{"id":19993,"date":"2023-07-13T15:00:12","date_gmt":"2023-07-13T13:00:12","guid":{"rendered":"https:\/\/www.revfine.com\/?p=19993"},"modified":"2025-09-17T20:34:39","modified_gmt":"2025-09-17T18:34:39","slug":"dicas-de-comercio-eletronico-para-hoteis-aumentarem-a-conversao","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/ecommerce-tips-for-hotels-to-increase-conversion\/","title":{"rendered":"7 dicas de com\u00e9rcio eletr\u00f4nico para hot\u00e9is aumentarem a convers\u00e3o"},"content":{"rendered":"<p><em>A presen\u00e7a online do seu hotel \u00e9 mais importante do que nunca \u2013 e isso n\u00e3o significa apenas ter um site. Tamb\u00e9m inclui sua configura\u00e7\u00e3o de com\u00e9rcio eletr\u00f4nico.<\/em><\/p>\n<p>Seu site costuma ser o primeiro ponto de contato que qualquer h\u00f3spede interessado acessa para saber mais sobre seu hotel. Independentemente de quais, quando ou quem s\u00e3o seus visitantes online, voc\u00ea deve garantir que seu site tenha sempre o melhor desempenho e considerar seu objetivo final: transformar navegadores online em clientes ativos. Ao melhorar sua presen\u00e7a no com\u00e9rcio eletr\u00f4nico, voc\u00ea pode se aproximar desse objetivo.<\/p>\n<h2>O que \u00e9 com\u00e9rcio eletr\u00f4nico?<\/h2>\n<p>Pode parecer in\u00fatil mencionar a defini\u00e7\u00e3o de com\u00e9rcio eletr\u00f4nico; afinal, \u00e9 um termo usado com frequ\u00eancia. Com\u00e9rcio eletr\u00f4nico \u00e9 definido como <em>\u201cO uso da Internet para comprar e vender bens e servi\u00e7os.\u201d<\/em> Muitos hot\u00e9is t\u00eam a op\u00e7\u00e3o de fazer reservas diretas, reservadas e pagas em seu site, o que os torna uma plataforma de com\u00e9rcio eletr\u00f4nico. No entanto, muitos hot\u00e9is n\u00e3o consideram os seus websites e motores de reservas como sites de com\u00e9rcio eletr\u00f3nico.<\/p>\n<h2>7 dicas de com\u00e9rcio eletr\u00f4nico para hot\u00e9is aumentarem a convers\u00e3o<\/h2>\n<p>Abaixo voc\u00ea encontra 7 maneiras de como seu hotel pode melhorar sua presen\u00e7a no com\u00e9rcio eletr\u00f4nico e aumentar a convers\u00e3o, resultando em maiores receitas.<\/p>\n<h3>1. Use imagens e c\u00f3pias de alta qualidade<\/h3>\n<p>Nem \u00e9 preciso dizer. Voc\u00ea precisa ter imagens fant\u00e1sticas e \u00f3timos textos no site de com\u00e9rcio eletr\u00f4nico do seu hotel.<\/p>\n<p>Na atual era digital, muito do conte\u00fado que \u00e9 consumido \u00e9 por meio de alguma forma de plataforma visual. Quer um potencial convidado veja suas imagens diretamente na galeria do seu site ou na sua plataforma de m\u00eddia social (Instagram, Pinterest etc.), elas precisam ser de alta qualidade.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-46911115' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-46911115' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_446360247595 = function(){ai_insert_viewport_code ('ai-insert-7-46911115');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_446360247595 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_233961792240);\n<\/script>\n<\/p>\n<p>N\u00e3o confunda isso com alta resolu\u00e7\u00e3o, pois isso dificultar\u00e1 o carregamento e causar\u00e1 um tempo de carregamento mais longo, fazendo com que muitos usu\u00e1rios online abandonem seu site, pois ficar\u00e3o impacientes demais para esperar.<\/p>\n<p>Seu site precisa carregar r\u00e1pido, mesmo com imagens de alta qualidade. Certifique-se de que suas imagens estejam atualizadas e representem com precis\u00e3o o seu hotel. Se algo mudou em seus quartos em termos de layout ou decora\u00e7\u00e3o, voc\u00ea deve retratar isso nas imagens mais atuais do seu site.<\/p>\n<p>Outra ferramenta para aproveitar \u00e9 a sua c\u00f3pia. Isso \u00e9 tudo o que est\u00e1 escrito no site de com\u00e9rcio eletr\u00f4nico do seu hotel. \u00c9 o melhor lugar para se diferenciar da concorr\u00eancia, pois voc\u00ea poder\u00e1 escrever no tom de voz do seu hotel. Certifique-se de usar palavras que reflitam corretamente a imagem da sua marca, sejam inclusivas e n\u00e3o contenham erros gramaticais.<\/p>\n<h3>2. Design para acessibilidade<\/h3>\n<p>Outra coisa que voc\u00ea deve pensar quando se trata do seu site \u00e9 a acessibilidade. Existem 7,53 mil milh\u00f5es de pessoas em todo o mundo e 4,48 mil milh\u00f5es delas utilizam a Internet. Isso significa que 58% da popula\u00e7\u00e3o tem acesso \u00e0 internet. H\u00e1 mil milh\u00f5es de pessoas, cerca de 22% de todos os utilizadores online, que t\u00eam defici\u00eancias.<\/p>\n<p>\u00c9 essencial tornar o seu site acess\u00edvel a todos os visitantes online. Voc\u00ea pode tornar seu site mais acess\u00edvel, incluindo adicionar texto alternativo \u00e0s suas imagens, garantindo que seu site tenha um design atualizado que os leitores de tela possam usar facilmente, e voc\u00ea tamb\u00e9m pode usar ferramentas, como <a href=\"https:\/\/accessibe.com\/\" target=\"_blank\" rel=\"noopener\">accessiBe<\/a> para tornar seu site acess\u00edvel e compat\u00edvel com regulamentos espec\u00edficos.<\/p>\n<p>Outra coisa a se perguntar \u00e9 se os visitantes online podem acessar seu site por diferentes meios. O seu site \u00e9 compat\u00edvel com dispositivos m\u00f3veis e tablets? O site de com\u00e9rcio eletr\u00f4nico do seu hotel deve estar dispon\u00edvel em todos os tipos de tecnologias, pois voc\u00ea nunca sabe como algu\u00e9m est\u00e1 visualizando o seu site ou por qual dispositivo.<\/p>\n<h3>3. Torne seu site f\u00e1cil de usar<\/h3>\n<p>Quanto mais f\u00e1cil for para os visitantes on-line encontrarem as informa\u00e7\u00f5es corretas de que precisam, maior ser\u00e1 a probabilidade de eles enviarem um e-mail para voc\u00ea com uma consulta ou at\u00e9 mesmo fazerem uma reserva direta atrav\u00e9s do seu site. <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.hotelchamp.com\/product\/ecommerce\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener\">site do hotel<\/a><\/span>.<\/p>\n<p>Certifique-se de n\u00e3o sobrecarregar seu site! Voc\u00ea precisa garantir que seu site seja o mais amig\u00e1vel poss\u00edvel. Tente n\u00e3o incluir imagens ou informa\u00e7\u00f5es que n\u00e3o sejam desnecess\u00e1rias. Uma boa dica \u00e9 come\u00e7ar com seu pouso dom\u00e9stico page. Esta \u00e9 a primeira impress\u00e3o que um usu\u00e1rio online ter\u00e1 do seu site. Garantir que seu site seja simples abrir\u00e1 realmente o caminho para a reserva por meio de um site e processo de reserva on-line facilmente compreens\u00edvel e naveg\u00e1vel.<\/p>\n<p><strong>Uma boa ideia \u00e9 come\u00e7ar perguntando a si mesmo estes tipos de perguntas:<\/strong><\/p>\n<ul>\n<li>Todas as se\u00e7\u00f5es do site s\u00e3o relevantes e necess\u00e1rias?<\/li>\n<li>Os pontos fortes do seu hotel est\u00e3o destacados? (ou seja, uma oferta de Spa fenomenal que voc\u00ea tem)<\/li>\n<li>As informa\u00e7\u00f5es s\u00e3o precisas e honestas?<\/li>\n<li>As imagens usadas est\u00e3o atualizadas?<\/li>\n<li>Todos os links para suas redes sociais est\u00e3o funcionando?<\/li>\n<\/ul>\n<p>Se voc\u00ea respondeu n\u00e3o a algum desses pontos, n\u00e3o se preocupe, tudo o que voc\u00ea precisa fazer \u00e9 conversar com sua equipe t\u00e9cnica e fazer algumas atualiza\u00e7\u00f5es e altera\u00e7\u00f5es. N\u00e3o h\u00e1 absolutamente nada de errado em precisar intervir e ajustar algumas coisas. Isso \u00e9 um sinal de for\u00e7a em qualquer hotel ou empresa. Ser capaz de se analisar, ver espa\u00e7o para melhorias e ent\u00e3o dedicar um tempo para implementar as mudan\u00e7as necess\u00e1rias levar\u00e1 a um site de com\u00e9rcio eletr\u00f4nico de sucesso.<\/p>\n<h3>4. Responda \u00e0s perguntas frequentes<\/h3>\n<p>\u00c9 mais prov\u00e1vel que os visitantes online fa\u00e7am reservas com voc\u00ea se souberem mais sobre seu hotel e suas ofertas. Certifique-se de fazer tudo o que puder para apoiar os h\u00f3spedes em potencial na tomada de decis\u00e3o de compra.<\/p>\n<p>Os h\u00f3spedes t\u00eam muitos hot\u00e9is para escolher. A concorr\u00eancia no setor hoteleiro pode parecer acirrada e \u00e9 dif\u00edcil se diferenciar sem custar um bra\u00e7o e uma perna ao seu hotel. Tornar a presen\u00e7a do com\u00e9rcio eletr\u00f4nico do seu hotel mais exclusiva \u00e9 dizer aos h\u00f3spedes exatamente o que eles podem esperar de voc\u00ea.<\/p>\n<p>Entre em tantos detalhes quanto puder. V\u00e1 al\u00e9m das comodidades. Descreva as caracter\u00edsticas exclusivas de sua oferta. Talvez a sala onde os convidados jantam tenha uma hist\u00f3ria especial ou contenha arte de uma \u00e9poca espec\u00edfica e tenha sido pintada por um antigo artista local. Fale sobre isso! Fa\u00e7a da ideia de eles tomarem o pequeno-almo\u00e7o na sua sala de jantar uma experi\u00eancia que n\u00e3o podem perder.<\/p>\n<p>Talvez alguns dos quartos tenham uma vista espetacular para o mar, da qual voc\u00ea possa se orgulhar. D\u00ea um passo al\u00e9m de simplesmente cham\u00e1-lo de &#039;The Sea Room Suite&#039; e abandon\u00e1-lo. Inclua informa\u00e7\u00f5es que os h\u00f3spedes deixaram sobre o quarto, dizendo que foi f\u00e1cil trabalhar a partir da\u00ed, pois a brisa fresca que entrava pelas portas francesas da varanda e que o sil\u00eancio facilitou um bom sono.<\/p>\n<p>Essencialmente, ajudaria se voc\u00ea respondesse \u00e0s perguntas deles antes mesmo de eles pensarem em pergunt\u00e1-las. Os h\u00f3spedes do hotel podem ser exigentes e querem saber tudo o que h\u00e1 para saber antes de fazer uma reserva. Esse \u00e9 um pedido justo da parte deles, portanto, certifique-se de atend\u00ea-lo adequadamente. Pe\u00e7a \u00e0 sua equipe de recep\u00e7\u00e3o para ajud\u00e1-lo a fazer uma lista de todas as perguntas frequentes e adicion\u00e1-la como uma se\u00e7\u00e3o ao seu site para que os h\u00f3spedes possam l\u00ea-las e sentir uma sensa\u00e7\u00e3o de calma e confian\u00e7a antes de fazer uma reserva com voc\u00ea.<\/p>\n<h3>5. Incorpore Prova Social<\/h3>\n<p>Uma maneira bacana de aproveitar melhor seu site de com\u00e9rcio eletr\u00f4nico \u00e9 constru\u00ed-lo de uma forma que inclua feedback honesto e objetivo de h\u00f3spedes anteriores sobre seu hotel. Sim, trata-se das importantes avalia\u00e7\u00f5es dos clientes.<\/p>\n<p>Os h\u00f3spedes confiam nos outros h\u00f3spedes. Se eles puderem ler que algu\u00e9m ficou com voc\u00ea e se divertiu muito, eles confiar\u00e3o mais nisso do que se voc\u00ea, como hotel, lhes garantisse isso. Um n\u00edvel saud\u00e1vel de ceticismo se desenvolveu entre os viajantes, e \u00e9 justo que eles queiram ler coment\u00e1rios honestos de algu\u00e9m como eles, que j\u00e1 se hospedou no seu hotel antes.<\/p>\n<p>Inclua depoimentos sobre sua casa page ou adicione uma se\u00e7\u00e3o separada onde voc\u00ea possa listar todas as experi\u00eancias dos h\u00f3spedes anteriores. Isso ir\u00e1 ajud\u00e1-lo em seus esfor\u00e7os de com\u00e9rcio eletr\u00f4nico, pois os h\u00f3spedes estar\u00e3o mais propensos a reservar em um hotel transparente e honesto.<\/p>\n<h3>6. Ofere\u00e7a pagamentos seguros<\/h3>\n<p>N\u00e3o se pode negar o qu\u00e3o importante \u00e9 para os seus convidados terem \u00e0 sua disposi\u00e7\u00e3o m\u00e9todos de pagamento seguros. A grande vantagem da tecnologia atual \u00e9 que quase todas as plataformas de com\u00e9rcio eletr\u00f4nico oferecem automaticamente op\u00e7\u00f5es de pagamento, incluindo Visa, AMEX, PayPal MasterCard e a lista.<\/p>\n<p>Certifique-se de estar trabalhando com um provedor de mecanismo de reservas que oferece uma variedade de op\u00e7\u00f5es de pagamento seguras para o servi\u00e7o.<\/p>\n<h3>7. Tenha CTAs claros<\/h3>\n<p>Um CTA ou call to action \u00e9 fundamental quando se concentra na convers\u00e3o. Para hot\u00e9is, um CTA geralmente vem em um bot\u00e3o clic\u00e1vel em seu site que d\u00e1 ao visitante on-line o incentivo para <em>&#039;Agende agora&#039;<\/em> em seu site.<\/p>\n<p>Para hot\u00e9is de com\u00e9rcio eletr\u00f4nico, \u00e9 importante n\u00e3o abusar da fun\u00e7\u00e3o CTA. Use-o com cuidado e bem. Certifique-se de n\u00e3o inclu\u00ed-lo em todo o seu site, pois parece muito<em> &#039;vendedor&#039;<\/em> e, portanto, pode ser desanimador. A maneira mais ben\u00e9fica de incorpor\u00e1-lo \u00e9 fazer com que apare\u00e7a uma ou duas vezes em cada um dos pages de pouso.<\/p>\n<p>Voc\u00ea poderia adicionar um <em>&#039;Agende agora&#039;<\/em> abaixo de uma das salas da \u00e1rea onde voc\u00ea escreve sobre suas salas e d\u00e1 descri\u00e7\u00f5es detalhadas. Ou, se voc\u00ea tiver \u00f3timas ofertas em suas experi\u00eancias de Spa para o fim de semana do Dia das M\u00e3es, poder\u00e1 adicionar um <em>&#039;Contate agora&#039;<\/em> para levar seu visitante online diretamente ao seu endere\u00e7o de e-mail. Tente incluir uma frase de chamariz no local mais proeminente de cada um de seus pages de destino para estimular o desejo de entrar em contato com o site de com\u00e9rcio eletr\u00f4nico do seu hotel, tanto quanto poss\u00edvel.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-92961031' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-92961031' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_732227240487 = function(){ai_insert_viewport_code ('ai-insert-4-92961031');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_732227240487 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_486829353123);\n<\/script>\n<\/p>\n<p><strong>\u00c9 crucial compreender qu\u00e3o vital \u00e9 o mundo do com\u00e9rcio eletr\u00f4nico e como ele \u00e9 o caminho do futuro. As vendas online atingiram um n\u00edvel recorde e s\u00f3 ganham impulso. Embarque e comece a observar a presen\u00e7a de com\u00e9rcio eletr\u00f4nico do seu pr\u00f3prio hotel e veja se voc\u00ea pode come\u00e7ar a incorporar algumas mudan\u00e7as para beneficiar sua posi\u00e7\u00e3o de com\u00e9rcio eletr\u00f4nico. <\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>","protected":false},"excerpt":{"rendered":"<p>A presen\u00e7a online do seu hotel \u00e9 mais importante do que nunca \u2014 e isso n\u00e3o significa apenas ter um site. Tamb\u00e9m inclui sua configura\u00e7\u00e3o de com\u00e9rcio eletr\u00f4nico. Seu site \u00e9 frequentemente o primeiro ponto de contato que qualquer h\u00f3spede interessado visualizaria para saber mais sobre seu hotel. Independentemente do que, quando ou quem s\u00e3o seus visitantes online, voc\u00ea deve garantir que seu site esteja constantemente funcionando<\/p>","protected":false},"author":1,"featured_media":19994,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[760],"tags":[668],"class_list":["post-19993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-strategies","tag-hotelchamp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 eCommerce Tips for Hotels to Increase Conversion | Revfine.com<\/title>\n<meta name=\"description\" content=\"In this article, you find 7 eCommerce tips for your hotel to increase your hotel&#039;s conversion. 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