{"id":16569,"date":"2023-06-27T15:00:47","date_gmt":"2023-06-27T13:00:47","guid":{"rendered":"https:\/\/www.revfine.com\/?p=16569"},"modified":"2025-09-17T19:43:44","modified_gmt":"2025-09-17T17:43:44","slug":"segmentacao-hotel-audiencias-experiencia-personalizada","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/targeting-hotel-audiences-personalised-experience\/","title":{"rendered":"Como a segmenta\u00e7\u00e3o de p\u00fablicos de hot\u00e9is garante uma experi\u00eancia personalizada para cada h\u00f3spede"},"content":{"rendered":"<p><em>A chave para satisfazer as expectativas dos h\u00f3spedes de hoje, com ou sem tecnologia, \u00e9 uma abordagem direcionada. Ningu\u00e9m tem tempo ou espa\u00e7o para processar e filtrar informa\u00e7\u00f5es irrelevantes na era da sobrecarga de informa\u00e7\u00f5es. Depois de muitas compara\u00e7\u00f5es, an\u00e1lises e filtros na busca por hospedagem, pedir aos seus h\u00f3spedes que fa\u00e7am esse trabalho \u00e9 cada vez mais impens\u00e1vel na hotelaria.<\/em><\/p>\n<h2>Segmenta\u00e7\u00e3o de p\u00fablico<\/h2>\n<p>Esta \u00e9 uma das raz\u00f5es pelas quais a segmenta\u00e7\u00e3o se tornou uma prioridade para a nossa ind\u00fastria e muitas outras; e por que a segmenta\u00e7\u00e3o de audi\u00eancia emergiu como a forma mais eficaz de alcan\u00e7ar uma oferta personalizada que atenda \u00e0s necessidades sem comprometer a privacidade.<\/p>\n<p>Mesmo superficialmente, a segmenta\u00e7\u00e3o parece uma boa ideia. Reconhecer automaticamente as necessidades e desejos dos seus h\u00f3spedes com base nos principais detalhes da reserva pode tranquilizar o hoteleiro, sabendo que um n\u00edvel de servi\u00e7o aceit\u00e1vel est\u00e1 salvaguardado no seu hotel.<\/p>\n<p>Este artigo explorar\u00e1 todos os benef\u00edcios que a segmenta\u00e7\u00e3o pode trazer para um hotel, concentrando-se no upsell para os h\u00f3spedes ap\u00f3s a reserva.<\/p>\n<h2>3 dicas para uma experi\u00eancia personalizada e positiva para os h\u00f3spedes<\/h2>\n<p>Primeiro, vamos adotar a abordagem qualitativa e ouvir como a segmenta\u00e7\u00e3o do p\u00fablico pode influenciar a experi\u00eancia do h\u00f3spede.<\/p>\n<h3>1. Comunique-se apenas quando necess\u00e1rio<\/h3>\n<p>Um primeiro passo fundamental para segmentar os h\u00f3spedes \u00e9 predeterminar quem receber\u00e1 comunica\u00e7\u00e3o extra antes da chegada. A comunica\u00e7\u00e3o \u00e9 essencial para garantir que todas as necessidades dos h\u00f3spedes sejam atendidas e extrair todo o potencial de receita de cada chegada e pr\u00e9-chegada. Quer esta comunica\u00e7\u00e3o seja enviada por e-mail, texto ou outra forma de mensagem, os hoteleiros precisam de ter cuidado para n\u00e3o entrarem no territ\u00f3rio da comunica\u00e7\u00e3o desnecess\u00e1ria ou, pior, irrelevante.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-85719557' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-85719557' data-insertion-no-dbg data-code='PGRpdiBjbGFzcz0nY29kZS1ibG9jayBjb2RlLWJsb2NrLTcgYWktdHJhY2snIGRhdGEtYWk9J1d6Y3NJaUlzSWlvcUtpQkNRVTVPUlZJNklFUmxjMnQwYjNBZ0xTQkNZVzV1WlhJZ1UyaHZjblJqYjJSbElERWlMQ0lpTERGZCcgc3R5bGU9J3BhZGRpbmc6IDEwcHggNXB4IDIwcHggNXB4Oyc+Cgo8ZGl2IGNsYXNzPSdhaS1yb3RhdGUgYWktdW5wcm9jZXNzZWQgYWktcm90YXRlLTctMzIxMDIzMzInIHN0eWxlPSdwb3NpdGlvbjogcmVsYXRpdmU7Jz4KPGRpdiBjbGFzcz0iYWktcm90YXRlLW9wdGlvbiIgZGF0YS1pbmRleD0iMSIgZGF0YS1uYW1lPSJRUT09IiBkYXRhLWNvZGU9IlBHUnBkaUJqYkdGemN6MG5ZMjlrWlMxaWJHOWpheUJqYjJSbExXSnNiMk5yTFRRd0lHRnBMWFJ5WVdOckp5QmtZWFJoTFdGcFBTZFhlbEYzVEVSQmMwbHBiMmRSYlVaMVltMVdlVWxIVW14ak1uUXdZak5CWjB4VFFrTlJWa0ZuU1RCRloweFRRazVhV0dSNlNXbDNhVWxwZDNoWVVUMDlKeUJ6ZEhsc1pUMG5iV0Z5WjJsdU9pQTRjSGdnTURzZ1kyeGxZWEk2SUdKdmRHZzdKejRLUEdFZ2FISmxaajBpYUhSMGNITTZMeTkzZDNjdWJXVjNjeTVqYjIwdlpXNHZjbVZ6YjNWeVkyVnpMM0psYzJWaGNtTm9MMjFsZEhKcFkzTXRkR2hoZEMxdFlYUjBaWEkvZFhSdFgyTmhiWEJoYVdkdVBVMWxkSEpwWTNNbE1qQjBhR0YwSlRJd2JXRjBkR1Z5SlRJd0xTVXlNREl3TWpZbVlXMXdPM1YwYlY5emIzVnlZMlU5Y21WMlptbHVaU1poYlhBN2RYUnRYMjFsWkdsMWJUMWhabVpwYkdsaGRHVW1ZVzF3TzNWMGJWOTBaWEp0UFcxMGJTWmhiWEE3ZFhSdFgyTnZiblJsYm5ROVluSmhibVJsWkMxaVlXNXVaWElpSUhSaGNtZGxkRDBpWDJKc1lXNXJJaUJ5Wld3OUltNXZiM0JsYm1WeUlpQmpiR0Z6Y3owaVFtRnVibVZ5TFNOQkxVRm1kR1Z5TFZCaGNtRm5jbUZ3YUNJK1BHbHRaeUJqYkdGemN6MGlZV3hwWjI1dWIyNWxJSE5wZW1VdFpuVnNiQ0IzY0MxcGJXRm5aUzB6TnprME55SWdjM0pqUFNKb2RIUndjem92TDNkM2R5NXlaWFptYVc1bExtTnZiUzkzY0MxamIyNTBaVzUwTDNWd2JHOWhaSE12TWpBeU5pOHdNeTlDWVc1dVpYSXRNVEV3TUMxTlpYUnlhV056TFZSb1lYUXRUV0YwZEdWeUxXWnZjaTFJYjNSbGJDMVFaWEptYjNKdFlXNWpaUzVuYVdZaUlHRnNkRDBpSWlCM2FXUjBhRDBpTVRFd01DSWdhR1ZwWjJoMFBTSXlNREFpTHo0OEwyRStQQzlrYVhZK0Nnbz0iPgo8L2Rpdj4KPGRpdiBjbGFzcz0iYWktcm90YXRlLW9wdGlvbiIgZGF0YS1pbmRleD0iMiIgZGF0YS1uYW1lPSJRZz09IiBkYXRhLWNvZGU9IkNqeGthWFlnWTJ4aGMzTTlKMk52WkdVdFlteHZZMnNnWTI5a1pTMWliRzlqYXkwME1TQmhhUzEwY21GamF5Y2daR0YwWVMxaGFUMG5WM3BSZUV4RVFYTkphVzluVVcxR2RXSnRWbmxKUjFKc1l6SjBNR0l6UVdkTVUwSkRVVlpCWjBrd1NXZE1VMEpPV2xoa2VrbEhWalJrU0Vwb1NXbDNhVWxwZDNoWVVUMDlKeUJ6ZEhsc1pUMG5iV0Z5WjJsdU9pQTRjSGdnTURzZ1kyeGxZWEk2SUdKdmRHZzdKejRLUEdFZ2FISmxaajBpYUhSMGNITTZMeTkzZDNjdWJXVjNjeTVqYjIwdlpXNHZjbVZ6YjNWeVkyVnpMM0psYzJWaGNtTm9MMjFsZEhKcFkzTXRkR2hoZEMxdFlYUjBaWEkvZFhSdFgyTmhiWEJoYVdkdVBVMWxkSEpwWTNNbE1qQjBhR0YwSlRJd2JXRjBkR1Z5SlRJd0xTVXlNREl3TWpZbVlXMXdPM1YwYlY5emIzVnlZMlU5Y21WMlptbHVaU1poYlhBN2RYUnRYMjFsWkdsMWJUMWhabVpwYkdsaGRHVW1ZVzF3TzNWMGJWOTBaWEp0UFcxMGJTWmhiWEE3ZFhSdFgyTnZiblJsYm5ROVluSmhibVJsWkMxaVlXNXVaWElpSUhSaGNtZGxkRDBpWDJKc1lXNXJJaUJ5Wld3OUltNXZiM0JsYm1WeUlpQmpiR0Z6Y3owaVFtRnVibVZ5TFNOQ0xVRm1kR1Z5TFZCaGNtRm5jbUZ3YUNJK1BHbHRaeUJqYkdGemN6MGlZV3hwWjI1dWIyNWxJSE5wZW1VdFpuVnNiQ0IzY0MxcGJXRm5aUzB6TnprME55SWdjM0pqUFNKb2RIUndjem92TDNkM2R5NXlaWFptYVc1bExtTnZiUzkzY0MxamIyNTBaVzUwTDNWd2JHOWhaSE12TWpBeU5pOHdNeTlDWVc1dVpYSXRNVEV3TUMxTlpYUnlhV056TFZSb1lYUXRUV0YwZEdWeUxXWnZjaTFJYjNSbGJDMVFaWEptYjNKdFlXNWpaUzVuYVdZaUlHRnNkRDBpSWlCM2FXUjBhRDBpTVRFd01DSWdhR1ZwWjJoMFBTSXlNREFpTHo0OEwyRStDZ29LUEM5a2FYWStDZz09Ij4KPC9kaXY+CjwvZGl2Pgo8c2NyaXB0PmlmICh0eXBlb2YgYWlfanNfY29kZSA9PSAnYm9vbGVhbicpIHt2YXIgYWlfYmxvY2tfZGl2ID0gZG9jdW1lbnQucXVlcnlTZWxlY3RvciAoJy5haS1yb3RhdGUtNy0zMjEwMjMzMicpOyBhaV9wcm9jZXNzX3JvdGF0aW9uIChhaV9ibG9ja19kaXYpOyBhaV9ibG9ja19kaXYuY2xhc3NMaXN0LnJlbW92ZSAoJ2FpLXJvdGF0ZS03LTMyMTAyMzMyJyk7fTs8L3NjcmlwdD4KPC9kaXY+Cg==' data-block='7'><\/div>\n<script>\n  ai_run_366788832794 = function(){ai_insert_viewport_code ('ai-insert-7-85719557');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_366788832794 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_564976528764);\n<\/script>\n<\/p>\n<p>Ao segmentar um p\u00fablico, ferramentas espec\u00edficas permitem evitar excesso de comunica\u00e7\u00e3o, ofertas repetitivas ou contradit\u00f3rias. Por exemplo, se uma OTA vende quartos com caf\u00e9 da manh\u00e3 inclu\u00eddo, n\u00e3o h\u00e1 necessidade de confundir os h\u00f3spedes oferecendo novamente o caf\u00e9 da manh\u00e3 como complemento. Ao excluir os h\u00f3spedes do recebimento de notifica\u00e7\u00f5es sobre servi\u00e7os extras, os hoteleiros podem ter a certeza de que ter\u00e3o uma jornada de cliente simplificada.<\/p>\n<h3>2. Incluindo e Excluindo<\/h3>\n<p>O uso da segmenta\u00e7\u00e3o \u00e9 t\u00e3o essencial para controlar o que os h\u00f3spedes n\u00e3o veem quanto o que eles veem. Voc\u00ea pode pensar em todas as oportunidades de receita que surgem ao exibir servi\u00e7os extras ou itens complementares a uma fam\u00edlia convidada com crian\u00e7as pequenas, como atividades infantis e comodidades adicionais para crian\u00e7as. No entanto, \u00e9 igualmente crucial usar com sabedoria a capacidade limitada de aten\u00e7\u00e3o do seu convidado e evitar exibir complementos irrelevantes para<em> &#039;e se for pelo amor&#039;<\/em>.<\/p>\n<p>Exibir muitos servi\u00e7os e ofertas extras para um determinado h\u00f3spede pode distra\u00ed-lo de reconhecer os itens ou servi\u00e7os da oferta do seu hotel que poderiam realmente ser \u00fateis ou agrad\u00e1veis para ele.<\/p>\n<p>Algumas ofertas podem ser inofensivas para a maioria dos seus convidados, mas podem exigir que um segmento espec\u00edfico (para o qual ser\u00e1 completamente irrelevante) seja exclu\u00eddo da visualiza\u00e7\u00e3o. Um h\u00f3spede de neg\u00f3cios \u00e9 um tipo de segmento cujas necessidades divergem significativamente das dos turistas. Os hoteleiros podem excluir esses h\u00f3spedes de ofertas mais fr\u00edvolas que n\u00e3o trazem comodidade ou efici\u00eancia a uma estadia voltada a neg\u00f3cios, o que criar\u00e1 a percep\u00e7\u00e3o de que seu hotel \u00e9 inesquec\u00edvel em viagens de neg\u00f3cios.<\/p>\n<h3>3. Reduzindo a decep\u00e7\u00e3o<\/h3>\n<p>Algumas ofertas para convidados, como um jantar tem\u00e1tico em sua loja de alimentos e bebidas, podem ser universalmente atraentes, mas indispon\u00edveis ou com prazo muito curto para serem oferecidas em determinados dias. \u00c9 aqui que voc\u00ea pode usar a segmenta\u00e7\u00e3o para fazer com que seus h\u00f3spedes sintam que est\u00e3o aproveitando ao m\u00e1ximo sua estadia e n\u00e3o perdendo nada.<\/p>\n<h2>Uma melhor chance de obter receitas mais altas<\/h2>\n<p>Foi demonstrado que a redu\u00e7\u00e3o da decep\u00e7\u00e3o e da distra\u00e7\u00e3o tem um impacto positivo nas convers\u00f5es. Os hot\u00e9is que venderam complementos por meio do Oaky observaram um aumento acentuado nas convers\u00f5es ap\u00f3s ativar a segmenta\u00e7\u00e3o em ofertas espec\u00edficas. Em condi\u00e7\u00f5es ideais, os hot\u00e9is podem ganhar at\u00e9 1,5x mais com a segmenta\u00e7\u00e3o ativada do que hot\u00e9is compar\u00e1veis com uma abordagem de tamanho \u00fanico.*<\/p>\n<p>No longo prazo, a segmenta\u00e7\u00e3o pode melhorar a sua estrat\u00e9gia de receitas, identificando tend\u00eancias de consumo e comportamento dos h\u00f3spedes. Obter uma compreens\u00e3o mais profunda dos h\u00e1bitos de compra de cada segmento permite que os hoteleiros desenvolvam mais oportunidades de gastos adicionais dos h\u00f3spedes, relevantes para cada tipo de reserva, grupo demogr\u00e1fico ou dura\u00e7\u00e3o da reserva.<\/p>\n<p><em>*Com base em hot\u00e9is de 4* e 5* na Europa com entre 200 e 1000 quartos, em 2019.<\/em><\/p>\n<p>Se voc\u00ea estiver se comunicando digitalmente sobre complementos em seu hotel, a segmenta\u00e7\u00e3o \u00e9 uma pr\u00e1tica que vale a pena explorar. Abordamos a introdu\u00e7\u00e3o \u00e0 segmenta\u00e7\u00e3o do p\u00fablico do seu hotel neste v\u00eddeo gratuito apresentado pela nossa Campe\u00e3 de Sucesso do Cliente, Carmen. D\u00ea uma olhada aqui: <span style=\"text-decoration: underline;\"><a href=\"https:\/\/hubs.li\/H0-yS_b0\" target=\"_blank\" rel=\"noopener\">Assista aqui a aula de segmenta\u00e7\u00e3o da Carmen<\/a><\/span>.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-77824999' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-77824999' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_867799636006 = function(){ai_insert_viewport_code ('ai-insert-4-77824999');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_867799636006 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_948265335595);\n<\/script>\n<\/p>\n<p><strong>Reconhecer as necessidades e desejos dos seus visitantes com base nas informa\u00e7\u00f5es da reserva pode tranquilizar o hoteleiro, sabendo que um n\u00edvel de servi\u00e7o adequado \u00e9 mantido na sua propriedade.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>","protected":false},"excerpt":{"rendered":"<p>A chave para atender \u00e0s expectativas dos h\u00f3spedes de hoje, com ou sem tecnologia, \u00e9 uma abordagem direcionada. Ningu\u00e9m tem tempo ou espa\u00e7o mental para processar e filtrar informa\u00e7\u00f5es irrelevantes na era da sobrecarga de informa\u00e7\u00f5es. Depois de se envolver em muitas compara\u00e7\u00f5es, an\u00e1lises e filtragem em sua busca por acomoda\u00e7\u00e3o, pe\u00e7a aos seus h\u00f3spedes que fa\u00e7am esse trabalho<\/p>","protected":false},"author":1,"featured_media":16570,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[761,760],"tags":[170],"class_list":["post-16569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-target-market","category-hotel-strategies","tag-oaky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Targeting Hotel Audiences Ensures a Personalized Experience<\/title>\n<meta name=\"description\" content=\"This article will explore the benefits that segmentation can bring to one&#039;s hotel, focusing on upselling to guests after they have booked.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/pt\/segmentacao-hotel-audiencias-experiencia-personalizada\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Targeting Hotel Audiences Ensures a Personalized Experience\" \/>\n<meta property=\"og:description\" content=\"This article will explore the benefits that segmentation can bring to one&#039;s hotel, focusing on upselling to guests after they have booked.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/pt\/segmentacao-hotel-audiencias-experiencia-personalizada\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-27T13:00:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-17T17:43:44+00:00\" 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