{"id":18397,"date":"2023-07-04T15:00:38","date_gmt":"2023-07-04T13:00:38","guid":{"rendered":"https:\/\/www.revfine.com\/?p=18397"},"modified":"2025-09-18T13:01:21","modified_gmt":"2025-09-18T11:01:21","slug":"vendas-diretas-de-hoteis-inteligencia-artificial-comunicacao-omnicanal","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/vendas-diretas-de-hoteis-inteligencia-artificial-comunicacao-omnicanal\/","title":{"rendered":"Aumente as vendas diretas de hot\u00e9is com IA e comunica\u00e7\u00e3o omnicanal"},"content":{"rendered":"<p><em>A comunica\u00e7\u00e3o omnicanal e a intelig\u00eancia artificial permitem que os hot\u00e9is ofere\u00e7am uma experi\u00eancia de com\u00e9rcio eletr\u00f4nico muito mais envolvente e aumentem as reservas diretas on-line em 10%, em m\u00e9dia. Neste artigo, voc\u00ea encontrar\u00e1 dicas para aumentar as reservas diretas de hot\u00e9is com IA e comunica\u00e7\u00e3o omnicanal.<\/em><\/p>\n<h2>Atraia mais pessoas para o seu processo de reserva direta por meio do envolvimento omnicanal<\/h2>\n<p>Para aumentar as vendas diretas, primeiro voc\u00ea deve aproveitar todas as plataformas de vendas diretas \u00e0 sua disposi\u00e7\u00e3o. O primeiro passo \u00e9 ter um site de qualidade e uma presen\u00e7a online relevante.<\/p>\n<p>O uso massivo de smartphones permitiu que as redes sociais e as plataformas de mensagens crescessem enormemente, e esta \u00e9 uma oportunidade para a maioria dos hot\u00e9is expandirem a sua superf\u00edcie de contacto com os clientes e impulsionarem o envolvimento.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-93429268' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-93429268' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_747528359042 = function(){ai_insert_viewport_code ('ai-insert-7-93429268');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_747528359042 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_497594661874);\n<\/script>\n<\/p>\n<p>N\u00e3o estamos falando de postar fotos no Facebook, mas sim de usar a parte de mensagens dessas m\u00eddias para envolver os clientes em uma intera\u00e7\u00e3o personalizada com sua marca.<\/p>\n<p><strong>\u00c9 aqui que ocorre a experi\u00eancia omnicanal do cliente:<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-18398\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/02\/Messaging-Statistics.png\" alt=\"Estat\u00edsticas de mensagens\" width=\"1000\" height=\"743\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/02\/Messaging-Statistics-300x223.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/02\/Messaging-Statistics.png 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><br \/>\n<em>O aplicativo de mensagens m\u00f3veis global mais popular em 2021, Statista<\/em><\/p>\n<p><strong>\u00c9 claro que o celular tem regras espec\u00edficas que os hoteleiros devem dominar:<\/strong><\/p>\n<ul>\n<li>Fornecimento de informa\u00e7\u00f5es r\u00e1pidas e relevantes sob demanda: A pesquisa facilitada por computador; os smartphones destinam-se principalmente a permitir intera\u00e7\u00f5es. \u00c9 por isso que as vendas conversacionais est\u00e3o crescendo exponencialmente.<\/li>\n<li>Envolva e oriente proativamente os clientes hesitantes por meio de seu funil de vendas diretas.<\/li>\n<li>Fa\u00e7a um acompanhamento proativo com conte\u00fado personalizado para reconquistar os clientes que n\u00e3o converteram instantaneamente e fechar o neg\u00f3cio. Ao entrar em contato com o cliente, voc\u00ea pode acompanhar e fechar o neg\u00f3cio de forma proativa (desde que tenha pensado em obter a aceita\u00e7\u00e3o do GDPR).<\/li>\n<\/ul>\n<p><strong>Para que uma venda aconte\u00e7a, voc\u00ea precisa de 3 coisas:<\/strong><\/p>\n<ul>\n<li>Disposi\u00e7\u00e3o para comprar<\/li>\n<li>Capacidade de comprar<\/li>\n<li>Acionar<\/li>\n<\/ul>\n<p>Ao atingir clientes que n\u00e3o t\u00eam certeza ou t\u00eam dificuldades em comprar e orient\u00e1-los proativamente durante o processo de reserva, voc\u00ea otimiza esses tr\u00eas elementos e aumenta a convers\u00e3o mecanicamente.<\/p>\n<h2>Otimize e dimensione o envolvimento do cliente com IA<\/h2>\n<p>Em uma era de assist\u00eancia e gratifica\u00e7\u00e3o instant\u00e2nea, voc\u00ea deve entregar as informa\u00e7\u00f5es que cada cliente solicita com facilidade e rapidez, 24 horas por dia, 7 dias por semana. A equipe humana n\u00e3o consegue lidar com esse tipo de press\u00e3o. \u00c9 aqui que a IA entra em a\u00e7\u00e3o. N\u00e3o para substituir sua equipe, mas para expandir seu alcance.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-18399\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/02\/Guests-Questions.jpg\" alt=\"Perguntas dos convidados\" width=\"1000\" height=\"563\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/02\/Guests-Questions-300x169.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/02\/Guests-Questions.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><br \/>\n<em>A trag\u00e9dia das recep\u00e7\u00f5es de hot\u00e9is: as m\u00e1quinas n\u00e3o est\u00e3o assumindo o trabalho dos humanos. Em vez disso, durante demasiado tempo, os humanos t\u00eam feito o trabalho das m\u00e1quinas por falta de automa\u00e7\u00e3o. O papel da IA n\u00e3o \u00e9 substituir, mas sim apoiar o pessoal do hotel para que a sua equipa possa concentrar-se em tarefas valiosas.<\/em><\/p>\n<p>A IA pode gerenciar facilmente solicita\u00e7\u00f5es repetitivas, ajudar clientes indecisos a esclarecer suas d\u00favidas e orient\u00e1-los em seu processo de reserva direta.<br \/>\nEntre outros benef\u00edcios, a IA ajuda voc\u00ea a:<\/p>\n<ul>\n<li>Forne\u00e7a informa\u00e7\u00f5es relevantes instantaneamente, 24 horas por dia, 7 dias por semana, aos seus convidados por meio de um chatbot com tecnologia de IA em seu site e em todas as plataformas de mensagens,<\/li>\n<li>Expanda seu pipeline de vendas para atrair clientes indecisos: a IA conversacional gerar\u00e1 vendas diretas adicionais sem qualquer esfor\u00e7o necess\u00e1rio quando criada de forma eficiente para fins de convers\u00e3o.<\/li>\n<\/ul>\n<p>Com esta infraestrutura alimentada por IA, a experi\u00eancia do cliente omnicanal melhora a satisfa\u00e7\u00e3o do cliente e as receitas diretas.<br \/>\nMas o que acontece com os clientes em potencial que n\u00e3o puxam o gatilho imediatamente?<\/p>\n<h2>Maximize as convers\u00f5es com uma abordagem de vendas baseada em dados<\/h2>\n<p>Os clientes que n\u00e3o conclu\u00edram as suas reservas n\u00e3o s\u00e3o clientes perdidos \u2013 s\u00e3o leads. Portanto, seu hotel precisa capturar informa\u00e7\u00f5es relevantes dos prospects e utiliz\u00e1-las em um processo inteligente de reengajamento para convert\u00ea-los em h\u00f3spedes.<\/p>\n<p><strong>Mais uma vez, a IA faz um excelente trabalho nisso.<\/strong><\/p>\n<p>Por meio de conversas, a IA captura automaticamente nomes, e-mails, telefone, principais interesses, datas de viagem, ades\u00e3o do cliente e o valor potencial da reserva. Esses dados s\u00e3o essenciais para permitir um processo de acompanhamento de vendas baseado em dados.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-18400\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/02\/Increased-contact-surface.png\" alt=\"Maior superf\u00edcie de contato\" width=\"1000\" height=\"563\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/02\/Increased-contact-surface-300x169.png 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/02\/Increased-contact-surface.png 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><br \/>\n<em>Um funil de vendas proativo baseado em IA, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.quicktext.im\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener\">Texto r\u00e1pido<\/a><\/span><\/em><\/p>\n<p>Uma infraestrutura de IA adequada permite reagir rapidamente e entrar em contato com clientes potenciais com informa\u00e7\u00f5es relevantes. Cada solicita\u00e7\u00e3o de reserva feita por meio de plataformas de mensagens com tecnologia de IA gera um e-mail de lead, permitindo o acompanhamento da equipe comercial.<\/p>\n<p><strong>Normalmente os pedidos de reserva s\u00e3o tratados da seguinte forma:<\/strong><\/p>\n<ul>\n<li>Abaixo de um determinado valor definido pelo hotel, a automa\u00e7\u00e3o do email \u00e9 acionada.<\/li>\n<li>Acima de um determinado valor, a central de atendimento do hotel ou a equipe de reservas \u00e9 avisada para retornar a liga\u00e7\u00e3o.<\/li>\n<\/ul>\n<p>Depois que o primeiro contato for estabelecido, voc\u00ea poder\u00e1 reconquistar seus clientes potenciais e melhorar sua taxa de convers\u00e3o direta.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-65709157' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-65709157' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_833114469621 = function(){ai_insert_viewport_code ('ai-insert-4-65709157');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_833114469621 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_910568540913);\n<\/script>\n<\/p>\n<p><strong>Estamos a sair de uma crise tremenda em que o mundo digital avan\u00e7ou globalmente e n\u00e3o est\u00e1 prestes a retroceder. O processo de reserva dos seus h\u00f3spedes mudou em conformidade, e as tecnologias de IA e Big data fornecem as ferramentas certas para o mercado hoteleiro se manter atualizado.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>","protected":false},"excerpt":{"rendered":"<p>A comunica\u00e7\u00e3o omnicanal e a intelig\u00eancia artificial permitem que os hot\u00e9is ofere\u00e7am uma experi\u00eancia de e-commerce muito mais envolvente e aumentem as reservas diretas on-line em 10% em m\u00e9dia. Neste artigo, voc\u00ea encontrar\u00e1 dicas para aumentar as reservas diretas de hot\u00e9is com IA e comunica\u00e7\u00e3o omnicanal. Atraia mais pessoas para seu processo de reserva direta por meio do engajamento omnicanal Para aumentar as vendas diretas, primeiro voc\u00ea deve garantir que<\/p>","protected":false},"author":1,"featured_media":18401,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[805,199],"tags":[617],"class_list":["post-18397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-bookings","category-software","tag-quicktext"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Increase Hotel Direct Sales with AI &amp; Omnichannel Communication<\/title>\n<meta name=\"description\" content=\"Hotel Direct Sales artificial intelligence Omnichannel CommunicationIn this article, you&#039;ll find tips to increase direct hotel bookings with AI and omnichannel communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/pt\/vendas-diretas-de-hoteis-inteligencia-artificial-comunicacao-omnicanal\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Increase Hotel Direct Sales with AI &amp; Omnichannel Communication\" \/>\n<meta property=\"og:description\" content=\"Hotel Direct Sales artificial intelligence Omnichannel CommunicationIn this article, you&#039;ll find tips to increase direct hotel bookings with AI and omnichannel communication.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/pt\/vendas-diretas-de-hoteis-inteligencia-artificial-comunicacao-omnicanal\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-04T13:00:38+00:00\" \/>\n<meta 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