{"id":21255,"date":"2023-07-23T09:00:38","date_gmt":"2023-07-23T07:00:38","guid":{"rendered":"https:\/\/www.revfine.com\/?p=21255"},"modified":"2025-09-17T19:38:32","modified_gmt":"2025-09-17T17:38:32","slug":"hotel-marketing-tecnicas-2","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/hotel-marketing-tecnicas-2\/","title":{"rendered":"7 t\u00e9cnicas de marketing hoteleiro para aumentar as reservas diretas em 2022"},"content":{"rendered":"<p><em>O marketing digital \u00e9 essencial se voc\u00ea deseja aumentar as reservas e especialmente se deseja neg\u00f3cios mais diretos para o seu hotel. Mas com as in\u00fameras ferramentas e estrat\u00e9gias dispon\u00edveis, pode ser dif\u00edcil decidir quais implementar. O artigo a seguir destaca sete t\u00e9cnicas de marketing hoteleiro nas quais voc\u00ea deve se concentrar para fazer sua reserva direta disparar.<\/em><\/p>\n<h2>1. Otimize seu site para motores de busca<\/h2>\n<p>Aumente a visibilidade e o alcance online do seu site atrav\u00e9s de SEO (otimiza\u00e7\u00e3o para motores de busca). Isso ajudar\u00e1 voc\u00ea a ter uma classifica\u00e7\u00e3o mais elevada e ter\u00e1 uma chance melhor de aparecer nos resultados de pesquisa do seu h\u00f3spede ideal. Existem tr\u00eas maneiras principais de aplicar SEO ao seu site.<\/p>\n<p><strong>1. SEO On-page:<\/strong> Tamb\u00e9m chamada de marketing de conte\u00fado, essa t\u00e9cnica significa criar conte\u00fado relevante para o seu p\u00fablico-alvo. Podem ser postagens de blog sobre os melhores locais para brunch no seu bairro, dicas importantes para atividades incomuns ou not\u00edcias sobre sua propriedade. Use ferramentas de pesquisa de palavras-chave como Ahrefs, Semrush ou Google Keyword Planner para se inspirar e descobrir quais t\u00f3picos seriam melhores para o seu p\u00fablico.<\/p>\n<p><strong>2. SEO fora do page:<\/strong> Como o nome sugere, esse tipo de SEO acontece fora do seu site. Exige que voc\u00ea crie links para o site do seu hotel a partir de fontes confi\u00e1veis e de alta autoridade. Isso pode incluir canais de m\u00eddia, blogs de alto perfil, not\u00edcias locais, etc. Quanto mais sites de alta qualidade tiverem links para o seu hotel, maiores ser\u00e3o suas chances de garantir os primeiros lugares nos resultados do mecanismo de pesquisa page.<\/p>\n<p><strong>3. SEO t\u00e9cnico:<\/strong> O Google prefere pages bem estruturados porque s\u00e3o mais f\u00e1ceis de rastrear e proporcionam uma melhor experi\u00eancia ao usu\u00e1rio. Para isso, certifique-se de que seus pages estejam interligados corretamente. Outra maneira de deixar os visitantes do Google e do site felizes \u00e9 otimizar seu site para celular. Com mais <a href=\"https:\/\/datareportal.com\/global-digital-overview#:~:text=There%20are%205.31%20billion%20unique,in%20the%20past%2012%20months.\" target=\"_blank\" rel=\"noopener\">5,31 bilh\u00f5es de pessoas navegando em dispositivos port\u00e1teis<\/a>, esta etapa \u00e9 uma necessidade absoluta.<\/p>\n<h2>2. Ofere\u00e7a incentivos para reservas diretas<\/h2>\n<p>Esta \u00e9 uma das maneiras mais f\u00e1ceis de tornar a reserva direta mais atraente para os visitantes do seu site. Ofere\u00e7a a oferta mais vantajosa atrav\u00e9s do seu site e voc\u00ea ver\u00e1 imediatamente o aumento das reservas diretas.<\/p>\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-7-51114223' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-7-51114223' data-insertion-no-dbg data-code='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' data-block='7'><\/div>\n<script>\n  ai_run_258025898988 = function(){ai_insert_viewport_code ('ai-insert-7-51114223');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_258025898988 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_590570554130);\n<\/script>\n<\/p>\n<p>No entanto, isso n\u00e3o significa apenas listar uma taxa mais baixa em seu site. Em vez disso, voc\u00ea pode incluir caf\u00e9 da manh\u00e3 gratuito, check-in antecipado ou check-out tardio, traslado do aeroporto ou upgrade para quem fizer reservas atrav\u00e9s do seu site. Outra op\u00e7\u00e3o popular \u00e9 uma bebida gr\u00e1tis no bar ou pol\u00edticas de cancelamento generosas. Seja criativo e teste diferentes abordagens para descobrir o que funciona melhor para o seu p\u00fablico-alvo.<\/p>\n<h2>3. Configure um programa de fidelidade<\/h2>\n<p>Um programa de fidelidade tem como objetivo recompensar os h\u00f3spedes pela estadia no seu hotel e incentiv\u00e1-los a retornar. Geralmente, isso acontece por meio de descontos, brindes ou outras vantagens durante a estadia. A maioria das propriedades opta por estabelecer um programa escalonado que oferece benef\u00edcios extras aos seus h\u00f3spedes mais fi\u00e9is.<\/p>\n<p>Embora a cria\u00e7\u00e3o, implementa\u00e7\u00e3o e execu\u00e7\u00e3o de tal programa custe tempo e dinheiro, as recompensas para o seu hotel fazem com que valha a pena. Os dados mostram que cuidar dos h\u00f3spedes recorrentes \u00e9 <a href=\"https:\/\/www.forbes.com\/sites\/jiawertz\/2018\/09\/12\/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones\/?sh=f6565fc5a8e0\" target=\"_blank\" rel=\"noopener\">cinco vezes mais econ\u00f4mico<\/a> do que adquirir novos.<\/p>\n<h2>4. Aproveite o marketing por e-mail<\/h2>\n<p>O ditado de que o marketing por email est\u00e1 morto n\u00e3o poderia estar mais longe da verdade. <a href=\"https:\/\/hackernoon.com\/9-reasons-why-email-marketing-is-not-dead\" target=\"_blank\" rel=\"noopener\">49% de pessoas<\/a> relataram que ficariam felizes em ouvir suas marcas favoritas. Isso significa que, desde que sua comunica\u00e7\u00e3o por e-mail seja relevante e\/ou ben\u00e9fica para eles, eles querem ver voc\u00ea em suas caixas de entrada.<\/p>\n<p>Por exemplo, voc\u00ea pode enviar boletins informativos mensais ou trimestrais com as \u00faltimas atualiza\u00e7\u00f5es e ofertas da sua propriedade. Isso mant\u00e9m voc\u00ea na mente das pessoas e lhes d\u00e1 um motivo para reservar com voc\u00ea. Afinal, por que eles n\u00e3o iriam querer conferir seu novo bar, o spa reformado ou o card\u00e1pio do restaurante de ver\u00e3o?<\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/oaky.com\/en\/blog\/hotel-pre-arrival-email\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener\">E-mails antes da chegada<\/a><\/span> tamb\u00e9m s\u00e3o uma ferramenta poderosa. Sugira complementos ou upgrades relevantes e permita que os h\u00f3spedes os reservem antes do check-in. Isto d\u00e1-lhes uma raz\u00e3o extra para aguardarem com expectativa a sua estadia, melhora ainda mais a sua experi\u00eancia e ajuda-o a gerar receitas.<\/p>\n<h2>5. Use Google Hotel Ads e links gratuitos de reserva de hotel do Google<\/h2>\n<p>O Google Ads \u00e9 uma forma fant\u00e1stica de aumentar o conhecimento da sua marca entre as pessoas que ainda est\u00e3o no in\u00edcio da fase de pesquisa. Eles t\u00eam apenas uma ideia geral do que procuram.<\/p>\n<p><a href=\"https:\/\/support.google.com\/hotelprices\/answer\/10472393?hl=en\" target=\"_blank\" rel=\"noopener\">Google Hotel Ads e os links de reserva gratuitos<\/a> s\u00e3o para quem est\u00e1 mais adiantado no processo e j\u00e1 sabe o que quer. Se voc\u00ea ainda n\u00e3o come\u00e7ou a usar essas ferramentas, agora \u00e9 a hora!<\/p>\n<p>Os an\u00fancios de hot\u00e9is e os links de reserva permitem que voc\u00ea chegue direto ao seu p\u00fablico sem criar textos de an\u00fancios ou gerenciar campanhas. Isso os torna uma forma eficiente e altamente eficaz de gerar cliques com grandes chances de convers\u00e3o.<\/p>\n<h2>6. Construa sua reputa\u00e7\u00e3o online<\/h2>\n<p>Em que voc\u00ea confiaria mais durante sua pesquisa de hotel: um an\u00fancio no Instagram ou uma avalia\u00e7\u00e3o de outro viajante? De acordo com <a href=\"https:\/\/www.oberlo.com\/blog\/word-of-mouth-marketing\" target=\"_blank\" rel=\"noopener\">A pesquisa da Nielsen<\/a>, 84% de consumidores <em>\u201cConfiar total ou parcialmente nas recomenda\u00e7\u00f5es de produtos daqueles ao seu redor, como amigos, familiares e colegas de trabalho.\u201d<\/em> De forma similar, <a href=\"https:\/\/www.prnewswire.com\/news-releases\/online-reviews-remain-a-trusted-source-of-information-when-booking-trips-reveals-new-research-300885097.html\" target=\"_blank\" rel=\"noopener\">Pesquisa do TripAdvisor<\/a> descobriram que 81% das pessoas leem frequentemente ou sempre coment\u00e1rios antes de reservar um hotel. Isso mostra como \u00e9 importante ter uma reputa\u00e7\u00e3o forte nos sites de avalia\u00e7\u00e3o.<\/p>\n<p>Oferecer um servi\u00e7o excelente \u00e9 um dado adquirido aqui. Mas oferecer aos h\u00f3spedes op\u00e7\u00f5es para personalizar sua estadia permite que voc\u00ea v\u00e1 al\u00e9m. O pr\u00f3ximo passo \u00f3bvio seria melhorar a experi\u00eancia do seu h\u00f3spede. Deixe as pessoas escolherem os complementos preferidos antes da chegada, para que voc\u00ea possa surpreend\u00ea-las com o melhor momento de suas vidas assim que elas colocarem os p\u00e9s em sua porta.<\/p>\n<p>Pedir a mais viajantes que compartilhem avalia\u00e7\u00f5es \u00e9 importante para criar um fluxo constante de coment\u00e1rios atualizados. Voc\u00ea pode fazer isso durante o check-out dos h\u00f3spedes ou por meio de um e-mail autom\u00e1tico p\u00f3s-estadia. Mas s\u00f3 isso n\u00e3o aumentar\u00e1 sua pontua\u00e7\u00e3o de avalia\u00e7\u00e3o.<\/p>\n<h2>7. Aumente o n\u00famero de seguidores e envolvimento nas redes sociais<\/h2>\n<p>As redes sociais s\u00e3o o espa\u00e7o perfeito para chegar \u00e0s pessoas nas diversas fases da viagem do h\u00f3spede. Se voc\u00ea est\u00e1 se perguntando sobre o que postar, aqui est\u00e3o algumas id\u00e9ias:<\/p>\n<ul>\n<li><strong>Atualiza\u00e7\u00f5es sobre sua propriedade:<\/strong> voc\u00ea tem um novo menu sazonal ou um coquetel da semana? Voc\u00ea renovou ou reabriu recentemente um local? Talvez voc\u00ea tenha contratado um novo chef? Todos esses pontos podem ser compartilhados nas redes sociais.<\/li>\n<li><strong>Promo\u00e7\u00f5es e ofertas especiais:<\/strong> se voc\u00ea estiver lan\u00e7ando uma promo\u00e7\u00e3o especial de ver\u00e3o ou tiver uma promo\u00e7\u00e3o para um feriado pr\u00f3ximo, informe seus seguidores.<br \/>\nO seu ponto de venda \u00fanico: as vistas do p\u00f4r-do-sol s\u00e3o magn\u00edficas a partir do seu terra\u00e7o? As cria\u00e7\u00f5es do seu chef s\u00e3o bonitas demais para serem comidas? Destaque o que o diferencia para mostrar o que torna especial uma estadia com voc\u00ea.<\/li>\n<li><strong>Conte\u00fado dos bastidores:<\/strong> as pessoas adoram saber que existem humanos por tr\u00e1s de uma marca. Mostre a sua equipa a trabalhar, a preparar um banquete ou a dar o toque final a um quarto de h\u00f3spedes. Isso retrata seu lado humano e o torna mais acess\u00edvel.<\/li>\n<\/ul>\n<p>Depois de come\u00e7ar a postar, verifique qual conte\u00fado funciona especialmente bem e trabalhe mais com esse formato. Finalmente, voc\u00ea tamb\u00e9m pode analisar colabora\u00e7\u00f5es de influ\u00eancia. Fa\u00e7a sua pesquisa para encontrar parceiros que seu p\u00fablico-alvo siga e respeite. Obtenha a opini\u00e3o deles sobre os tipos de campanha que funcionam bem e experimente para ver qual abordagem produz os melhores resultados para voc\u00ea.<\/p>\n<div class=\"first-sentence-half\">\n<p><div class='ai-viewports ai-viewport-1 ai-viewport-2 ai-insert-4-84582478' style='padding: 10px 5px 20px 5px;' data-insertion-position='prepend' data-selector='.ai-insert-4-84582478' data-insertion-no-dbg data-code='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' data-block='4'><\/div>\n<script>\n  ai_run_102791699695 = function(){ai_insert_viewport_code ('ai-insert-4-84582478');};\n  if (document.readyState === 'complete' || (document.readyState !== 'loading' && !document.documentElement.doScroll)) ai_run_102791699695 (); 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else document.addEventListener ('DOMContentLoaded', ai_run_828246767853);\n<\/script>\n<\/p>\n<\/div>\n<p><strong>Agora voc\u00ea sabe quais s\u00e3o as sete t\u00e9cnicas de marketing digital de hot\u00e9is que s\u00e3o a chave para gerar mais reservas diretas. Se voc\u00ea come\u00e7a com m\u00eddia social, marketing por e-mail ou Google Hotel Ads, depende de voc\u00ea. Mas quanto mais cedo voc\u00ea come\u00e7ar, mais cedo come\u00e7ar\u00e1 a ver o reconhecimento da sua marca, a reputa\u00e7\u00e3o online e as reservas diretas crescerem.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Mais dicas para expandir seus neg\u00f3cios<\/h3>\n<strong>Revfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.<br><br>\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/blog-do-hotel\/\">Hotel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/hospitalidade\/\">Hospitalidade<\/a><\/span>, e <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/pt\/category\/viajar-por\/\">Viagem de Turismo<\/a><\/span> categorias.<\/div>","protected":false},"excerpt":{"rendered":"<p>O marketing digital \u00e9 essencial se voc\u00ea quer impulsionar reservas e especialmente se voc\u00ea est\u00e1 atr\u00e1s de mais neg\u00f3cios diretos para seu hotel. Mas com as in\u00fameras ferramentas e estrat\u00e9gias dispon\u00edveis, pode ser dif\u00edcil decidir quais implementar. O artigo a seguir destaca sete t\u00e9cnicas de marketing de hotel para se concentrar para fazer sua reserva direta disparar. 1. Otimize seu site<\/p>","protected":false},"author":1,"featured_media":21256,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[805,811,760],"tags":[170],"class_list":["post-21255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-bookings","category-hotel-email-marketing","category-hotel-strategies","tag-oaky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Hotel Marketing Techniques to Boost Direct Bookings in 2022<\/title>\n<meta name=\"description\" content=\"This article highlights seven hotel marketing techniques to concentrate on to make your direct booking soar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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