{"id":16555,"date":"2023-06-27T20:00:47","date_gmt":"2023-06-27T18:00:47","guid":{"rendered":"https:\/\/www.revfine.com\/?p=16555"},"modified":"2025-09-18T13:36:57","modified_gmt":"2025-09-18T11:36:57","slug":"benchmarking-de-hoteis-2","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/hotel-benchmarking\/","title":{"rendered":"5 etapas para dominar os fundamentos do benchmarking de hot\u00e9is"},"content":{"rendered":"<p><em>Quer a marca do seu hotel contenha hot\u00e9is cinco estrelas de luxo ou apartamentos com servi\u00e7os, ter dados precisos e saber como aproveit\u00e1-los \u00e9 fundamental para construir um plano de receitas hoteleiras bem-sucedido.<\/em><\/p>\n<p><em>Quando se trata de implementar uma estrat\u00e9gia de benchmarking hoteleiro, h\u00e1 diversas quest\u00f5es a serem consideradas. Como defino meus compsets? Quais m\u00e9tricas devo analisar? Como fa\u00e7o para interpretar os resultados? Neste artigo, voc\u00ea pode ler 5 etapas a serem seguidas para estar pronto para implementar uma estrat\u00e9gia de benchmarking hoteleiro.<\/em><\/p>\n<h2>Ferramentas de benchmarking<\/h2>\n<p>Para ajud\u00e1-lo a navegar pelos dados dispon\u00edveis, voc\u00ea pode usar uma ferramenta de benchmarking, como a ferramenta do <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.thehotelsnetwork.com\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener\">A Rede de Hot\u00e9is<\/a><\/span>. As ferramentas de benchmarking podem fornecer algumas das informa\u00e7\u00f5es mais \u00fateis, pois permitem compreender o desempenho do seu hotel e como ele se compara ao mercado e \u00e0 concorr\u00eancia.<\/p>\n<p>Usando o aprendizado do benchmarking, voc\u00ea pode definir os pontos fortes da sua marca e identificar \u00e1reas de melhoria, dando-lhe uma imagem clara do seu posicionamento e de como voc\u00ea pode se diferenciar da concorr\u00eancia.<\/p>\n<h2>5 etapas para dominar os fundamentos do benchmarking de hot\u00e9is<\/h2>\n<p>Abaixo voc\u00ea pode aprender como dominar o benchmarking de hot\u00e9is em 5 etapas.<\/p>\n<h3>1. Entenda quem s\u00e3o seus concorrentes<\/h3>\n<p>O primeiro passo no benchmarking \u00e9 identificar quem realmente \u00e9 sua concorr\u00eancia. Os hoteleiros tendem a comparar o seu desempenho com aqueles que consideram ser os seus concorrentes diretos: hot\u00e9is semelhantes no mesmo destino. Mas h\u00e1 outros cen\u00e1rios a considerar.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-78812599' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-78812599' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_234543944609 = function(){ai_insert_viewport_code ('ai-insert-7-78812599');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_234543944609 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_443596419109);\n<\/script>\n<\/p>\n<p>No complexo mundo da hospitalidade de hoje, \u00e9 importante pensar al\u00e9m da ideia tradicional de um conjunto e incorporar uma vis\u00e3o mais din\u00e2mica. Voc\u00ea pode aprender com outros hot\u00e9is semelhantes localizados em todo o mundo, levando a uma melhor compreens\u00e3o do desempenho da sua propriedade. Com esta abordagem, voc\u00ea pode mudar de uma mentalidade meramente competitiva para uma mentalidade de aprendizagem, resultando em observa\u00e7\u00f5es e conclus\u00f5es consideravelmente mais ricas.<\/p>\n<p>Mas como? Por exemplo, voc\u00ea pode comparar seus resultados com propriedades localizadas em partes completamente diferentes do mundo, mas que recebem tipos semelhantes de viajantes e recebem um volume semelhante de reservas diretas. Essa compara\u00e7\u00e3o pode fornecer aprendizados adicionais e permitir que voc\u00ea identifique oportunidades que, de outra forma, teria perdido.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-16557\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/11\/Hotel-Benchmarking-example-1.jpg\" alt=\"Benchmarking de hot\u00e9is \u2013 exemplo 1\" width=\"624\" height=\"220\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/11\/Hotel-Benchmarking-example-1-300x106.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/11\/Hotel-Benchmarking-example-1.jpg 624w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<h3>2. Saiba quais m\u00e9tricas comparar<\/h3>\n<p>\u00c9 \u00f3timo ter acesso a muitos dados do hotel, mas lembre-se de que nem todos eles s\u00e3o relevantes para a estrat\u00e9gia do seu hotel. Voc\u00ea deve se concentrar nas m\u00e9tricas que podem impactar significativamente seus resultados e acompanhar como elas mudam ao longo do tempo.<\/p>\n<p>Em termos de benchmarking, os hoteleiros normalmente concentram-se na ocupa\u00e7\u00e3o e na ADR, mas muitos outros podem ser considerados. Uma \u00e1rea interessante para mergulhar e que nem sempre \u00e9 levada em considera\u00e7\u00e3o \u00e9 o desempenho do seu canal direto. A compara\u00e7\u00e3o de m\u00e9tricas relevantes em cada etapa do processo de reserva online, como a convers\u00e3o total do site ou a convers\u00e3o do mecanismo de reserva, pode entender claramente onde voc\u00ea est\u00e1 indo bem e onde n\u00e3o est\u00e1.<\/p>\n<p>Al\u00e9m disso, a an\u00e1lise dessas m\u00e9tricas de reserva direta fornece uma imagem muito mais completa porque os resultados s\u00e3o baseados em 100% do tr\u00e1fego do seu site, em vez de apenas 2-3% que acaba sendo reservado.<\/p>\n<div id=\"attachment_16558\" style=\"width: 634px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-16558\" class=\"wp-image-16558 size-full\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/11\/Hotel-Benchmarking-example-2.jpg\" alt=\"Benchmarking de hot\u00e9is \u2013 exemplo 2\" width=\"624\" height=\"301\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/11\/Hotel-Benchmarking-example-2-300x145.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2021\/11\/Hotel-Benchmarking-example-2.jpg 624w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><p id=\"caption-attachment-16558\" class=\"wp-caption-text\">Dura\u00e7\u00e3o da estadia filtrada pelo tr\u00e1fego do Reino Unido<\/p><\/div>\n<h3>3. Analise seus dados competitivos<\/h3>\n<p>O c\u00e9u \u00e9 o limite na an\u00e1lise de dados. Ao dividir os dados de benchmarking do seu hotel por localiza\u00e7\u00e3o do usu\u00e1rio, data de pesquisa ou at\u00e9 mesmo grupo de viagem, voc\u00ea pode obter uma compreens\u00e3o mais profunda dos pontos fortes e fracos do seu hotel.<\/p>\n<p>Precisa de um exemplo de por onde come\u00e7ar? Usando sua ferramenta de benchmarking, considere filtrar a dura\u00e7\u00e3o m\u00e9dia da estadia para reservas diretas em seu hotel para um local espec\u00edfico de visitante: Reino Unido. Este filtro \u00e9 \u00fatil para verificar quanto tempo os h\u00f3spedes do Reino Unido ficam no seu hotel e compar\u00e1-lo com seus comparativos. Esses tipos de insights granulares fornecem uma vis\u00e3o mais realista da situa\u00e7\u00e3o da sua propriedade, permitindo que voc\u00ea identifique exatamente onde seus esfor\u00e7os e abordagem de marketing precisam ser ajustados para aumentar a receita.<\/p>\n<h3>4. Compare os resultados com per\u00edodos anteriores<\/h3>\n<p>O benchmarking baseia-se no princ\u00edpio da compara\u00e7\u00e3o de desempenho. Os resultados podem ser comparados com per\u00edodos anteriores para que voc\u00ea possa avaliar o que funcionou e o que n\u00e3o funcionou e entender como isso aconteceu.<\/p>\n<p>No entanto, nem sempre \u00e9 ideal concentrar-se exclusivamente em dados hist\u00f3ricos, especialmente nos tempos incertos de hoje. Hoje, \u00e9 altamente recomend\u00e1vel observar tamb\u00e9m outros conjuntos de dados, por exemplo, comparando o desempenho deste m\u00eas com o do m\u00eas passado.<\/p>\n<h3>5. Aja com base em insights de benchmarking<\/h3>\n<p>Para colher os frutos do benchmarking, analisar dados competitivos n\u00e3o \u00e9 suficiente. Voc\u00ea deve agir nas \u00e1reas onde identificou que est\u00e1 com baixo desempenho, mas n\u00e3o deve limitar seu plano de a\u00e7\u00e3o. Ajudaria se voc\u00ea tamb\u00e9m abordasse as \u00e1reas em que est\u00e1 apresentando desempenho superior para explorar ainda mais suas vantagens competitivas e apresentar novas ideias geradoras de receita. 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else document.addEventListener ('DOMContentLoaded', ai_run_850002548099);\n<\/script>\n<\/p>\n<p><strong>Este artigo forneceu etapas pr\u00e1ticas para desenvolver um plano de benchmarking para sua empresa. Ao investigar quem s\u00e3o seus concorrentes, saber quais m\u00e9tricas procurar e como compar\u00e1-las com outras empresas, voc\u00ea pode come\u00e7ar a tomar a\u00e7\u00f5es para melhorar seu neg\u00f3cio e ficar \u00e0 frente da concorr\u00eancia.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>","protected":false},"excerpt":{"rendered":"<p>Se a sua marca de hotel cont\u00e9m hot\u00e9is cinco estrelas de luxo ou apartamentos com servi\u00e7os, ter dados precisos e saber como aproveit\u00e1-los \u00e9 fundamental para construir um plano de receita de hotel de sucesso. Quando se trata de implementar uma estrat\u00e9gia de benchmarking de hotel, h\u00e1 v\u00e1rias quest\u00f5es a serem consideradas. Como eu defino meus compsets? Quais m\u00e9tricas devo analisar? Como eu fa\u00e7o<\/p>","protected":false},"author":1,"featured_media":16563,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[771,760],"tags":[674],"class_list":["post-16555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revenue-management-guides","category-hotel-strategies","tag-the-hotels-network"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Tips for Mastering The Basics of Hotel Benchmarking | Revfine.com<\/title>\n<meta name=\"description\" content=\"In this article, you can read 5 steps to take to be ready for implementing a hotel benchmarking strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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