{"id":21290,"date":"2023-07-23T15:00:19","date_gmt":"2023-07-23T13:00:19","guid":{"rendered":"https:\/\/www.revfine.com\/?p=21290"},"modified":"2026-01-22T12:18:50","modified_gmt":"2026-01-22T11:18:50","slug":"o-papel-de-um-gerente-de-receita-esta-mudando-gracas-a-automacao","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/pt\/role-of-a-revenue-manager-is-shifting-thanks-to-automation\/","title":{"rendered":"O papel de um gerente de receita est\u00e1 mudando gra\u00e7as \u00e0 automa\u00e7\u00e3o"},"content":{"rendered":"

Como grande parte do nosso mundo hoje, o setor de hospitalidade est\u00e1 constantemente mudando e evoluindo al\u00e9m do que os gerentes de receita e l\u00edderes do passado poderiam ter imaginado. Durante mudan\u00e7as sem precedentes, a automa\u00e7\u00e3o e as novas tecnologias tornaram-se essenciais para navegar com sucesso no cen\u00e1rio de hospitalidade p\u00f3s-COVID.<\/em><\/p>\n

Gerentes de receita se tornando estrategistas<\/h2>\n

Mas toda mudan\u00e7a traz consigo reservas e desconfian\u00e7a. \u00c0 medida que o setor hoteleiro continua a automatizar seus processos, alguns hoteleiros temem que os sistemas automatizados n\u00e3o consigam responder \u00e0s mudan\u00e7as e tomar decis\u00f5es t\u00e3o bem quanto a equipe humana. No entanto, aqueles que investiram est\u00e3o descobrindo que os sistemas automatizados podem responder rapidamente \u00e0s mudan\u00e7as; eles est\u00e3o mais bem equipados para captar sinais de... mudan\u00e7as inesperadas na ind\u00fastria<\/a><\/span> antes que eles ocorram.<\/p>\n

O papel do gestor de receitas est\u00e1 mudando. Ele n\u00e3o \u00e9 mais o guardi\u00e3o de sistemas manuais baseados em regras e dos n\u00fameros que eles geram. Em vez disso, tornou-se um estrategista. A gest\u00e3o de receitas nunca se tratou apenas da manuten\u00e7\u00e3o e do funcionamento de sistemas, mas sim dos passos iniciais de um plano estrat\u00e9gico para o sucesso. Sistemas automatizados permitem que os gestores de receitas se concentrem na estrat\u00e9gia, em vez das milhares de decis\u00f5es de precifica\u00e7\u00e3o tomadas diariamente pela tecnologia de otimiza\u00e7\u00e3o de receitas.<\/p>\n

Klaus Kohlmayr<\/a>, Chief Evangelist e Development Officer da IDeaS, discutiu a multiplicidade de decis\u00f5es tomadas pelos sistemas de gest\u00e3o de receita e por que eles s\u00e3o ferramentas essenciais para gestores de receita em Relat\u00f3rio t\u00e9cnico hoteleiro<\/a>, \u201cDado que um hotel t\u00edpico toma cerca de cinco milh\u00f5es de decis\u00f5es de pre\u00e7os todos os anos, n\u00e3o \u00e9 humanamente poss\u00edvel para qualquer gerente de receita acertar todas as decis\u00f5es diariamente sem o suporte de um sistema automatizado. Especialmente considerando o grande volume de dados a serem coletados e analisados.<\/p>\n

Um RMS robusto gera pre\u00e7os que se adaptam \u00e0s mudan\u00e7as do mercado e antecipa essas varia\u00e7\u00f5es. Em um mercado hoteleiro em constante mudan\u00e7a, pequenas mudan\u00e7as de pre\u00e7os podem afetar significativamente a demanda. Portanto, qualquer hoteleiro operando sem sistemas que possam decifrar analiticamente os impactos de uma mudan\u00e7a de pre\u00e7o espec\u00edfica na ocupa\u00e7\u00e3o e o benef\u00edcio de receita resultante (ou falta dele) para sua propriedade est\u00e1 operando em desvantagem.\u201d<\/p><\/blockquote>\n

Sistemas automatizados d\u00e3o liberdade e flexibilidade aos gerentes de receita<\/h2>\n

A automa\u00e7\u00e3o de receita \u00e9 uma das ferramentas que os gerentes de receita devem aproveitar para criar confian\u00e7a em dados fortes e limpos e ter tempo para se concentrar na estrat\u00e9gia de receita e se elevar ao serem vistos pelas opera\u00e7\u00f5es, marketing e distribui\u00e7\u00e3o como guardi\u00f5es dos dados no hotel. Os sistemas automatizados d\u00e3o liberdade e flexibilidade aos gerentes de receita sem se preocupar com a otimiza\u00e7\u00e3o di\u00e1ria. Isso permitiu que o campo de gest\u00e3o de receita se expandisse al\u00e9m dos dados.<\/p>\n

\u00c0 medida que o setor de hospitalidade continua a se recuperar da pandemia global, a combina\u00e7\u00e3o de desafios de pessoal e o aumento da demanda exigir\u00e3o que os hot\u00e9is funcionem da maneira mais eficiente poss\u00edvel. O tempo economizado pelos sistemas de gest\u00e3o de receita permite que os gestores de receita gerenciem v\u00e1rias propriedades e participem ao lado de outros estrategistas para ajudar a desenvolver e implementar estrat\u00e9gias comerciais orientadas por dados precisos e abundantes.<\/p>\n

Esses dados t\u00eam o poder de impactar todos os aspectos de um hotel, melhorando a experi\u00eancia do h\u00f3spede e aumentando a lucratividade. Tempo \u00e9 dinheiro e a automa\u00e7\u00e3o abre as portas para uma mina de ouro.<\/p>\n

Homem vs. M\u00e1quina<\/h2>\n

Muitos hoteleiros acreditam que a introdu\u00e7\u00e3o de tecnologia automatizada cria uma \u201cHomem vs. M\u00e1quina\u201d<\/em> situa\u00e7\u00e3o entre os gerentes de receita e seus sistemas. Em vez disso, essas duas partes se complementam. Pense neles como uma equipe.<\/p>\n

\u201cUm gerente de receita e um sistema de gest\u00e3o de receita devem fortalecer um ao outro, para que cada um possa se concentrar no que faz melhor\u201d, disse Richard Lont<\/a>, gerente de receita do Olympic Hotel.<\/p><\/blockquote>\n

Embora a tecnologia revenue management possa tomar muitas decis\u00f5es automaticamente, um gestor de receitas orienta os resultados dessas decis\u00f5es com estrat\u00e9gia. Ele possui a capacidade de visualizar cen\u00e1rios da vida real para os quais um sistema pode n\u00e3o saber como reagir. Os gestores de receitas tamb\u00e9m t\u00eam conhecimento da experi\u00eancia do h\u00f3spede. Embora um pre\u00e7o de quarto otimizado possa atrair um h\u00f3spede a reservar um quarto, a experi\u00eancia que ele vivencia durante a estadia \u00e9 o que o faz retornar.<\/p>\n

A automa\u00e7\u00e3o n\u00e3o substitui o papel de um gerente de receita, mas eleva seu trabalho e oferece aos gerentes novas oportunidades de liderar usando dados. O gerente de receita e o sistema que eles usam s\u00e3o m\u00e1quinas bem lubrificadas. Um sem o outro \u00e9 ineficiente e carece de estrat\u00e9gia.<\/p>\n

<\/i>Guia gr\u00e1tis<\/span>: The Ultimate RM Buyer's Guide<\/h2>\n

Esta vers\u00e3o do Guia do Comprador Definitivo do Hotel Revenue Management foi projetada para ajud\u00e1-lo a sobreviver e ter sucesso. Quebre os silos e aprenda sobre como aumentar o valor do h\u00f3spede de maneiras fundamentalmente diferentes, tome medidas ousadas para aumentar a receita l\u00edquida da propriedade e seja estrat\u00e9gico em rela\u00e7\u00e3o ao sucesso comercial.<\/p>\n

Clique aqui para baixar<\/span><\/a><\/span> \u201cO Guia Definitivo do Comprador de Sistemas de Gest\u00e3o de Receitas\u201d<\/em>.<\/p>\n

A automa\u00e7\u00e3o \u00e9 o presente e o futuro. Adotar a automa\u00e7\u00e3o \u00e9 a \u00fanica maneira de os gerentes de receita alcan\u00e7arem todo o potencial de sua fun\u00e7\u00e3o. Eles n\u00e3o s\u00e3o servos da m\u00e1quina, mas a pessoa por tr\u00e1s da cortina.<\/strong><\/p>\n

\n

Mais dicas para expandir seus neg\u00f3cios<\/h3>\nRevfine.com<\/strong> \u00e9 a plataforma de conhecimento l\u00edder para a ind\u00fastria de hospitalidade e viagens. Profissionais usam nossos insights, estrat\u00e9gias e dicas pr\u00e1ticas para se inspirar, otimizar receita, inovar processos e melhorar a experi\u00eancia do cliente.

\n\nExplore conselhos de especialistas sobre gest\u00e3o, marketing, revenue management, opera\u00e7\u00f5es, software e tecnologia em nosso dedicado Hotel<\/a><\/span>, Hospitalidade<\/a><\/span>, e Viagem de Turismo<\/a><\/span> categorias.<\/div>\n\n

Este artigo foi escrito por nosso parceiro especialista IDeaS<\/h2>P\u00e1gina do parceiro<\/span><\/a><\/div>P\u00e1gina do parceiro<\/span><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Assim como grande parte do mundo atual, o setor hoteleiro est\u00e1 em constante mudan\u00e7a e evolu\u00e7\u00e3o, indo muito al\u00e9m do que os gestores de receita e l\u00edderes do passado poderiam ter imaginado. Em meio a mudan\u00e7as sem precedentes, a automa\u00e7\u00e3o e as novas tecnologias tornaram-se essenciais para navegar com sucesso no cen\u00e1rio da hotelaria p\u00f3s-COVID. Gestores de Receita se Tornando Estrategistas. Mas, com toda mudan\u00e7a, surgem reservas e desconfian\u00e7a. \u00c0 medida que o setor continua a...<\/p>","protected":false},"author":1,"featured_media":21291,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[773,772],"tags":[624],"class_list":["post-21290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revenue-management-staff","category-revenue-management-trends","tag-ideas"],"yoast_head":"\nRole of a Revenue Manager is Shifting Thanks to Automation<\/title>\n<meta name=\"description\" content=\"The role of a revenue manager is shifting. No longer are they the keepers of manual, rules-based systems, and the numbers they produce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/pt\/o-papel-de-um-gerente-de-receita-esta-mudando-gracas-a-automacao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Role of a Revenue Manager is Shifting Thanks to Automation\" \/>\n<meta property=\"og:description\" content=\"The role of a revenue manager is shifting. 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