3o a concorr\u00eancia.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>","protected":false},"excerpt":{"rendered":"<p>A IA e o big data abrem oportunidades para os hot\u00e9is aumentarem a sua receita direta e efici\u00eancia operacional, ao mesmo tempo que oferecem experi\u00eancias instant\u00e2neas e personalizadas aos h\u00f3spedes. Este artigo se concentrar\u00e1 em quatro maneiras pelas quais os hot\u00e9is podem aproveitar a IA e o Big Data para envolver os clientes no processo de reserva direta do hotel e impulsionar suas vendas diretas. 1) Forne\u00e7a servi\u00e7o instant\u00e2neo com IA conversacional IA conversacional, um<\/p>","protected":false},"author":1,"featured_media":15807,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[805,768],"tags":[617],"class_list":["post-15806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-bookings","category-emerging-hotel-technology","tag-quicktext"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Ways Hotels can Leverage AI &amp; Big Data to Boost Direct Sales<\/title>\n<meta name=\"description\" content=\"Learn how hotels can leverage AI &amp; Big Data to engage customers in their booking process and drive direct sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/pt\/maneiras-pelas-quais-os-hoteis-podem-aproveitar-big-data-de-ia-para-impulsionar-as-vendas-diretas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Ways Hotels can Leverage AI &amp; Big Data to Boost Direct Sales\" \/>\n<meta property=\"og:description\" content=\"Learn how hotels can leverage AI &amp; Big Data to engage customers in their booking process and drive direct sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/pt\/maneiras-pelas-quais-os-hoteis-podem-aproveitar-big-data-de-ia-para-impulsionar-as-vendas-diretas\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-24T10:00:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-18T11:00:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/Ways-Hotels-can-Leverage-AI-and-Big-Data-to-Boost-Direct-Sales.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"516\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Revfine.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Revfine.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.revfine.com\/ways-hotels-can-leverage-ai-big-data-to-boost-direct-sales\/\",\"url\":\"https:\/\/www.revfine.com\/ways-hotels-can-leverage-ai-big-data-to-boost-direct-sales\/\",\"name\":\"4 Ways Hotels can Leverage AI & Big Data to Boost Direct Sales\",\"isPartOf\":{\"@id\":\"https:\/\/www.revfine.com\/pt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.revfine.com\/ways-hotels-can-leverage-ai-big-data-to-boost-direct-sales\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.revfine.com\/ways-hotels-can-leverage-ai-big-data-to-boost-direct-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/Ways-Hotels-can-Leverage-AI-and-Big-Data-to-Boost-Direct-Sales.jpg\",\"datePublished\":\"2023-06-24T10:00:09+00:00\",\"dateModified\":\"2025-09-18T11:00:42+00:00\",\"author\":{\"@id\":\"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/273c415b31d7686934424d7a7cb077c4\"},\"description\":\"Learn how hotels can leverage AI & Big Data to engage customers in their booking process and drive direct sales.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.revfine.com\/ways-hotels-can-leverage-ai-big-data-to-boost-direct-sales\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.revfine.com\/ways-hotels-can-leverage-ai-big-data-to-boost-direct-sales\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.revfine.com\/ways-hotels-can-leverage-ai-big-data-to-boost-direct-sales\/#primaryimage\",\"url\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/Ways-Hotels-can-Leverage-AI-and-Big-Data-to-Boost-Direct-Sales.jpg\",\"contentUrl\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/09\/Ways-Hotels-can-Leverage-AI-and-Big-Data-to-Boost-Direct-Sales.jpg\",\"width\":1000,\"height\":516,\"caption\":\"Ways Hotels can Leverage AI and Big Data to Boost Direct Sales\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.revfine.com\/ways-hotels-can-leverage-ai-big-data-to-boost-direct-sales\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.revfine.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 Ways Hotels can Leverage AI &#038; 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