{"id":19931,"date":"2023-07-12T09:00:06","date_gmt":"2023-07-12T07:00:06","guid":{"rendered":"https:\/\/www.revfine.com\/?p=19931"},"modified":"2025-09-18T13:01:29","modified_gmt":"2025-09-18T11:01:29","slug":"e-o-metaverso-o-futuro-para-a-industria-hospitalar","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/is-the-metaverse-the-future-for-the-hospitality-industry\/","title":{"rendered":"O Metaverse \u00e9 o futuro da ind\u00fastria hoteleira?"},"content":{"rendered":"<p><em>O Metaverso \u00e9 considerado o pr\u00f3ximo passo da Internet. Muitos j\u00e1 ouviram falar do Metaverso, mas voc\u00ea pode pensar que isso \u00e9 irrelevante para a ind\u00fastria hoteleira e v\u00ea-lo como uma fantasia distante que n\u00e3o se relaciona com a vida real. Neste artigo, s\u00e3o discutidas oportunidades para a ind\u00fastria hoteleira no Metaverso, bem como o que o avatar do seu hotel pode fazer pelo seu hotel e o papel dos dados na acomoda\u00e7\u00e3o do Metaverso.<\/em><\/p>\n<h2>Por que os hot\u00e9is deveriam se preocupar com o metaverso<\/h2>\n<p>O Metaverso \u00e9 uma realidade virtual que combina recursos de m\u00eddia social, realidade aumentada (AR), realidade virtual (VR), jogos online e criptomoedas. O Metaverso \u00e9 o pr\u00f3ximo passo da internet, proporcionando ambientes virtuais interconectados e descentralizados.<\/p>\n<p>Muitos hoteleiros ignorar\u00e3o o Metaverso porque parece uma fantasia distante que n\u00e3o se relaciona com a vida real. Como a maioria das pessoas, quando a Internet e a IA dominaram todos os aspectos da vida h\u00e1 alguns anos, as mentes e os h\u00e1bitos das pessoas mudaram constantemente.<\/p>\n<blockquote><p>Dentro de alguns anos ser\u00e1 normal ter uma replica\u00e7\u00e3o online do seu hotel<\/p><\/blockquote>\n<h2>Que oportunidades o Metaverso traz para a hospitalidade?<\/h2>\n<p>O Metaverso cria a oportunidade de entrar nos hot\u00e9is mais prestigiados do mundo. Gra\u00e7as ao Metaverso, os clientes podem visitar os locais, entrar nos quartos e at\u00e9 reservar um! Ent\u00e3o, isso abre um canal de vendas totalmente novo para a ind\u00fastria hoteleira.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-19149747' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-19149747' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_634023453918 = function(){ai_insert_viewport_code ('ai-insert-7-19149747');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_634023453918 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_195522473471);\n<\/script>\n<\/p>\n<p><strong>Pergunta! Por que os clientes estariam interessados em uma sala virtual?<\/strong><\/p>\n<p>A resposta \u00e9 que os clientes poder\u00e3o desfrutar de muitas atividades virtuais. Imagine a experi\u00eancia de um cliente, como uma sess\u00e3o de relaxamento ministrada por um sofrologista ou uma aula de salsa ministrada por dan\u00e7arinos experientes, e por que n\u00e3o apresentar a produ\u00e7\u00e3o de cerveja? \u00c9 f\u00e1cil imaginar a grande exposi\u00e7\u00e3o da qual os primeiros hot\u00e9is a aderir ao Metaverso se beneficiar\u00e3o.<\/p>\n<h2>ROI e marketing no metaverso<\/h2>\n<p>O Metaverso \u00e9 um novo tipo de im\u00f3vel. Os hot\u00e9is precisar\u00e3o estar preparados para a nova concorr\u00eancia. A presen\u00e7a de um hotel em um local de alto n\u00edvel no Metaverso gerar\u00e1 neg\u00f3cios assim como uma boa localiza\u00e7\u00e3o no mundo real. O hotel virtual ser\u00e1 ent\u00e3o usado para promo\u00e7\u00e3o, reconhecimento da marca, gera\u00e7\u00e3o de leads de neg\u00f3cios e vendas diretas virtuais e reais.<\/p>\n<p>Alguns hot\u00e9is gerar\u00e3o mais neg\u00f3cios no Metaverso do que no mundo f\u00edsico. Por uma raz\u00e3o simples: o n\u00famero de clientes no Metaverso \u00e9 ilimitado, ao contr\u00e1rio da capacidade dos hot\u00e9is f\u00edsicos, e os hot\u00e9is podem oferecer possibilidades virtuais ilimitadas de upsell.<\/p>\n<h2>De chatbots de hot\u00e9is a avatares de hot\u00e9is<\/h2>\n<p>No Metaverso, os clientes devem interagir com o seu hotel por meio de um assistente virtual, o avatar do seu hotel. Seu avatar ser\u00e1 a pedra angular das experi\u00eancias dos clientes no metaverso hoteleiro e gerenciar\u00e1 milhares de intera\u00e7\u00f5es personalizadas diariamente.<\/p>\n<p>Os avatares ser\u00e3o baseados nas experi\u00eancias e intera\u00e7\u00f5es cumulativas dos chatbots atuais. Isso significa que haver\u00e1 chatbots de IA de 3\u00aa gera\u00e7\u00e3o para hot\u00e9is, como <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.quicktext.im\/hotel-chatbot\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener\">Velma, assistente virtual com tecnologia de IA do Quicktext<\/a><\/span>, com base em um NLU (compreens\u00e3o de linguagem natural) espec\u00edfico para hospitalidade, vinculado a dados estruturados e uma equipe experiente para supervisionar o aprendizado de m\u00e1quina.<\/p>\n<p>Os Avatares dever\u00e3o ser capazes de exibir express\u00f5es realistas, gestos, sincroniza\u00e7\u00e3o labial (para sincronizar com a fala), emo\u00e7\u00f5es, etc., para proporcionar total imers\u00e3o aos visitantes. A Voice AI tamb\u00e9m desempenhar\u00e1 um papel extenso; melhorias devem ser feitas para identificar todos os tipos de vozes e sotaques.<\/p>\n<h2>A import\u00e2ncia dos dados estruturados<\/h2>\n<p>Os dados s\u00e3o fundamentais para os hot\u00e9is. Atualmente, um hotel requer cerca de 2.000 pontos de dados para cobrir informa\u00e7\u00f5es frequentemente solicitadas sobre a propriedade, como menu do restaurante do hotel, vaga de estacionamento, atividades pr\u00f3ximas, localiza\u00e7\u00e3o da praia mais pr\u00f3xima, etc.<\/p>\n<p>No entanto, nem todos os hot\u00e9is s\u00e3o bons na estrutura\u00e7\u00e3o de dados. Ainda hoje, a maioria dos operadores de recep\u00e7\u00e3o n\u00e3o consegue resolver tudo. Algumas destas informa\u00e7\u00f5es s\u00e3o mais facilmente obtidas atrav\u00e9s de Booking.com, Expedia, etc. Em outras palavras, as OTAs est\u00e3o competindo com os hot\u00e9is por informa\u00e7\u00f5es que os hot\u00e9is lhes fornecem gratuitamente e n\u00e3o t\u00eam em seus sistemas. Triste mas verdadeiro.<\/p>\n<p>H\u00e1 uma oportunidade para os hot\u00e9is come\u00e7arem a aproveitar a IA e os dados estruturados agora porque algoritmos de mecanismos de pesquisa como o BERT (Google) j\u00e1 est\u00e3o recompensando os dados estruturados nos resultados de pesquisa. A import\u00e2ncia da IA e dos dados estruturados s\u00e3o desafios atuais que s\u00f3 aumentar\u00e3o com o Metaverso na ind\u00fastria hoteleira.<\/p>\n<h2>Quais recursos do PMS devem estar presentes em um metaverso?<\/h2>\n<p>Os hot\u00e9is devem lidar com uma nova gama de produtos e servi\u00e7os. Al\u00e9m disso, estes est\u00e3o sujeitos a constantes mudan\u00e7as. O PMS do futuro ter\u00e1 que ser de nuvem aberta e flex\u00edvel, ou seja, constru\u00eddo em racks independentes (microsservi\u00e7os) baseados em APIs abertas.<\/p>\n<p>Os motores de reservas tamb\u00e9m precisar\u00e3o de grandes transforma\u00e7\u00f5es no futuro para acompanhar o desenvolvimento dos sistemas de com\u00e9rcio eletr\u00f3nico atuais. Nesse ritmo, podemos prever que alguns hot\u00e9is vender\u00e3o mais no Metaverso do que no mundo f\u00edsico.<\/p>\n<h2>Para que o CRM ser\u00e1 usado no metaverso?<\/h2>\n<p>Os hot\u00e9is usam o CRM para acompanhar um cliente ao longo de sua jornada (antes, durante e depois da estadia). Na melhor das hip\u00f3teses, uma viagem representando um aluguel de quarto, uma reserva de restaurante, um drink no bar, etc\u2026 Imagine o poder de um CRM para um h\u00f3spede que estar\u00e1 utilizando bens f\u00edsicos e digitais (cursos, shows, arte, etc.). 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else document.addEventListener ('DOMContentLoaded', ai_run_358827757364);\n<\/script>\n<\/p>\n<p><strong>O Metaverso pode oferecer novas oportunidades hoteleiras, exigindo dados excepcionalmente bem estruturados e um PMS flex\u00edvel e aberto baseado em nuvem. Muitos desses recursos j\u00e1 s\u00e3o necess\u00e1rios hoje, portanto n\u00e3o h\u00e1 necessidade de esperar at\u00e9 o \u00faltimo minuto para come\u00e7ar.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>","protected":false},"excerpt":{"rendered":"<p>O Metaverso \u00e9 considerado o pr\u00f3ximo passo da Internet. Muitos j\u00e1 ouviram falar do Metaverso, mas voc\u00ea pode pensar que isso \u00e9 irrelevante para a ind\u00fastria hoteleira e v\u00ea-lo como uma fantasia distante que n\u00e3o se relaciona com a vida real. Neste artigo, s\u00e3o discutidas oportunidades para a ind\u00fastria hoteleira no Metaverso, bem como o que seu hotel<\/p>","protected":false},"author":1,"featured_media":19932,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[782],"tags":[617],"class_list":["post-19931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emerging-hospitality-technology","tag-quicktext"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is the Metaverse the Future for the Hospitality Industry?<\/title>\n<meta name=\"description\" content=\"In this article, opportunities for the hospitality industry in Metaverse are discussed. 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