{"id":17102,"date":"2023-06-29T09:00:49","date_gmt":"2023-06-29T07:00:49","guid":{"rendered":"https:\/\/www.revfine.com\/?p=17102"},"modified":"2025-09-17T19:38:26","modified_gmt":"2025-09-17T17:38:26","slug":"segmentacao-de-convidados","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/guest-segmentation\/","title":{"rendered":"Segmenta\u00e7\u00e3o de convidados: o que \u00e9 e como ajuda no aumento de vendas"},"content":{"rendered":"<p><em>Compreender o que seus h\u00f3spedes valorizam quando viajam \u00e9 essencial para um upsell bem-sucedido. <\/em><em>Mas como garantir que a oferta certa chegue \u00e0 pessoa certa no momento certo? Conhecer seus convidados e segment\u00e1-los \u00e9 a chave. Neste artigo, voc\u00ea aprender\u00e1 como segmentar os h\u00f3spedes do seu hotel para personalizar a experi\u00eancia de estadia e otimizar a receita de upsell<\/em><\/p>\n<h2>Segmenta\u00e7\u00e3o de convidados e upsell<\/h2>\n<p>Os segmentos de h\u00f3spedes que a maioria dos hot\u00e9is utiliza para planear e avaliar a sua distribui\u00e7\u00e3o baseiam-se principalmente no tipo de neg\u00f3cio e na origem da reserva. Isso n\u00e3o \u00e9 suficiente para o upsell, pois esses segmentos n\u00e3o levam em considera\u00e7\u00e3o as prefer\u00eancias dos h\u00f3spedes.<\/p>\n<p>Incluir os desejos e expectativas dos seus viajantes torna poss\u00edvel adaptar os seus servi\u00e7os sempre que necess\u00e1rio. Uma poderosa plataforma de upsell pode ajud\u00e1-lo a segmentar os h\u00f3spedes de maneira adequada, aplicando r\u00f3tulos personalizados. Isso permite que voc\u00ea ofere\u00e7a uma sele\u00e7\u00e3o personalizada de upsells apropriados para pessoas que marquem determinadas caixas predefinidas. Esta etapa \u00e9 essencial se voc\u00ea deseja oferecer aos h\u00f3spedes ofertas que eles mal podem esperar para reservar. Como resultado, seus h\u00f3spedes desfrutar\u00e3o de uma estadia mais completa e voc\u00ea ver\u00e1 um aumento na receita incremental.<\/p>\n<h2>Segmenta\u00e7\u00e3o de h\u00f3spedes bem-sucedida em tr\u00eas etapas<\/h2>\n<p>Em vez de sobrecarregar os h\u00f3spedes enviando todas as suas ofertas para todos, \u00e9 importante descobrir quais ofertas s\u00e3o melhores para cada h\u00f3spede. Siga as tr\u00eas etapas abaixo para segmentar seus convidados e garantir que eles recebam as melhores ofertas no momento perfeito.<\/p>\n<h3>1. Construa sua base: evite erros e confus\u00f5es<\/h3>\n<p>O primeiro passo para segmentar seus h\u00f3spedes \u00e9 eliminar todas as chances de erro durante o processo de venda adicional. Isso inclui nunca contatar pessoas que voc\u00ea n\u00e3o deveria contatar e n\u00e3o enviar ofertas redundantes (por exemplo, oferecer um check-out tardio para h\u00f3spedes cuja tarifa j\u00e1 inclui isso). Isso pode confundir ou at\u00e9 mesmo distrair as pessoas de suas outras ofertas.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-60399765' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-60399765' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_645009430238 = function(){ai_insert_viewport_code ('ai-insert-7-60399765');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_645009430238 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_200986772468);\n<\/script>\n<\/p>\n<p><strong>Exclua determinados segmentos de h\u00f3spedes de ofertas espec\u00edficas para evitar estes problemas:<\/strong><\/p>\n<ul>\n<li>Tarifas incluindo transfer do aeroporto: exclua um segmento da oferta de retirada no aeroporto<\/li>\n<li>Convidados especiais: exclua h\u00f3spedes que reservam atrav\u00e9s de terceiros (por exemplo, funcion\u00e1rios do governo) da sua comunica\u00e7\u00e3o relacionada a upsell (por exemplo, e-mail, WhatsApp, etc.)<\/li>\n<\/ul>\n<p><strong>Sua lista de tarefas:<\/strong><\/p>\n<ol>\n<li>Examine quais ofertas ou mensagens n\u00e3o s\u00e3o adequadas para determinados segmentos ou c\u00f3digos de tarifas<\/li>\n<li>Defina suas ofertas ou mensagens na plataforma de upsell para exclu\u00ed-las<\/li>\n<li>Teste sua configura\u00e7\u00e3o<\/li>\n<\/ol>\n<p>Isso garantir\u00e1 que n\u00e3o haja confus\u00e3o e que seus convidados sempre recebam as ofertas que t\u00eam maior probabilidade de reservar.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-17106 size-full alignnone\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Guest-segmentation-step-1.jpg\" alt=\"\" width=\"1000\" height=\"392\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Guest-segmentation-step-1-300x118.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Guest-segmentation-step-1.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><em>Quando terminar esta primeira etapa, voc\u00ea pode passar para o pr\u00f3ximo n\u00edvel\u2026<\/em><\/p>\n<h3>2. Defina e aborde seus principais segmentos de h\u00f3spedes<\/h3>\n<p>Isso significa conhecer mais profundamente os desejos e interesses de cada segmento. Comece analisando h\u00f3spedes de neg\u00f3cios versus h\u00f3spedes de lazer e OTA versus reservas diretas. Em seguida, pense se deseja oferecer ofertas especiais para uma categoria espec\u00edfica (por exemplo, membros do seu programa de fidelidade ou convidados recorrentes). Depois de saber que n\u00e3o haver\u00e1 erros, defina suas principais categorias de convidados, bem como as ofertas que deseja apresentar a eles e exclu\u00ed-los.<\/p>\n<p><span style=\"font-size: 12pt;\"><strong>aqui est\u00e3o alguns exemplos:<\/strong><\/span><\/p>\n<ul>\n<li><strong>Ofertas espec\u00edficas do segmento:<\/strong> caf\u00e9 da manh\u00e3 para viagem para viajantes a neg\u00f3cios e atividades familiares para h\u00f3spedes com crian\u00e7as.<\/li>\n<li><strong>Reserva de tarifas espec\u00edficas do canal:<\/strong> ofere\u00e7a traslado do aeroporto ou caf\u00e9 da manh\u00e3 adicional para todos, mas cobre um pre\u00e7o mais baixo para reservas diretas (isso funciona se voc\u00ea configurar duas ofertas id\u00eanticas com pre\u00e7os diferentes).<\/li>\n<li>S<strong>ofertas especiais para uma categoria espec\u00edfica:<\/strong> por exemplo, prefer\u00eancia por reservas em restaurantes para membros fidelizados.<\/li>\n<\/ul>\n<p>\u00c9 melhor que a sua mensagem tamb\u00e9m seja adaptada aos v\u00e1rios segmentos de h\u00f3spedes. Configure v\u00e1rios modelos de e-mail para cada um para criar uma experi\u00eancia de upsell personalizada desde o in\u00edcio. Por exemplo, voc\u00ea pode ter um modelo gen\u00e9rico, um para reservas diretas e outro para viajantes que passam por OTAs.<\/p>\n<p><span style=\"font-size: 12pt;\"><strong>Sua lista de tarefas:<\/strong><\/span><\/p>\n<ol>\n<li>Identifique seus principais segmentos de convidados<\/li>\n<li>Re\u00fana modelos de e-mail para ofertas personalizadas para essas categorias<\/li>\n<li>Decida quais ofertas de trabalho para v\u00e1rios segmentos de h\u00f3spedes<\/li>\n<li>Adicione seu novo conte\u00fado \u00e0 sua plataforma de upsell<\/li>\n<li>Excluir ofertas espec\u00edficas de segmento para outros segmentos<\/li>\n<li>Teste sua configura\u00e7\u00e3o<\/li>\n<\/ol>\n<p><strong>Mas cuidado<\/strong>: n\u00e3o exclua muitos segmentos de seus neg\u00f3cios. Isso pode significar que poucas pessoas veem suas ofertas, resultando em taxas de convers\u00e3o mais baixas. Em vez disso, personalize seus upsells e mensagens de acordo com seus segmentos.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-17108 size-full alignnone\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Guest-segmentation-step-2.jpg\" alt=\"\" width=\"1000\" height=\"382\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Guest-segmentation-step-2-300x115.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2019\/01\/Guest-segmentation-step-2.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3>3. Personalize suas mensagens e descri\u00e7\u00f5es de neg\u00f3cios como um profissional<\/h3>\n<p>Suponha que a integra\u00e7\u00e3o entre seu PMS e seu programa de upsell permita que sua ferramenta de upsell obtenha c\u00f3digos de tarifas e detalhes dos viajantes. Nesse caso, agora voc\u00ea pode avan\u00e7ar para o n\u00edvel profissional de segmenta\u00e7\u00e3o de convidados. Isso permite que voc\u00ea seja mais detalhado com outras caracter\u00edsticas dos h\u00f3spedes, como faixa et\u00e1ria, tamanho da festa (por exemplo, sozinho, casal, fam\u00edlia, grupo de amigos...) ou motivo da viagem (por exemplo, casais em lua de mel, viagem de fim de semana na cidade...)<\/p>\n<p><span style=\"font-size: 12pt;\"><strong>Aqui est\u00e1 um exemplo disso em a\u00e7\u00e3o:<\/strong><\/span><\/p>\n<p>Quando um h\u00f3spede reserva uma escapadela de fim de semana para dois, voc\u00ea pode propor um pacote rom\u00e2ntico. Aumente a sua taxa de convers\u00e3o configurando duas vers\u00f5es desta oferta para um p\u00fablico-alvo mais jovem e um p\u00fablico-alvo mais velho. Ambas as ofertas incluem os mesmos servi\u00e7os. Por\u00e9m, a descri\u00e7\u00e3o e a foto s\u00e3o ajustadas para as duas faixas et\u00e1rias.<\/p>\n<p>Claro, voc\u00ea n\u00e3o pode fazer isso para cada upsell. Mas se voc\u00ea encontrar alguns onde possa experimentar essa t\u00e9cnica, j\u00e1 ver\u00e1 resultados.<\/p>\n<p><span style=\"font-size: 12pt;\"><strong>Sua lista de tarefas:<\/strong><\/span><\/p>\n<ol>\n<li>Determine neg\u00f3cios que voc\u00ea pode personalizar ainda mais<\/li>\n<li>Crie descri\u00e7\u00f5es e imagens personalizadas para esses segmentos<\/li>\n<li>Adicione seu novo conte\u00fado \u00e0 sua plataforma de upsell<\/li>\n<li>Teste sua configura\u00e7\u00e3o<\/li>\n<\/ol>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-65633838' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-65633838' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_678613462037 = function(){ai_insert_viewport_code ('ai-insert-4-65633838');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_678613462037 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_262777176566);\n<\/script>\n<\/p>\n<p><strong>A segmenta\u00e7\u00e3o de h\u00f3spedes \u00e9 um processo elaborado, por isso \u00e9 melhor faz\u00ea-lo em v\u00e1rias etapas. Este trabalho lhe trar\u00e1 recompensas valiosas. A segmenta\u00e7\u00e3o otimizada dos h\u00f3spedes levar\u00e1 a n\u00edveis mais elevados de satisfa\u00e7\u00e3o dos h\u00f3spedes e aumentar\u00e1 a sua receita incremental.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>","protected":false},"excerpt":{"rendered":"<p>Entender o que seus convidados valorizam quando viajam \u00e9 essencial para o upsell de sucesso. Mas como voc\u00ea pode garantir que a oferta certa chegue \u00e0 pessoa certa no momento certo? Conhecer os seus convidados e segment\u00e1-los \u00e9 a chave. Neste artigo, voc\u00ea aprender\u00e1 como segmentar os h\u00f3spedes do hotel para personalizar a experi\u00eancia da estadia e otimizar a receita de upsell.<\/p>","protected":false},"author":1,"featured_media":17134,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[811,761,765],"tags":[170],"class_list":["post-17102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-email-marketing","category-hotel-target-market","category-hotel-upselling","tag-oaky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guest segmentation: What It Is and How it Helps with Upselling<\/title>\n<meta name=\"description\" content=\"In this article, you\u2019ll learn about guest segmentation to personalise the stay experience and optimise upselling revenue.\" \/>\n<meta name=\"robots\" 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