{"id":16357,"date":"2023-06-28T12:00:11","date_gmt":"2023-06-28T10:00:11","guid":{"rendered":"https:\/\/www.revfine.com\/?p=16357"},"modified":"2025-09-18T13:00:52","modified_gmt":"2025-09-18T11:00:52","slug":"maneiras-de-envolver-os-clientes-no-processo-de-reserva-direta-do-hotel","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/maneiras-de-envolver-os-clientes-no-processo-de-reserva-direta-do-hotel\/","title":{"rendered":"5 maneiras inovadoras de envolver os clientes em seu processo de reserva direta do hotel"},"content":{"rendered":"<p><em>Muitos hot\u00e9is est\u00e3o abordando as reservas diretas como faziam h\u00e1 cinco anos. Embora o b\u00e1sico ainda se aplique, surgiram novas oportunidades para impulsionar o envolvimento e a convers\u00e3o. Neste artigo, voc\u00ea aprender\u00e1 como envolver os clientes durante a reserva e aumentar a convers\u00e3o.<\/em><\/p>\n<h2>Aprimorando o processo de reserva direta do seu hotel: um recurso importante para a resili\u00eancia e recupera\u00e7\u00e3o do hotel<\/h2>\n<p>Voc\u00ea sempre pode adquirir tr\u00e1fego pago ou org\u00e2nico. No entanto, em tempos de alta volatilidade, a sua capacidade de obter o m\u00e1ximo de convers\u00e3o do seu tr\u00e1fego aumenta a resili\u00eancia do seu neg\u00f3cio e acelera a recupera\u00e7\u00e3o.<\/p>\n<p>A maioria dos hot\u00e9is tem um site decente e um bom mecanismo de reservas. Isto permite-lhe obter reservas diretas de clientes que j\u00e1 est\u00e3o motivados para reservar o seu hotel. Atualmente, a sua maior oportunidade de reserva direta \u00e9 envolver visitantes hesitantes e convert\u00ea-los em h\u00f3spedes.<\/p>\n<h2>5 maneiras de envolver os clientes na fase de reserva para aumentar a convers\u00e3o<\/h2>\n<p>Abaixo est\u00e3o cinco dicas para envolver os clientes durante o processo de reserva e aumentar a convers\u00e3o.<\/p>\n<h3>1. Expanda seu horizonte de reservas diretas al\u00e9m do seu site.<\/h3>\n<p>Seu site \u00e9 provavelmente sua fonte #1 de reservas diretas agora. Voc\u00ea tamb\u00e9m tem tr\u00e1fego em outras plataformas diretas, como Facebook Messenger, Instagram e Google Meu Neg\u00f3cio.<\/p>\n<p>Esses canais s\u00e3o \u00f3timas ferramentas de marketing que criam reconhecimento por meio de imagens e hist\u00f3rias. Eles tamb\u00e9m s\u00e3o \u00f3timas plataformas que voc\u00ea pode usar para impulsionar as vendas diretas.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-12496566' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-12496566' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_358034339219 = function(){ai_insert_viewport_code ('ai-insert-7-12496566');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_358034339219 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_457844411495);\n<\/script>\n<\/p>\n<p>Por exemplo, voc\u00ea pode aproveitar chatbots de hospitalidade com tecnologia de IA, como <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.quicktext.im\/contact\/?utm_source=Revfine&amp;utm_medium=Revfine&amp;utm_campaign=Engage+Customers+During+the+Booking+Process\" target=\"_blank\" rel=\"noopener\">Texto r\u00e1pido<\/a><\/span>, para envolver os visitantes, fornecer-lhes informa\u00e7\u00f5es precisas sob demanda e orient\u00e1-los at\u00e9 seu mecanismo de reservas.<\/p>\n<h4><strong>V\u00eddeo: aproveite estrat\u00e9gias de conversa\u00e7\u00e3o para impulsionar vendas diretas em plataformas sociais<\/strong><\/h4>\n<p>No v\u00eddeo abaixo, voc\u00ea aprender\u00e1 mais sobre como aproveitar estrat\u00e9gias de conversa\u00e7\u00e3o para impulsionar vendas diretas em plataformas sociais.<\/p>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Player de v\u00eddeo 1 do YouTube\" src=\"https:\/\/www.youtube.com\/embed\/_hDoXcCmga0?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div>\n<p>&nbsp;<\/p>\n<h3>2. Adote uma abordagem que prioriza os dispositivos m\u00f3veis<\/h3>\n<p>Sites responsivos s\u00e3o um excelente primeiro passo, mas nem sempre s\u00e3o suficientes, j\u00e1 que a maior parte do tr\u00e1fego de hot\u00e9is agora vem de dispositivos m\u00f3veis.<\/p>\n<p>O objetivo do com\u00e9rcio eletr\u00f4nico na web era permitir que os clientes pesquisassem em seu site e comprassem no modo de autoatendimento.<\/p>\n<p><strong>Mobile significa entregar conte\u00fado instantaneamente e sob demanda.<\/strong><\/p>\n<p>Primeiro, tente ter o m\u00ednimo poss\u00edvel de pages em seu site. \u00c9 muito mais f\u00e1cil navegar em um site 1-page no celular do que clicar em um menu de hamb\u00farguer com v\u00e1rias subse\u00e7\u00f5es.<\/p>\n<p>Com um breve per\u00edodo de aten\u00e7\u00e3o no celular, usar um chatbot de hotel \u00e9 uma \u00f3tima maneira de envolver clientes hesitantes em um pequeno dispositivo e orient\u00e1-los durante todo o processo de reserva direta, tudo em um s\u00f3 lugar.<\/p>\n<p>Os clientes esperam informa\u00e7\u00f5es sob demanda 24 horas por dia, 7 dias por semana e solu\u00e7\u00f5es r\u00e1pidas para suas d\u00favidas, portanto, tempos de resposta lentos criar\u00e3o frustra\u00e7\u00e3o e prejudicar\u00e3o as taxas de convers\u00e3o.<\/p>\n<p>Os chatbots de IA oferecem suporte de reserva 24 horas por dia, 7 dias por semana, com respostas instant\u00e2neas e personalizadas a d\u00favidas frequentes, como solicita\u00e7\u00f5es de reserva, check-in, comodidades do hotel, pol\u00edtica de cancelamento, etc., garantindo a convers\u00e3o e a satisfa\u00e7\u00e3o do cliente.<\/p>\n<h3>3. Personalize seu quarto e ofertas de upsell<\/h3>\n<p>Quando os clientes t\u00eam muitas ofertas, torna-se mais dif\u00edcil tomar uma decis\u00e3o de compra r\u00e1pida. O efeito de sobrecarga de escolha ocorre quando muitas op\u00e7\u00f5es sobrecarregam os clientes. Isso cria paralisia de decis\u00e3o e prejudica suas vendas diretas.<\/p>\n<p>Garantir que os h\u00f3spedes reservem o quarto \u00e9 sua principal prioridade, e sua oferta inicial deve se concentrar apenas nesta etapa.<\/p>\n<p>Ent\u00e3o, conforme eles se aproximam da chegada, voc\u00ea pode envolv\u00ea-los novamente em um processo de upsell com um e-mail personalizado ou software de gerenciamento de upsell.<\/p>\n<h3>4. Ofere\u00e7a benef\u00edcios reais de reserva direta<\/h3>\n<p>\u00c9 obrigat\u00f3rio oferecer benef\u00edcios de reserva claros e diretos. A garantia do melhor pre\u00e7o \u00e9 excelente, mas n\u00e3o cria valor extra para motivar os clientes a reservar o seu hotel diretamente.<\/p>\n<p>Uma das melhores iniciativas que j\u00e1 vimos \u00e9 um voucher de valor X no restaurante.<\/p>\n<p>Outros benef\u00edcios incluem um upgrade gratuito de acordo com a disponibilidade e um desconto no pequeno-almo\u00e7o. Se voc\u00ea tiver um programa de fidelidade, certifique-se de que as pessoas possam se beneficiar desde a primeira reserva e inscrevam-se no seu mecanismo de reservas.<\/p>\n<p><strong>Garantir que os h\u00f3spedes reservem o quarto \u00e9 sua prioridade, lembra?<\/strong><\/p>\n<h3>5. Reconquiste os clientes que abandonaram<\/h3>\n<p>Nem todos os clientes est\u00e3o prontos para reservar agora. Alguns clientes abandonar\u00e3o as suas reservas porque ainda est\u00e3o no \u201c<em>fase de pesquisa<\/em>\u201c.<\/p>\n<p>Certifique-se de capturar o m\u00e1ximo poss\u00edvel de detalhes do cliente. Os chatbots s\u00e3o uma \u00f3tima maneira de transformar visitantes an\u00f4nimos em leads qualificados. Durante a convers\u00e3o, seu chatbot deve sempre capturar os interesses fundamentais, detalhes de reserva e informa\u00e7\u00f5es de contato dos clientes.<\/p>\n<p>Dessa forma, se o cliente n\u00e3o concluir a reserva, voc\u00ea poder\u00e1 reconquistar rapidamente clientes potenciais atraentes por meio de um e-mail autom\u00e1tico ou de um retorno de chamada com uma oferta personalizada.<\/p>\n<p><strong>Este tipo de estrat\u00e9gia produz uma taxa de convers\u00e3o de 20 para 25%.<\/strong><\/p>\n<h2>Abra\u00e7ando oportunidades de IA<\/h2>\n<p>No geral, os hoteleiros oferecem uma maneira f\u00e1cil de reservar. Para aumentar as reservas diretas, a chave \u00e9 envolver os clientes hesitantes. Voc\u00ea precisa impulsionar o engajamento por meio de suas plataformas diretas para fazer isso.<\/p>\n<p>Os dispositivos m\u00f3veis est\u00e3o redefinindo o com\u00e9rcio eletr\u00f4nico, do puro autoatendimento \u00e0s vendas assistidas. Este formato conversacional permite que os hot\u00e9is ofere\u00e7am um servi\u00e7o muito mais personalizado e voltem a envolv\u00ea-los de forma proativa caso n\u00e3o concluam o processo.<\/p>\n<p>Hoteleiros experientes adotaram novas tecnologias, como IA e solu\u00e7\u00f5es de big data para hot\u00e9is, a fim de otimizar suas taxas de convers\u00e3o e se destacar da concorr\u00eancia:<\/p>\n<ul>\n<li>Aumente o tr\u00e1fego para o mecanismo de reservas<\/li>\n<li>Automatize reservas 24 horas por dia, 7 dias por semana<\/li>\n<li>Alimente seu CRM e possibilite estrat\u00e9gias de reengajamento<\/li>\n<\/ul>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-82568609' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-82568609' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_831517416573 = function(){ai_insert_viewport_code ('ai-insert-4-82568609');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_831517416573 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_720584852613);\n<\/script>\n<\/p>\n<p><strong>A reserva \u00e9 o primeiro passo para causar uma excelente primeira impress\u00e3o e definir as expectativas certas para uma excelente estadia no seu hotel. Depois que o h\u00f3spede fizer a reserva com voc\u00ea, mantenha-o envolvido adotando as mesmas pr\u00e1ticas ao longo da experi\u00eancia.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>","protected":false},"excerpt":{"rendered":"<p>Muitos hot\u00e9is est\u00e3o abordando reservas diretas como faziam h\u00e1 cinco anos. Embora o b\u00e1sico ainda se aplique, novas oportunidades surgiram para impulsionar o engajamento e a convers\u00e3o. Neste artigo, voc\u00ea aprender\u00e1 como envolver os clientes durante a reserva e aumentar a convers\u00e3o. Aprimorando o processo de reserva direta do seu hotel: um ativo essencial para a resili\u00eancia e recupera\u00e7\u00e3o do hotel Voc\u00ea sempre pode adquirir servi\u00e7os pagos ou<\/p>","protected":false},"author":1,"featured_media":16360,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[805,811],"tags":[617],"class_list":["post-16357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-bookings","category-hotel-email-marketing","tag-quicktext"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Ways to Engage Customers in Your Hotel Direct Booking Process<\/title>\n<meta name=\"description\" content=\"This article will teach you how to engage customers during your hotel booking process and increase conversion.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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