{"id":20005,"date":"2024-08-09T09:00:51","date_gmt":"2024-08-09T07:00:51","guid":{"rendered":"https:\/\/www.revfine.com\/?p=20005"},"modified":"2025-09-17T19:33:05","modified_gmt":"2025-09-17T17:33:05","slug":"maximizar-a-receita-do-hotel-aplicando-o-preco-aberto-ao-upselling","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/maximize-hotel-revenue-by-applying-open-pricing-to-upselling\/","title":{"rendered":"Como maximizar a receita do hotel aplicando o pre\u00e7o aberto ao upselling"},"content":{"rendered":"<p><em>Voc\u00ea provavelmente j\u00e1 sabe que ajustar as tarifas dos seus quartos com base nas flutua\u00e7\u00f5es da demanda pode aumentar sua receita. Mas voc\u00ea j\u00e1 pensou em aplicar essa abordagem ao upsell? E que tal dar um passo adiante e usar os princ\u00edpios de pre\u00e7os abertos tamb\u00e9m no upsell?<\/em><\/p>\n<p>Continue lendo para descobrir como essas t\u00e9cnicas podem levar sua estrat\u00e9gia de receita e faturamento para o pr\u00f3ximo n\u00edvel.<\/p>\n<h2>O papel do upsell na gest\u00e3o de receitas<\/h2>\n<p>O upsell \u00e9 um impulsionador essencial da receita auxiliar e pode aumentar significativamente sua receita e lucratividade geral. Permite maximizar os ganhos durante a \u00e9poca alta e aproveitar ao m\u00e1ximo cada reserva mesmo quando a procura \u00e9 baixa.<\/p>\n<p>A venda adicional de viajantes para categorias de quartos superiores tamb\u00e9m libera seus quartos standard para revenda. Isso pode ajud\u00e1-lo a atrair mais novos h\u00f3spedes, aumentando as chances de lota\u00e7\u00e3o do seu hotel. Nesse sentido, oferecer upgrades pagos \u00e9 uma forma de evitar a perda de receita ao receber h\u00f3spedes gratuitamente.<\/p>\n<p>Usar uma plataforma de upsell automatizada \u00e9 a maneira mais f\u00e1cil de obter todos esses benef\u00edcios do upsell em seu hotel. Essas ferramentas tecnol\u00f3gicas chegam automaticamente aos seus h\u00f3spedes antes da chegada. Em seguida, eles promovem seus upgrades pagos no momento ideal e atualizam a reserva do viajante, caso ele aceite. A melhor coisa sobre essa abordagem orientada \u00e0 tecnologia \u00e9 maximizar a receita auxiliar sem sobrecarregar sua equipe com trabalho manual adicional.<\/p>\n<p>Como voc\u00ea pode ver, implementar o upsell automatizado antes da chegada \u00e9 um passo significativo para aumentar o n\u00edvel de sua estrat\u00e9gia de receita. Depois de fazer isso, \u00e9 hora de seguir em frente com outra abordagem inovadora.<\/p>\n<h2>Como turbinar sua estrat\u00e9gia de receita com pre\u00e7os abertos<\/h2>\n<p>Tradicionalmente, os hot\u00e9is utilizam a melhor tarifa dispon\u00edvel (BAR) como base da sua hierarquia de pre\u00e7os. Todas as outras tarifas mudam simultaneamente por meio de suplementos de categoria fixa ou descontos pr\u00e9-definidos.<\/p>\n<p>O pre\u00e7o aberto acaba com esse conceito r\u00edgido. Em vez disso, incentiva pre\u00e7os flex\u00edveis com base n\u00e3o apenas na procura, mas tamb\u00e9m no tipo de quarto, segmento de h\u00f3spedes ou canal de reserva. Isso permite que voc\u00ea obtenha mais granularidade com seus pre\u00e7os din\u00e2micos e aproveite ao m\u00e1ximo todos os tipos de mudan\u00e7as de demanda.<\/p>\n<p><strong>Como isso parece bastante abstrato, vejamos um exemplo.<\/strong><\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-16182750' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-16182750' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_963583207408 = function(){ai_insert_viewport_code ('ai-insert-7-16182750');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_963583207408 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_735337571283);\n<\/script>\n<\/p>\n<h3>Pre\u00e7o aberto em a\u00e7\u00e3o<\/h3>\n<p>Durante a semana, o Park Hotel acolhe principalmente viajantes de neg\u00f3cios que preferem ficar em quartos superiores. Atrai mais viajantes a lazer que querem fazer alarde e preferem su\u00edtes j\u00fanior nos finais de semana. Nesta situa\u00e7\u00e3o, a maioria dos hot\u00e9is aplicaria os seus suplementos de categoria fixa aos seus quartos superiores e suites j\u00fanior. Eles n\u00e3o est\u00e3o contabilizando a mudan\u00e7a no mix de h\u00f3spedes e a resultante mudan\u00e7a na demanda pelas categorias de dois quartos.<\/p>\n<p>O Park Hotel cobraria um suplemento mais elevado para o tipo de quarto mais popular com pre\u00e7os abertos. Neste exemplo, o mark-up dos quartos superiores seria maior durante a semana. Ao mesmo tempo, o pre\u00e7o das suites j\u00fanior seria apenas ligeiramente superior ao da categoria imediatamente inferior. No fim de semana, seria o contr\u00e1rio.<\/p>\n<p>A diferen\u00e7a entre os quartos standard e superiores seria menor, enquanto a diferen\u00e7a entre as populares suites j\u00fanior seria mais significativa. Em cada caso, o Park Hotel aumenta a ocupa\u00e7\u00e3o de um quarto enquanto aumenta a tarifa do outro.<\/p>\n<p>Isso cria benef\u00edcios para ambos os lados. Por uma pequena taxa, os h\u00f3spedes recebem exatamente o quarto que desejam. Os viajantes que se preocupam com os pre\u00e7os conseguem um neg\u00f3cio melhor. E o hotel pode gerar receitas extras com as categorias de quartos existentes.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-20160\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/04\/How-to-Maximize-Hotel-Revenue-by-Applying-Open-Pricing-to-Upselling-image-1-scaled.jpg\" alt=\"Como maximizar a receita do hotel aplicando pre\u00e7os abertos \u00e0 imagem de upsell 1\" width=\"2560\" height=\"1187\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/04\/How-to-Maximize-Hotel-Revenue-by-Applying-Open-Pricing-to-Upselling-image-1-300x139.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/04\/How-to-Maximize-Hotel-Revenue-by-Applying-Open-Pricing-to-Upselling-image-1-1024x475.jpg 1024w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/04\/How-to-Maximize-Hotel-Revenue-by-Applying-Open-Pricing-to-Upselling-image-1-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-20161\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/04\/How-to-Maximize-Hotel-Revenue-by-Applying-Open-Pricing-to-Upselling-image-2-scaled.jpg\" alt=\"Como maximizar a receita do hotel aplicando pre\u00e7os abertos ao upsell imagem 2\" width=\"2560\" height=\"1187\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/04\/How-to-Maximize-Hotel-Revenue-by-Applying-Open-Pricing-to-Upselling-image-2-300x139.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/04\/How-to-Maximize-Hotel-Revenue-by-Applying-Open-Pricing-to-Upselling-image-2-1024x475.jpg 1024w, https:\/\/www.revfine.com\/wp-content\/uploads\/2022\/04\/How-to-Maximize-Hotel-Revenue-by-Applying-Open-Pricing-to-Upselling-image-2-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>Embora esta abordagem tenha o potencial de aumentar significativamente o seu rendimento, dificilmente \u00e9 poss\u00edvel faz\u00ea-lo manualmente. \u00c9 aqui que entram os sistemas de gest\u00e3o de receitas (RMS) de ponta. Eles avaliam as mudan\u00e7as na demanda e sua disponibilidade para produzir de maneiras mais criativas e criar novas chances de maximizar a receita.<\/p>\n<h3>Aumente seus resultados de upsell com pre\u00e7os abertos<\/h3>\n<p>Muitos hot\u00e9is usam suplementos de categoria de quarto est\u00e1ticos para definir o pre\u00e7o de suas vendas adicionais. Eles n\u00e3o levam em considera\u00e7\u00e3o mudan\u00e7as de demanda ou disponibilidade. Embora o upsell dessa forma j\u00e1 possa trazer bons resultados, ainda deixa dinheiro na mesa.<\/p>\n<blockquote><p>\u201cMuito poucos hoteleiros t\u00eam uma estrat\u00e9gia de upsell personalizada e ainda menos hoteleiros est\u00e3o vendendo upgrades de quarto e servi\u00e7os auxiliares com pre\u00e7os din\u00e2micos\u201d, disse David Woolenberg, CEO da Duetto.<\/p><\/blockquote>\n<p>Agora imagine que voc\u00ea tamb\u00e9m pudesse aplicar pre\u00e7os abertos ao upsell. Novamente, seria quase imposs\u00edvel acertar fazendo isso manualmente. Mas se voc\u00ea puder integrar um RMS que suporte pre\u00e7os abertos \u00e0 sua plataforma de upsell, poder\u00e1 automatizar totalmente o processo. Isso significa que as taxas para suas vendas adicionais seguem os pre\u00e7os din\u00e2micos dos quartos. Como resultado, voc\u00ea pode estender a otimiza\u00e7\u00e3o de tarifas para outro ponto de contato da jornada do h\u00f3spede.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-15668898' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-15668898' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_550091232501 = function(){ai_insert_viewport_code ('ai-insert-4-15668898');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_550091232501 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_516825168657);\n<\/script>\n<\/p>\n<h2>3 benef\u00edcios do upsell com pre\u00e7o aberto<\/h2>\n<p>Veja como voc\u00ea se beneficia do upsell com pre\u00e7os abertos:<\/p>\n<p><strong>1. Uma estrat\u00e9gia de upsell refinada:<\/strong> Basear os pre\u00e7os de todas as categorias de quartos no seu BAR e ajustar as tarifas de acordo com a demanda lhe d\u00e1 controle total sobre suas tarifas. Isso tamb\u00e9m se reflete no seu upselling, onde voc\u00ea pode precificar suplementos para diferentes tipos de quartos independentemente uns dos outros. Em vez de cobrar um valor fixo, \u00e9 poss\u00edvel ajust\u00e1-lo de acordo com o n\u00edvel de demanda, o segmento de h\u00f3spedes ou o canal de distribui\u00e7\u00e3o. Resumindo, voc\u00ea pode criar uma estrat\u00e9gia de tarifas totalmente nova, espec\u00edfica para upselling.<\/p>\n<p><strong>2. Nega\u00e7\u00f5es de atualiza\u00e7\u00e3o reduzidas:<\/strong> Quando seu RMS e a plataforma de upselling se integram, eles compartilham automaticamente os dados de disponibilidade em tempo real. Dessa forma, os h\u00f3spedes s\u00f3 veem as op\u00e7\u00f5es de upgrade dispon\u00edveis no momento. Isso torna o processo mais tranquilo, pois eles t\u00eam mais chances de obter os upgrades pagos que tentam reservar. Hot\u00e9is que utilizam essa tecnologia registram uma queda de 34% nas solicita\u00e7\u00f5es de upselling rejeitadas.<\/p>\n<p><strong>3. Aumento da receita acess\u00f3ria:<\/strong> taxas din\u00e2micas em upsell podem aumentar os gastos dos h\u00f3spedes por noite de upgrade em at\u00e9 45%. E tudo isso acontece em segundo plano, sem que sua equipe precise realizar nenhuma tarefa manual adicional.<\/p>\n<p><strong>Especialmente em tempos dif\u00edceis, \u00e9 crucial estar atento \u00e0s mais pequenas flutua\u00e7\u00f5es do mercado e tirar o m\u00e1ximo partido de cada mudan\u00e7a na procura. A precifica\u00e7\u00e3o aberta e din\u00e2mica \u00e9 uma forma eficaz de fazer isso. E se voc\u00ea automatizar o processo, tanto sua receita quanto sua equipe se beneficiar\u00e3o imensamente.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea provavelmente j\u00e1 sabe que ajustar suas tarifas de quarto com base nas flutua\u00e7\u00f5es de demanda pode aumentar sua receita. Mas voc\u00ea j\u00e1 pensou em aplicar essa abordagem ao upselling? E que tal levar as coisas mais um passo adiante e usar os princ\u00edpios de pre\u00e7o aberto tamb\u00e9m no upselling? Continue lendo para descobrir como essas t\u00e9cnicas podem levar sua estrat\u00e9gia de receita<\/p>","protected":false},"author":1,"featured_media":20006,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[770,765],"tags":[170],"class_list":["post-20005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-pricing-strategies","category-hotel-upselling","tag-oaky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Maximize Hotel Revenue by Applying Open Pricing to Upselling<\/title>\n<meta name=\"description\" content=\"Read this article to discover how using &quot;open pricing to upselling&quot; can take your hotel revenue strategy and top line to the next level.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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