{"id":2046,"date":"2024-01-02T20:00:06","date_gmt":"2024-01-02T19:00:06","guid":{"rendered":"https:\/\/revfine.com\/?p=2046"},"modified":"2024-05-30T16:12:33","modified_gmt":"2024-05-30T14:12:33","slug":"hotel-receita-gestao","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/hotel-receita-gestao\/","title":{"rendered":"O que \u00e9 gest\u00e3o de receita hoteleira?"},"content":{"rendered":"<p><em>Para aqueles que operam na ind\u00fastria hoteleira, a gest\u00e3o de receitas \u00e9 um conceito chave, pois permite aos propriet\u00e1rios de hot\u00e9is prever os n\u00edveis de procura e optimizar aspectos como a distribui\u00e7\u00e3o e os pre\u00e7os, a fim de maximizar os resultados financeiros. Neste artigo, voc\u00ea aprender\u00e1 mais sobre gest\u00e3o de receitas hoteleiras, por que ela \u00e9 t\u00e3o valiosa para os propriet\u00e1rios de hot\u00e9is e as condi\u00e7\u00f5es necess\u00e1rias para implementar uma estrat\u00e9gia de gest\u00e3o de receitas hoteleiras.<\/em><\/p>\n<p><span style=\"font-family: 'Antic Slab'; font-size: 18pt;\">\u00cdndice:<\/span><\/p>\n<ul>\n<li><a href=\"#what-is-hotel-revenue-management\"><span style=\"text-decoration: underline;\">O que \u00e9 gerenciamento de receita de hotel?<\/span><\/a><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#necessary-conditions-hotel-revenue-management\">Condi\u00e7\u00f5es necess\u00e1rias para gest\u00e3o de receitas de hot\u00e9is<\/a><a id=\"what-is-hotel-revenue-management\"><\/a><\/span><\/li>\n<li><a href=\"#importance-of-hotel-revenue-management\"><span style=\"text-decoration: underline;\">A import\u00e2ncia da gest\u00e3o da receita do hotel<\/span><\/a><\/li>\n<li><a href=\"#difference-between-revenue-management-and-yield-management\"><span style=\"text-decoration: underline;\">Qual \u00e9 a diferen\u00e7a entre o gerenciamento de receita e o gerenciamento de rendimento<\/span><\/a><\/li>\n<li><a href=\"#open-pricing-next-hotel-revenue-management-strategy\"><span style=\"text-decoration: underline;\">Open Pricing: a pr\u00f3xima estrat\u00e9gia de gest\u00e3o de receita hoteleira<\/span><\/a><\/li>\n<li><a href=\"#ancillary-hotel-revenue-management\"><span style=\"text-decoration: underline;\">Estrat\u00e9gia auxiliar de gerenciamento de receitas de hot\u00e9is<\/span><\/a><\/li>\n<li><a href=\"#revenue-management-other-industries\"><span style=\"text-decoration: underline;\">Gest\u00e3o de receita em outras ind\u00fastrias<\/span><\/a><\/li>\n<\/ul>\n<h2>O que \u00e9 gerenciamento de receita de hotel?<\/h2>\n<p>Ent\u00e3o, o que \u00e9 gerenciamento de receitas de hot\u00e9is? O gerenciamento de receitas de hot\u00e9is usa an\u00e1lises, dados de desempenho e outras informa\u00e7\u00f5es para otimizar a demanda dos clientes em termos de pre\u00e7os, distribui\u00e7\u00e3o e disponibilidade. No processo, <a href=\"https:\/\/www.revfine.com\/pt\/industria-hoteleira\/\">Ind\u00fastria hoteleira<\/a> os funcion\u00e1rios podem maximizar suas receitas, melhorando seus resultados financeiros gerais.<\/p>\n<p>De muitas maneiras, o gerenciamento de receita do hotel visa alcan\u00e7ar o melhor equil\u00edbrio poss\u00edvel entre oferta e demanda, ao mesmo tempo em que compreende os h\u00e1bitos do cliente. Crucialmente, est\u00e1 mais preocupado com a receita do que com a ocupa\u00e7\u00e3o.<\/p>\n<p>Os hot\u00e9is normalmente usam an\u00e1lises, dados anteriores e informa\u00e7\u00f5es externas para compreender melhor os n\u00edveis de demanda. Isto permite-lhes identificar padr\u00f5es, compreender quando os quartos de hotel precisam de ser vendidos com desconto e antecipar per\u00edodos de elevada procura, altura em que os quartos podem ser vendidos por um pre\u00e7o muito mais elevado.<\/p>\n<p><strong>Uma maneira simples de pensar na gest\u00e3o de receitas de hot\u00e9is \u00e9: <\/strong><\/p>\n<blockquote><p>Vender o quarto certo, para o cliente certo, na hora certa, pelo pre\u00e7o certo, atrav\u00e9s do canal de distribui\u00e7\u00e3o certo, com \u00f3tima rela\u00e7\u00e3o custo-benef\u00edcio<\/p><\/blockquote>\n<h4><strong>V\u00eddeo: O que \u00e9 gerenciamento de receita de hotel?<a id=\"necessary-conditions-hotel-revenue-management\"><\/a><\/strong><\/h4>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Player de v\u00eddeo 1 do YouTube\" src=\"https:\/\/www.youtube.com\/embed\/wbQbRqcS8YY?wmode=transparent&autoplay=0&oida=1\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div>\n<h2>Condi\u00e7\u00f5es necess\u00e1rias para gest\u00e3o de receitas de hot\u00e9is<\/h2>\n<p>\u00c9 importante entender que <a href=\"https:\/\/www.revfine.com\/pt\/gerenciamento-de-receitas\/\">gest\u00e3o de receitas<\/a> estrat\u00e9gias n\u00e3o s\u00e3o apropriadas para todos os neg\u00f3cios, e certas condi\u00e7\u00f5es necess\u00e1rias devem existir para que sejam relevantes. Estas condi\u00e7\u00f5es necess\u00e1rias s\u00e3o as seguintes:<\/p>\n<ul>\n<li>Uma base de clientes que est\u00e1 disposta a pagar pre\u00e7os diferentes pela mesma mercadoria<\/li>\n<li>Um estoque perec\u00edvel significa que, a partir de certo ponto, a mercadoria n\u00e3o pode mais ser vendida<\/li>\n<li>Um n\u00famero fixo de recursos dispon\u00edveis para serem vendidos a qualquer momento<a id=\"importance-of-hotel-revenue-management\"><\/a><\/li>\n<li>A capacidade de prever ou antecipar com precis\u00e3o as mudan\u00e7as na demanda com anteced\u00eancia<\/li>\n<\/ul>\n<p>Estas condi\u00e7\u00f5es necess\u00e1rias tornam os hot\u00e9is um neg\u00f3cio ideal para empregar estrat\u00e9gias de gest\u00e3o de receitas. Afinal, os clientes pagam de bom grado pre\u00e7os diferentes por quartos de hotel, dependendo da demanda, \u00e9poca do ano e outros fatores, enquanto o hotel tem um estoque perec\u00edvel e um n\u00famero fixo de quartos para vender.<\/p>\n<h2>A import\u00e2ncia da gest\u00e3o da receita do hotel<\/h2>\n<p>A gest\u00e3o das receitas do hotel \u00e9 importante porque a pr\u00f3pria ind\u00fastria hoteleira \u00e9 altamente competitiva. Por meio de uma estrat\u00e9gia de gerenciamento de receita robusta, <a href=\"https:\/\/www.revfine.com\/pt\/hotelaria\/\">gest\u00e3o hoteleira<\/a> e os departamentos financeiros podem adotar uma abordagem baseada em dados e evid\u00eancias para decis\u00f5es de pre\u00e7os e distribui\u00e7\u00e3o, em vez de confiar em suposi\u00e7\u00f5es.<\/p>\n<p>Se um hotel puder antecipar a procura com mais precis\u00e3o, poder\u00e1 adotar uma abordagem de pre\u00e7os mais informada, ajustando dinamicamente a estrat\u00e9gia para maximizar a receita. Isto, por sua vez, \u00e9 vital porque os hot\u00e9is t\u00eam custos fixos que precisam de ser cobertos independentemente do n\u00famero de quartos de hotel que conseguem vender num determinado dia.<a id=\"difference-between-revenue-management-and-yield-management\"><\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-28779\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Hotel-Revenue-Management-Importance-of-Hotel-Revenue-Management.jpg\" alt=\"Gest\u00e3o de Receitas Hoteleiras - Import\u00e2ncia da Gest\u00e3o de Receitas Hoteleiras\" width=\"1000\" height=\"450\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Hotel-Revenue-Management-Importance-of-Hotel-Revenue-Management-18x8.jpg 18w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Hotel-Revenue-Management-Importance-of-Hotel-Revenue-Management-200x90.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Hotel-Revenue-Management-Importance-of-Hotel-Revenue-Management-300x135.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Hotel-Revenue-Management-Importance-of-Hotel-Revenue-Management-400x180.jpg 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Hotel-Revenue-Management-Importance-of-Hotel-Revenue-Management-600x270.jpg 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Hotel-Revenue-Management-Importance-of-Hotel-Revenue-Management-768x346.jpg 768w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Hotel-Revenue-Management-Importance-of-Hotel-Revenue-Management-800x360.jpg 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Hotel-Revenue-Management-Importance-of-Hotel-Revenue-Management.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>Qual \u00e9 a diferen\u00e7a entre o gerenciamento de receita e o gerenciamento de rendimento<\/h2>\n<p>Uma \u00e1rea comum de confus\u00e3o para propriet\u00e1rios de hot\u00e9is e outras pessoas envolvidas com o gerenciamento de receitas \u00e9 a diferen\u00e7a entre essa disciplina e o gerenciamento de rendimentos. A diferen\u00e7a entre os dois pode ser resumida brevemente explicando que o gerenciamento de rendimento tem um foco mais restrito e \u00e9 t\u00e1tico, enquanto <a href=\"https:\/\/www.revfine.com\/pt\/o-que-e-gerenciamento-de-receita\/\">gest\u00e3o de receitas<\/a> \u00e9 estrat\u00e9gico.<\/p>\n<p>Curiosamente, a gest\u00e3o de rendimentos \u00e9 a mais antiga das duas disciplinas e est\u00e1 firmemente focada na otimiza\u00e7\u00e3o de pre\u00e7os. Dentro da ind\u00fastria hoteleira, isso significaria otimizar o pre\u00e7o dos quartos.<a id=\"open-pricing-next-hotel-revenue-management-strategy\"><\/a><\/p>\n<p>Por outro lado, o gerenciamento de receita tem um foco mais amplo, incorporando ideias como escolher o <a href=\"https:\/\/www.revfine.com\/pt\/importantes-canais-de-distribuicao-online-hoteis\/\">canal de distribui\u00e7\u00e3o<\/a> para minimizar os custos envolvidos em fazer uma venda e considerar fontes secund\u00e1rias de receita.<\/p>\n<h4><strong>Tabela: Diferen\u00e7as entre Hotel Revenue Management e Yield Management<\/strong><\/h4>\n<\/p>\n<div class=\"table-1\">\n<table width=\"100%\">\n<thead>\n<tr>\n<th align=\"left\"><strong>Aspectos<\/strong><\/th>\n<th align=\"left\"><strong>Hotel Revenue Management<\/strong><\/th>\n<th align=\"left\"><strong>Gest\u00e3o de rendimento<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td align=\"left\"><strong>Foco<\/strong><\/td>\n<td align=\"left\">Maximizar a receita geral do hotel em todos os fluxos de receita e segmentos de h\u00f3spedes.<\/td>\n<td align=\"left\">Maximizar a receita por quarto dispon\u00edvel (RevPAR) ajustando os pre\u00e7os com base na demanda.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Estrat\u00e9gia de pre\u00e7os<\/strong><\/td>\n<td align=\"left\">Utiliza pre\u00e7os din\u00e2micos que podem mudar com base em dados hist\u00f3ricos, concorr\u00eancia e condi\u00e7\u00f5es de mercado.<\/td>\n<td align=\"left\">Implementa estrat\u00e9gias de pre\u00e7os din\u00e2micas que respondem \u00e0s flutua\u00e7\u00f5es de demanda imediatas e de curto prazo.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Controle de invent\u00e1rio<\/strong><\/td>\n<td align=\"left\">Gerencia invent\u00e1rio de v\u00e1rios servi\u00e7os de hotel, incluindo quartos e servi\u00e7os auxiliares como restaurantes, spa e eventos.<\/td>\n<td align=\"left\">Concentra-se principalmente no gerenciamento do invent\u00e1rio e da disponibilidade dos quartos.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Horizonte temporal<\/strong><\/td>\n<td align=\"left\">Considera metas de otimiza\u00e7\u00e3o de receita de curto e longo prazo.<\/td>\n<td align=\"left\">Concentra-se principalmente na otimiza\u00e7\u00e3o de receitas imediatas e de curto prazo, reagindo frequentemente rapidamente \u00e0s tend\u00eancias atuais da procura.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\n\n<h2>Open Pricing: a pr\u00f3xima estrat\u00e9gia de gest\u00e3o de receita hoteleira<\/h2>\n<p>O pre\u00e7o aberto \u00e9 um dos modelos de pre\u00e7os emergentes associados ao gerenciamento de receita do hotel. Simplificando, isso descreve uma abordagem de precifica\u00e7\u00e3o que se afasta dos modificadores fixos normalmente usados com uma abordagem BAR (melhor taxa dispon\u00edvel). Como resultado, os hot\u00e9is ganham maior flexibilidade e liberdade.<\/p>\n<p>Entre os benef\u00edcios mais significativos da precifica\u00e7\u00e3o aberta est\u00e1 a capacidade de alterar os pre\u00e7os de um canal de distribui\u00e7\u00e3o independentemente de outros. Isto pode ajudar a direcionar os pre\u00e7os para diferentes segmentos de mercado e tamb\u00e9m significa que os hot\u00e9is evitam situa\u00e7\u00f5es em que tenham de fechar determinados canais com base na sua abordagem.<a id=\"ancillary-hotel-revenue-management\"><\/a><\/p>\n<p>Essa abordagem mostra uma promessa significativa na ind\u00fastria hoteleira porque a flexibilidade significa que os hot\u00e9is podem responder com mais rapidez e precis\u00e3o \u00e0s suas necessidades atuais. Os clientes tamb\u00e9m podem se beneficiar ao ver pre\u00e7os que refletem com mais precis\u00e3o a situa\u00e7\u00e3o ou pre\u00e7os mais direcionados ao seu segmento de mercado.<\/p>\n<p>Se voc\u00ea quiser saber mais sobre pre\u00e7os abertos, seus benef\u00edcios, como pode ser implementado e sua relev\u00e2ncia para o gerenciamento de receita do hotel, leia <a href=\"https:\/\/www.revfine.com\/pt\/preco-aberto\/\"><span style=\"text-decoration: underline;\">\u201cOpen Pricing: Por que \u00e9 a pr\u00f3xima estrat\u00e9gia de gest\u00e3o de receita hoteleira?\u201d<\/span><\/a><\/p>\n<h2>Estrat\u00e9gia auxiliar de gerenciamento de receitas de hot\u00e9is<\/h2>\n<p>Um <a href=\"https:\/\/www.linkedin.com\/pulse\/maximizing-ancillary-revenue-strategies-hotel-owners-managers\" target=\"_blank\" rel=\"noopener\">estrat\u00e9gia auxiliar de gerenciamento de receitas de hot\u00e9is<\/a> envolve obter renda extra de produtos e servi\u00e7os adicionais que v\u00e3o al\u00e9m da venda de quartos de hotel. Isto permite-lhe criar uma estrat\u00e9gia de receitas mais abrangente com base nas suas opera\u00e7\u00f5es comerciais, em vez de se concentrar simplesmente nas tarifas e na distribui\u00e7\u00e3o dos quartos.<\/p>\n<p>Alguns exemplos de fontes de receita auxiliares incluem restaurante de hotel, loja de presentes de hotel, instala\u00e7\u00f5es para confer\u00eancias, instala\u00e7\u00f5es de lazer, servi\u00e7os de spa e passeios. Voc\u00ea tamb\u00e9m poder\u00e1 criar parcerias com empresas locais e ganhar uma comiss\u00e3o sobre os clientes que enviar a elas. Esses servi\u00e7os auxiliares tamb\u00e9m podem melhorar a experi\u00eancia do h\u00f3spede em seu hotel.<a id=\"revenue-management-other-industries\"><\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-28780\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Hotel-Revenue-Management-Ancillary-Hotel-Revenue-Management-Strategy.jpg\" alt=\"Gest\u00e3o de Receitas Hoteleiras - Estrat\u00e9gia Auxiliar de Gest\u00e3o de Receitas Hoteleiras\" width=\"1000\" height=\"450\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Hotel-Revenue-Management-Ancillary-Hotel-Revenue-Management-Strategy-18x8.jpg 18w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Hotel-Revenue-Management-Ancillary-Hotel-Revenue-Management-Strategy-200x90.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Hotel-Revenue-Management-Ancillary-Hotel-Revenue-Management-Strategy-300x135.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Hotel-Revenue-Management-Ancillary-Hotel-Revenue-Management-Strategy-400x180.jpg 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Hotel-Revenue-Management-Ancillary-Hotel-Revenue-Management-Strategy-600x270.jpg 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Hotel-Revenue-Management-Ancillary-Hotel-Revenue-Management-Strategy-768x346.jpg 768w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Hotel-Revenue-Management-Ancillary-Hotel-Revenue-Management-Strategy-800x360.jpg 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Hotel-Revenue-Management-Ancillary-Hotel-Revenue-Management-Strategy.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>Gest\u00e3o de receita em outras ind\u00fastrias<\/h2>\n<p>Finalmente, \u00e9 importante compreender que a gest\u00e3o de receitas hoteleiras n\u00e3o \u00e9 a \u00fanica forma de gest\u00e3o de receitas. A pr\u00e1tica teve origem no <a href=\"https:\/\/www.theguardian.com\/business\/theairlineindustry\" target=\"_blank\" rel=\"noopener\">ind\u00fastria aeron\u00e1utica<\/a>. At\u00e9 hoje, as companhias a\u00e9reas costumam usar <a href=\"https:\/\/www.revfine.com\/pt\/precos-estrategias-hotel-industria\/\">pre\u00e7os<\/a> e compartilhar muitos m\u00e9todos de antecipa\u00e7\u00e3o da demanda futura que os hot\u00e9is utilizam.<\/p>\n<p>Al\u00e9m disso, as pr\u00e1ticas de gest\u00e3o de receitas tornaram-se comuns noutras ind\u00fastrias fora da ind\u00fastria das viagens e do turismo, com exemplos que incluem servi\u00e7os financeiros, teatros e at\u00e9 servi\u00e7os m\u00e9dicos.<\/p>\n<p><strong>A otimiza\u00e7\u00e3o dos resultados financeiros em uma ind\u00fastria hoteleira altamente competitiva geralmente \u00e9 a chave para alcan\u00e7ar o sucesso a longo prazo. Por meio de um trabalho cuidadosamente coordenado <a href=\"https:\/\/www.revfine.com\/pt\/receita-gerenciamento-estrategias-hotel-industria\/\">estrat\u00e9gia de gest\u00e3o de receita<\/a>, os propriet\u00e1rios de hot\u00e9is podem antecipar com mais precis\u00e3o os n\u00edveis de demanda em mudan\u00e7a e, em seguida, usar essas informa\u00e7\u00f5es para tomar decis\u00f5es informadas sobre pre\u00e7os e distribui\u00e7\u00e3o.<\/strong><\/p>\n<h2>Gostou deste artigo sobre gerenciamento de receitas de hot\u00e9is?<\/h2>\n<p>Voc\u00ea tamb\u00e9m pode estar interessado nos seguintes artigos:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/receita-gerente-descricao-do-cargo\/\">Descri\u00e7\u00e3o do cargo do Revenue Manager: O que procurar?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/hoteis-com-paridade-tarifaria\/\">Por que a paridade de tarifas \u00e9 vital para hot\u00e9is? e dicas para vencer o jogo da paridade<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/hotel-orcamento\/\">Or\u00e7amento de hotel: dicas de or\u00e7amento eficazes para hoteleiros<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/hotel-restaurante-gestao\/\">Gest\u00e3o de restaurantes de hot\u00e9is: dicas para maximizar a receita do seu hotel<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/pt\/gerenciamento-de-receita-de-restaurante\/\">Estrat\u00e9gias de gerenciamento de receitas de restaurantes para gerentes de sucesso<\/a><\/li>\n<\/ul>\n<div class='code-block code-block-95' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<br>\n\n<div class=\"molongui-clearfix\"><\/div><div class=\"m-a-box\" data-is-shortcode=\"yes\" data-box-layout=\"slim\" data-box-position=\"below\" data-multiauthor=\"false\" data-author-id=\"24\" data-author-type=\"user\" data-author-archived=\"\"><div class=\"m-a-box-item m-a-box-header m-a-box-headline\"><h3><span class=\"m-a-box-header-title m-a-box-string-headline\">Este artigo foi escrito por:<\/span><\/h3><\/div><div class=\"m-a-box-container\"><div class=\"m-a-box-tab m-a-box-content m-a-box-profile\" data-profile-layout=\"layout-7\" data-author-ref=\"user-24\" itemscope itemid=\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\" itemtype=\"https:\/\/schema.org\/Person\"><div class=\"m-a-box-content-top\"><\/div><div class=\"m-a-box-content-middle\"><div class=\"m-a-box-item m-a-box-avatar\" data-source=\"local\"><a class=\"m-a-box-avatar-url\" href=\"https:\/\/www.revfine.com\/pt\/author\/martin-barten\/\"><img decoding=\"async\" width=\"125\" height=\"125\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg\" class=\"attachment-125x125 size-125x125\" alt=\"Martijn Barten\" itemprop=\"image\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-12x12.jpg 12w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-66x66.jpg 66w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-70x70.jpg 70w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-200x200.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten.jpg 250w\" sizes=\"(max-width: 125px) 100vw, 125px\"\/><\/a><\/div><div class=\"m-a-box-item m-a-box-data\"><div class=\"m-a-box-name m-a-box-title\"><h5 itemprop=\"name\"><a class=\"m-a-box-name-url\" href=\"https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/\" itemprop=\"url\"> Martijn Barten<\/a><\/h5><\/div><div class=\"m-a-box-bio\" itemprop=\"description\"><p>Ol\u00e1, sou Martijn Barten, fundador da Revfine.com. Com 20 anos de experi\u00eancia no setor hoteleiro, sou especialista em otimizar receitas combinando revenue management com estrat\u00e9gias de marketing. Desenvolvi, implementei e gerenciei com sucesso revenue management e estrat\u00e9gias de marketing para propriedades individuais e portf\u00f3lios de m\u00faltiplas propriedades.<\/p><\/div><div class=\"m-a-box-related\" data-related-layout=\"layout-1\"><div class=\"m-a-box-item m-a-box-related-entries\" style=\"display:none;\"><ul><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/hotel-marketing-estrategias\/\" itemprop=\"url\"><span itemprop=\"headline\">26 Estrat\u00e9gias Essenciais de Marketing Hoteleiro para Mais Reservas em 2025<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/receitas-gerenciamento-dicas-para-hoteis\/\" itemprop=\"url\"><span itemprop=\"headline\">20 dicas de gerenciamento de receita para hot\u00e9is<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/receita-gerenciamento-estrategias-hotel-industria\/\" itemprop=\"url\"><span itemprop=\"headline\">23 Estrat\u00e9gias de Gest\u00e3o de Receitas para Expandir o Seu Neg\u00f3cio Hoteleiro<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/pt\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/pt\/gerenciamento-de-receitas\/\" itemprop=\"url\"><span itemprop=\"headline\">Os fundamentos do gerenciamento de receita explicados!<\/span><\/a><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"m-a-box-content-bottom\"><div class=\"m-a-box-item m-a-box-social\"><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-facebook m-ico-\" href=\"https:\/\/www.facebook.com\/revfine\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no Facebook\"><i class=\"m-a-icon-facebook\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-twitter m-ico-\" href=\"https:\/\/twitter.com\/revfine_com\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no Twitter\"><i class=\"m-a-icon-twitter\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-linkedin m-ico-\" href=\"https:\/\/www.linkedin.com\/in\/martijnbarten\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten no LinkedIn\"><i class=\"m-a-icon-linkedin\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-web m-ico-\" href=\"https:\/\/www.revfine.com\/pt\/cerca-de\/#about-me\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Veja o perfil de Martijn Barten\"><i class=\"m-a-icon-web\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Para aqueles que operam na ind\u00fastria hoteleira, a gest\u00e3o de receitas \u00e9 um conceito chave, pois permite aos propriet\u00e1rios de hot\u00e9is prever os n\u00edveis de procura e optimizar aspectos como distribui\u00e7\u00e3o e pre\u00e7os, a fim de maximizar os resultados financeiros. Neste artigo, voc\u00ea aprender\u00e1 mais sobre gest\u00e3o de receitas hoteleiras, por que ela \u00e9 t\u00e3o valiosa para os propriet\u00e1rios de hot\u00e9is e as condi\u00e7\u00f5es necess\u00e1rias para<\/p>","protected":false},"author":24,"featured_media":2047,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[771],"tags":[],"class_list":["post-2046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revenue-management-guides"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hotel Revenue Management; Optimising Your Hotels Revenue<\/title>\n<meta name=\"description\" content=\"Hotel revenue management uses data to anticipate customer demand, so that pricing, distribution, and availability can all be optimized.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/pt\/hotel-receita-gestao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hotel Revenue Management; 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