{"id":17070,"date":"2023-06-29T15:00:02","date_gmt":"2023-06-29T13:00:02","guid":{"rendered":"https:\/\/www.revfine.com\/?p=17070"},"modified":"2025-12-05T12:17:16","modified_gmt":"2025-12-05T11:17:16","slug":"7-tendencias-de-marketing-hoteleiro-que-voce-precisa-conhecer-para-2026","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/7-hotel-marketing-trends-you-need-to-know-for-2026\/","title":{"rendered":"7 tend\u00eancias de marketing hoteleiro que voc\u00ea precisa conhecer para 2026"},"content":{"rendered":"<p><em>O planejamento para 2026 j\u00e1 est\u00e1 em andamento, e sua estrat\u00e9gia de marketing deve ser uma parte fundamental desse planejamento. Colocar seu hotel em contato com o p\u00fablico certo pode ajud\u00e1-lo a alcan\u00e7ar suas metas para 2026. Com o surgimento de novas tecnologias e plataformas, \u00e9 crucial acompanhar essas mudan\u00e7as e estar onde seus h\u00f3spedes est\u00e3o.<\/em><\/p>\n<h2>7 tend\u00eancias de marketing hoteleiro que voc\u00ea precisa conhecer para 2026<\/h2>\n<p>Abaixo, voc\u00ea encontrar\u00e1 7 tend\u00eancias emergentes de marketing para implementar em sua estrat\u00e9gia hoteleira em 2026.<\/p>\n<h2>1. Conte\u00fado de v\u00eddeo e plataformas emergentes de m\u00eddia social<\/h2>\n<p>A presen\u00e7a online do seu hotel j\u00e1 \u00e9 muito significativa. Isto continua a ser cada vez mais cr\u00edtico \u00e0 medida que o mundo muda para o digital. A m\u00eddia social j\u00e1 existe h\u00e1 muitos anos, e a maioria dos hot\u00e9is agora tem alguma forma de presen\u00e7a na m\u00eddia social. Em 2022, as redes sociais continuam a ser essenciais para os hot\u00e9is, mas algumas plataformas espec\u00edficas devem ser consideradas.<\/p>\n<h3>TikTok<\/h3>\n<p>Uma grande fonte de inspira\u00e7\u00e3o para muitos viajantes \u00e9 o TikTok. TikTok \u00e9 uma plataforma mais recente que inicialmente era popular entre o p\u00fablico da Gera\u00e7\u00e3o Z, mas seu alcance continua a crescer ainda mais. O TikTok disparou com a mudan\u00e7a para o conte\u00fado de v\u00eddeo, e muito conte\u00fado viral do TikTok tamb\u00e9m acaba no Instagram. Esta \u00e9 uma \u00f3tima plataforma para mostrar seu lado divertido, peculiar e criativo! O TikTok permite que voc\u00ea mostre o seu melhor lado com clipes curtos e \u00e9 a forma moderna de interagir com o p\u00fablico da pr\u00f3xima gera\u00e7\u00e3o.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-34396055' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-34396055' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_274013139769 = function(){ai_insert_viewport_code ('ai-insert-7-34396055');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_274013139769 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_817031572403);\n<\/script>\n<\/p>\n<p>Em 2022, esperamos ver mais marcas experimentando o TikTok, incluindo marcas mais tradicionais que buscam alcan\u00e7ar um novo segmento. Muitos hot\u00e9is e albergues come\u00e7ar\u00e3o a usar o TikTok e criar\u00e3o parcerias com criadores populares do TikTok para obter mais alcance.<\/p>\n<h3>Bobinas do Instagram<\/h3>\n<p>O Instagram \u00e9 uma excelente plataforma para postar conte\u00fado visualmente atraente e interagir com seu p\u00fablico. Centra-se principalmente no aspecto visual da sua oferta, ao mesmo tempo que lhe permite criar uma conversa sobre o seu hotel e os servi\u00e7os que oferece. Al\u00e9m de imagens impressionantes, o v\u00eddeo est\u00e1 ganhando um alcance cada vez maior no Instagram. Instagram Reels s\u00e3o v\u00eddeos de 45 segundos que podem criar v\u00eddeos inspiradores que mostram aos h\u00f3spedes em potencial todas as coisas boas do seu hotel. Se voc\u00ea ainda n\u00e3o est\u00e1 incorporando o Reels na sua estrat\u00e9gia do Instagram, isso \u00e9 super importante em 2022.<\/p>\n<h3>Pinterest<\/h3>\n<p>Muitos viajantes agora usam o Pinterest quando iniciam o planejamento de viagens \u2013 e o p\u00fablico \u00e9 enorme. Em 2020, <a href=\"https:\/\/sproutsocial.com\/insights\/pinterest-statistics\/\" target=\"_blank\" rel=\"noopener\">O Pinterest teve mais usu\u00e1rios ativos mensais do que o Twitter e o Snapchat juntos<\/a>. Esta tend\u00eancia de utiliza\u00e7\u00e3o do Pinterest para planear viagens continuar\u00e1 a crescer em 2022 e mais hot\u00e9is dever\u00e3o come\u00e7ar a tomar nota. Chegar cedo a isso pode ajudar a aumentar o impacto. Ao criar conte\u00fado no Pinterest, os hot\u00e9is usam blogs e guias de conte\u00fado com recursos visuais atraentes e texto em negrito, como <em>\u201c10 segredos escondidos em Amsterd\u00e3\u201d.<\/em><\/p>\n<p>O importante aqui \u00e9 garantir que suas imagens e v\u00eddeos tenham a maior resolu\u00e7\u00e3o poss\u00edvel, pois aqui a qualidade \u00e9 mais importante que a quantidade. O conte\u00fado do Pinterest \u00e9 vinculado diretamente ao seu site e \u00e9 facilmente repinado e compartilhado de novo para obter maior alcance.<\/p>\n<div id=\"attachment_17078\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-17078\" class=\"wp-image-17078 size-full\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Pinterest-example-1.jpg\" alt=\"\" width=\"1000\" height=\"563\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Pinterest-example-1-300x169.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Pinterest-example-1.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><p id=\"caption-attachment-17078\" class=\"wp-caption-text\">A Design Hotels tem um popular Pinterest page com muitos guias de viagens inspiradores.<\/p><\/div>\n<h2>2. O mundo em mudan\u00e7a dos influenciadores<\/h2>\n<p>A palavra &quot;influenciador&quot; muitas vezes tem uma conota\u00e7\u00e3o negativa, especialmente no setor de viagens. No entanto, trabalhar com influenciadores pode trazer vantagens, desde que sejam os influenciadores certos. Em 2026, a forma como os hot\u00e9is trabalham com influenciadores vai mudar.<\/p>\n<h3>Cria\u00e7\u00e3o de conte\u00fado versus avalia\u00e7\u00f5es<\/h3>\n<p>A troca de valor no passado eram tradicionalmente di\u00e1rias gratuitas pelo conte\u00fado exibido ao p\u00fablico do influenciador. Com o surgimento de plataformas como o TikTok, os criadores de conte\u00fado est\u00e3o mudando. Os influenciadores tradicionais com canais no YouTube, blogs e contas no Instagram n\u00e3o s\u00e3o os \u00fanicos participantes do mercado atualmente. Em vez de apenas trocar pernoites por uma avalia\u00e7\u00e3o \u00fanica, os hot\u00e9is podem construir um relacionamento cont\u00ednuo e remunerado com influenciadores que podem criar conte\u00fado que pode ser usado nos canais sociais do hotel. Isto nivela o equil\u00edbrio de poder e pode garantir um fluxo de conte\u00fado de alta qualidade que pode ser compartilhado entre os canais do hotel. Muitas outras ind\u00fastrias j\u00e1 est\u00e3o vendo essa mudan\u00e7a para que os influenciadores se tornem uma extens\u00e3o de suas equipes de conte\u00fado, em vez de um an\u00fancio ou com\u00e9rcio \u00fanico.<\/p>\n<h3>Macro vs Microinfluenciadores<\/h3>\n<p>Seu n\u00famero de seguidores pode definir os influenciadores em macroinfluenciadores ou microinfluenciadores. Os macroinfluenciadores normalmente t\u00eam de 100 mil a 1 milh\u00e3o de seguidores. Microinfluenciadores t\u00eam seguidores menores, mas hiperengajados. Os macroinfluenciadores se beneficiam de um alcance mais amplo, mas podem ter um grupo um pouco dilu\u00eddo de seguidores e, portanto, um p\u00fablico menos direcionado e cativo.<\/p>\n<p>\u00c0 medida que hot\u00e9is e consumidores se tornam mais cautelosos com a autenticidade dos macroinfluenciadores, \u00e9 a\u00ed que os microinfluenciadores entram em cena para o setor hoteleiro em 2026. Embora os microinfluenciadores possam ter menos seguidores, eles possuem uma base de f\u00e3s muito leal e bem definida \u2014 especialmente com as mudan\u00e7as nas tend\u00eancias de viagem e o aumento das pessoas viajando para destinos mais pr\u00f3ximos de casa; esse segmento segmentado \u00e9 essencial para gerar influ\u00eancia e resultados.<\/p>\n<h2>3. Design de site centrado no visitante<\/h2>\n<p>Um \u00f3timo site \u00e9 extremamente importante e, claro, isso continua valendo em 2026. Seu site costuma ser o primeiro ponto de contato e a primeira impress\u00e3o que seus h\u00f3spedes ter\u00e3o do seu hotel, ent\u00e3o voc\u00ea n\u00e3o quer ficar para tr\u00e1s. Informa\u00e7\u00f5es mais detalhadas podem ser encontradas no artigo. <a href=\"https:\/\/www.revfine.com\/pt\/tendencias-do-design-do-site-do-hotel\/\">tend\u00eancias de design de sites<\/a>, mas aqui est\u00e3o algumas tend\u00eancias importantes que voc\u00ea deve conhecer:<\/p>\n<ul>\n<li>Modelos de site simplificados, mas impressionantes, com mais espa\u00e7o em branco (ou negativo).<\/li>\n<li>Tempo de carregamento e sites otimizados para velocidade page que n\u00e3o comprometem a qualidade da imagem.<\/li>\n<li>Design neutro em termos de g\u00eanero que acomoda escolhas de pronomes e rejeita estilos de g\u00eanero estereotipados.<\/li>\n<li>Design inclusivo e linguagem que leva em considera\u00e7\u00e3o a acessibilidade e a diversidade.<\/li>\n<\/ul>\n<div id=\"attachment_17083\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-17083\" class=\"wp-image-17083 size-full\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/simplified-website-design-example.jpg\" alt=\"\" width=\"1000\" height=\"538\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/simplified-website-design-example-300x161.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/simplified-website-design-example.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><p id=\"caption-attachment-17083\" class=\"wp-caption-text\">O design simplificado do site, incorporando espa\u00e7os negativos, \u00e9 uma tend\u00eancia chave para 2022.<\/p><\/div>\n<h2>4. Chat ao vivo e chatbots<\/h2>\n<p>Embora n\u00e3o seja um fen\u00f3meno novo, \u00e0 medida que as pessoas se habituam a ter a informa\u00e7\u00e3o na ponta dos dedos e uma resposta instant\u00e2nea \u00e0s suas perguntas, mais hot\u00e9is ter\u00e3o de adotar esta tecnologia para se manterem atualizados. O chat ao vivo e os chatbots permitem que os h\u00f3spedes entrem em contato direto com o seu hotel, com o clique de um bot\u00e3o, 24 horas por dia, 7 dias por semana.<\/p>\n<p>Essa tecnologia continuou a evoluir e, em 2026, com muitos hot\u00e9is enfrentando escassez de pessoal, sua implementa\u00e7\u00e3o se tornar\u00e1 ainda mais crucial. O uso de chatbots para perguntas iniciais ajuda a responder d\u00favidas comuns sem a necessidade de interven\u00e7\u00e3o humana. Para perguntas mais espec\u00edficas, o visitante online pode ser encaminhado para sua equipe de atendimento online, que poder\u00e1 dar continuidade \u00e0 conversa e prestar aux\u00edlio, sem a necessidade de liga\u00e7\u00f5es telef\u00f4nicas demoradas.<\/p>\n<h2>5. A crescente import\u00e2ncia da metabusca<\/h2>\n<p>A melhor maneira de aumentar sua visibilidade e conquistar mais clientes em potencial \u00e9 garantir que seus h\u00f3spedes encontrem voc\u00ea em metabuscadores, e n\u00e3o apenas em OTAs (ag\u00eancias de viagens online). Reservas diretas, ou reservas em geral, provavelmente vir\u00e3o por meio de metabuscadores em 2026. Mas o trabalho n\u00e3o termina a\u00ed: depois que os h\u00f3spedes chegam ao seu site, voc\u00ea precisa ser capaz de convert\u00ea-los em clientes.<\/p>\n<p>Isto significa que precisa de garantir que a sua oferta est\u00e1 clara no seu motor de reservas, utilizando palavras que se adequam \u00e0 imagem da sua marca e transmitem um tom de voz positivo e acolhedor aos potenciais h\u00f3spedes.<\/p>\n<p>Se voc\u00ea quiser saber mais sobre como converter o tr\u00e1fego do Metasearch, leia o guia <a href=\"https:\/\/www.revfine.com\/pt\/page\/estrategias-de-e-books-para-converter-o-trafego-de-metapesquisa-de-hoteis\/\">&#039;7 estrat\u00e9gias para converter o tr\u00e1fego de metapesquisa de hot\u00e9is&#039;<\/a>.<\/p>\n<div id=\"attachment_17082\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-17082\" class=\"wp-image-17082 size-full\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/metasearch-example.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/metasearch-example-300x200.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/metasearch-example.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><p id=\"caption-attachment-17082\" class=\"wp-caption-text\">Estar vis\u00edvel no Metasearch ser\u00e1 ainda mais importante em 2022 e o comportamento de pesquisa dos visitantes continua a mudar.<\/p><\/div>\n<h2>6. Programas de fidelidade de hot\u00e9is atualizados<\/h2>\n<p>J\u00e1 se foram os dias dos programas de fidelidade tradicionais, que s\u00f3 permitiam que os h\u00f3spedes usassem suas recompensas em momentos estranhos e muitas vezes inconvenientes. Os h\u00f3spedes querem se beneficiar do seu programa de fidelidade AGORA, e \u00e9 trabalho da equipe de marketing de cada hotel criar incentivos sobre como fazer isso. Especialmente com as pr\u00f3ximas mudan\u00e7as de cookies, possuir seu banco de dados \u00e9 essencial, e um programa de fidelidade \u00e9 uma \u00f3tima maneira de acessar mais dados. Com isso em mente, mais hot\u00e9is come\u00e7ar\u00e3o a adaptar seus programas de fidelidade, ent\u00e3o voc\u00ea precisar\u00e1 selecionar sua oferta para se destacar da concorr\u00eancia.<\/p>\n<p>Em 2026, espere uma mudan\u00e7a em rela\u00e7\u00e3o aos sistemas tradicionais baseados em pontos e uma ado\u00e7\u00e3o de recompensas instant\u00e2neas, como oferecer aos membros do programa de fidelidade a op\u00e7\u00e3o de trocar uma visita de limpeza durante a estadia por uma bebida gratuita no bar ao p\u00f4r do sol, ou criar parcerias com restaurantes pr\u00f3ximos para que os membros do programa de fidelidade recebam descontos.<\/p>\n<p>Pense no que as pessoas est\u00e3o vivenciando agora: muitas est\u00e3o trabalhando em casa. Ent\u00e3o, por que n\u00e3o criar um pacote de benef\u00edcios no seu programa de fidelidade onde os membros possam usar as instala\u00e7\u00f5es do spa ao reservarem a sala de confer\u00eancias do seu hotel para reuni\u00f5es de neg\u00f3cios? Existem in\u00fameras maneiras criativas de atrair mais h\u00f3spedes para o seu hotel, sejam eles h\u00f3spedes com pernoite ou visitantes de um dia, e um programa de fidelidade atualizado s\u00f3 aumentar\u00e1 suas chances de conquistar mais clientes.<\/p>\n<h2>7. Alcan\u00e7ando o Viajante da Pr\u00f3xima Gera\u00e7\u00e3o<\/h2>\n<p>Em 2026, os hot\u00e9is precisam come\u00e7ar a fazer marketing para <a href=\"https:\/\/www.hotelchamp.com\/blog\/next-gen-travellers-post-pandemic\" target=\"_blank\" rel=\"noopener\">Viajantes da pr\u00f3xima gera\u00e7\u00e3o<\/a>. A nova gera\u00e7\u00e3o de viajantes \u00e9 composta pelos Millennials e pela Gera\u00e7\u00e3o Z. Eles s\u00e3o essenciais agora, pois n\u00e3o s\u00f3 est\u00e3o ansiosos para viajar, como tamb\u00e9m t\u00eam o tempo e os recursos financeiros para isso. O mais importante a entender sobre esse grupo demogr\u00e1fico \u00e9 que eles buscam autenticidade, flexibilidade e intera\u00e7\u00e3o digital. Os viajantes da nova gera\u00e7\u00e3o procuram aventura e conforto, e desejam uma experi\u00eancia que seja \u00fanica e sustent\u00e1vel ao mesmo tempo.<\/p>\n<p>Eles fazem quase tudo digitalmente e gostam de usar o poder da internet e das plataformas de m\u00eddia social para ajudar no planejamento de suas viagens. Est\u00e3o muito bem informados sobre avalia\u00e7\u00f5es e tudo o que seu hotel mostra online. Ao tomar decis\u00f5es, eles se baseiam em influenciadores, blogs e no seu site para chegar \u00e0 conclus\u00e3o final.<\/p>\n<div id=\"attachment_17081\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-17081\" class=\"wp-image-17081 size-full\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/next-gen-travellers.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/next-gen-travellers-300x200.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/next-gen-travellers.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><p id=\"caption-attachment-17081\" class=\"wp-caption-text\">Os viajantes da pr\u00f3xima gera\u00e7\u00e3o t\u00eam tempo, dinheiro e vontade de viajar.<\/p><\/div>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-33246557' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-33246557' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_404253480183 = function(){ai_insert_viewport_code ('ai-insert-4-33246557');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_404253480183 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_766503560159);\n<\/script>\n<\/p>\n<p><strong>2026 continuar\u00e1 sendo um ano de mudan\u00e7as e oportunidades para a hotelaria. Embora possam surgir mais desafios, estar atento a essas tend\u00eancias pode ajudar na adapta\u00e7\u00e3o e no bom desempenho do setor. O marketing hoteleiro em 2026 continuar\u00e1 focado no ambiente digital, por isso \u00e9 fundamental ter uma estrat\u00e9gia clara nessa \u00e1rea.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>","protected":false},"excerpt":{"rendered":"<p>O planejamento para 2026 j\u00e1 est\u00e1 em andamento, e sua estrat\u00e9gia de marketing deve ser uma parte fundamental desse planejamento. Colocar seu hotel em contato com o p\u00fablico certo pode ajud\u00e1-lo a alcan\u00e7ar suas metas para 2026. Com o surgimento de novas tecnologias e plataformas, \u00e9 crucial acompanhar essas mudan\u00e7as e estar onde seus h\u00f3spedes est\u00e3o. 7 Marketing Hoteleiro<\/p>","protected":false},"author":1,"featured_media":17116,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[759],"tags":[668],"class_list":["post-17070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-trends","tag-hotelchamp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 hotel marketing Trends You Need to Know for 2026<\/title>\n<meta name=\"description\" content=\"With the emergence of new technologies and platforms, it&#039;s crucial to keep up with changes and be where your guests are.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/pt\/7-tendencias-de-marketing-hoteleiro-que-voce-precisa-conhecer-para-2026\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 hotel marketing Trends You Need to Know for 2026\" \/>\n<meta property=\"og:description\" content=\"With the emergence of new technologies and platforms, it&#039;s crucial to keep up with changes and be where your guests are.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/pt\/7-tendencias-de-marketing-hoteleiro-que-voce-precisa-conhecer-para-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-29T13:00:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-05T11:17:16+00:00\" \/>\n<meta property=\"og:image\" 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